The Skoda Octavia is the best-selling vehicle in Ireland in July.

The biannual licence plate change traditionally brings the 2nd strongest volume of the year below January, with July sales in Ireland up 8.6% year-on-year to 29,040. This leads to a year-to-date tally up 5.3% to 114,222. Toyota (+1.1%) returns to the top spot it holds year-to-date with 13.5% share, just above Volkswagen (+5.2%) at 13.2%. #1 at an extravagant 35.6% share last month, Tesla (-56.5%) falls to #30 in July with 0.3% share. Skoda (-2.9%) and Hyundai (-6.7%) struggle below while Kia (+5.2%) trails the market but is up six spots on June to round out the Top 5. BYD (+114.5%) is up to #6 with 1,167 sales which are both new records. MG (+275.4%), Xpeng (+252.,4%), Citroen (+51%) and Ford (+47.6%) stand out below. 

Model-wise, the Skoda Octavia (-10.6%) climbs to pole position despite fall year-on-year for its first win since August 2025. The next 6 models all beat the market, with the VW T-Roc (+42.2%) the most dynamic followed by the Toyota C-HR (+38.6%), VW ID.4 (+29.7%), VW Tiguan (+20.3%), Hyundai Kona (+16.5%) and Toyota Corolla (+16.4%). Outside the Top 10, the BYD Sealion 7 (+322.6%), Renault Megane (+204.7%), Toyota bZ4X (+160.7%) and Audi Q3 (+117.5%) all stun.

Previous month: Ireland June 2026: Tesla at 35.6% share, Mercedes CLA in Top 10

One year ago: Ireland July 2025: Hyundai Tucson stays on top despite -37.6% fall

Full July 2026 Top 40 All brands and Top 252 All models below.

Ireland July 2026 – brands:

PosBrandJul-26%/25Jun2026%/25PosFY251Toyota3,91013.5%+ 1.1%215,85613.9%+ 3.6%112Volkswagen3,84413.2%+ 5.2%513,41511.7%+ 5.3%223Skoda2,7709.5%– 2.9%311,1569.8%+ 7.5%334Hyundai2,6249.0%– 6.7%710,0108.8%– 5.8%445Kia1,9936.9%+ 5.2%118,4847.4%+ 2.2%556BYD1,1674.0%+ 114.5%103,9053.4%+ 99.2%9157Dacia1,0953.8%– 15.8%133,5463.1%– 6.3%12108Renault1,0803.7%+ 9.9%153,8673.4%– 1.7%10119Audi1,0793.7%+ 4.1%94,4313.9%+ 8.9%6710BMW1,0733.7%+ 18.2%64,2953.8%+ 1.6%7611MG1,0213.5%+ 275.4%322,2982.0%+ 84.3%162112Ford9673.3%+ 47.6%84,0743.6%+ 12.6%8913Peugeot8002.8%– 25.2%163,5093.1%– 12.5%13814Nissan7092.4%+ 9.1%253,5833.1%– 7.0%111215Opel6352.2%+ 28.3%182,7272.4%+ 31.5%141716Volvo5451.9%+ 17.2%211,8971.7%+ 10.5%192017Cupra5071.7%– 15.1%172,0501.8%+ 15.2%181918Mercedes4781.6%– 9.8%42,5982.3%+ 9.8%151319Citroen4741.6%+ 51.0%141,8271.6%+ 81.6%202220Suzuki3621.2%+ 29.7%121,6881.5%– 19.3%221621Seat3231.1%+ 5.9%231,7921.6%– 8.4%211822Lexus2510.9%– 16.6%199700.8%– 13.7%232323Mazda2120.7%– 4.1%279100.8%– 27.7%242424Honda1550.5%+ 43.5%284250.4%+ 16.4%282925Xpeng1480.5%+ 252.4%314790.4%+ 305.9%273326Leapmotor1400.5%new294000.4%new293827Land Rover1250.4%– 16.7%306090.5%– 19.9%252528Mini1190.4%+ 41.7%205560.5%+ 0.5%262629Porsche980.3%+ 60.7%222940.3%– 18.8%302830Tesla810.3%– 56.5%12,0551.8%+ 19.3%171431Fiat760.3%+ 590.9%241890.2%– 64.4%322732Jeep680.2%+ 240.0%261630.1%– 11.4%333133Polestar640.2%+ 20.8%332520.2%+ 117.2%313234KGM/SsangYong110.0%+ 83.3%35700.1%+ 66.7%343635Alpine100.0%+ 11.1% –280.0%+ 40.0%363736DS90.0%– 35.7% –590.1%– 51.6%353437Smart80.0%n/a34110.0%– 94.8%383038Alfa Romeo60.0%– 68.4% –270.0%– 56.5%373539Skywell20.0%n/a –30.0%n/a40 –40Ineos10.0%+ 0.0% –10.0%– 80.0%4441

Ireland July 2026 – models:

PosModelJul-26%/25Jun2026%/25PosFY251Skoda Octavia7712.7%– 10.6%32,7672.4%– 11.2%422Toyota Corolla7542.6%+ 16.4%42,8272.5%+ 12.9%363Toyota C-HR7392.5%+ 38.6%162,3722.1%+ 24.7%9124VW T-Roc7182.5%+ 42.2%501,7561.5%+ 0.6%14155Hyundai Kona7062.4%+ 16.5%142,5202.2%+ 7.8%796VW Tiguan7042.4%+ 20.3%102,4092.1%+ 3.7%887VW ID.46982.4%+ 29.7%112,2832.0%+ 33.5%10138Toyota RAV46742.3%+ 5.3%52,0741.8%– 32.5%1259Hyundai Tucson6572.3%– 25.8%213,1902.8%– 24.5%2110Toyota Yaris Cross6512.2%– 15.8%93,4313.0%+ 8.1%1411Skoda Kodiaq5541.9%– 0.5%132,5902.3%+ 9.6%6712VW Golf5221.8%– 24.6%202,1041.8%– 8.8%111013Dacia Sandero3771.3%– 22.3%341,1071.0%– 28.3%241714BYD Seal U3741.3%+ 7.8%281,5241.3%+ 43.2%172615Toyota Yaris3681.3%– 30.0%171,6241.4%– 14.3%151416Toyota bZ4X3651.3%+ 160.7%151,0971.0%+ 150.5%267817VW Tayron3401.2%– 11.9%251,1981.0%+ 40.1%223118VW Polo3311.1%+ 8.9%721,2741.1%– 5.6%202219Dacia Duster3261.1%– 17.9%631,0861.0%– 21.6%282020Hyundai Inster3191.1%– 20.1%471,0310.9%+ 29.0%313221Ford Puma3161.1%+ 37.4%661,3721.2%+ 14.6%192422Kia Sportage3161.1%– 47.1%572,7022.4%– 9.5%5323Skoda Enyaq3141.1%+ 53.9%61,0961.0%+ 82.1%275124Opel Frontera3001.0%new1641,3791.2%new1820125Skoda Elroq2991.0%+ 4.2%261,0440.9%+ 115.7%305326MGS52831.0%new1247190.6%new4716327Skoda Karoq2740.9%– 22.4%531,1711.0%– 7.1%232128Dacia Bigster2670.9%+ 6.4%1199900.9%+ 213.3%348229Nissan Qashqai2650.9%– 4.7%891,5391.3%+ 0.3%161830BYD Sealion 72620.9%+ 322.6%958680.8%+ 452.9%387531Renault Megane2620.9%+ 204.7%1295190.5%+ 168.9%6712932Audi Q32610.9%+ 117.5%379930.9%+ 48.0%334133Kia EV32610.9%– 18.4%1209840.9%– 8.0%352534BYD Dolphin Surf2560.9%new445340.5%new6520635Ford Kuga2490.9%+ 114.7%659240.8%+ 18.3%373436Hyundai Ioniq 52480.9%+ 6.9%487480.7%+ 46.1%466837Toyota Corolla Cross2460.8%– 47.8%601,9791.7%+ 7.8%131138Kia EV62380.8%+ 19.0%566430.6%– 22.7%543339MG42330.8%+ 628.1% –4090.4%– 4.9%857740MG S62320.8%new –2750.2%new121 –41Kia EV52280.8%new1008010.7%new4126742Peugeot 30082280.8%– 41.2%701,0991.0%– 29.6%251643BMW iX32140.7%n/a384200.4%+ 1726.1%8122744Hyundai i202080.7%– 7.6%309350.8%– 10.1%362845Hyundai Ioniq 62080.7%n/a875700.5%+ 352.4%6016246Ford Explorer1980.7%+ 235.6%296520.6%+ 95.2%538447Kia Stonic1980.7%+ 11.9%1028180.7%+ 26.6%404748Peugeot 20081840.6%– 34.5%917700.7%+ 7.1%443849Kia EV21830.6%new992550.2%new126 –50Nissan Juke1810.6%– 25.5%1611,2171.1%– 10.2%212351Renault 51770.6%+ 16.4%825010.4%+ 103.7%6910352Kia EV41760.6%new –3980.3%new9117653Skoda Fabia1740.6%– 11.2%1097940.7%+ 5.3%424654BMW X51620.6%+ 43.4%406520.6%– 16.4%523955Skoda Superb1620.6%– 3.6%237160.6%– 11.6%483556Peugeot 50081600.6%– 42.0%1267620.7%– 24.9%452957Audi A31560.5%– 23.2%1144790.4%– 36.9%714058VW T-Cross1550.5%– 11.9%846820.6%– 16.0%504459Skoda Kamiq1540.5%+ 13.2%926550.6%+ 8.1%515760Cupra Tavascan1520.5%+ 289.7%544590.4%+ 96.2%769661Xpeng G61480.5%+ 252.4%1124790.4%+ 305.9%7214962Suzuki Vitara1440.5%+ 44.0%355210.5%– 6.5%665963Suzuki Swift1420.5%+ 18.3%248460.7%+ 35.6%395264Audi Q6 e-tron1410.5%+ 907.1%462940.3%+ 151.3%11415065Volvo XC601410.5%– 16.1%1375440.5%– 5.6%645866Audi A51360.5%– 24.0%365950.5%– 1.7%585467Volvo EX401350.5%+ 53.4%1364200.4%+ 133.3%8211068Renault 41340.5%new1703080.3%new11121969Citroen C3 Aircross1330.5%n/a865030.4%+ 16666.7%6827570Renault Scenic1330.5%+ 195.6%1732640.2%+ 28.8%12412671Seat Arona1330.5%+ 52.9%1305460.5%– 18.8%624972Renault Symbioz1310.5%– 19.1%1746190.5%– 18.7%574873BMW IX11290.4%+ 53.6%434230.4%+ 36.5%809774VW ID.71270.4%+ 56.8%1793320.3%+ 6.8%1059375Dacia Jogger1250.4%– 3.8%323350.3%– 21.5%1038176Citroen C31240.4%+ 125.5%964880.4%+ 713.3%7011877Audi A61210.4%– 25.3%275460.5%– 14.8%615578BMW 5-Series1180.4%– 22.9%127000.6%– 13.4%493679Kia Picanto1160.4%+ 68.1%1013780.3%+ 5.0%978580VW ID.31120.4%– 26.3%496370.6%+ 23.9%566281MG ZS1090.4%+ 47.3% –3890.3%+ 19.0%969882Volvo XC901090.4%+ 5.8%1104140.4%+ 11.0%848983Cupra Born1050.4%– 0.9%973540.3%+ 24.6%10010284Kia Sorento1050.4%– 54.9%1235810.5%– 31.5%593085MG31010.3%+ 165.8% –2580.2%+ 64.3%12513786Hyundai Santa Fe1000.3%– 17.4%883490.3%– 34.4%1016987Nissan Micra1000.3%new1621800.2%new141 –88Audi Q5990.3%+ 26.9%614710.4%+ 41.0%749289Toyota Aygo X990.3%– 4.8%454090.4%+ 28.6%8610590BYD Seal980.3%+ 2.1%414050.4%+ 4.1%888791Opel Corsa980.3%– 15.5%904350.4%– 22.5%797092Lexus NX960.3%– 3.0%674070.4%+ 1.8%877993Opel Mokka960.3%– 32.4% –3140.3%– 44.4%1106694Renault Captur950.3%– 28.6%1717800.7%– 15.8%436195Cupra Terramar930.3%– 35.9%744390.4%+ 40.7%789596Renault Austral930.3%+ 52.5%836430.6%+ 122.5%5510697Citroen C5 Aircross910.3%+ 68.5%1173950.3%+ 42.6%9210798BMW X1900.3%– 43.0%335450.5%– 14.3%635099Cupra Formentor900.3%– 48.6% –4620.4%– 19.2%7563100Peugeot 408890.3%+ 270.8% –2510.2%+ 74.3%128148101Hyundai Bayon880.3%– 13.7%982770.2%– 12.3%120101102BMW X3850.3%– 40.1%394000.4%– 23.5%9060103Opel Grandland X840.3%– 46.2%584160.4%– 15.8%8372104Mercedes CLA790.3%+ 6.8%72220.2%– 15.3%133108105BYD Sealion 5770.3%new1441380.1%new157 –106Suzuki SX4 S-Cross760.3%+ 28.8%593210.3%– 58.5%10845107Tesla Model Y760.3%– 41.5%21,0570.9%+ 57.3%2927108Lexus LBX750.3%– 25.7%1042840.2%– 29.0%11888109BYD Seal 6730.3%new942100.2%new136 –110Seat Ateca710.2%– 14.5%1083910.3%– 18.7%9565111Mercedes GLC690.2%– 17.9%793940.3%+ 4.5%9480112Seat Ibiza690.2%+ 16.9%1313610.3%– 29.5%9967113Mercedes C Class680.2%+ 21.4%523040.3%+ 36.9%113112114Skoda Scala680.2%– 24.4%1333220.3%– 16.8%10790115Cupra Leon670.2%– 48.9% –3250.3%– 1.5%106117116Ford Tourneo670.2%– 6.9%193320.3%+ 8.1%10476117Nissan X-Trail670.2%– 10.7%1633190.3%– 24.2%10983118VW Passat670.2%n/a111710.1%n/a181 –119Peugeot 308660.2%+ 175.0%1062720.2%+ 244.3%122178120Fiat Panda640.2%n/a551320.1%– 47.8%162124121Range Rover Sport640.2%+ 14.3% –2640.2%– 16.2%123100122Mercedes GLA630.2%+ 1.6%223950.3%+ 20.8%9394123MG HS630.2%– 18.2% –2470.2%+ 10.8%130119124Mini Cooper620.2%+ 72.2%802530.2%– 27.9%12786125Honda HR-V610.2%+ 60.5%1521550.1%+ 23.0%151152126Mazda CX-5610.2%n/a –760.1%– 59.1%180134127Peugeot 208610.2%– 3.2%1652840.2%– 29.9%119113128Porsche Cayenne600.2%+ 130.8%1071270.1%– 9.9%165138129BMW 3-Series590.2%+ 3.5%852840.2%+ 11.4%11799130Nissan Ariya590.2%+ 9.3% –2910.3%+ 20.7%116116131Honda Jazz580.2%+ 75.8%1531390.1%+ 29.9%156160132Mercedes E Class580.2%– 33.3%84760.4%+ 8.7%7373133Ford Transit Custom570.2%+ 5600.0%181360.1%+ 655.6%159246134Kia Niro570.2%– 52.5%1223690.3%– 52.0%9842135BMW 2-Series560.2%+ 19.1%732470.2%+ 14.4%129123136Leapmotor B10550.2%new1581660.1%new146273137Hyundai i30530.2%– 8.6%1551360.1%– 34.6%160131138BMW i4520.2%+ 36.8%1161650.1%+ 7.1%148136139Opel Astra520.2%– 27.8% –1370.1%– 55.9%158104140Renault Clio510.2%– 69.5%1282180.2%– 60.4%13443141Seat Leon500.2%– 29.6%1324050.4%+ 55.2%8991142Citroen Berlingo490.2%+ 28.9%421840.2%+ 5.1%140121143Ford Capri490.2%+ 53.1%641990.2%+ 103.1%138168144Audi Q2480.2%– 34.2%1152380.2%+ 10.7%131125145Kia K4470.2%new1212910.3%new115 –146Volvo EX30470.2%+ 88.0%1771540.1%– 51.4%152111147Jeep Compass450.2%+ 350.0%75860.1%+ 330.0%177233148Leapmotor C10430.1%new1031660.1%new147253149Audi Q4 e-tron410.1%– 39.7%1401910.2%– 5.9%139115150Mercedes GLE410.1%– 30.5%692110.2%+ 37.0%135142151Mini Countryman410.1%+ 17.1%812090.2%+ 86.6%137135152VW ID.5400.1%+ 11.1%1382250.2%+ 102.7%132151153Nissan Leaf370.1%n/a –370.0%– 87.7%209109154Citroen C4350.1%– 45.3%1461680.1%– 31.7%145114155Kia PV5350.1%new761300.1%new164 –156Mazda CX-30350.1%– 46.2% –1760.2%– 20.7%142127156Polestar 4340.1%– 15.0%1671190.1%+ 91.9%167172157BMW 1-Series330.1%– 26.7%511450.1%– 27.5%154122158Hyundai Ioniq 9330.1%– 26.7% –960.1%+ 113.3%174191159Kia EV9330.1%– 41.1%1571320.1%– 35.9%163130160Audi A1300.1%– 48.3%1131500.1%– 12.3%153132161Ford Focus300.1%– 79.0%1494410.4%– 46.7%7737162Leapmotor T03300.1%new –560.0%new194264163Mazda6300.1%n/a –300.0%n/a213 –164Polestar 2300.1%+ 233.3%166930.1%+ 102.2%175192165Volvo XC40300.1%– 14.3%1781440.1%+ 7.5%155154166Citroen C2290.1%n/a145440.0%n/a201 –167Mazda CX-80280.1%– 17.6%771740.2%+ 68.9%143165168Lexus RX270.1%– 15.6%1051090.1%– 9.9%171156169Mercedes CLE Coupe270.1%– 20.6%311610.1%+ 7.3%149140170Volvo C40/EC40270.1%+ 50.0%1351150.1%+ 98.3%168179171Mazda CX-60250.1%– 24.2% –1700.1%+ 38.2%144158172BMW IX2240.1%– 27.3%931100.1%+ 71.9%170164173Volvo EX90240.1%+ 14.3% –410.0%– 25.5%204190174Mercedes A Class230.1%– 30.3%781030.1%– 30.9%173145175Lexus UX220.1%+ 4.8% –820.1%+ 7.9%179175176BYD Dolphin210.1%– 4.5% –1400.1%+ 41.4%156157177Lexus RZ200.1%+ 122.2% –640.1%+ 166.7%189225178Mazda3200.1%– 45.9% –3490.3%+ 193.3%102161179Volvo EX60200.1%new –200.0%new227 –180Mercedes GLB190.1%+ 137.5%681070.1%– 34.4%172141181Jeep Avenger180.1%+ 100.0%156680.1%– 52.8%182143182Audi Q7170.1%– 65.3%621240.1%– 40.7%166128183Porsche Macan170.1%+ 88.9%71840.1%– 17.6%178156184BMW XM160.1%+ 166.7% –530.0%+ 20.5%196196185Mini Aceman160.1%+ 700.0%160680.1%+ 94.3%183208186Range Rover 160.1%– 44.8%1691130.1%– 22.6%169146187Honda ZR-V150.1%+ 400.0% –290.0%+ 45.0%215231188Land Rover Discovery Sport150.1%+ 114.3% –600.1%– 16.7%192182189VW Touareg150.1%– 11.8%139670.1%+ 31.4%185194190Land Rover Defender140.0%– 70.2% –630.1%– 53.0%190147191BMW 4-Series130.0%+ 116.7%141380.0%– 25.5%207193192Honda CR-V130.0%– 18.8%151400.0%– 4.8%205198193Audi Q8120.0%– 42.9% –470.0%– 52.5%198166194Fiat 600120.0%+ 20.0%148570.0%– 26.0%193177195Leapmotor B05120.0%new –120.0%new239 –196Peugeot Rifter120.0%+ 0.0% –670.1%+ 1.5%184169197Lexus ES110.0%– 71.8% –240.0%– 81.0%224155198Range Rover Evoque110.0%+ 83.3% –550.0%– 14.1%195184199Alpine A290100.0%+ 11.1% –270.0%+ 200.0%220237200Audi A6 e-tron100.0%new –660.1%new186188201Porsche Taycan100.0%+ 233.3% –250.0%+ 0.0%223217202Toyota Prius100.0%– 60.0%176320.0%– 73.1%211159203BMW i590.0%+ 12.5% –280.0%– 52.5%218186204KGM Torres90.0%+ 50.0%156640.1%+ 156.0%188200205VW T790.0%– 50.0% –460.0%– 41.8%200174206Citroen Multispace80.0%– 91.4%147110.0%– 89.1%240 –207Honda Civic80.0%– 55.6%150610.1%– 11.6%191187208Mercedes AMG GT80.0%– 20.0% –510.0%+ 30.8%197204209Mercedes G Class80.0%+ 700.0% –220.0%+ 100.0%225243210Smart #380.0%n/a134110.0%– 26.7%242238211Volvo ES9080.0%new –270.0%new221 –212Audi e-Tron70.0%n/a –120.0%n/a237 –213Mazda270.0%– 83.7% –1340.1%– 6.3%161144214Porsche Panamera70.0%– 58.8%168290.0%– 57.4%217183215BMW iX60.0%+ 100.0% –290.0%+ 61.1%214215216BYD Atto 360.0%– 64.7%143860.1%– 65.7%176120217Mazda MX-560.0%– 33.3%159140.0%– 61.1%235181218Mercedes V Class60.0%+ 20.0% –380.0%+ 2.7%208202219DS 750.0%– 58.3% –310.0%– 60.8%212180220Jeep Grand Cherokee50.0%n/a –80.0%n/a245 –221Opel Combo50.0%– 44.4%125440.0%– 34.3%202170222Range Rover Velar50.0%+ 66.7%127440.0%+ 109.5%203224223Tesla Model 350.0%– 91.1%19980.9%– 5.0%3219224BMW X240.0%+ 0.0% –150.0%– 34.8%231221225Hyundai i1040.0%– 97.1%1541590.1%– 67.4%15071226Mercedes EQA40.0%+ 33.3% –470.0%+ 34.3%199199227Porsche 911/Carrera40.0%– 33.3% –290.0%+ 11.5%216223228Volvo V6040.0%– 42.9% –180.0%– 25.0%230220229BMW X730.0%– 25.0% –210.0%+ 23.5%226228230Renault Master30.0%n/a17240.0%n/a259 –231VW Caddy30.0%n/a –40.0%– 20.0%261250232Alfa Romeo Giulia20.0%+ 0.0% –70.0%– 22.2%247244233Alfa Romeo Junior20.0%– 88.2% –130.0%– 51.9%236211234DS 420.0%n/a –140.0%– 61.1%233212235DS 920.0%n/a –140.0%n/a234 –236KGM Actyon20.0%new –50.0%new252 –237Mercedes EQE20.0%n/a –50.0%– 83.9%253218238Mercedes S Class20.0%– 33.3% –260.0%– 16.1%222205239Skywell BE1120.0%new –30.0%new266 –240Toyota Proace20.0%+ 100.0% –40.0%– 73.3%260236241VW ID.Buzz20.0%– 92.3% –190.0%– 58.7%228189242Alfa Romeo Stelvio10.0%n/a –40.0%– 78.9%254255243Alfa Romeo Tonale10.0%n/a –30.0%– 57.1%262234244Citroen Ami10.0%+ 0.0% –40.0%– 81.0%257229245Citroen C4 Cactus10.0%n/a –10.0%n/a280 –246Citroen C4 X10.0%– 85.7% –100.0%– 64.3%243216247Citroen C5 X10.0%n/a –50.0%– 84.8%251214248Citroen Spacetourer10.0%+ 0.0%118120.0%+ 140.0%238265249Ineos Grenadier10.0%+ 0.0% –10.0%– 80.0%285266250Mercedes T class10.0%– 50.0% –80.0%+ 0.0%246256251Toyota Land Cruiser10.0%– 75.0% –60.0%– 76.0%250213252VW Taigo10.0%– 99.3% –3080.3%– 40.0%11274

Source: SIMI