Volvo XC60 sales are up 62.2% in February.

New light vehicle sales in the USA endure their first year-on-year decline in 6 months in February at -2.3% to 1,221,863 units. The year-to-date cume is now up 0.5% to 2,334,300. The SAAR is estimated at 16.1 million units, up from 15.6 million in January. Light trucks are up 0.8% to 1,001,027 and passenger cars continue to fall at -14.1% to 220,836 units. According to J.D. Power, the average new vehicle retail transaction price is up $71 on last year to $44,619. Interestingly given their market domination, incentives on pickups, SUVs, crossovers and minivans grow year-on-year to $3,393 per vehicles, up $633 on a year ago. For cars, incentives are up $371 to $2,467.

Among OEMs still communicating monthly sales figures, Toyota Motor (-4.9%), Ford Motor (-8.8%) and American Honda (-2.8%) all lose ground whereas Hyundai-Kia improves 5.5%. Brand-wise, Ford (-8.2%) overtakes Toyota (-5.8%) but remains below year-to-date. Honda (-2.6%) follows the market. Volvo (+40.1%) is by far the best performer ahead of Genesis (+20.4%), with Kia (+7.2%), Subaru (+4.1%), Hyundai (+2.8%), Mazda (+2.5%) and Lexus (+0.6%) in tow.

Model-wise, the Ford F-Series (+14.4%) excels but the Toyota RAV4 (-12.9%) and Honda CR-V (-4.9%) both struggle. It’s even worse for the Toyota Camry (-16.6%), just as the Honda Civic (-10.1%) is back above the Toyota Corolla (-17.1%). The Toyota Tacoma (+239.1%) continues to surge, with the Hyundai Elantra (+20.5%), Ford Bronco (+20.2%), Honda HR-V (+11.3%) and Subaru Outback (+11.4%) also strong.

Previous month: USA January 2025: Toyota Tacoma, Ford F-Series highlight market up 3.7%

One year ago: USA February 2024: Honda, Lincoln stand out in market up 6.3%

Full February 2025 figures for selected OEMs, brands and models below.

USA February 2025 – OEMs still communicating monthly data:

OEMFeb-25/242025/24Toyota Motor Corporation175,349– 4.9%338,934– 3.2%Ford Motor Co157,820– 8.8%299,796– 7.7%Hyundai-Kia130,881+ 5.5%247,243+ 9.0%American Honda107,011– 2.8%203,785+ 0.2%Subaru49,125+ 4.1%95,479+ 4.1%Mazda33,538+ 2.5%67,219+ 6.7%Volvo Cars11,097+ 40.1%19,233+ 9.9%

USA February 2025 – brands still communicating monthly sales:

BrandFeb-25/242025/24Ford151,066– 8.2%286,572– 7.4%Toyota150,019– 5.8%290,986– 3.8%Honda97,688– 2.6%185,771+ 0.5%Kia63,303+ 7.2%120,310+ 9.2%Hyundai62,032+ 2.8%116,535+ 8.0%Subaru49,125+ 4.1%95,479+ 4.1%Mazda33,538+ 2.5%67,219+ 6.7%Lexus25,330+ 0.6%47,948+ 0.5%Volvo11,097+ 40.1%19,233+ 9.9%Acura9,323– 4.6%18,014– 2.1%Lincoln6,754– 20.5%13,224– 14.6%Genesis5,546+ 20.4%10,398+ 17.2%

USA February 2025 – models (only from OEMs still communicating monthly data):

ModelFeb-25/242025/24Ford F-Series59,310+ 14.4%117,954+ 17.3%Toyota RAV437,643– 12.9%73,893– 7.0%Honda CR-V30,458– 4.9%57,738– 1.1%Toyota Camry21,640– 16.6%40,647– 15.3%Honda Civic18,178– 10.1%34,351– 6.3%Toyota Tacoma17,110+ 239.1%35,876+ 170.8%Toyota Corolla16,620– 17.1%33,961– 10.0%Hyundai Tucson16,317+ 2.0%31,342+ 15.6%Ford Explorer15,071– 23.2%28,576– 25.7%Subaru Forester14,347– 3.6%27,295– 0.7%Ford Escape13,958+ 5.5%23,860– 1.1%Ford Transit13,877+ 3.5%21,552– 21.9%Honda HR-V13,484+ 11.3%25,301+ 5.1%Kia Sportage13,072+ 8.2%24,429+ 10.7%Subaru Crosstrek12,818+ 2.1%25,443+ 6.6%Kia K4/Forte11,669+ 3.9%23,285+ 15.2%Subaru Outback11,601+ 11.4%22,395+ 3.1%Mazda CX-510,876+ 5.0%21,609+ 5.1%Toyota Tundra10,781– 4.1%21,145+ 1.3%Ford Maverick10,277– 22.5%19,007– 26.1%Honda Pilot10,204+ 5.4%19,053+ 9.7%Hyundai Elantra10,163+ 20.5%19,029+ 24.1%Ford Bronco Sport10,030– 6.3%19,402– 5.5%Ford Bronco9,837+ 20.2%18,893+ 21.0%Kia Telluride9,599+ 12.8%18,370+ 19.1%Hyundai Santa Fe9,562+ 3.5%17,858+ 17.0%Toyota Grand Highlander9,175+ 8.2%14,760– 2.0%Honda Accord  8,906– 36.9%18,571– 29.0%Toyota Sienna8,080+ 41.0%14,528+ 33.7%Hyundai Palisade7,806– 0.3%14,493– 6.3%Lexus RX7,743– 12.6%14,264– 10.1%Kia Sorento7,699+ 3.7%14,570+ 8.4%Mazda CX-507,280+ 32.8%13,615+ 21.4%Toyota Corolla Cross6,874+ 21.2%13,241+ 17.7%Honda Odyssey6,774+ 21.2%11,820+ 16.5%Mazda CX-305,709– 43.1%12,366– 30.5%Hyundai Kona5,629– 19.9%9,994– 26.5%Lexus NX5,342+ 0.5%10,915+ 5.0%Hyundai Sonata5,334+ 21.8%10,091+ 34.5%Kia K54,991+ 117.9%9,348+ 67.6%Mazda CX-904,769+ 43.6%10,114+ 52.5%Toyota Land Cruiser4,677n/a9,556n/aToyota Prius4,511– 0.4%9,395+ 1.7%Ford Ranger4,448n/a8,950+ 2853.8%Kia Carnival4,440+ 44.4%8,105+ 33.2%Ford Expedition4,389– 47.6%9,009– 34.9%Volvo XC604,123+ 62.2%7,150+ 30.0%Kia Soul4,006+ 2.8%7,560+ 5.5%Toyota Highlander3,822– 63.6%6,494– 68.3%Kia Seltos3,707– 22.2%6,547– 25.3%Lexus TX3,533+ 4.0%5,461– 13.4%Honda Passport3,497+ 34.7%6,140+ 28.1%Acura MDX3,463– 5.1%6,429– 4.9%Subaru Ascent3,382– 10.8%6,495– 13.5%Ford Mustang Mach-E3,312+ 13.0%6,841+ 61.9%Honda Ridgeline3,254– 18.2%6,120– 16.5%Ford E-Series2,968– 16.2%5,907– 10.8%Honda Prologue2,933new6,677newLexus ES2,905+ 13.5%5,178+ 10.8%Mazda32,838– 7.3%5,821– 2.1%Ford Mustang2,792– 32.2%5,191– 34.2%Volvo XC902,682+ 8.7%5,198– 4.5%Volvo XC402,564+ 57.6%3,765+ 1.1%Acura RDX2,561– 20.3%5,155– 14.0%Toyota Crown Signia2,537new5,102newLincoln Nautilus2,482– 26.9%4,907– 9.6%Hyundai Ioniq 52,442+ 22.3%4,692+ 35.6%Subaru Impreza2,429+ 3.7%4,858+ 5.4%Genesis GV702,289+ 20.1%4,310+ 23.5%Lexus GX2,136+ 58.3%5,317+ 62.4%Hyundai Santa Cruz1,938– 24.5%3,724– 26.3%Lincoln Corsair1,921– 3.2%3,604– 10.8%Genesis GV801,840+ 29.6%3,444+ 37.9%Toyota Sequoia1,830– 7.4%3,211– 13.3%Hyundai Venue1,829– 6.6%3,429+ 1.0%Subaru WRX1,715+ 22.9%3,288+ 28.1%Toyota bZ4X1,690+ 203.4%3,932+ 267.5%Subaru Legacy1,664+ 33.3%3,260+ 19.0%Acura ZDX1,494new2,878newKia Niro1,485– 40.9%2,687– 41.2%Acura Integra1,367– 34.2%2,760– 30.0%Lexus IS1,365– 10.7%2,640– 5.0%Kia EV91,360+ 3.2%2,592– 4.9%Lincoln Aviator1,357– 29.5%2,791– 26.3%Toyota 4Runner1,295– 88.2%1,455– 93.1%Kia EV61,275– 2.6%2,817+ 11.7%Mazda CX-701,223+ 7543.8%2,170+ 13462.5%Hyundai Ioniq 61,012+ 12.2%1,883+ 13.3%Lincoln Navigator994– 16.7%1,922– 13.8%Subaru Solterra925+ 187.3%1,977+ 182.0%Volvo S60/V60867– 18.0%1,232– 41.2%Mazda MX-5 Miata843+ 93.3%1,524+ 84.7%Toyota GR86843+ 315.3%1,631+ 140.9%Ford Edge797– 94.0%1,430– 93.1%Lexus UX784– 1.1%1,537+ 0.9%Genesis G70728+ 6.1%1,370– 18.1%Toyota Crown611– 76.0%1,250– 73.5%Lexus LX595+ 13.8%971– 14.7%Lexus RZ486+ 38.1%749+ 0.5%Acura TLX438– 46.9%792– 53.6%Genesis G80343– 0.9%620+ 3.7%Volvo EX90278new695newVolvo EX30269new657newSubaru BRZ244+ 0.4%468– 5.1%Genesis GV60224+ 52.4%413+ 31.9%Volvo S90/V90205+ 69.4%333+ 19.4%Lexus LC185+ 31.2%370+ 27.6%Lexus LS137– 38.8%280– 35.8%Toyota Supra132+ 9.1%242– 14.2%Toyota Venza131– 94.6%633– 86.3%Genesis G90122+ 22.0%241– 20.2%Lexus RC119– 19.6%266+ 0.4%Volvo C40109+ 3.8%203– 65.9%Toyota Mirai16– 71.9%33– 67.3%Toyota Avalon1– 75.0%1– 80.0%

Source: Manufacturers