Ram pickup sales are up 24.8% over Q1.

The March new US light vehicle market brakes -14% year-on-year to just 1.39 million units, with retail volumes down -16% and fleets off -2.3% according to GlobalData. Fleets account for 18.4% of the total light vehicle volume, up from 16.6% in March 2025. The Q1 tally is down -6.2% to 3,684,000. The SAAR for March is at 16.2 million vs. 17.8 million in March 2025 and 15.7 million in February. Q1 sales slow to 15.5 million annualised vs. over 16 million in 2024 and 2025. Keep in mind March 2025 is a high comparison base as customers rushed to purchase vehicles in the wake of the implementation of US tariffs.

Severe weather, the end of federal EV tax credits, record retail prices and economic uncertainty all contributed to a weak result in the US over the quarter. EV sales stumble -27% to 216,399 over Q1 according to Kelley Blue Book, that’s a 5.8% market share down from a peak of 10.6% over Q3 2025. The average incentive per vehicle is up $165 to $3,325 according to JD Power and GlobalData, while EV discounts average $11,258, down $940 year-on-year. 

In the OEM charts, General Motors (-9.6%) suffers but stays on top ahead of a stable Toyota Motor (-0.1%). Ford Motor (-8.7%) also struggles just ahead of Hyundai-Kia (+2.6%) hitting record levels and American Honda (-4.2%). Stellantis (+4%) confirms its recovery with a third consecutive quarterly increase.

Brand-wise, Toyota (+0.3%) is stable and easily stays on top ahead of Ford (-9.1%) and Chevrolet (-7.9%) both in difficulty. Honda (-5.1%) and Nissan (-7.7%) don’t fare much better and round out the Top 5. Below, both Kia (+4.1%) and Hyundai (+0.9%) post Q1 records. Note Kia sales have increased for six consecutive quarters. Ram (+20.1%) is the best performing brand near the top. Subaru (-15%) endures an 8th straight month of decline in March. Similarly Mazda (-14.4%) is down for a fourth consecutive quarter and Volkswagen (-16.1%) also.

Looking at models, the Ford F-Series (-16%) is in difficulty but still a distant leader above the Chevrolet Silverado (-0.1%), stable which is a good performance in the current context. The Honda CR-V (-3.8%) advances to #3 and #1 SUV as its archenemy the Toyota RAV4 (-48.1%) plunges to #13 due to its generation changeover. The Ram Pickup (+24.8%) is back in shape thanks partly to the return of V8 models. The Toyota Camry (+11.3%) surprises with a year-on-year gain, as more affordable sedans may be back in fashion in a record price context. The Camry (and not the RAV4) is Toyota’s best-seller over a quarter for the first time since late 2017. 

Previous post: USA February 2026: Acura (+17.3%), Lincoln (+12.2%) impress in negative market (-3.8%)

One year ago: USA March/Q1 2025: General Motors soars +17% in market spurred by last minute sales rush

Full Q1 2026 Top 15 OEMs, Top 48 All brands and Top 309 All models below.

USA Q1 2026 – OEMs:

PosOEMQ1 2026/251General Motors624,299– 9.6%2Toyota Motor Corporation569,420– 0.1%3Ford Motor Co454,984– 8.7%4Hyundai-Kia430,720+ 2.6%5American Honda336,830– 4.2%6Stellantis306,447+ 4.0%7Nissan Motor Group273,949– 6.9%8Subaru141,944– 15.0%9Volkswagen Group121,571– 19.5%10Tesla110,000– 15.4%11Mazda94,473– 14.4%12BMW Group90,952– 4.3%13Mercedes-Benz78,500+ 4.5%14Volvo Cars22,651– 31.9%15JLR22,100– 31.0%

USA Q1 2026 – brands:

PosBrandQ1 2026/251Toyota488,468+ 0.3%2Ford431,374– 9.1%3Chevrolet405,617– 7.9%4Honda304,478– 5.1%5Nissan234,318– 7.7%6Kia207,015+ 4.1%7Hyundai205,388+ 0.9%8GMC145,930– 0.2%9Jeep144,532+ 2.8%10Subaru141,944– 15.0%11Ram112,160+ 20.1%12Tesla110,000– 15.4%13Mazda94,473– 14.4%14BMW84,231– 3.9%15Lexus80,952– 2.5%16Mercedes78,500– 3.6%17Volkswagen73,803– 16.1%18Buick41,654– 32.6%19Acura32,352+ 5.2%20Cadillac31,098– 25.5%21Audi29,886– 30.0%22Mitsubishi26,881– 15.0%23Chrysler25,423– 27.5%24Lincoln23,610– 0.5%25Dodge22,674+ 4.3%26Volvo22,651– 31.9%27Land Rover21,200– 27.4%28Genesis18,317+ 4.6%29Porsche16,517– 12.5%30Infiniti12,750– 3.2%31Rivian8,000– 12.1%32Mini6,261– 10.2%33Lucid3,900+ 62.5%34Polestar1,350– 18.2%35Ineos1,300– 7.1%36Alfa Romeo919– 52.9%37Jaguar900– 68.1%38Ferrari750+ 11.1%39Lamborghini720– 4.0%40Bentley645– 19.4%41Maserati600– 53.8%42Aston Martin485+ 7.8%43Rolls Royce460+ 9.5%44VinFast300– 42.9%45McLaren225– 25.0%46Fisker150– 40.0%47Lotus150– 25.0%48Fiat139– 73.4%

USA Q1 2026 – models:

PosModelQ1 2026/251Ford F-Series159,901– 16.0%2Chevrolet Silverado127,545– 0.1%3Honda CR-V99,437– 3.8%4Ram Pickup98,425+ 24.8%5Toyota Camry78,255+ 11.3%6Tesla Model Y78,000+ 9.2%7GMC Sierra75,607– 3.7%8Chevrolet Equinox70,987– 12.7%9Nissan Rogue70,174+ 13.0%10Toyota Tacoma69,263+ 15.8%11Toyota Corolla62,574+ 12.8%12Ford Explorer61,387+ 29.7%13Toyota RAV459,869– 48.1%14Honda Civic57,600– 2.3%15Hyundai Tucson55,426+ 0.8%16Subaru Forester54,152+ 8.6%17Jeep Grand Cherokee53,482+ 10.4%18Chevrolet Trax49,706– 15.8%19Kia Sportage44,704+ 8.2%20Jeep Wrangler44,461+ 17.1%21Subaru Crosstrek38,497– 11.7%22Chevrolet Traverse37,849+ 33.6%23Honda Accord  37,317+ 21.9%24Kia K437,220+ 0.6%25Kia Telluride35,928+ 20.4%26Nissan Sentra35,732– 34.5%27Ford Bronco Sport35,021+ 5.0%28Mazda CX-534,992+ 1.7%29Toyota Tundra34,616– 2.6%30Toyota Grand Highlander34,607+ 34.6%31Ford Transit34,248– 1.0%32Ford Maverick33,861– 10.9%33Hyundai Santa Fe33,343+ 6.2%34Toyota 4Runner33,244+ 294.1%35Hyundai Elantra33,063– 1.3%36Honda Pilot31,493– 3.5%37Ford Bronco31,197– 4.3%38Honda HR-V31,017– 24.2%39Toyota Corolla Cross30,093+ 24.8%40Nissan Kicks29,517+ 16.4%41Lexus RX29,336+ 18.7%42Mazda CX-5029,034+ 24.6%43Nissan Pathfinder28,554+ 45.2%44Hyundai Palisade27,704+ 5.6%45Chevrolet Trailblazer   27,475– 6.3%46Subaru Outback27,074– 32.2%47Chevrolet Tahoe26,836– 10.0%48Toyota Sienna24,652+ 4.6%49VW Tiguan23,928+ 55.2%50Nissan Altima22,971– 35.9%51Chrysler Pacifica21,804– 32.7%52Chevrolet Colorado21,596– 16.5%53GMC Terrain21,567+ 35.2%54Kia Sorento21,510– 14.4%55Nissan Frontier21,411+ 47.9%56GMC Yukon/XL20,586– 11.7%57Dodge Durango20,300+ 48.2%58Mercedes GLE19,277+ 37.4%59Kia K518,806+ 19.4%60BMW X518,680+ 7.1%61Kia Carnival18,631+ 27.8%62Jeep Compass18,573– 41.5%63Honda Odyssey18,475– 16.4%64Tesla Model 318,000– 59.5%65Ford Ranger17,775+ 19.2%66BMW X317,767+ 58.1%67Ford Expedition17,554+ 30.2%68Hyundai Kona17,391+ 2.2%69Mercedes GLC16,378+ 25.8%70VW Atlas16,361– 3.2%71Toyota Highlander15,783+ 31.3%72Kia Seltos14,699+ 29.2%73Hyundai Sonata14,547– 7.9%74Jeep Grand Wagoneer14,174+ 666.6%75Ford Mustang14,074+ 50.1%76Honda Passport14,045+ 20.1%77Ram ProMaster Van13,735– 5.4%78Buick Envista13,418– 9.7%79GMC Acadia13,257+ 0.0%80Lexus NX13,219– 26.5%81Buick Encore GX13,052– 36.0%82Lexus TX12,489+ 24.3%83Chevrolet Express12,488+ 0.9%84Ford Escape12,397– 66.8%85Mitsubishi Outlander Sport12,076+ 253.2%86Chevrolet Blazer11,777– 43.1%87Chevrolet Suburban11,696– 14.0%88VW Jetta11,565– 34.9%89GMC Canyon11,027+ 21.2%90Honda Ridgeline10,980+ 0.3%91Acura MDX10,928+ 2.7%92Buick Enclave10,699– 3.3%93Cadillac Escalade10,495– 28.3%94Nissan Versa10,208– 46.6%95Audi Q510,100– 26.1%96Jeep Gladiator10,087– 16.3%97Toyota BZ/bZ4X10,029+ 78.8%98VW Taos9,995– 40.8%99Hyundai Ioniq 59,790+ 13.7%100Toyota Prius9,737– 41.5%101Nissan Murano9,523+ 9.4%102Infiniti QX609,475+ 64.0%103Ford E-Series9,359– 3.3%104Mazda39,309– 0.4%105Subaru Ascent9,175– 17.2%106Mazda CX-909,079– 40.1%107Lexus GX8,565– 7.3%108Volvo XC908,513– 9.1%109Mercedes Sprinter8,400+ 11.3%110Genesis GV708,234+ 14.3%111BMW 3 Series8,189+ 10.2%112VW Atlas Cross Sport8,093– 6.9%113Toyota Land Cruiser8,083– 47.6%114Volvo XC608,061– 36.6%115Mitsubishi Outlander  7,924– 30.6%116Mazda CX-307,898– 62.4%117Acura ADX7,864+ 4318.0%118Lincoln Nautilus7,677– 11.4%119Kia Niro7,455+ 45.7%120Mitsubishi Eclipse Cross6,852+ 169.8%121Mercedes C Class6,811– 8.7%122Hyundai Venue6,761+ 11.5%123Acura RDX6,672– 25.2%124BMW X16,598– 4.5%125Mercedes GLS6,559+ 14.8%126Toyota Sequoia6,382+ 25.0%127Genesis GV806,376+ 7.7%128Lincoln Aviator6,266+ 31.4%129Chevrolet Corvette6,235– 8.2%130Range Rover  6,100– 22.8%131Porsche Macan6,079– 18.8%132BMW X76,074– 16.0%133Tesla Model X6,000+ 43.6%134BMW 4 Series5,955– 49.9%135Range Rover Sport5,900– 7.8%136Acura Integra5,877+ 25.6%137Land Rover Defender5,800– 33.3%138Rivian R1S5,700+ 3.6%139BMW 5 Series5,489– 26.6%140Lincoln Corsair5,345– 14.3%141Cadillac XT55,343– 15.9%142Toyota Crown Signia5,293– 33.1%143Lexus IS5,045+ 5.6%144Tesla Cybertruck5,000– 29.8%145Porsche Cayenne4,816– 9.7%146Ford Mustang Mach-E4,600– 60.4%147Nissan Armada4,593+ 17.5%148Hyundai Santa Cruz4,544– 31.6%149Buick Envision4,485– 71.0%150Lexus RZ4,456+ 206.5%151BMW 2 Series4,443– 2.3%152Audi A54,372+ 6.1%153Lincoln Navigator4,322+ 6.5%154Audi Q34,256– 20.4%155Subaru Impreza3,912– 50.5%156Porsche 9113,826+ 83.4%157Mercedes E Class3,628– 0.7%158Chrysler Voyager3,612+ 55.8%159Audi Q73,554– 30.4%160Subaru WRX3,502– 27.4%161Cadillac CT53,451– 13.3%162Volvo XC403,403– 47.4%163Mini Cooper3,386– 10.5%164Cadillac Lyriq3,370– 21.6%165Honda Prologue3,319– 65.3%166Kia Soul3,299– 70.7%167BMW X63,255+ 23.6%168Mercedes CLE3,188+ 28.5%169Lexus ES3,044– 66.9%170Subaru Solterra3,041– 2.9%171Mercedes GLA3,035– 20.7%172Mercedes G Class3,027+ 33.0%173Tesla Model S3,000+ 22.0%174Mercedes GLB2,968+ 7.0%175Toyota Crown2,941+ 31.5%176Infiniti QX802,885– 29.0%177Mini Countryman2,875– 9.9%178Cadillac Optiq2,847+ 65.9%179Kia EV92,740– 27.1%180Jeep Cherokee2,489+ 1495.5%181Mazda CX-702,466– 46.6%182Genesis G702,419+ 1.9%183VW Golf2,290– 14.0%184Audi Q82,285– 25.4%185Lexus UX2,283– 9.6%186Audi A32,273+ 0.6%187BMW 7 Series2,260– 11.6%188GMC Savana2,233– 13.3%189Lucid Gravity2,200new190Audi A62,190+ 17.4%191Toyota GR862,046– 26.3%192Kia EV62,023– 45.9%193Cadillac XT62,016– 57.8%194Rivian R1T2,000+ 25.0%195Hyundai Ioniq 91,990new196Dodge Charger1,912– 36.2%197Cadillac Vistiq1,902new198Lexus LX1,848+ 8.5%199Subaru Legacy1,788– 69.2%200BMW iX1,788– 50.7%201Mercedes S Class1,779– 19.3%202Lucid Air1,700– 29.2%203Mazda MX-5 Miata1,695– 30.7%204GMC Hummer pickup/SUV1,653– 52.5%205Cadillac CT41,547+ 27.4%206Mercedes CLA1,538+ 150.1%207BMW X21,476+ 12.9%208Volvo EX301,373+ 15.9%209Range Rover Velar1,300– 56.7%210Ineos Grenadier1,300– 7.1%211Jeep Wagoneer1,243– 84.5%212VW ID.Buzz1,232– 35.2%213BMW 8 Series1,170+ 18.2%214Porsche Panamera983– 33.8%215Polestar 3950– 22.4%216Acura TLX938– 38.8%217Toyota Supra919+ 118.3%218Land Rover Discovery900– 10.0%219Nissan Z899– 58.3%220Genesis G80859– 8.5%221Hyundai Ioniq 6829– 75.0%222Mercedes AMG GT804– 1.8%223Subaru BRZ803+ 0.1%224Honda Prelude795new225Chevrolet Bolt791+ 5984.6%226Volvo EX90702– 29.8%227Range Rover Evoque700– 46.2%228Jaguar F-Pace700– 36.4%229Nissan Leaf668– 71.2%230Porsche Taycan607– 40.4%231Volvo V60565– 44.2%232Ferrari car550– 8.3%233Lamborghini Urus520+ 30.0%234Land Rover Discovery Sport500– 44.4%235Maserati Truck500– 30.7%236Chevrolet BrightDrop 400496+ 81.0%237BMW Z4478– 8.1%238Mercedes SL Class433+ 71.8%239Alfa Romeo Stelvio429– 37.5%240Bentley Car425– 22.7%241Dodge Hornet417– 89.8%242Polestar 4400new243BMW XM388– 4.2%244VW ID.4338– 95.6%245Aston Martin car325+ 8.3%246Lexus LC324– 37.6%247Audi Q6 e-tron318– 90.2%248Genesis G90312– 8.8%249Infiniti QX50303– 85.3%250Rolls Royce Cullinan275+ 37.5%251Alfa Romeo Giulia252– 53.4%252Rivian EDV250– 86.8%253Alfa Romeo Tonale238– 67.2%254McLaren Car225– 25.0%255BMW X4221– 84.6%256Bentley Bentayga220– 12.0%257Mercedes EQE SUV218– 93.7%258Porsche 718 Boxster206– 86.0%259Audi A8201– 43.4%260Lexus RC200– 55.8%261VinFast VF8200– 55.6%262Lamborghini car200– 42.9%263Ferrari Purosangue200+ 166.7%264Rolls Royce car185– 15.9%265Audi A7176– 71.7%266Aston Martin DBX160+ 6.7%267Lotus car150– 25.0%268Fisker Ocean150– 40.0%269Lexus LS143– 66.0%270Chevrolet Malibu137– 97.4%271Cadillac XT4127– 97.3%272Mercedes EQS SUV126– 92.2%273Mercedes EQB SUV122– 91.3%274Genesis GV60117– 84.0%275Maserati Car100– 69.9%276Mercedes Metris100– 52.4%277VinFast VF9100+ 33.3%278Audi Q4 e-tron96– 94.9%279Infiniti QX5586– 89.9%280Mercedes EQS79– 90.0%281Acura ZDX73– 98.5%282Fiat 500X71– 4.1%283Jaguar E-Pace70– 53.3%284Fiat 50068– 84.8%285Audi e-Tron GT63– 74.8%286Toyota Mirai63+ 90.9%287Jaguar XF60– 60.0%288Nissan Ariya56– 98.6%289Rivian RCV50– 50.0%290Dodge Challenger45– 95.1%291Jaguar F-Type40– 66.7%292Jaguar i-Pace30– 97.7%293Mercedes EQE30– 96.9%294Mitsubishi Mirage29– 99.7%295Jeep Renegade23– 93.8%296Volvo S9017– 95.5%297Volvo V9015– 91.0%298Toyota C-HR13n/a299Nissan Titan10– 99.4%300Chrysler 3007– 97.9%301Toyota Venza4– 99.4%302Chevrolet Camaro3– 94.8%303Volvo S602– 99.7%304Nissan GT-R2– 93.8%305Toyota Avalon2n/a306Audi Q8 e-tron1– 99.8%307Infiniti Q501– 99.8%308Audi A41– 99.8%309VW Arteon1– 95.0%

Source: Manufacturers