You’ve watched in horror as massive fires annihilated multiple iconic spots and neighborhoods around Greater Los Angeles. You’ve pressed “donate” on more than a few charitable efforts. You wish you could do more.

Los Angeles has a suggestion for you to help sustain the businesses, destinations and of course working citizens: Vacation there. Sooner, later and even right now, the city’s tourism officials say they’re ready with open arms to greet visitors.

It can be confusing to understand when to – and when not to – visit a usually easy-choice destination after a catastrophe. Think the shores of Fort Myers, Florida two years ago after Hurricane Ian; in the early months, visitors had to be conscientious, careful and in some cases, willing to put a trip off for a bit.

LA, while still in the thick of recovery from the fires, is open for business.

“While damage from wildfires will affect some areas (Palisades and Altadena) for some time, the vast majority of the city’s major attractions, venues, and accommodations remain untouched and are fully operational and are welcoming visitors with warmth and enthusiasm,” Adam Burke, President & CEO, Los Angeles Tourism & Convention Board (discoverlosangeles.com/), told The Boston Herald.

“Los Angeles is ready to welcome domestic and leisure travelers. Flights into LAX are operating normally, and LAX is operating business as usual,” he said.

Burke is quick to point out that there’s still a disaster to clean up and lives that have been deeply impacted; something his staff keeps at the forefront of all their decisions.

“We are heartbroken for the Angelenos who have lost homes and businesses in the impacted areas, and that is why we are urging visitors to be mindful of affected areas and to travel responsibly,” he said.

And it was only with the blessing of many of those directly impacted that they decided to forge ahead not just with general tourism efforts, but special events like the current annual Dine LA event, taking place across the city.

“LA’s food community has demonstrated inspiring resilience and generosity. Many restaurants have stepped up to support people impacted by wildfires as the dining industry continues to face its own challenges,” Burke said. “ Dine LA provides a meaningful way for Angelenos and visitors in LA right now to support the local restaurant community while fostering a sense of comfort and connection.”

“The decision to continue with Dine LA as planned was made in collaboration with our community of chefs and restaurants as we stand together and support each other during this challenging time,” he added.

For each Dine LA reservation made this year, LA Tourism will donate $5 to the American Red Cross and its LA-based efforts, up to $50,000. Banc of California, the largest independent bank based in LA, will match that contribution, doubling the total donation to $100,000.

Many tourism workers were directly impacted, from losing their homes, cars, and in many cases, having to find new jobs quickly. Visitors coming for the sights, food and fun will infuse income into spots that help pay their bills and feed their families.

First, one caveat: Don’t plan your visit as a “disaster tourist” excursion. Stay away from impacted areas and do not try to get close to the devastation.

“That’s why we are urging visitors to be mindful of affected areas and to travel responsibly,” Burke said.

That won’t limit your fun.

The majority of LA’s neighborhoods and districts are open and safely welcoming guests, including DTLA and the Arts District, Mid-City, Silver Lake, Echo Park, Koreatown, Thai Town, The Valley, and so many more.

And the stuff that makes LA so great to visit? The art, history, culture and sports? All available,

For art lovers, LA’s world-class museums are presenting a wide range of exhibits in 2025, from Black Cowboys and Native Art at The Autry; to classically-driven works at the Getty Center; contemporary art at the Hammer and a trio of Asian-themed exhibitions at LACMA, Burke noted.

And what about the air quality? It’s safe now, he said. Still, visitors are advised to pay attention to reports and if you smell smoke, get inside. You may want to pack a mask just in case.

There are so many reasons to visit Los Angeles this year, from exciting new openings across the city to legacy attractions, a blossoming, critically acclaimed dining scene, and so much more. LA tourism is alive and ready for visitors.

The eye-catching design of the Walt Disney Concert Hall. (Los Angeles Tourism)
Universal Studios in Hollywood is always a great place to visit. (Photo Los Angeles Tourism)