The new Sealion 7 helps BYD crack the Irish Top 10 in August.

Irish new car sales edge up 0.9% year-on-year in August to 7,615 units, meaning the year-to-date tally remains in positive territory at +3.4% to 116,099. This month Skoda (+7.5%) snaps the brands top spot with a fantastic 14% share vs. 9.9% so far this year. This is Skoda’s first win since February 2024. For its part Kia (-21.9%) is up three spots on last month to #2 despite a drastic YoY fall, followed by Volkswagen (-21.2%) also in a bad way. Toyota (-15.7%) is pushed down to #4 but remains #1 year-to-date with Hyundai (-11.6%) rounding out the Top 5. In contrast the next four carmakers are in outstanding shape. Audi (+33.3%) is at #6 ahead of BMW (+142.9%), BYD (+243.3%) lodging its first ever Irish Top 10 finish at #8 and Cupra (+370.6%), also in the Top 10 for the first time. Tesla is off -36.6% to #10.

Model-wise, the Skoda Octavia (+11.8%) snaps the lead above the Kia Sportage (-8.3%). The Skoda Kodiaq (-32.3%) rounds out the podium but suffers from a particularly high year-ago basis when it led the charts outright. Still faraway leader year-to-date, the Hyundai Tucson (-24.9%) falls to #4 in August. Launched in April, the new BYD Sealion 7 storms into the Top 5 whereas it ranked #106 last month. It distances the Toyota Yaris Cross (-13.1%) and another new model: the Skoda Elroq scoring its maiden Top 10 finish in Ireland. The VW ID.4 (+41.8%) also impresses at #9 while the Tesla Model Y (+106.8%) is up to #14 with 1.6% share, more than double its YTD level of 0.7% (#44).

Previous month: Ireland July 2025: Hyundai Tucson stays on top despite -37.6% fall

One year ago: Ireland August 2024: Skoda Kodiaq lodges first ever win

Full August 2025 Top 37 All brands and Top 220 All models below.

Ireland August 2025 – brands:

PosBrandAug-25%/24Jul2025%/24PosFY241Skoda1,06514.0%+ 7.5%311,4419.9%– 0.1%332Kia80210.5%– 21.9%59,1057.8%+ 6.1%553Volkswagen6989.2%– 21.2%213,44111.6%+ 6.3%224Toyota6778.9%– 15.7%115,97613.8%– 2.1%115Hyundai6158.1%– 11.6%411,2429.7%+ 4.6%446Audi5006.6%+ 33.3%84,5683.9%– 8.0%767BMW4766.3%+ 142.9%104,7044.1%+ 12.9%688BYD3334.4%+ 243.3%142,2932.0%+ 76.8%14199Cupra2403.2%+ 370.6%132,0201.7%+ 63.8%182010Tesla2323.0%– 36.6%241,9541.7%– 10.0%191411Ford2142.8%– 18.6%113,8323.3%– 2.9%12912Mercedes2072.7%+ 27.8%152,5742.2%– 10.2%131313Dacia1912.5%+ 11.7%63,9743.4%+ 4.9%101114Seat1752.3%+ 25.0%192,1311.8%– 22.4%171515Peugeot1391.8%– 44.8%74,1473.6%+ 0.7%81016MG1301.7%+ 103.1%221,3771.2%+ 38.8%212317Renault1191.6%– 23.2%94,0513.5%+ 18.5%91218Volvo1121.5%+ 30.2%171,8291.6%+ 9.0%201819Nissan1061.4%– 6.2%123,9593.4%– 18.5%11720Suzuki1001.3%– 28.6%212,1911.9%+ 13.5%151721Citroen1001.3%+ 53.8%181,1061.0%+ 5.7%242222Lexus751.0%– 18.5%201,1991.0%+ 34.9%232423Opel710.9%+ 10.9%162,1441.8%– 9.2%161624Mini490.6%+ 88.5%276020.5%+ 33.8%262725Mazda410.5%– 16.3%231,3001.1%+ 4.3%222126Land Rover340.4%– 48.5%257940.7%– 12.0%252527Honda240.3%– 53.8%263890.3%+ 81.8%283028Porsche190.2%– 50.0%283810.3%+ 14.4%292829Polestar190.2%+ 46.2%291350.1%– 14.6%322930Xpeng130.2%new301310.1%new33 –31Jeep110.1%+ 0.0%311950.2%+ 80.6%313232Fiat70.1%– 53.3%345380.5%– 1.1%272633Alfa Romeo70.1%+ 600.0%32690.1%+ 56.8%353634Leapmotor60.1%new –60.0%new40 –35SsangYong30.0%+ 50.0%36450.0%+ 9.8%363436Alpine30.0%n/a35230.0%+ 666.7%374237Smart20.0%+ 0.0% –2140.2%+ 590.3%3037

Ireland August 2025 – models:

PosModelAug-25%/24Jul2025%/24PosFY241Skoda Octavia3214.2%+ 11.8%23,4363.0%– 17.7%222Kia Sportage2993.9%– 8.3%83,2832.8%– 10.2%433Skoda Kodiaq2373.1%– 32.3%102,6012.2%+ 15.1%794Hyundai Tucson2052.7%– 24.9%14,4303.8%– 13.1%115BYD Sealion2032.7%new1063600.3%new91 –6Toyota Yaris Cross1732.3%– 13.1%33,3462.9%+ 7.0%357Skoda Elroq1692.2%new256530.6%new56 –8VW Tiguan1692.2%– 41.9%92,4922.1%– 5.4%869VW ID.41562.0%+ 41.8%111,8661.6%+ 33.9%142110Hyundai Kona1502.0%– 25.0%72,4872.1%+ 2.6%9811Skoda Karoq1471.9%+ 48.5%211,4081.2%+ 5.5%202312Audi Q31341.8%+ 44.1%688050.7%– 29.5%422913Toyota Corolla1301.7%+ 68.8%52,6332.3%– 2.2%6714Tesla Model Y1221.6%+ 106.8%657940.7%– 24.2%442615Toyota Corolla Cross1181.5%– 40.4%161,9531.7%+ 8.4%131416Hyundai Inster1131.5%new179120.8%new33 –17Cupra Tavascan1101.4%new1333440.3%new9724018Tesla Model 31101.4%– 64.2%1191,1601.0%+ 3.3%251819Kia EV31021.3%new231,1721.0%new2422120Audi A3951.2%+ 30.1%368540.7%+ 14.5%363921Kia EV6921.2%– 8.9%379240.8%+ 34.5%314722VW T-Roc871.1%– 15.5%141,8321.6%+ 1.4%151523Kia Stonic841.1%– 15.2%407300.6%– 4.5%494424Toyota RAV4841.1%– 47.5%63,1572.7%– 5.1%5425BYD Seal U831.1%new221,1471.0%new2618226Kia Sorento791.0%– 26.2%319270.8%+ 21.7%304127BMW X1781.0%+ 387.5%487140.6%+ 65.3%506828Dacia Duster720.9%+ 28.6%181,4571.3%+ 12.9%192429Toyota C-HR710.9%– 1.4%121,9731.7%– 4.3%111230Ford Puma700.9%– 39.7%331,2671.1%– 16.1%231931Toyota Yaris690.9%– 5.5%131,9651.7%– 14.0%121032Seat Arona670.9%+ 67.5%867390.6%– 22.0%483433BMW X5660.9%+ 1000.0%738460.7%+ 67.2%385934VW Tayron650.9%new209200.8%new32 –35Audi A5620.8%n/a396670.6%+ 167.9%5411336Kia Picanto620.8%– 50.4%1014220.4%– 8.5%807237Audi A6610.8%– 7.6%467020.6%+ 8.5%514838Skoda Superb580.8%– 25.6%438680.7%– 1.3%343539VW Golf550.7%– 70.4%42,3632.0%+ 9.7%101140BMW X3540.7%+ 237.5%565770.5%+ 42.1%637741Dacia Sandero540.7%– 48.6%151,5991.4%– 18.2%171342BMW IX1530.7%+ 960.0%883630.3%+ 5.2%899243Kia Niro530.7%– 66.7%698210.7%– 26.4%403044Skoda Enyaq530.7%+ 60.6%356550.6%+ 23.6%556545Cupra Terramar510.7%new543630.3%new90 –46MGS5510.7%new –510.0%new194 –47Suzuki Swift500.7%– 40.5%706740.6%+ 37.6%536148VW ID.3490.6%+ 250.0%535630.5%+ 4.6%656049VW Polo490.6%– 36.4%241,3981.2%– 8.6%212050Ford Tourneo470.6%+ 571.4%983540.3%+ 1041.9%9517851Peugeot 3008470.6%– 52.5%191,6081.4%+ 29.1%162552Nissan Qashqai440.6%+ 51.7%271,5791.4%– 18.2%181653BMW 5-Series430.6%+ 330.0%518510.7%+ 2.9%373754Hyundai i20420.6%– 50.6%341,0820.9%– 21.9%272255Renault 5420.6%new522880.2%new111 –56BMW 3-Series410.5%+ 10.8%1152960.3%– 46.1%1085857Dacia Bigster400.5%new293560.3%new93 –58Seat Ibiza400.5%+ 60.0%1115520.5%– 7.7%675559Mercedes GLC380.5%+ 137.5%894150.4%+ 10.4%818860Volvo XC60380.5%+ 65.2%446140.5%+ 2.8%585261Skoda Fabia370.5%– 24.5%387910.7%– 1.2%454262BMW IX2360.5%+ 1100.0%1471000.1%+ 1011.1%16721163Seat Leon350.5%+ 66.7%1002960.3%+ 47.3%11011964Ford Focus340.4%– 55.8%558610.7%– 25.1%352865Hyundai Ioniq 5330.4%+ 135.7%325450.5%+ 19.0%697366Peugeot 2008330.4%– 17.5%267520.6%– 22.3%473367Peugeot 5008330.4%– 52.9%281,0470.9%+ 27.2%284068Seat Ateca330.4%– 13.2%905140.4%+ 5.3%726369Audi Q5310.4%– 44.6%923650.3%– 3.9%877970Audi Q4290.4%+ 52.6%1022320.2%– 46.3%1227471Citroen C3290.4%+ 383.3%120890.1%– 26.4%17014572Cupra Formentor290.4%+ 70.6%426010.5%+ 7.7%605673Lexus NX290.4%– 3.3%804290.4%+ 46.4%799474Mercedes GLA290.4%+ 31.8%1073560.3%– 14.0%947875MG HS290.4%n/a932520.2%+ 620.0%11719976Skoda Kamiq290.4%– 56.7%616350.5%– 36.5%573277Volvo EX40290.4%new842090.2%new129 –78Ford Kuga280.4%– 53.3%718090.7%– 29.7%412779Cupra Born270.4%+ 237.5%743110.3%+ 24.4%10510680Hyundai Santa Fe270.4%+ 107.7%675590.5%+ 557.6%6611281Mercedes E Class270.4%– 3.6%854650.4%– 9.4%746682MG4270.4%+ 50.0%1534570.4%– 20.5%755783Opel Mokka270.4%+ 8.0%575920.5%– 9.6%615084Nissan Juke260.3%– 16.1%301,3811.2%– 28.5%221785Opel Grandland X260.3%+ 550.0%495200.4%+ 87.1%7010586Suzuki Vitara260.3%+ 100.0%795830.5%– 6.9%625187Audi A1240.3%+ 41.2%1131950.2%+ 7.1%13212888Citroen Berlingo240.3%+ 4.3%1361990.2%– 3.4%13011189Suzuki SX4 S-Cross240.3%+ 14.3%1127980.7%+ 66.9%437090BMW 2-Series230.3%– 30.3%1252390.2%+ 4.4%11910791Ford Explorer230.3%new1093570.3%new9216792Mercedes C Class230.3%+ 109.1%1172450.2%+ 142.6%11815293BMW 1-Series220.3%+ 266.7%1272220.2%+ 26.9%12312494Lexus LBX220.3%– 51.1%783910.3%+ 46.4%889895Mini Cooper220.3%+ 1000.0%1413730.3%+ 233.0%8614996Mini Countryman220.3%+ 340.0%1431340.1%+ 22.9%15014497Renault Megane220.3%+ 57.1%872150.2%– 21.5%12710898Cupra Leon210.3%+ 40.0%633510.3%+ 6.4%969199VW T-Cross210.3%– 52.3%418330.7%+ 1.1%3938100Audi Q2200.3%+ 66.7%972350.2%+ 5.9%120116101BYD Seal200.3%– 62.3%814090.4%– 36.1%8249102Citroen C5 Aircross190.2%+ 72.7%1212960.3%+ 19.4%109110103Volvo XC90190.2%+ 137.5%763920.3%– 1.3%8583104VW ID.7190.2%– 42.4%913300.3%+ 41.6%101104105Kia Ceed180.2%– 75.0%666070.5%– 29.9%5936106Mercedes GLE180.2%+ 50.0%1101720.1%– 23.2%135117107Nissan Ariya180.2%+ 20.0%1222590.2%+ 14.1%113115108Nissan X-Trail180.2%– 14.3%944390.4%– 1.1%7875109Audi Q6 e-tron170.2%+ 183.3%1731340.1%+ 857.1%149214110BMW i4170.2%+ 30.8%1351820.2%– 6.2%146123111Renault Scenic170.2%+ 183.3%1292220.2%+ 318.9%124174112BYD Dolphin160.2%+ 33.3%1611150.1%– 58.3%160101113Citroen Multispace160.2%n/a821170.1%n/a159 –114Range Rover Sport150.2%– 42.3%1183300.3%– 20.5%10082115Toyota bZ4X150.2%+ 36.4%594530.4%+ 33.6%7687116Volvo EX30150.2%– 53.1%1573320.3%+ 7.4%9995117Dacia Jogger140.2%+ 40.0%644410.4%– 18.8%7762118Hyundai i10140.2%– 81.6%585010.4%+ 11.3%7367119Mercedes CLE Coupe140.2%+ 55.6%1461640.1%+ 10.1%138135120Peugeot Rifter140.2%+ 75.0%175800.1%– 27.3%176142121Renault Symbioz140.2%– 69.6%477750.7%+ 1584.8%46175122Skoda Scala140.2%– 39.1%834010.3%– 15.4%8471123Hyundai Ioniq 9130.2%new128580.0%new188 –124Kia EV9130.2%– 65.8%1162190.2%– 19.2%125103125Mercedes CLA130.2%– 23.5%952750.2%– 17.4%11290126MG ZS130.2%+ 30.0%963400.3%+ 81.8%98125127Polestar 4130.2%+ 1200.0%132750.1%+ 7400.0%179196128Xpeng G6130.2%new1311310.1%new152 –129Hyundai Bayon120.2%– 40.0%773280.3%– 20.2%10281130Mazda CX-30120.2%– 25.0%1032340.2%+ 6.8%121120131Audi A6 e-tron110.1%new –110.0%new247 –132Citroen C4110.1%– 8.3%1042570.2%+ 21.2%114121133Dacia Spring110.1%n/a1391210.1%n/a157256134Land Rover Defender110.1%+ 22.2%1261450.1%+ 8.2%145138135Mazda2110.1%+ 22.2%1301540.1%– 61.2%14185136Mercedes A Class110.1%n/a1501600.1%+ 700.0%139207137Mercedes EQB110.1%+ 175.0%232470.0%– 53.5%198147138Jeep Avenger100.1%+ 233.3%1801540.1%+ 148.4%140170139Lexus UX100.1%+ 400.0%163860.1%+ 62.3%172176140MG3100.1%– 47.4%1381670.1%+ 149.3%137161141Renault Austral100.1%– 28.6%1082990.3%– 43.6%10764142Toyota Prius100.1%+ 900.0%1561290.1%– 5.8%154137143VW ID.5100.1%+ 233.3%1421210.1%+ 22.2%158150144BMW 4-Series90.1%+ 350.0%193600.1%– 6.3%187169145BMW iX90.1%+ 350.0%208270.0%– 35.7%217206146Honda HR-V90.1%+ 12.5%1371350.1%+ 1400.0%147229147Lexus RX90.1%+ 80.0%1521300.1%– 9.1%153141148Porsche Macan90.1%n/a1851110.1%n/a163208149Audi Q780.1%– 52.9%1232170.2%+ 130.9%126151150BYD Dolphin Surf80.1%new –80.0%new255 –151Mercedes EQA80.1%n/a210430.0%– 25.9%200171152Opel Combo80.1%n/a183750.1%+ 1400.0%178248153Porsche Cayenne80.1%– 63.6%1551490.1%– 22.8%143126154BMW 7 Series70.1%n/a201380.0%– 5.0%203192155Fiat 60070.1%+ 40.0%176840.1%+ 110.0%173186156Volvo C40/EC4070.1%+ 40.0%166650.1%– 28.6%185155156VW ID.Buzz70.1%– 12.5%156530.0%– 29.3%191153157Honda Jazz60.1%– 76.9%1481130.1%+ 59.2%161165158Hyundai i3060.1%– 25.0%1142140.2%+ 0.9%128122159Mazda CX-8060.1%new1451090.1%new164234160Mazda360.1%+ 100.0%1401250.1%– 0.8%156143161Polestar 260.1%– 50.0%184520.0%– 66.2%193114162Renault Captur60.1%– 77.8%629320.8%+ 18.6%2943163Alfa Romeo Junior50.1%new168320.0%new211 –164BMW i550.1%+ 150.0%187640.1%+ 20.8%186181165Honda CR-V50.1%– 16.7%172470.0%+ 2.2%197188166Lexus ES50.1%– 50.0%1341310.1%– 1.5%151140167Mazda CX-6050.1%– 28.6%1491280.1%– 16.9%155130168Mercedes GLB50.1%– 80.8%1881680.1%+ 1.8%136129169Opel Astra50.1%– 61.5%993160.3%– 13.7%10489170Opel Corsa50.1%– 54.5%725660.5%– 26.6%6445171Peugeot 30850.1%+ 25.0%158840.1%– 49.1%174131172Range Rover 50.1%– 78.3%1541510.1%– 2.6%142139173Renault Arkana50.1%– 76.2%506780.6%– 36.5%5231174Audi Q840.1%– 55.6%1621030.1%+ 77.6%165173175BMW X240.1%+ 300.0%202270.0%– 38.6%218183176BMW X740.1%n/a203210.0%– 8.7%227215177BMW XM40.1%+ 300.0%194480.0%+ 220.0%196228178Ford Capri40.1%new1511020.1%new166 –179Leapmotor C1040.1%new –40.0%new273 –180Mercedes AMG GT40.1%n/a178430.0%+ 258.3%199218181Mercedes S Class40.1%+ 33.3%211350.0%– 23.9%209190182VW T740.1%+ 300.0%167830.1%+ 144.1%175195183VW Taigo40.1%– 50.0%605170.4%+ 64.6%7196184Alpine A29030.0%new179120.0%new242 –185BYD Atto 330.0%– 90.6%1692540.2%– 33.3%11584186Honda Civic30.0%– 70.0%165720.1%+ 22.0%182172187Mini Aceman30.0%new220380.0%new204 –188Peugeot 20830.0%– 78.6%1054080.4%+ 7.9%8386189Renault Rafale30.0%+ 0.0%160880.1%+ 72.5%171184190Ssangyong Torres30.0%+ 200.0%197280.0%+ 300.0%215241191Toyota Aygo X30.0%– 75.0%753210.3%– 21.7%10380192Toyota Land Cruiser30.0%n/a206280.0%n/a216 –193Alfa Romeo Giulia20.0%+ 100.0%214110.0%– 21.4%244236194Audi A720.0%+ 100.0%186260.0%– 29.7%220194195Cupra Ateca20.0%– 81.8%226500.0%– 47.4%195154196Ford Transit Custom20.0%+ 100.0%229200.0%+ 300.0%231253197Leapmotor T0320.0%new –20.0%new283 –198Peugeot 40820.0%– 83.3%1591460.1%– 55.6%14493199Peugeot 50820.0%– 50.0%237200.0%– 77.0%232159200Porsche Taycan20.0%+ 0.0%212270.0%– 60.9%219162201Smart #320.0%+ 100.0% –170.0%+ 41.7%237235202Volvo V6020.0%+ 100.0%192260.0%– 3.7%222205203VW Touareg20.0%– 60.0%171530.0%– 30.3%192166204Audi A810.0%n/a –90.0%– 40.0%250233205Audi e-Tron GT10.0%n/a20770.0%– 72.0%257209206BMW Z410.0%n/a21590.0%+ 200.0%251249207Citroen C4 X10.0%– 75.0%189290.0%+ 31.8%214198208Honda ZR-V10.0%– 50.0%209210.0%+ 110.0%229220209Jeep Compass10.0%– 87.5%177210.0%– 25.0%230203210Land Rover Discovery Sport10.0%+ 0.0%190730.1%– 14.1%181156211Mazda MX-510.0%+ 0.0%182370.0%+ 5.7%206201212Mercedes G Class10.0%n/a233120.0%+ 1100.0%243279213Mercedes GLS10.0%– 50.0%23650.0%– 28.6%265243214Mini Clubman10.0%– 90.9%191380.0%– 50.6%205160215Mini Convertible10.0%n/a204190.0%– 65.5%234180216Range Rover Evoque10.0%– 85.7%196650.1%– 13.3%184168217Range Rover Velar10.0%n/a213220.0%– 18.5%226187218Volvo EX9010.0%new164560.0%new189272219Volvo XC4010.0%– 94.1%1441350.1%– 47.5%148109220VW Caddy10.0%+ 0.0% –60.0%– 92.1%262163

Source: SIMI