Ford F-Series sales are up 9.4% over Q1.

Local consultancy Desrosiers Automotive has the Canadian new light vehicle market down a steep -8.2% year-on-year in March to 170,000 units. The SAAR is down to 1.85 million, the lowest since September 2025. The Q1 volume is down -4.4% to 406,000. Desrosiers considers this result as a solid one given the soaring gas prices and tariff-related economic headwinds. In the Q1 OEM charts, Ford Motor (+14.4%) brilliantly overtakes General Motors (-13.1%) while Hyundai-Kia (+0.8%) remains above Toyota Motor (-2.4%). Stellantis (+14.6%) stages a comeback with the Volkswagen Group (+7.7%) also strong.

In the Q1 brands charts, Ford (+14.1%) defies the negative market to sail away into the distance at almost 68,000 sales vs. under 43,000 for #2 Toyota (-1.1%). Chevrolet (-6.5%), Hyundai (+1.8%) and Honda (-8.7%) complete the Top 5. Volkswagen (+12.7%), Mitsubishi (+7.3%), Ram (+6.9%) and Jeep (+3.2%) also shine below. Hit hard are Tesla (-39.2%), Buick (-33.5%), Cadillac (-21.8%) and Mercedes (-20%).

Over in the models charts, the Ford F-Series (+9.4%) widens the gap with its followers to an outstanding  20,431 units while selling just over 34,000 units itself. The GMC Sierra (-15.2%) grabs the 2nd spot despite falling heavily year-on-year, while the Honda CR-V (-5%) climbs to #3 and #1 SUV. The Chevrolet Silverado (-11.9%) is in difficulty in 4th place whereas the Hyundai Tucson (+47.7%) surges to #5 ahead of the Nissan Kicks (+27.4%) and Ram Pickup (+16.6%). Other great performers below include the VW Tiguan (+135.8%) and Kia Sportage (+51.4%). Handicapped by a lousy generation changeover the Toyota RAV4 dives -62.7% to #13 vs. a traditional 2nd spot overall.

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One year ago: Canada March/Q1 2025: GM (+17.3%) posts largest growth among main OEMs, best March volume in 7 years

Full Q1 2026 Top 15 OEMs, Top 45 All brands and Top 297 All models below.

Canada Q1 2026 – OEMs:

PosOEMQ1 2026/251Ford Motor Co.70,541+ 14.4%2General Motors64,302– 13.1%3Hyundai-Kia52,966+ 0.8%4Toyota Motor Co.49,628– 2.4%5Nissan Group/Mitsubishi35,708– 7.3%6Honda Canada30,596– 7.1%7Stellantis30,337+ 14.6%8Volkswagen Group27,886+ 7.7%9Subaru15,691– 13.7%10Mazda15,153– 8.4%11Mercedes-Benz Canada6,884– 20.0%12BMW Group6,765– 8.0%13Tesla (est)6,130– 39.2%14JLR4,211+ 59.7%15Volvo Cars Canada2,929+ 11.3%

Canada Q1 2026 – brands:

PosBrandQ1 2026/251Ford67,918+ 14.1%2Toyota42,663– 1.1%3Chevrolet33,738– 6.5%4Hyundai31,226+ 1.8%5Honda27,655– 8.7%6Nissan25,758– 11.6%7GMC22,027– 14.4%8Volkswagen20,299+ 12.7%9Kia20,008– 1.3%10Subaru15,691– 13.7%11Mazda15,153– 8.4%12Ram12,463+ 6.9%13Mitsubishi8,761+ 7.3%14Jeep8,631+ 3.2%15Lexus6,965– 9.5%16Mercedes6,884– 20.0%17Tesla (est)6,130– 39.2%18BMW5,866– 9.0%19Audi5,578– 5.3%20Chrysler5,074+ 97.8%21Buick4,720– 33.5%22Land Rover3,982+ 67.2%23Cadillac3,817– 21.8%24Acura2,941+ 12.0%25Volvo2,929+ 11.3%26Dodge2,742– 3.6%27Lincoln2,623+ 25.0%28Porsche1,827+ 0.7%29Genesis1,732+ 10.3%30Fiat1,287+ 70.0%31Infiniti1,189– 5.0%32Rivian875+ 191.7%33Mini830– 3.4%34Polestar405– 61.4%35Lucid235+ 17.5%36Jaguar229– 10.5%37Vinfast207– 34.3%38Lamborghini108+ 2.9%39Ferrari89+ 2.3%40Alfa Romeo81– 51.2%41Bentley74+ 5.7%42Rolls-Royce69+ 43.8%43Maserati59– 47.3%44McLaren42+ 5.0%45Karma7+ 75.0%

Canada Q1 2026 – models:

PosModelQ1 2026/251Ford F-Series34,088+ 9.4%2GMC Sierra13,657– 15.2%3Honda CR-V13,110– 5.0%4Chevrolet Silverado12,995– 11.9%5Hyundai Tucson12,164+ 47.7%6Nissan Kicks/Kicks Play12,132+ 27.4%7Ram Pick-up11,545+ 16.6%8Nissan Rogue9,119– 8.5%9Subaru Crosstrek7,946+ 12.0%10VW Tiguan7,298+ 135.8%11Kia Sportage6,814+ 51.4%12Honda Civic6,732– 7.5%13Toyota RAV46,465– 62.7%14Ford Escape6,429+ 0.8%15Mazda CX-56,104+ 20.0%16Chevrolet Equinox5,624– 2.1%17Toyota Corolla5,496+ 6.7%18Ford Bronco Sport5,344+ 21.3%19Mitsubishi Outlander5,244+ 22.1%20Hyundai Kona5,137– 9.6%21VW Taos4,938– 3.2%22Toyota bZ4X4,728+ 1359.3%23Ford Transit 4,699+ 3.2%24Hyundai Elantra4,438– 16.9%25Chevrolet Trax4,428+ 8.6%26Tesla Model Y (est)4,235– 9.9%27Kia Seltos4,167+ 13.4%28Ford Maverick4,091+ 120.1%29Chrysler Pacifica4,008+ 256.0%30Ford Explorer3,846+ 49.5%31Mazda CX-303,736+ 21.4%32Toyota Corolla Cross3,712– 9.7%33Subaru Forester3,467– 39.9%34Toyota Tacoma3,421+ 25.2%35VW Jetta3,110+ 8.8%36Toyota Tundra3,079– 10.2%37GMC Terrain3,066– 4.0%38Hyundai Venue3,018+ 9.9%39Kia K42,865– 12.8%40Audi Q52,734+ 19.4%41Hyundai Palisade2,704+ 40.7%42Toyota Grand Highlander2,692+ 54.4%43Kia Niro2,661+ 94.8%44Honda HR-V2,647– 27.5%45Lexus NX2,627– 7.5%46Toyota Prius2,591+ 167.1%47Toyota Sienna2,544+ 10.7%48Jeep Wrangler2,518– 10.7%49Dodge Durango2,490+ 21.4%50Ford Bronco  2,385+ 2.0%51Mitsubishi RVR2,377+ 55.7%52Jeep Grand Cherokee2,334– 0.3%53Lexus RX2,300+ 1.6%54Chevrolet Traverse2,259+ 20.9%55Subaru Outback2,232– 2.6%56Nissan Sentra2,226– 30.8%57Chevrolet Trailblazer2,207– 5.5%58Toyota 4Runner2,198+ 19881.8%59Toyota Highlander2,157+ 53.9%60Ford Mustang Mach-E2,116+ 2.3%61Mercedes GLC2,078+ 9.7%62Ford Ranger2,073+ 61.3%63Mazda32,030– 16.9%64Jeep Compass2,020– 13.2%65VW Atlas1,959– 21.3%66Buick Envision1,872– 38.4%67Mazda CX-901,867+ 2.8%68Hyundai Santa Fe1,866– 39.9%69Chevrolet Colorado1,797– 6.0%70Toyota Camry1,749+ 49.2%71Land Rover Defender1,731+ 128.1%72BMW X31,712+ 56.6%73Honda Pilot1,610– 18.4%74GMC Canyon1,424– 14.4%75Mercedes GLE1,395– 13.9%76Honda Passport1,360+ 172.0%77Nissan Leaf1,330+ 4190.3%78Fiat 5001,287+ 71.8%79Kia Sorento1,254– 65.4%80Cadillac Optiq1,245+ 102.4%81Acura MDX1,232+ 15.9%82GMC Acadia1,206– 9.6%83Buick Encore GX1,181– 28.6%84Mercedes Sprinter1,179– 34.3%85Range Rover Sport1,175+ 98.5%86Buick Envista1,143– 26.0%87Mitsubishi Eclipse Cross1,140– 14.5%88VW Golf/GTI1,135+ 1.7%89Genesis GV701,111+ 10.3%90GMC Yukon1,108– 11.6%91Lincoln Nautilus1,101+ 40.4%92Mazda CX-701,099+ 40.0%93Chevrolet Tahoe1,083– 10.7%94Chrysler Grand Caravan1,066– 24.8%95Kia Carnival1,020– 23.8%96Ford Expedition1,010+ 25.2%97Subaru Solterra989+ 6.7%98Jeep Cherokee960+ 3592.3%99BMW X1947– 37.0%100BMW X5940– 13.3%101Volvo XC60940+ 32.2%102Chevrolet Suburban940+ 33.5%103Ford E-Series933+ 16.5%104Ram ProMaster Van918– 47.7%105VW ID.4910– 52.8%106Ford Mustang904+ 0.3%107Toyota Crown Signia861+ 49.0%108Volvo XC90851+ 1.7%109Chevrolet Express820– 30.2%110Acura ADX808+ 80700.0%111GMC Yukon XL802– 5.4%112Tesla Model 3 (est)800– 80.0%113Infiniti QX50735+ 329.8%114Honda Odyssey727– 30.2%115Volvo XC40727– 5.6%116Honda Accord723– 16.3%117Porsche Macan714+ 4.5%118GMC Savana712– 21.1%119Tesla Cybertruck (est)710– 5.3%120Lincoln Corsair680+ 13.1%121Hyundai Sonata676+ 33.6%122Chevrolet Blazer669– 50.3%123Audi Q3657– 43.7%124VW Atlas Cross Sport652– 47.2%125Audi A5629+ 15.2%126Acura RDX616– 49.8%127Kia EV9605– 9.8%128Cadillac XT5599– 14.8%129Honda Ridgeline581– 31.5%130Subaru Impreza558– 3.0%131Lincoln Aviator557+ 12.1%132Lexus TX547– 11.3%133Jeep Gladiator534+ 88.7%134Cadillac Lyriq531– 26.3%135Hyundai Ioniq 5526– 77.6%136Buick Enclave524– 38.8%137Toyota Land Cruiser519– 62.2%138BMW 3-Series517+ 98.8%139Porsche 911514+ 89.0%140Chevrolet Corvette511– 22.3%141Rivian R1S510+ 155.0%142Kia EV4490new143Mini Countryman480+ 11.1%144Mercedes GLA477– 9.7%145Range Rover   474+ 0.6%146Audi Q7468– 0.4%147Porsche Cayenne467– 17.3%148Mercedes G Class/GLS461– 27.3%149Cadillac Escalade442– 28.4%150Lexus UX421– 47.4%151Audi A3396+ 90.4%152Genesis GV80382+ 7.3%153Subaru WRX375– 34.4%154Rivian R1T365+ 265.0%155Hyundai Ioniq 6355+ 83.9%156Mini Cooper350– 18.0%157Polestar 3350+ 16.7%158Lexus IS349+ 12.2%159Lexus GX346– 1.7%160Cadillac Vistiq346new161Range Rover Velar345+ 56.1%162Hyundai Ioniq 9336new163Nissan Armada318+ 40.1%164BMW 4-Series310+ 1.3%165Audi Q8299+ 12.4%166Chevrolet Bolt298+ 2383.3%167VW ID.Buzz297+ 62.3%168Lincoln Navigator285+ 31.3%169Mercedes A Class/CLA282– 21.0%170Mercedes E Class277+ 8.6%171Mercedes CLE243– 23.1%172BMW X2240– 38.8%173Volvo EX30237+ 69.3%174Jeep Grand Wagoneer236+ 66.2%175Acura Integra228+ 40.7%176Nissan Versa227– 81.8%177BMW X7226+ 33.7%178Audi Q6 e-Tron221– 30.7%179Dodge Charger214– 2.3%180Infiniti QX80212– 16.9%181Cadillac Escalade ESV211– 27.7%182Lucid Air210+ 5.0%183BMW 5-Series205+ 9.6%184Toyota Sequoia203+ 26.1%185Infiniti QX60197– 72.1%186Tesla Model X (est)195– 48.0%187Vinfast VF8195– 35.0%188Range Rover Evoque192– 16.5%189Tesla Model S (est)190– 24.0%190BMW 2 Series181– 3.2%191Mazda CX-50162– 95.0%192Cadillac CT5162– 22.5%193Mercedes C Class161– 50.5%194Mazda MX-5 Miata155+ 59.8%195Cadillac Escalade IQ151– 48.5%196Lexus RZ150+ 305.4%197Genesis G70149+ 24.2%198Nissan Ariya143– 81.9%199BMW X6142– 33.0%200Jaguar F-Pace141– 29.9%201BMW i4140– 67.3%202Lexus LX133– 48.2%203Nissan Murano129– 90.0%204Toyota 86124– 22.5%205Kia EV6123– 65.6%206BMW iX119– 45.7%207Mercedes GLB118– 63.8%208Subaru BRZ106– 57.1%209Honda Prologue96– 71.4%210Volvo S60/V6093+ 3.3%211Chevrolet Brightdrop 400/60087– 56.9%212Ferrari car76+ 1.3%213Mercedes EQB74– 17.8%214Toyota Crown72– 28.0%215Cadillac XT669– 77.2%216Audi Q4 e-Tron69– 66.0%217Honda Prelude69new218Audi A664– 62.1%219Cadillac CT459– 48.7%220Mercedes AMG GT57– 33.7%221Lamborghini Urus57+ 3.6%222BMW X455– 62.1%223Polestar 455new224Lexus ES54– 65.6%225Maserati Grecale53– 34.6%226Lamborghini car51+ 2.0%227Nissan Z48– 71.3%228Volvo S90/V9048+ 269.2%229BMW Z447+ 30.6%230Alfa Romeo Stelvio46– 35.2%231Infiniti QX5545– 35.7%232Acura TLX42– 66.1%233Land Rover Discovery Sport42– 38.2%234Bentley Car42+ 5.0%235Mclaren42+ 5.0%236Genesis G8041+ 32.3%237Nissan Altima40– 94.2%238Nissan Pathfinder39– 96.9%239Toyota Supra39– 59.8%240Porsche Boxster38– 50.0%241Dodge Hornet37– 93.3%242Rolls Royce Cullinan37+ 32.1%243Porsche Taycan36– 36.8%244Porsche Panamera35– 61.1%245GMC Hummer SUV34– 86.5%246Genesis GV6033– 32.7%247Mercedes EQE SUV32– 84.5%248Bentley Bentayga32+ 6.7%249Rolls Royce Car32+ 60.0%250Jaguar F-Type31+ 82.4%251Jeep Wagoneer29– 93.1%252BMW 8-Series29– 27.5%253Jaguar i-Pace25+ 177.8%254Lucid Gravity25new255Jaguar XF24+ 41.2%256Porsche Cayman23– 67.6%257Land Rover Discovery23– 42.5%258Lexus LC23– 37.8%259Mercedes S Class22– 75.6%260Alfa Romeo Tonale20– 73.0%261Volvo EX9020– 53.5%262Chevrolet Malibu19– 92.6%263BMW 7-Series19– 47.2%264Subaru Ascent18– 97.5%265GMC Hummer Pickup18– 90.3%266Audi A6 e-tron17new267BMW i516– 84.6%268Genesis G9016+ 128.6%269Acura ZDX15– 69.4%270Alfa Romeo Giulia15– 28.6%271Mercedes EQS SUV14– 36.4%272Volvo C4013– 51.9%273BMW XM13– 48.0%274Ferrari Purosangue13+ 8.3%275Toyota C-HR13n/a276Vinfast VF912– 20.0%277Lexus RC11– 38.9%278Audi e-Tron GT10– 54.5%279Mercedes EQE8– 84.6%280BMW i78– 65.2%281Jaguar E-Pace8– 33.3%282Audi A88+ 0.0%283Kia Telluride7– 99.2%284Nissan Frontier6– 99.2%285Hyundai Santa Cruz6– 99.0%286Audi A76– 89.8%287Mercedes EQS6– 40.0%288Karma GS-65+ 25.0%289Lexus LS4– 42.9%290Maserati Gran Turismo4– 33.3%291Cadillac XT42– 99.8%292Kia Soul2– 99.7%293Maserati MC202– 77.8%294Karma Revero2n/a295Dodge Challenger1– 95.7%296Chevrolet Camaro1– 95.5%297Nissan Titan1– 66.7%

Source: Desrosiers Automotive, Manufacturers