The Toyota Land Cruiser is up to a record 7th place in April.

New vehicle sales in Japan shoot up 9.1% year-on-year in April to 373,952 units, meaning the year-to-date tally is now stable at -0.1% to 1,627,305. Brand leader Toyota (+25.2%) delivers an outstanding month, vastly outpacing its home market to reach 37.7% share, 10 percentage points above its March level and simply its highest share since we started following Japanese brands data in January 2014. Previous best was 36.5% in pandemic-disrupted May 2020. Illustrating the weight of Toyota in total Japanese sales, the next 5 brands all trail the market. Nissan (+2.4%) and Honda (+1.5%) are in positive whereas Daihatsu (-2.4%), Suzuki (-2.9%) and Mazda (-3.4%) drop slightly. In contrast Subaru (+28.8%), Lexus (+10.5%) and Mitsubishi (+10%) all shine in the remainder of the Top 10. As for foreign brands, Mercedes (-3.6%) falls to #13, with BMW (-18.9%) and Volkswagen (-12%) also in trouble. Renault (+129.9%), Ferrari (+93.2%), Porsche (+52.5%), BYD (+29.5%) and Land Rover (+24.2%) stand out.

Looking at the regular cars ranking, Toyota spectacularly monopolises the Top 9. The Yaris+Yaris Cross (-13.8%) holds onto the top spot but the “true” leader is the Toyota Roomy up 108.4 year-on-year and 13 spots on March to #2, reaching its highest volume since October 2024. The Toyota Land Cruiser (+175.9%) reaches a record 7th place (previous best #9 in July 2024). Note the 70, 250 and 300 series are included. Meanwhile the Raize (+91.6%), Voxy (+55%), Alphard (+30.4%), Noah (+28%) and Sienta (+22.6%) all beat the market, with the latter ascending to #2 year-to-date. The Corolla+Corolla Cross (-22.8%) freefalls to #6. Other great performers below include the Toyota bZ4X (+3560.8%), Nissan Leaf (+1061.5%), Toyota Hiace (+198.1%), Suzuki Xbee (+186.8%) and Lexus RX350 (+171.7%).

Over in the kei cars charts, the Suzuki Spacia (+1.6%) is the best-seller for the first time since May 2024. It topples the Honda N-BOX (-14.9%), with the latter remaining #1 year-to-date by almost 11,000 units. The Daihatsu Tanto (-4.6%) overtakes the Move (+25%) to their place with the Toyota Copen GR Sport (+231.1%), Daihatsu Copen (+77.2%) and Nissan Roox (+66.1%) posting the biggest YoY gains below.

Previous month: Japan March 2026: Toyota RAV4, bZ4X, Nissan Leaf shine

One year ago: Japan April 2025: Toyota places 11 models in Top 12 regular car charts

Full April 2026 Top 48 All brands, Top 50 regular cars and Top 31 All kei cars below.

Japan April 2026 – brands:

PosBrandApr-26%/25Mar2026%/25PosFY251Toyota141,08537.7%+ 25.2%1509,98531.3%+ 0.9%112Suzuki56,89115.2%– 2.9%2253,98515.6%– 2.2%223Honda45,74512.2%+ 1.5%3219,60913.5%– 4.2%334Daihatsu40,26610.8%– 2.4%4197,05312.1%+ 13.3%445Nissan24,9466.7%+ 2.4%5153,9919.5%– 2.3%556Mazda10,3102.8%– 3.4%653,8113.3%– 10.3%667Subaru9,7392.6%+ 28.8%934,8072.1%– 11.9%888Mitsubishi8,9452.4%+ 10.0%747,0662.9%+ 13.9%779Lexus8,8202.4%+ 10.5%1027,4231.7%– 6.6%9910Isuzu4,3791.2%– 10.2%826,3311.6%+ 2.6%101011Mitsubishi Fuso3,3490.9%+ 46.1%1312,4730.8%+ 27.3%131412Hino3,2080.9%+ 18.3%1212,9210.8%– 4.8%121313Mercedes3,0870.8%– 3.6%1114,8790.9%– 8.1%111114BMW2,0880.6%– 18.9%149,3610.6%– 18.8%141215Volkswagen1,7480.5%– 12.0%158,3150.5%– 29.9%151516Porsche1,1910.3%+ 52.5%214,0430.2%+ 0.1%192017Audi1,1050.3%– 37.4%166,2620.4%– 10.9%161618Mini1,0940.3%– 23.3%175,5730.3%– 10.0%171719Volvo7530.2%+ 7.6%193,8740.2%+ 3.2%201920UD Trucks7490.2%– 1.1%184,3660.3%+ 0.2%181821Land Rover6880.2%+ 24.2%202,6950.2%– 16.6%212222Jeep5480.1%– 14.5%222,1130.1%– 27.8%222123Peugeot3460.1%– 27.8%231,8950.1%– 11.1%232324Renault2460.1%+ 129.9%251,2420.1%+ 10.2%252725Ferrari2260.1%+ 93.2%315590.0%+ 23.7%292926BYD2150.1%+ 29.5%241,4860.1%+ 92.7%242527Fiat2040.1%– 10.5%279640.1%– 14.5%262428Citroen1810.0%– 11.3%269290.1%– 4.8%272629Alfa Romeo1240.0%+ 153.1%286260.0%+ 129.3%282830Alpina960.0%+ 209.7%382330.0%+ 133.0%323831Scania730.0%+ 78.0%342050.0%+ 15.2%333432Hyundai620.0%– 24.4%303530.0%+ 65.0%303033Lamborghini620.0%+ 24.0%293410.0%+ 31.2%313134Rolls-Royce480.0%+ 84.6%431590.0%+ 26.2%363535Aston Martin440.0%+ 7.3%361450.0%+ 4.3%373936Chevrolet380.0%+ 72.7%351590.0%+ 32.5%354137Maserati330.0%– 28.3%321850.0%– 30.2%343238DS320.0%+ 0.0%41850.0%– 48.5%414039Cadillac210.0%+ 31.3%37900.0%– 45.5%393640Abarth170.0%– 75.0%40850.0%– 78.3%403341Bentley150.0%– 54.5%331400.0%– 1.4%383742Ford150.0%– 37.5%42670.0%+ 0.0%424343Lotus130.0%– 27.8%45310.0%– 69.6%444544McLaren110.0%– 47.6%44500.0%– 49.5%434245Dodge110.0%+ 10.0%47190.0%– 50.0%464646GMC20.0%n/a4660.0%+ 50.0%474847Chrysler10.0%n/a4840.0%+ 33.3%495248Morgan10.0%+ 0.0%4920.0%– 33.3%5051 –Others 1,0810.3%+ 188.3% –6,2780.4%+ 144.4% – –

Japan April 2026 – regular cars:

PosModelApr-26/25Mar2026/25PosFY251Toyota Yaris/Cross13,149– 13.8%149,228– 22.2%112Toyota Roomy12,192+ 108.4%1533,670+ 23.0%753Toyota Raize11,494+ 91.6%540,105+ 42.3%444Toyota Sienta10,172+ 22.6%341,761+ 1.7%235Toyota Voxy9,918+ 55.0%833,884+ 28.0%696Toyota Corolla/Cross9,828– 22.8%241,580– 27.5%327Toyota Land Cruiser W9,467+ 175.9%3518,817+ 17.6%18208Toyota Alphard8,318+ 30.4%1328,846– 11.3%979Toyota Noah8,265+ 28.0%929,668+ 5.0%8810Honda Freed7,900+ 2.5%434,387– 2.7%5611Honda StepWGN5,666+ 127.7%1821,499+ 14.6%151512Toyota Aqua5,365– 26.3%1123,967– 22.2%131213Suzuki Jimny Wagon5,097+ 15.9%1623,464+ 83.7%142114Suzuki Solio4,634+ 20.2%1919,116– 4.9%171715Honda Fit4,212+ 8.9%1417,899– 4.7%191916Toyota RAV44,115+ 102.0%1217,285+ 89.5%212517Honda Vezel4,101+ 2.9%626,374+ 12.2%101318Toyota Prius4,058– 38.9%2017,708– 45.4%201419Toyota Harrier3,911– 15.2%1719,736– 15.0%161820Nissan Note3,884– 13.1%725,608– 17.1%111021Toyota Crown3,616+ 1.9%2115,438– 20.5%221622Nissan Serena3,590– 21.4%1024,871– 11.0%121123Mitsubishi Delica D53,308+ 80.9%2312,458+ 38.7%232924Subaru Forester3,063+ 95.8%329,566– 0.9%272325Subaru Impreza2,886+ 30.5%319,661– 14.9%262426Toyota Vellfire2,358+ 10.2%2810,987+ 0.3%242227Toyota Hiace W2,182+ 198.1%48n/an/an/a4628Mazda22,152+ 26.9%259,158+ 2.5%283029Nissan Leaf2,021+ 1061.5%297,086+ 442.2%33n/a30Suzuki Xbee1,979+ 186.8%308,605+ 135.8%303831Honda Civic1,937– 8.2%435,972– 28.3%383632Toyota bZ4X1,867+ 3560.8%268,965+ 6491.9%29n/a33Mazda CX-51,719+ 53.2%2410,549+ 9.3%252834Daihatsu Rocky1,632+ 64.5%336,932+ 26.4%343735Lexus LBX1,534– 25.8%386,085– 22.5%373136Lexus RX3501,489+ 171.7%n/an/an/an/an/a37Lexus NX350H1,485– 21.5%366,164– 28.4%363338Honda ZR-V1,469– 21.0%227,741– 16.0%323239Nissan X-Trail1,302+ 83.4%278,143+ 4.2%313440Suzuki Swift1,213– 42.6%346,653– 32.0%352641Suzuki Fronx1,138– 22.3%464,346– 37.8%n/a3542Subaru Levorg1,130+ 3.0%424,545– 20.0%n/a3943Mazda MX-5 (Roadster)1,071– 44.2%443,908n/an/a4344Mazda CX-30860+ 17.5%374,828– 9.2%404045Daihatsu Thor825+ 67.7%50n/an/an/an/a46Honda WR-V797– 56.6%405,454– 57.2%392747Toyota 86787+ 22.0%n/an/an/an/an/a48Lexus RX500H738+ 63.3%n/an/an/an/an/a49Mazda CX-60718+ 24.2%413,453n/an/a4250Mazda3665– 25.9%39n/an/an/a41

Japan April 2026 – kei cars:

PosModelApr-26/25Mar2026/25PosFY251Suzuki Spacia13,546+ 1.6%258,074– 3.8%222Honda N-BOX12,659– 14.9%169,042– 6.3%113Daihatsu Tanto8,516– 4.6%444,393– 2.0%434Daihatsu Move8,353+ 25.0%344,976+ 37.6%345Suzuki Hustler7,551+ 7.4%631,800+ 0.2%656Nissan Roox6,552+ 66.1%537,171+ 43.2%577Suzuki WagonR5,231– 14.6%822,566– 11.7%868Daihatsu Mira4,426– 7.5%919,919– 1.7%9109Suzuki Alto4,249– 11.2%1117,947– 13.7%10910Mitsubishi Delica Mini/eK3,800– 12.1%722,971+ 25.3%7811Daihatsu Taft3,018– 26.2%1215,593– 23.5%121212Suzuki Jimny2,679– 41.5%1410,775– 43.0%131113Nissan Dayz2,030– 20.3%1015,823– 3.4%111314Honda N-WGN1,889– 15.3%138,674– 9.9%141415Honda N-ONE1,287+ 1.8%176,083+ 18.6%161616Suzuki Every Wagon1,023– 38.4%156,603– 7.4%151517Mazda Flair Wagon771– 17.2%165,308– 3.9%171818Toyota Pixis759– 3.7%193,013+ 5.4%181919Daihatsu Copen597+ 77.2%222,685+ 87.0%202220Subaru Stella382n/a232,158n/a222521Nissan Sakura375– 48.0%182,756– 59.3%191722Nissan Clipper Rio306– 26.6%202,343– 4.1%212123Mazda Flair Crossover294– 33.3%212,079– 17.9%232024Toyota Copen GR Sport245+ 231.1%30507+ 67.3%283025Mazda Carol227– 7.3%251,388+ 15.5%242426Subaru Chiffon204– 33.6%26900– 53.0%262327Mazda Flair  180– 13.9%241,286+ 42.3%252628Subaru Pleo170– 11.0%27756– 19.1%272729Mazda Scrum Wagon48– 32.4%28311– 29.2%302930Mitsubishi eK Cross EV36– 56.1%29439– 39.8%292831Mitsubishi Town Box28– 26.3%31167– 26.4%3131

Source: JADA, JMVA, JAIA