Once again the ridiculously cheap Leapmotor T03 ranks #3 in Italy.

Outstanding month for new car sales in Italy at +11.6% year-on-year in April to 155,210 units, leading to a year-to-date volume up 9.8% to 640,083. Strikingly, private sales are up 19.3% to 78,583 and 50.3% share vs. 47% a year ago (+10.2% to 52.5% share YTD), the sign of a healthier market. Self registrations are up 14.7% to 16,105 and 10.3% share vs. 10% in April 2025 (+18.5% to 9.5% share YTD), Long term leases are down -7.2% to 33,112 and 21.2% share vs. 25.5% (down -4% to 21.1% share YTD), short term rentals soar 22.9% to 20,469 and 13.1% share vs. 11.9% (up 42% to 11.8% share YTD) and company sales edge up 4% to 8,079 and 5.2% share vs. 5.6% (up 1.5% to 5.1% share YTD).

HEV sales are up 24% to 76,808 and 49.1% share vs. 44.2% a year ago, including 25,851 full hybrids (+45.1%) and 50,957 mild hybrids (+15.5%), PHEVs surge 75.3% to 14,184 and 9.1% share vs. 5.7% in April 2025 and BEVs double their sales year-on-year (+98.6%) to 8.5% share vs. 4.8%. This means rechargeable vehicles are up 85.8% to 27,422 and 17.6% share vs. 10.5% a year ago.

In the brands ranking, Fiat (+31%) continues to catch up on poor year-ago results but can only muster a 10.3% share, by far its lowest this year. It holds 12.1% of its home market year-to-date. Toyota (+7.3%) returns to the 2nd spot it holds year-to-date ahead of Volkswagen (+1%). Peugeot (-7.5%) is up three ranks on last month to #4 and despite a YoY loss. Dacia (-2.3%) stabilises its sales at #5 but is still down -22% YTD. Audi (+15.5%) performs very well in the remainder of the Top 10 but drops to #8. Mercedes (+32%) is also strong at #12 while BYD (+171.7%) is up to #14, Leapmotor (+1300.6%) stays at #16 and Omoda+Jaecoo (+310.8%) breaks all its records at #18 with 3,857 sales and 2.5% share.

As for models, the Fiat Panda (-3%) falls further to 5.5% share, its lowest since last November, compared with 7.1% YTD. The Jeep Avenger (-19%) confirms it is now a solid 2nd best-seller despite a harsh YoY fall. Once again the event of the month is the third place of the €4,900 Leapmotor T03 (+1725.9%), “cheaper than a bike” says the advertising campaign, and having accumulated almost 15,000 sales since the start of the year (#4). Below the Dacia Sandero (+5.3%), the MG ZS (+38.7%) rallies back up nine spots on March to land at #5, simply the model’s highest ever monthly ranking in Italy. The Fiat Grande Panda (+3093.1%) falls again month-on-month to #6, could it have peaked already?

Previous month: Italy March 2026: Leapmotor T03 on podium

One year ago: Italy April 2025: Jeep Avenger breaks all records

Full April 2026 Top 58 All brands and Top 50 models below.

Italy April 2026 – brands:

PosBrandApr-26%/25Mar2026%/25PosFY251Fiat16,00910.3%+ 31.0%177,42012.1%+ 30.1%112Toyota11,3697.3%+ 7.3%344,6607.0%+ 0.4%223Volkswagen11,2607.3%+ 1.0%242,9966.7%+ 2.7%334Peugeot8,1685.3%– 7.5%730,5504.8%– 11.3%455Dacia7,5754.9%– 2.3%430,2904.7%– 22.0%646Renault7,2574.7%+ 1.8%530,3824.7%+ 9.5%567BMW6,8754.4%+ 4.5%827,5294.3%+ 5.2%878Audi6,8504.4%+ 15.5%629,0974.5%+ 17.9%789Jeep6,2564.0%– 4.3%925,9714.1%– 1.2%9910Citroen5,8703.8%– 4.8%1023,8983.7%– 1.7%101111MG5,8513.8%+ 6.6%1421,5003.4%+ 3.1%111312Mercedes5,5783.6%+ 32.0%1521,1153.3%+ 9.5%121213Ford5,3483.4%– 26.8%1220,6613.2%– 18.5%131014BYD4,5722.9%+ 171.7%1717,4272.7%+ 208.2%152115Opel4,5222.9%+ 19.6%1916,5872.6%+ 8.3%161716Leapmotor4,4962.9%+ 1300.6%1616,1352.5%+ 1702.8%173217Kia4,4582.9%+ 25.6%1118,0152.8%+ 13.2%141518Omoda+Jaecoo3,8572.5%+ 310.8%2012,8482.0%+ 329.0%212519Skoda3,5072.3%+ 17.4%1815,1552.4%+ 16.4%191620Hyundai2,5791.7%– 36.3%2213,1962.1%– 21.1%201421Suzuki2,3961.5%– 8.9%2111,1221.7%– 7.2%221922Cupra2,2171.4%+ 18.7%258,2731.3%+ 17.1%242223Alfa Romeo2,1841.4%– 33.0%239,5721.5%– 18.6%232024Nissan2,1241.4%+ 28.1%1315,3992.4%+ 0.6%181825Mini1,6431.1%+ 13.7%276,4391.0%+ 28.6%252426Volvo1,5121.0%+ 12.5%285,2370.8%+ 3.9%272627Honda1,4050.9%+ 62.8%304,5370.7%+ 46.6%292928DR Motor1,2650.8%+ 1.5%323,9460.6%– 28.5%312329Lancia9280.6%– 14.4%294,1290.6%+ 3.0%303030Mazda8950.6%+ 12.9%265,2900.8%+ 38.9%262831Seat7130.5%– 25.4%313,2540.5%– 12.8%323132Land Rover6250.4%– 1.4%342,6090.4%– 10.5%333433EVO6160.4%+ 41.9%332,5770.4%+ 6.8%343534Geely5510.4%new391,4600.2%new39 –35Porsche5240.3%– 0.2%372,0270.3%– 12.1%363336Lexus4710.3%– 12.1%362,2200.3%– 3.0%353637Tesla4220.3%– 5.4%244,8410.8%+ 23.6%282738EMC3380.2%+ 69.0%351,8160.3%+ 122.8%373839DS2760.2%– 47.6%381,5530.2%– 18.6%383740DFSK2480.2%+ 172.5%411,0470.2%+ 185.3%414341Subaru2100.1%+ 6.6%401,0320.2%+ 32.5%423942Sportequipe1960.1%– 36.6%431,1590.2%+ 69.4%404043KGM1850.1%+ 193.6%427790.1%+ 565.8%435044Lynk & Co1620.1%+ 295.1%446760.1%+ 347.7%444545SWM970.1%+ 76.4%n/a4640.1%+ 181.2%45n/a46Ferrari950.1%+ 53.2%463650.1%+ 22.1%474447Maserati690.0%– 57.9%453460.1%– 45.8%484148Lamborghini630.0%+ 57.5%472830.0%+ 44.4%504849Alpine620.0%+ 82.4%531460.0%+ 73.8%53n/a50Mitsubishi580.0%– 31.8%481690.0%– 72.3%524251Tiger530.0%+ 47.2%514490.1%+ 447.6%46n/a52Polestar530.0%+ 55.9%502150.0%+ 73.4%514953Ich-X340.0%– 8.1%493410.1%+ 354.7%49n/a54Smart230.0%– 54.9%521100.0%– 63.3%544655Lotus170.0%+ 6.3%54650.0%– 30.1%555156Aston Martin40.0%– 63.6%55480.0%+ 0.0%565357Jaguar00.0%– 100.0% –40.0%– 97.6%575258Mahindra00.0%– 100.0% –10.0%– 99.8%5847 –Others2190.1%+ 95.5% –6510.1%+ 14.8% – –

Italy April 2026 – models:

PosModelApr-26%/25Mar2026%/25PosFY251Fiat Panda8,5715.5%– 3.0%145,6017.1%– 2.2%112Jeep Avenger4,3502.8%– 19.0%220,7573.2%+ 5.5%233Leapmotor T034,0902.6%+ 1725.9%314,8392.3%+ 1881.2%4n/a4Dacia Sandero4,0642.6%+ 5.3%413,4182.1%– 34.6%625MG ZS3,7422.4%+ 38.7%1411,7671.8%– 2.6%10106Fiat Grande Panda3,7042.4%+ 3093.1%516,8942.6%+ 3161.4%3377Peugeot 2083,5582.3%– 2.0%2210,9671.7%– 28.3%1188Citroen C33,5052.3%– 25.4%614,3062.2%– 29.0%549Toyota Aygo X3,3722.2%+ 72.4%1013,0612.0%+ 77.5%71410VW T-Roc3,0742.0%+ 27.0%1310,6021.7%+ 12.8%141111Toyota Yaris Cross2,9211.9%– 10.1%1112,2921.9%– 2.1%8512Renault Clio2,7621.8%– 8.3%812,1631.9%+ 21.6%9913Toyota Yaris2,6331.7%– 17.2%1710,5701.7%– 21.6%15614Renault Captur2,5921.7%+ 34.1%1810,6061.7%+ 9.0%131315VW T-Cross2,5561.6%+ 38.4%219,5371.5%+ 15.0%161716Ford Puma2,5091.6%– 5.2%199,4961.5%– 2.3%171217Opel Corsa2,4681.6%– 0.9%239,2891.5%– 11.2%191818Peugeot 20082,1281.4%– 4.1%257,5471.2%– 10.3%252119Dacia Duster2,0811.3%– 32.4%910,6541.7%– 22.9%12720Fiat 6002,0291.3%– 24.0%127,8881.2%– 12.5%241921Kia Sportage2,0111.3%+ 19.6%158,4631.3%+ 16.1%222022Jeep Compass1,9601.3%+ 251.3%324,8140.8%+ 45.4%39n/a23Audi Q31,9361.2%+ 99.4%268,2271.3%+ 74.2%234024BMW X11,9281.2%+ 1.2%208,8891.4%+ 16.0%201625VW Tiguan1,8621.2%– 24.2%248,7291.4%+ 3.6%211526Citroen C3 Aircross1,6961.1%n/a365,5630.9%n/a34n/a27BYD Seal U1,5901.0%+ 29.4%426,2051.0%+ 52.7%292628BYD Atto 21,5571.0%+ 6977.3%165,7740.9%+ 5674.0%30n/a29Toyota C-HR1,5441.0%+ 21.5%376,3201.0%– 8.1%272430Omoda 51,5191.0%+ 330.3%435,5400.9%+ 311.9%35n/a31Fiat 5001,4921.0%+ 832.5%275,6820.9%+ 627.5%32n/a32Kia Picanto1,4500.9%+ 49.9%295,7360.9%+ 28.4%313033VW Golf1,3060.8%– 14.8%335,4980.9%– 4.7%362934Peugeot 30081,2650.8%– 20.6%287,3621.2%+ 21.9%262335Mercedes GLA1,2240.8%+ 37.4%n/a4,4600.7%– 0.7%413336Ford Kuga1,2200.8%+ 11.6%394,2570.7%– 2.5%444337Hyundai Tucson1,2190.8%+ 1.9%385,6480.9%+ 18.3%333238MG 31,1980.8%– 43.8%316,2771.0%– 3.8%283139Nissan Qashqai1,1860.8%+ 65.4%79,3631.5%+ 18.6%182240BMW X31,1430.7%+ 87.4%n/a3,8130.6%+ 51.3%494741Jaecoo 71,1160.7%n/an/an/an/an/an/an/a42Suzuki Swift1,0840.7%+ 26.3%355,0850.8%+ 37.4%383543Alfa Romeo Tonale1,0680.7%– 8.8%40n/an/an/an/a3944Alfa Romeo Junior9700.6%– 45.4%465,3510.8%– 12.3%372845Audi A19520.6%+ 23.0%414,3710.7%+ 26.9%424646Lancia Ypsilon9250.6%– 14.7%494,1260.6%+ 2.9%464447Volvo XC408920.6%+ 15.4%n/an/an/an/an/a5048Audi Q28880.6%+ 14.9%n/an/an/an/an/an/a49Mercedes GLC8870.6%+ 56.7%503,7390.6%+ 31.1%50n/a50Audi Q58480.5%+ 102.4%n/a3,1460.5%+ 31.1%n/an/an/aSkoda Kamiq8370.5%– 9.1%473,9930.6%+ 2.9%4738n/aAudi A38230.5%– 48.3%n/a4,1960.7%– 24.2%4525n/aSuzuki Vitara8230.5%– 11.8%483,9860.6%– 1.9%4841n/aSkoda Fabia8180.5%– 15.4%444,3460.7%+ 8.1%4336n/aNissan Juke6650.4%– 5.7%304,6010.7%– 19.5%4034

Source: UNRAE