The Tesla Model Y is the favourite of Austrian car buyers in March.

The Austrian new car market posts a splendid result in March: up 27.2% year-on-year to 33,018 units. Q1 volumes are up 17% to 77,235. Volkswagen (+15.7%) leads the way but, even though it is up by double-digits, significantly trails the market and sees its share thaw to 12.6% vs. 14.9% so far this year. In contrast, fellow VAG members Skoda (+46.2%) and Audi (+36.5%) are in excellent shape. BMW (+14.7%) follows while Tesla (+87.2%) compensates for low year-ago results and climbs 16 spots on February to #5. The American brand is now #12 year-to-date vs. #18 over the Full Year 2025. Hyundai (+114.1%), Fiat (+107.2%), Suzuki (+102.2%) and BYD (+58%) also shine below.

Model-wise, the Tesla Model Y (+111.4%) signs its first monthly win since last June and climbs to #6 year-to-date vs. #7 over the Full Year 2025. The Skoda Octavia (+17.2%) repeats at #2 ahead of the VW Golf (-15.1%), the latter still faraway leader after a bumper January performance (6.6% share). The BMW X1 (+14.9%) advances to #4, with 44% of its March volume coming from the iX1 BEV variant. The Hyundai Tucson (+374.5%) surges to #7, with the Audi Q3 (+223%) and BMW X3 (+107%) also impressive. Note 60% of X3 sales come from the iX3.

Previous month: Austria February 2026: Dacia Bigster and Skoda Elroq strong in market up 8.5%

One year ago: Austria March 2025: Dacia Duster, Mazda CX-30 and MG ZS at all-time high

Full March 2026 Top 60 All brands and Top 20 models below.

Austria March 2026 – brands:

PosBrandMar-26%/25Feb2026%/25PosFY251Volkswagen4,14712.6%+ 15.7%111,52514.9%+ 22.0%112Skoda3,53310.7%+ 46.2%28,53811.1%+ 23.4%223Audi2,1446.5%+ 36.5%35,4667.1%+ 13.9%344BMW2,0816.3%+ 14.7%44,6266.0%– 4.8%435Tesla1,5264.6%+ 87.2%212,3683.1%+ 81.6%12186Seat1,4034.2%+ 31.2%73,7324.8%+ 14.7%587Mercedes1,4004.2%+ 16.0%63,4264.4%+ 11.7%668Hyundai1,2143.7%+ 114.1%161,9792.6%+ 12.6%1679Dacia1,1663.5%– 4.6%53,0864.0%– 0.7%7510Cupra1,1573.5%+ 10.2%82,8853.7%+ 5.4%81011BYD1,1123.4%+ 58.0%122,4843.2%+ 52.4%111512Renault1,0333.1%+ 8.5%132,1812.8%– 5.1%141113Toyota1,0123.1%+ 3.1%92,5303.3%+ 3.5%10914Mazda9863.0%+ 18.4%191,6012.1%– 1.1%181615Peugeot9322.8%+ 31.5%102,5373.3%+ 45.3%91216Opel8822.7%+ 31.1%112,1812.8%+ 25.2%131417Ford8452.6%+ 5.6%142,1162.7%+ 2.0%151318MG8292.5%+ 16.6%231,2921.7%+ 25.3%211919Kia7532.3%+ 12.9%151,8312.4%+ 22.0%171720Suzuki5621.7%+ 102.2%201,1201.5%– 7.4%222221Citroen5141.6%+ 16.3%171,5041.9%+ 26.8%192022Fiat4581.4%+ 107.2%181,2961.7%+ 129.8%202323Volvo4251.3%+ 14.2%221,0851.4%+ 24.1%232124Nissan4241.3%– 42.6%305720.7%– 57.7%252425Jeep3261.0%+ 239.6%256340.8%+ 114.9%242726Mitsubishi2830.9%– 1.0%285550.7%+ 19.9%262527Honda2600.8%+ 56.6%274720.6%+ 40.1%283028Omoda2000.6%new294080.5%new305729Jaecoo1880.6%new344340.6%new294230Alfa Romeo1810.5%+ 53.4%333600.5%+ 0.6%332931Leapmotor1800.5%+ 757.1%263990.5%+ 827.9%313232Porsche1770.5%– 10.2%313790.5%– 18.1%322833Land Rover1760.5%+ 50.4%244760.6%+ 40.4%273134Polestar1390.4%+ 35.0%372080.3%+ 2.0%353335Mini1130.3%– 38.9%322930.4%– 32.0%342636Smart460.1%+ 142.1%361220.2%+ 54.4%363437Xpeng420.1%new351170.2%new374338KGM/SsangYong370.1%– 14.0%39870.1%+ 3.6%393639Lexus290.1%– 21.6%38960.1%+ 18.5%383740Subaru230.1%– 61.0%40510.1%– 46.3%403541Alpine160.0%– 27.3%44250.0%– 35.9%423842DS140.0%+ 75.0%41470.1%+ 67.9%413943Chery90.0%new –90.0%new47 –44Lamborghini80.0%– 27.3%42250.0%+ 56.3%434045Bentley60.0%+ 50.0%4690.0%– 30.8%464446Ferrari50.0%– 72.2%45110.0%– 64.5%444147Aston Martin30.0%– 62.5% –60.0%– 33.3%484548Chevrolet30.0%n/a –30.0%n/a536349Aion20.0%new4830.0%new515850BAIC20.0%– 33.3%4930.0%– 57.1%525051DFSK20.0%– 33.3%5230.0%– 50.0%554752McLaren20.0%– 77.8% –30.0%– 75.0%584953BAW10.0%new –10.0%new60 –54Chrysler 10.0%n/a5120.0%– 33.3%595555Forthing10.0%n/a5330.0%n/a565956KTM10.0%+ 0.0% –10.0%+ 0.0%625357Lucid10.0%n/a –10.0%n/a63 –58MAN10.0%– 50.0%43100.0%+ 400.0%454859Maserati10.0%+ 0.0%5430.0%+ 200.0%575460NIO10.0%new –60.0%new4952

Austria March 2026 – models:

PosModelMar-26%/25Feb2026%/25PosFY251Tesla Model Y1,0573.2%+ 111.4%191,8262.4%+ 124.6%672Skoda Octavia7832.4%+ 17.2%21,7102.2%– 19.1%313VW Golf6502.0%– 15.1%12,6613.4%+ 38.2%124BMW X16171.9%+ 14.9%111,3201.7%+ 5.9%935Seat Ibiza5291.6%+ 22.7%61,3281.7%– 15.6%446Skoda Karoq5241.6%+ 33.0%131,1831.5%+ 9.7%1287Hyundai Tucson5221.6%+ 374.5%n/an/an/an/an/a198Skoda Fabia5011.5%+ 24.6%81,2931.7%+ 14.7%599Audi Q34911.5%+ 223.0%91,1891.5%+ 233.1%10n/a10Toyota Yaris/Cross4741.4%+ 45.0%31,2171.6%+ 51.4%8511Tesla Model 34521.4%+ 47.7%n/a5130.7%+ 8.0%n/an/a12VW Tiguan4381.3%+ 10.9%151,0021.3%– 5.6%16613BMW X34161.3%+ 107.0%n/an/an/an/an/an/a14Seat Leon4061.2%+ 18.4%161,0331.3%+ 51.5%141415BYD Seal4051.2%+ 34.1%101,0551.4%+ 9.8%131516Dacia Sandero3981.2%– 1.7%59941.3%– 22.0%151017Mazda CX-303891.2%– 19.3%n/an/an/an/an/an/a18VW Polo3831.2%+ 44.5%71,4631.9%+ 82.4%21119Cupra Leon3771.1%+ 199.2%n/a8631.1%+ 106.0%n/an/a20Dacia Bigster3721.1%+ 1182.8%41,1241.5%+ 3646.7%716n/aSkoda Elroq3571.1%+ 160.6%121,0171.3%+ 272.5%1117n/aVW Bus3441.0%+ 49.6%148551.1%+ 40.2%1912n/aVW ID.33341.0%+ 74.0%n/a6240.8%+ 29.5%n/an/an/aVW T-Roc3301.0%+ 38.7%n/a8441.1%+ 19.9%18n/an/aSkoda Enyaq3090.9%+ 58.5%178381.1%+ 57.5%1720

Source: Statistik Austria