Toyota remains by far the most popular brand in Thailand but drops to 34.1% share.

Q1 vehicle sales in Thailand soar 22% year-on-year to 201,033 units. Market leaders Toyota (+5.3%) and Honda (+2.9%) perform poorly at 34.1% and 11.3% share respectively vs. 39.5% and 13.3% a year ago over Q1 2025. Isuzu (-6.1%) is in difficulty at #3 ahead of three surging Chinese brands: BYD (+62.4%), Omoda Jaecoo (+1371.3%) and MG (+78.5%). GAC Aion (+125.4%) and GWM (+133.7%) also stun in the remainder of the Top 10, as do Deepal (+70.9%), Chery (+1263.7%) and Tesla (+232.3%) below.

Previous post: Thailand January 2026: Chinese at 46.8% share, BYD smashes records, Jaecoo 5 EV #2

One year ago: Thailand March 2025: BYD Sealion 6 just misses out on Top 10

Full Q1 2026 Top 80 All brands ranking below.

Thailand Q1 2026 – brands:

PosBrandQ1 2026%/25Q1 2025%PosFY251Toyota68,49334.1%+ 5.3%65,01639.5%112Honda22,61911.3%+ 2.9%21,98013.3%223Isuzu20,25610.1%– 6.1%21,57913.1%334BYD14,1647.0%+ 62.4%8,7205.3%445Omoda Jaecoo10,8585.4%+ 1371.3%7380.4%19116MG incl. IM8,8144.4%+ 78.5%4,9373.0%767Mitsubishi 7,5333.7%– 0.8%7,5974.6%558GAC Aion6,9683.5%+ 125.4%3,0921.9%999GWM5,6962.8%+ 133.7%2,4371.5%12810Ford5,2572.6%– 12.3%5,9913.6%6711Changan Deepal4,8582.4%+ 70.9%2,8431.7%101012BMW2,6221.3%– 19.6%3,2612.0%81213Mazda2,5341.3%+ 11.1%2,2811.4%131414Nissan2,5051.2%+ 31.8%1,9001.2%141515Chery2,1411.1%+ 1263.7%1570.1%313316Tesla2,0871.0%+ 232.3%6280.4%221617Mercedes 2,0001.0%– 20.8%2,5261.5%111318Geely1,9871.0%new00.0% –2619Suzuki1,6640.8%+ 26.6%1,3140.8%171720Zeekr1,4400.7%+ 114.0%6730.4%202121Xpeng1,3250.7%+ 259.1%3690.2%252022Hyundai8740.4%+ 32.8%6580.4%212323Volvo5900.3%– 32.0%8680.5%182224Porsche4640.2%– 1.7%4720.3%242525Mini4520.2%– 16.5%5410.3%232426Wuling4290.2%+ 130.6%1860.1%303027Denza 3610.2%– 74.8%1,4310.9%161928Kia3570.2%+ 40.0%2550.2%262829Riddara2420.1%+ 171.9%890.1%323130Lexus2050.1%– 8.1%2230.1%272731Audi1850.1%– 1.1%1870.1%292932Leapmotor1530.1%+ 537.5%240.0%353533Neta1400.1%– 90.7%1,5100.9%151834Subaru1310.1%– 30.7%1890.1%283235Avatr1210.1%new00.0% – –36Hino1130.1%n/a00.0% – –37Foton570.0%n/a00.0% – –38Peugeot540.0%+ 45.9%370.0%343639Land Rover320.0%– 23.8%420.0%333440Mine310.0%n/a00.0% – –41Lamborghini200.0%n/a00.0% – –42Daihatsu190.0%n/a00.0% – –43JAC190.0%n/a00.0% – –44Ferrari130.0%n/a00.0% – –45Maserati120.0%+ 33.3%90.0%373946Volkswagen120.0%+ 500.0%20.0%424447Jeep110.0%n/a00.0% – –48Bentley90.0%– 60.9%230.0%363749Lotus90.0%+ 125.0%40.0%394150Higer80.0%n/a00.0% – –51Juneyao70.0%n/a00.0% – –52Rolls-Royce70.0%n/a00.0% – –53Aston Martin60.0%+ 500.0%10.0%434254Farizon60.0%n/a00.0% – –55Maxus60.0%n/a00.0% – –56Sokon60.0%n/a00.0% – –57Tata50.0%n/a00.0% – –58UD Trucks50.0%n/a00.0% – –59Pocco40.0%n/a00.0% – –60Seres40.0%n/a00.0% – –61Jiayuan30.0%n/a00.0% – –62McLaren30.0%n/a00.0% – –63Axion20.0%n/a00.0% – –64Chevrolet20.0%+ 0.0%20.0%414365FAW20.0%n/a00.0% – –66King Long20.0%n/a00.0% – –67Nextem20.0%n/a00.0% – –68Solarky20.0%n/a00.0% – –69XEV20.0%n/a00.0% – –70Yuchai20.0%n/a00.0% – –71ZX Auto20.0%n/a00.0% – –72Chenglong10.0%n/a00.0% – –73Citroen10.0%n/a00.0% – –74DFSK10.0%n/a00.0% – –75Fomm10.0%n/a00.0% – –76Jonway10.0%n/a00.0% – –77Karba10.0%n/a00.0% – –78Nex10.0%n/a00.0% – –79Proton10.0%n/a00.0% – –80Volt10.0%– 83.3%60.0%3838

Source: Manufacturers