The 50-strong flooring chain backed by Sir Richard Harpin’s Growth Partner has appointed restructuring advisers, raising the prospect of store closures and redundancies as the cost-of-living squeeze continues to drag on consumer spending.

Flooring Superstore, which employs around 300 people from its Bishop Auckland headquarters in County Durham, has drafted in Begbies Traynor and the restructuring arm of Santander to weigh its options. People familiar with the matter said a company voluntary arrangement (CVA) or a full administration are both on the table, controversial routes that typically squeeze landlords and suppliers while preserving the equity of incumbent owners and senior creditors.

The retailer was co-founded in 2012 by Dan Foskett and sells vinyl, laminate and wood flooring alongside artificial grass through its branded showrooms and online channels. Growth Partner, the investment vehicle established by Harpin, the entrepreneur behind home emergency repair group HomeServe, backed the business in 2020 with a £5 million injection that allowed Foskett to crystallise a portion of his shareholding. He retains a 22 per cent stake, while Growth Partner holds 25 per cent. The remainder is split between three individual investors.

Harpin, who last year published “How to Make a Billion in Nine Steps”, focuses on British and European retail names primed for scale. His portfolio includes pizza oven specialist Gozney and bathroom retailer Easy Bathrooms. However, several Growth Partner-backed businesses have collapsed in recent years, among them Crafters’ Companion, co-founded by Dragons’ Den investor Sara Davies, and Yorkshire-based Keelham Farm Shop.

Flooring Superstore was a pandemic winner, riding the wave of home-improvement spending while consumers were confined to their properties. That tailwind reversed sharply once lockdowns eased, as the chain was forced to absorb spiralling energy and raw material costs and unwind the additional capacity it had built. The cost-of-living crisis has since hammered demand for big-ticket household refurbishments.

Connection Retail, the parent company that also owns Direct Wood Flooring, Grass Direct and Snug Carpets, posted turnover of £49.3 million in the year to the end of July 2024, down from £51.8 million a year earlier. Pre-tax profit nonetheless swung from a £3.3 million loss to a £619,000 profit, while net debt stood at £3.5 million at the year-end.

Santander shored up the group’s balance sheet last June with a debenture, a secured loan agreement under which the lender acts as security trustee. Filings at Companies House show Connection Retail has two outstanding charges, having pledged its property and overall business assets as collateral to both Growth Partner and the high-street bank.

The disclosed restructuring talks mark a striking pivot from the expansion blueprint Foskett set out only twelve months ago, when he told The Times that he intended to grow the estate to as many as 150 stores, deepen the brand’s marketing reach and continue building its exclusive product range.

Growth Partner and Flooring Superstore had not responded to requests for comment at the time of publication. Santander and Begbies Traynor declined to comment.

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Harpin-backed Flooring Superstore weighs restructure as sales slip