The Toyota Land Cruiser is the best-selling vehicle in Iceland in November.

It’s another horrendous month for new car sales in Iceland at -61% year-on-year to just 506 units. This means the year-to-date volume is now off -41.6% to 9,397. Toyota (+2.2%) braves the mediocre environment to jump to 18.8% share vs. 13.6% so far this year. The podium is unchanged on October with Telsa imploding -91.5% at #2 and Kia (-36.7%) at #3. Honda (+3200%) surges to #4 equal with Hyundai (-55.4%). Volvo (-31.7%) is up three spots on last month to #6, just as the remainder of the Top 10 all beat the market: Skoda is off -19.4%, Ford down -27.6%, Mazda down -39.3% and Mercedes down -40%. Newcomer Xpeng is up two ranks on October to a record 13th place.

Model-wise, the Toyota Land Cruiser snaps the top spot with a fantastic 11.7% share vs. just 1.2% year-to-date. It distances the Tesla Model Y which edges up one spot in the year-to-date ranking to #3. Model Y sales are off -86.5% over the first 11 months of the year. The Honda e:NY1 is up one rank to #3, dislodging the Ford Explorer at #4. The Kia Sorento and Toyota RAV4 are equal with the Explorer. 

Previous month: Iceland October 2024: Tesla Model Y #1, Ford Explorer #3, market off -29.1%

One year ago: Iceland November 2023: Tesla Model Y at 46% share, Kia EV9 directly at #7

Full November 2024 Top 30 All brands and Top 20 models below.

Iceland November 2024 – brands:

PosBrandNov-24%/23Oct2024%/23PosFY231Toyota9518.8%+ 2.2%11,28213.6%– 51.1%222Tesla5310.5%– 91.5%24765.1%– 84.1%613Kia509.9%– 36.7%31,30213.9%– 30.6%134Honda336.5%+ 3200.0%51731.8%+ 137.0%14265Hyundai336.5%– 55.4%41,11111.8%+ 31.2%366Volvo285.5%– 31.7%93363.6%– 31.7%877Skoda254.9%– 19.4%104815.1%+ 7.6%598Ford214.2%– 27.6%61601.7%– 49.2%15129Mazda173.4%– 39.3%83293.5%– 33.9%10810Mercedes153.0%– 40.0%112602.8%– 38.4%111011MG153.0%+ 15.4%26530.6%– 71.5%282112Audi132.6%– 23.5%12981.0%– 59.0%211713Xpeng132.6%new15420.4%new30 –14Porsche122.4%+ 140.0%14570.6%+ 7.5%273015Nissan112.2%+ 0.0%132482.6%+ 0.4%121616Peugeot 91.8%+ 800.0%16901.0%– 55.0%232017Polestar91.8%– 75.0%21710.8%– 72.7%241518BMW71.4%– 69.6%201431.5%– 39.4%161819Land Rover71.4%– 58.8%73503.7%+ 2.6%71120BYD61.2%+ 20.0%191021.1%+ 61.9%202821Dacia61.2%+ 0.0%237628.1%– 29.4%4422Lexus51.0%– 58.3%25660.7%– 50.4%262323Renault51.0%+ 25.0%171301.4%– 52.0%171424Jeep40.8%– 69.2%241061.1%– 45.1%192225Suzuki40.8%+ 0.0%283323.5%+ 4.1%91326Subaru30.6%– 85.7%29971.0%– 54.7%221927Volkswagen30.6%– 92.5%182062.2%– 75.3%13528Opel20.4%– 66.7%27340.4%– 75.0%332429Mini10.2%+ 0.0% –90.1%– 35.7%443830Smart10.2%– 93.3%22530.6%– 22.1%2927

Iceland November 2024 – models:

PosModelNov-24%Oct2024%/23PosFY231Toyota Land Cruiser5911.7%21091.2%n/a19n/a2Tesla Model Y469.1%13774.0%– 86.5%313Honda e:NY1326.3%4961.0%n/a25n/a4Ford Explorer173.4%3670.7%+ 235.0%34n/a5Kia Sorento173.4%52262.4%+ 42.1%8186Toyota RAV4173.4%63633.9%– 38.8%447Skoda Kodiaq163.2%n/a1431.5%+ 30.0%16348Hyundai Ioniq 5112.2%81011.1%– 36.1%21229Porsche Macan102.0%n/a170.2%n/a98n/a10Xpeng G691.8%7270.3%new75 –11Hyundai Tucson91.8%152432.6%+ 42.9%72012MG 491.8%n/a250.3%– 63.8%804713Kia Niro81.6%111011.1%– 60.4%221014Audi Q671.4%n/a70.1%new133 –15Hyundai Santa Fe71.4%n/a310.3%n/a68n/a16Kia Sportage71.4%n/a3784.0%– 19.2%2617Nissan Ariya71.4%n/a460.5%+ 35.3%49n/a18Volvo XC6071.4%n/a941.0%+ 30.6%233119Toyota Proace71.4%n/a580.6%n/a415920Volvo XC4071.4%n/a710.8%– 55.1%3217

Source: Manufacturers