The Fronx was Suzuki’s best-seller in Guatemala in 2025.

The Guatemalan new vehicle market soars 19% year-on-year over the First Half of 2026 to 35,719 units. Toyota (+15%) remains ultra dominant at 25.7% share while Isuzu (+46.9%) surges ahead to 10.3% share, two percentage points above its year-ago level. Mitsubishi (+25%) and JAC (+34.5%) are both up one spot to #3 and #4 respectively while Suzuki (+56.2%) is up four to #5. Foton (+38.2%) and Changan (+25.6%) also shine in the remainder of the Top 10.

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Full H1 2026 Top 10 brands vs. H1 2025 data below.

Guatemala H1 2026 – brands:

PosBrandH1 2026%/25H1 2025%PosFY251Toyota9,16325.7%+ 15.0%7,97126.6%112Isuzu3,67310.3%+ 46.9%2,5018.3%223Mitsubishi2,2836.4%+ 25.0%1,8266.1%454JAC2,2046.2%+ 34.5%1,6395.5%545Suzuki1,9795.5%+ 56.2%1,2674.2%9n/a6Kia1,8635.2%– 4.1%1,9426.5%337Changan1,8425.2%+ 25.6%1,4664.9%6n/a8Hino1,5014.2%+ 7.4%1,3974.7%769Foton1,4474.1%+ 38.2%1,0473.5%n/a710Volkswagen1,0202.9%– 20.7%1,2864.3%8n/a

Source: AIDVA