The BYD Sealion 7 is an instant blockbuster in Thailand.

63,614 new light vehicles found a Thai home in January, compared to 29,966 in December. Toyota remains ultra dominant at 36.8% share, however this is markedly below its FY2024 level of 40.3%. Isuzu shows signs of recovery and climbs back up past Honda to 2nd place with 14.1% share. In fact, this is more due to weak results by Honda at 11.7% share vs. 14% over FY2024. BYD advances to #4 for the 2nd time in the past 6 months while Mitsubishi rounds out the Top 5. MG is up to 3.5% share vs. 2.7% last year and Changan is up to #8 and 2.9% share vs. #14 and 1% over FY2024. GAC Aion also impresses at #10 with 1.6% share vs. #15 and 0.9% over FY2024. We welcome Denza landing directly #14.

Model-wise, the Isuzu D-Max (11.3% share) benefits from an off month from the Toyota Hilux (9.3% vs. 12.9% in FY2024) to take charge for the first time in at least 6 months. The Toyota Yaris Ativ, Yaris Cross and Honda City camp on their traditional rankings to close up the Top 5. Astonishing result for the BYD Sealion 7 landing directly at #6 with 2.8% share for its first appearance in the ranking. The Isuzu MU-X is up three spots on last month to #7 and the Honda HR-V up nine to #8. The Changan Deepal S07 is up to #13 vs. #26 over the FY2024.

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Full January 2025 Top 40 All brands and Top 197 All models below.

Thailand January 2025 – brands:

PosBrandJan-25%DecFY241Toyota23,43636.8%112Isuzu8,96314.1%233Honda7,47011.7%324BYD4,3556.8%565Mitsubishi 3,2055.0%446Ford2,2553.5%657MG2,2443.5%778ChangAn1,8442.9%10149BMW1,1431.8%8810GAC Aion1,0371.6%151511Neta9851.5%91212Mercedes 9481.5%121013Mazda8771.4%11914Denza 7691.2% – –15Nissan6841.1%131116Ora5140.8%162017Volvo3540.6%171818Suzuki3490.5%181319Haval2830.4%191920Mini2590.4%222121Hyundai2560.4%211622Jaecoo2500.4%203223Zeekr1830.3%273024Chery1570.2%333725Porsche1400.2%232226Xpeng1230.2%243127Kia980.2%252828TANK880.1%282529Tesla680.1%141730Lexus640.1%302331Audi620.1%292632Subaru610.1%312433Wuling420.1%262734Land Rover160.0%353335Peugeot160.0%322936Bentley70.0%343537Maserati60.0%363638Leapmotor20.0% – –39Jaguar10.0% –40

Thailand January 2025 – models:

PosModelJan-25%DecFY241Isuzu D-Max7,21111.3%222Toyota Hilux Revo5,9019.3%113Toyota Yaris Ativ5,3818.5%334Toyota Yaris Cross4,0036.3%445Honda City3,3855.3%556BYD Sealion 71,7572.8% – –7Isuzu MU-X1,7522.8%10118Honda HR-V1,7072.7%1769Toyota Corolla Cross1,6052.5%8810Toyota Fortuner1,5662.5%12911BYD Dolphin1,4462.3%61012Ford Ranger1,3652.1%7713Changan Deepal S071,2211.9%192614Honda Civic1,2011.9%131315Mitsubishi Triton1,1761.8%91916MG 41,1141.8%252317Mitsubishi Xpander1,1011.7%111418Toyota Hiace8921.4%161719Ford Everest8881.4%181520Toyota Hilux CHAMP8341.3%152121Honda CR-V8201.3%201222Denza D97691.2% – –23Toyota Yaris7411.2%231824Toyota Camry6991.1%213925Toyota Corolla Altis6191.0%141626Neta V5760.9%222227Ora Good Cat4850.8%274028Mazda24810.8%312429Toyota Veloz4700.7%292730BYD M64520.7%388831Changan Lumin4100.6%4910332Neta X4090.6%245433GAC Aion Hyper HT4060.6%4111634Toyota Alphard4050.6%282835BYD Seal3760.6%322536GAC Aion Y Plus 3600.6%363037Mitsubishi Attrage3450.5%373138Mitsubishi Mirage3400.5%333539Nissan Almera3310.5%342940BMW 3 Series3250.5%354441BYD Atto 33240.5%302042Nissan Kicks2820.4%483243GAC Aion V2680.4% – –44Jaecoo 6 EV2500.4%4012845Mitsubishi Pajero Sport2410.4%443846Mercedes C-Class Estate2220.3%524547MG 32160.3%459948BMW X12060.3%504949MG 52050.3%433350Toyota Innova Crysta2000.3%474251MG ZS1970.3%394652Honda Accord1960.3%463653Mercedes E-Class Cabriolet1920.3%545354Haval Jolion1700.3%424155Mazda CX-301620.3%534356Mercedes GLC Coupe1580.2%565057Chery Omoda 51570.2%9017558BMW 5 Series1540.2%514759Honda WR-V1460.2%625260Changan Deepal L071450.2%777461Suzuki Celerio1440.2%594862Suzuki Swift1400.2%553763MG HS1270.2%716964Zeekr 0091240.2%17823265Xpeng G61230.2%5812266Hyundai Staria1160.2%615167Haval H61130.2%635668MG Extender1130.2%576169Toyota Vellfire1130.2%607870Volvo EX301000.2%658171Mazda CX-3980.2%675872Mercedes GLA970.2%826373Porsche Cayenne950.1%747274Volvo EX40920.1%645775BMW 2 Series Gran Coupe910.1%726776MG EP890.1%855977Mini 3-Door Hatch890.1%698778Mini 5-Door Hatch890.1%688579Kia EV5790.1%739780Mercedes CLS Coupe780.1%867681TANK 300750.1%817782MG VS HEV730.1%796283Volvo EC40700.1%786484Changan Avatr 11680.1%11318485Nissan Terra680.1%808286Tesla Model 3600.1%263487Zeekr X590.1%6612088Hyundai Stargazer X580.1%896089Mercedes AMG CLE550.1%9615390Mercedes A-Class530.1%1009291BMW X4520.1%9710192BMW X5500.1%758393Mini Countryman500.1%767094Mercedes GLE490.1%1079595Mazda3480.1%928096BMW iX3470.1%847197Subaru Forester460.1%917398Mazda CX-5440.1%9310099MG Maxus 7440.1%98162100MG Maxus 9390.1%8886101BMW X3360.1%8779102Hyundai Grand Starex330.1%10355103Wuling Bingo330.1%70117104Mini Aceman310.0% – –105BMW 4 Series Convertible300.0%106109106BMW 4 Series Coupe300.0%104102107Volvo XC60300.0%10296108BMW 7 Series290.0%118114109Hyundai Creta290.0%10898110Lexus LM290.0%11191111Ora 07290.0%9975112Suzuki XL7280.0%10189113MG Cyberster270.0%95152114Mazda CX-8240.0%9490115Volvo XC90210.0%143127116Suzuki Jimny200.0%124108117Mazda BT-50180.0%11284118Lexus RX170.0%119118119Porsche Taycan170.0%117111120Volvo V60170.0%109129121BMW X6150.0%130112122Honda BR-V150.0%14294123Kia Sorento150.0%137142124Audi Q5140.0%151146125Audi A5130.0%116104126BMW i5130.0%120132127TANK 500130.0%114107128Volvo S90130.0%138149129BMW 6 Series Gran Turismo120.0%123105130BMW X7120.0%115113131Porsche 911120.0%105106132Suzuki Ertiga120.0%125110133Audi TT110.0%126125134Volvo S60110.0%129141135BMW i4100.0%144131136LandRover Range Rover100.0% –164137Porsche Panamera100.0%131123138Subaru XV100.0%128119139Hyundai Santa Fe90.0%156185140Mercedes EQE90.0%145136141Mercedes G-Class90.0%159133142Wuling Mini EV90.0%14193143Lexus NX80.0%136121144Tesla Model Y80.0%8366145BMW iX80.0% – –146BMW XM70.0%149140147BMW Z470.0%146137148Hyundai Ioniq 570.0%122143149Mercedes EQS70.0%148139150Mercedes S-Class70.0%127115151Peugeot 40870.0%110169152Toyota GR Supra70.0%173179153Audi Q360.0%147138154BMW iX260.0%134161155Mercedes V-Class60.0%160144156Porsche Macan60.0%157124157Audi Q8 e-tron60.0% – –158Audi Q850.0%150145159Bentley Flying Spur50.0%152156160Lexus RZ50.0%155177161Suzuki Ciaz50.0%13568162Hyundai Ioniq 640.0%140188163Kia EV940.0%133154164Land Rover Defender40.0% –163165Peugeot 300840.0%121135166Subaru BRZ40.0% –171167BMW i730.0%163148168GAC Aion ES30.0%16265169Lexus LBX30.0%161180170Mercedes GLS30.0%132134171Nissan GT-R30.0%169172172Peugeot 200830.0%158130173Audi A620.0% –193174Audi Q720.0%171174175Ford Mustang20.0% –165176Maserati Grecale20.0%172178177Mazda MX-520.0%167166178Mitsubishi Outlander20.0% –147179Peugeot 500820.0%166183180Maserati Gran Turismo20.0% – –181Leapmotor C1020.0% – –182Audi A3 Sportback10.0% –189183Audi A410.0%139155184Audi e-tron GT10.0%175191185Bentley Bentayga10.0% –167186Bentley Continental GT10.0% –198187Jaguar F-Type10.0% –235188LandRover Range Rover Sport10.0%170173189Lexus ES10.0%164160190Lexus UX10.0%165176191Maserati Ghibli10.0% –190192Maserati Levante10.0% –199193Mercedes AMG GT10.0% –223194Mercedes CLA10.0% –192195Mercedes GLB10.0% –197196Subaru WRX10.0%176194197Range Rover Velar10.0% – –

Source: Manufacturers