Link-building marketplaces cut out many of these steps by giving buyers access to publishers in one place, along with information they can check before ordering a placement.

Some marketplaces are mainly built around guest posts, while others also offer niche edits, sponsored content and other SEO services. The choice of publishers, available data, countries covered and level of control can also vary considerably from one platform to another.

This review looks at ten link-building marketplaces and what each one offers. We compare how easy it is to find relevant websites, what buyers can check before placing an order, the types of links available and the tools provided for managing campaigns.

Quick Comparison of Link-Building Marketplaces

Marketplace
Publisher Choice
Main Placement Types
International Options
Best For

PressWhizz
72,000+ websites
Guest posts, niche edits
90+ countries
Agencies and regular link buyers

Linkatomic
Buyer selects publishers
Sponsored articles
Multiple countries and languages
Straightforward sponsored posts

PRPosting
Buyer selects publishers
Guest posts
International
Buyers who want detailed site data

Accessily
10,000+ publisher sites
Guest posts
International
Simple guest-post buying

Adsy
Large searchable inventory
Guest posts, link insertions
150+ countries
Buyers who want plenty of filters

GUESTPOSTLINKS
65,000+ publishers
Guest posts, niche edits
International
Agencies and bulk campaigns

iCopify
Large publisher inventory
Guest posts
150+ countries
Lower-cost and international placements

Linkhouse
65,000+ global websites
Guest posts, link insertions
Local and international
European and Polish campaigns

Backlinked
100,000+ opportunities
Guest posts and editorial links
International, strong DACH focus
German-speaking markets

Getfluence
Large publisher community
Sponsored and branded content
International
Sponsored content and media campaigns

Marketplace figures and features are based on information published by the companies and were checked in September 2026. Inventory can change as publishers join or leave.

1. PressWhizz

PressWhizz is an AI-powered link-building marketplace with more than 72,000 curated websites across 90+ countries. The network covers a wide range of niches and languages, with guest posts and more than 31,000 niche-edit opportunities available. Buyers can filter publishers and check Moz and Ahrefs metrics, traffic data, referring domains and prices before ordering. They choose the publisher, target page and anchor text themselves, which gives them control over where each link is placed.

Search goes beyond publisher profiles. Content Search covers more than 30 million indexed pages and can find existing articles related to a keyword or subject. This is useful for niche edits because buyers can search for a relevant article directly rather than checking suitable websites one by one. Ranking Keywords offers another option by finding publishers already ranking for terms related to the target page.

For teams managing several websites or clients, Projects keeps campaigns separate, while Match Domains shows whether a publisher has already linked to a particular domain. Marketplace placements also come with a 12-month guarantee. If a link disappears during that period, PressWhizz says it will contact the publisher to restore it. If that is not possible, the buyer receives a full refund.

Where PressWhizz Stands Out

The main advantage is the amount of work that can be done from one account. Standard publisher filters are supported by Content Search and Ranking Keywords, while Projects and Match Domains help with ongoing campaigns. This gives regular link buyers useful tools for both finding new placements and keeping track of existing work. A managed link-building service is also available for businesses that want more support. For those who prefer to manage their own campaigns, the combination of a large publisher network, detailed website data, clear pricing, buyer control and dedicated research tools makes PressWhizz the strongest overall marketplace in this review.

Best for: SEO agencies, affiliate teams, in-house SEO teams and businesses that buy links regularly.

2. Linkatomic

Smaller teams may only need an easy way to find a suitable website and arrange a sponsored article. Linkatomic keeps the process fairly simple, with newspapers, blogs and other websites available through its marketplace. Buyers can filter the available sites by topic, country, language, price and website metrics. Once they find a suitable option, they choose the publisher themselves rather than having a placement selected for them.

Buyers can provide their own article or have the content prepared through the service. Publishers from different countries and languages are available, so Linkatomic can also be used for campaigns targeting more than one market. There are fewer tools to work through than on some larger marketplaces, which may suit teams that mainly want to find a publisher, place an order and move on.

Best for: Smaller SEO teams, occasional sponsored articles and campaigns targeting different languages or countries.

3. PRPosting

Buyers who like to check website data before ordering will find plenty of it on PRPosting. Publisher listings can include Ahrefs figures for DR, traffic, backlinks, referring domains and organic keywords, along with Moz and Similarweb data. The marketplace covers publishers from different countries, with separate sections for local markets. Buyers can compare the available websites themselves and choose individual placements rather than buying a package of preselected links.

With more data shown in the listings than on some simpler marketplaces, PRPosting is better suited to buyers who already know which SEO metrics they want to check. Those looking for a very basic way to order a guest post may find that level of detail less important.

Best for: SEO professionals who want to compare publisher data before ordering and teams working across different countries.

4. Accessily

Guest-post buyers can use Accessily to browse websites that are open to paid content and arrange placements without contacting publishers individually. Publishers list their own websites, set their prices and approve the content submitted for publication. Accessily says its marketplace includes more than 10,000 publisher sites, with a wider community of more than 3,000 publishers. The platform also has tools for publishers, including hosting, monetisation and payouts, although these are less relevant to someone using it mainly to buy backlinks.

For buyers, the marketplace offers a fairly direct way to find websites accepting guest posts and order a placement. It does not have the same range of research and campaign tools found on some larger platforms, but not every buyer will need them.

Best for: Buyers looking for a straightforward guest-post marketplace with direct access to publisher listings.

5. Adsy

Buyers can use Adsy to search for websites, apply filters and choose where their content will be published. The marketplace currently advertises more than 150,000 websites across 150+ countries, 100 languages and 50 categories. More than 20 filters are available, including Ahrefs traffic and DR, Moz DA, country and other website data. This helps buyers narrow down a large inventory before checking individual sites more closely.

For teams placing links regularly, websites can be saved in custom lists and orders tracked through the buyer account. Agencies can also create projects and download reports for completed work. Adsy monitors published content as well, so buyers can keep track of placements after they go live. With so many websites available, some research is still needed before ordering. The filters make that process easier, particularly for buyers searching across several countries or niches.

Best for: Buyers who want a large international selection and plenty of filters for finding guest-post opportunities.

6. GUESTPOSTLINKS

Buyers who want to choose their own publishers can browse more than 65,000 verified options on GUESTPOSTLINKS. Websites can be filtered by niche, country, language, organic traffic, price and authority metrics, with data from Ahrefs, Moz and Semrush also available. Both guest posts and niche edits can be ordered through the platform. Buyers provide their target URL and anchor details, then either supply their own content or have it written through the service. Larger orders and white-label reporting are also available for agencies. Link duration is worth checking before placing an order. The terms can vary between publishers, and replacements are not guaranteed in every case, so buyers should review the conditions for the website they choose.

Best for: Agencies looking for guest posts and niche edits, with the option to place larger orders and choose publishers themselves.

7. iCopify

Smaller sites and SEO teams working with limited budgets can use iCopify to search for guest-post opportunities at different price levels. Buyers can compare websites by niche, country, DR, DA, organic traffic and price before placing an order. The marketplace advertises a large international selection covering more than 150 countries. Its published inventory figures vary across different parts of the site, so the exact number of available websites may change over time.

Orders are handled through the platform. Buyers provide the article, target URL, anchor text and any other instructions, then receive the live URL once the placement is complete. Content can also be ordered for campaigns where the buyer does not already have an article prepared. With a broad range of prices and international websites, iCopify is mainly suited to buyers who want plenty of options without starting with a large budget.

Best for: Smaller budgets, international guest posting and buyers who want to compare websites at different price points.

8. Linkhouse

Teams working across Poland and other European markets can use Linkhouse to find both guest posts and links in existing articles. The platform currently advertises more than 65,000 websites worldwide, including more than 26,000 Polish portals. Buyers can check prices and SEO data before ordering, then use filters to narrow down the available websites. Linkhouse also includes tools such as Backlink Gap, along with features for planning, ordering and tracking campaigns. The large selection of Polish websites makes Linkhouse particularly useful for campaigns in Poland, while its international inventory provides options for teams working across other European markets as well.

Best for: Polish and European campaigns, especially teams looking for both guest posts and links in existing content.

9. Backlinked

Teams looking for backlinks in Germany, Austria or Switzerland may prefer a marketplace with a stronger selection of German-language websites. Backlinked is based in Germany and offers both self-service link buying and managed link-building services. The marketplace advertises more than 100,000 publishing opportunities. Buyers can search websites by industry, language and common SEO metrics, then choose where they want their links placed.

Guest-post content can be provided by the buyer or written by Backlinked’s editorial team. Orders and projects are managed through the platform, while businesses that do not want to choose placements themselves can use the managed service instead. Its focus on the DACH region makes Backlinked especially relevant for teams that regularly need German-language placements, although international websites are available as well.

Best for: German-language campaigns and teams that want the choice between self-service and managed link building.

10. Getfluence

Some campaigns need more than a standard guest post. Getfluence gives brands access to sponsored articles, branded content and other forms of paid media coverage, alongside the SEO value these placements may provide. Its publisher community currently includes more than 70,000 publishers, which advertisers can browse after creating an account. Buyers can provide their own article or have content prepared through the platform.

Getfluence also labels selected media outlets as Trusted Publishers, using factors including completed collaborations, response rates and publication rates. This gives buyers some extra information when comparing publishers. The platform is a better match for campaigns that combine backlinks with wider brand exposure than for buyers who simply want an occasional SEO placement.

Best for: Brands looking for sponsored content, media coverage and backlinks as part of the same campaign.

Choosing a Marketplace Based on the Way You Build Links

The number of websites in a marketplace does not tell the whole story. A platform with 100,000 sites is not necessarily more useful than one with 50,000 if buyers have to spend too much time finding publishers that actually fit their campaign. What matters more is how easily buyers can search the available websites, compare suitable options and find the right placements.

Priority
Marketplace to Consider
Reason

Strongest overall marketplace
PressWhizz
Combines publisher choice, detailed research and campaign tools

Managing several client campaigns
PressWhizz
Projects and other tools are built for repeated use

Finding relevant existing content
PressWhizz
Content-level search helps with niche-edit research

Simple sponsored articles
Linkatomic
Straightforward publisher selection and ordering

Detailed publisher data
PRPosting
Several SEO and traffic data points are shown in listings

Traditional guest-post marketplace
Accessily
Simple connection between buyers and publishers

Large searchable inventory
Adsy
Broad international database with many filters

Agency and bulk orders
GUESTPOSTLINKS
DIY publisher choice plus agency-oriented options

Lower-cost guest-post search
iCopify
Wide price range and low advertised starting prices

Polish and European campaigns
Linkhouse
Strong Polish inventory with international options

DACH campaigns
Backlinked
Germany-based marketplace with international inventory

Sponsored media campaigns
Getfluence
Broader mix of sponsored and branded content

Which Marketplace Offers the Most Complete Setup?

The ten marketplaces in this review suit different types of link-building campaigns. Linkatomic keeps sponsored-post buying simple, while PRPosting provides plenty of publisher data. Accessily focuses mainly on guest posts, and Adsy has a large international selection with many filters. GUESTPOSTLINKS and iCopify cover different budgets and campaign sizes, while Linkhouse and Backlinked are useful for European markets. Getfluence is more focused on sponsored content and media coverage.

PressWhizz takes the top position because it gives buyers a large choice of publishers along with the tools needed to research and manage their placements. Teams can compare publisher data, search for relevant existing content, order guest posts or niche edits and manage different campaigns from the same platform.

These tools become especially useful for agencies and SEO teams working on several campaigns at once. They can keep track of their work and find new publishers without giving up control over where their links are placed. For teams that buy links regularly, PressWhizz offers the most complete marketplace in this review. It cuts down the time spent finding and arranging placements while leaving the final choice of publisher with the buyer.

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