Chery sales are up 46.2% year-on-year over the period.

37,022 new light vehicles found a buyer in Costa Rica over the First Half of 2026, a -1.6% year-on-year contraction. Toyota (-20.5%) remains the faraway leader but sees its market share plunge from 20.2% over the First Half of 2025 to 16.3% now. At #2, Nissan (-11.9%) is also in trouble and loses one percentage point of share to 8.7%. The next three carmakers are in positive: Suzuki advances 5%, Mitsubishi is at +28.1% and Geely at +13.7%. Chery (+46.2%) and Isuzu (+35.3%) are the best performers in the Top 10 but BYD (-15.7%) takes a hit.

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Full H1 2026 Top 10 brands ranking vs. H1 2025 figures below.

Costa Rica H1 2026 – brands:

PosBrandH1 2026%/24H1 2025%PosFY251Toyota6,03516.3%– 20.5%7,59320.2%112Nissan3,2168.7%– 11.9%3,6499.7%223Suzuki2,7577.4%+ 5.0%2,6257.0%334Mitsubishi2,5176.8%+ 28.1%1,9655.2%565Geely2,4576.6%+ 13.7%2,1615.7%476Hyundai1,9285.2%– 0.9%1,9455.2%657Chery1,6494.5%+ 46.2%1,1283.0%n/a88BYD1,5724.2%– 15.7%1,8645.0%749Isuzu1,2563.4%+ 35.3%9282.5%n/an/a10Kia1,2113.3%– 8.3%1,3203.5%89

Source: AIVEMA