The Tesla Model Y is at its highest since September 2023.

Finnish new car sales are up year-on-year for the third time in the past four months in September at +29.4% to 5,897. Keep in mind September 2024 was down -38.3% on the year prior. Year-to-date volumes remain in negative however at -2.5% to 52,907. Toyota (+89.7%) almost doubles its sales year-on-year to 15.7% share while Tesla (+33.3%) beats the market and is up 10 spots on last month to #2 with 10.3% share, its best score since December 2023. Volkswagen (+24.7%) stays in third place above Skoda (+6.2%) and Kia (+37%). Mercedes (+68.9%), BMW (+46.2%) and Nissan (+30.4%) also outrun the overall growth rate in the remainder of the Top 10. MG (+716.7%), Mini (+233.3%), Suzuki (+135.5%), Dacia (+135.1%) and BYD (+125%) post surreal gains further down.

Over in the models charts, the Tesla Model Y (+88.6%) reaches its highest share in two years at 8.7% and climbs to #5 year-to-date vs. #3 over the Full Year 2024. The Toyota Yaris (+268.1%) is far below at 5.7% of the market vs. 3.4% so far this year where it now ranks #1. The Corolla (+104.7%) and RAV4 (+30.3%) make it three Toyotas in the Top 4 with the new Skoda Elroq repeating at an outstanding 5th place. The Toyota C-HR (+188.9%), VW ID.7 (+111.5%), Toyota Yaris Cross (+100%) and Nissan Qashqai (+85%) impress YoY but only lodge market shares equal or below their YTD levels.

Previous month: Finland August 2025: Toyota RAV4 repeats at #1, sales off -19.5%

One year ago: Finland September 2024: Tesla Model Y and Skoda Enyaq top market down -38.3%

Full September 2025 Top 30 brands and Top 20 models below.

Note: These rankings feature the Top 30 brands and models year-to-date ordered based on their September volumes and may therefore not be 100% accurate.

Finland September 2025 – brands:

PosBrandSep-25%/24Aug2025%/24PosFY241Toyota92415.7%+ 89.7%18,15315.4%– 18.4%112Tesla60810.3%+ 33.3%121,8323.5%– 30.4%1173Volkswagen5258.9%+ 24.7%36,17711.7%+ 35.4%244Skoda5148.7%+ 6.2%25,0649.6%+ 2.9%335Kia4267.2%+ 37.0%44,4598.4%+ 7.1%456Volvo4096.9%– 0.7%54,4368.4%– 26.0%527Mercedes3536.0%+ 68.9%82,4784.7%– 18.1%768BMW3105.3%+ 46.2%62,6985.1%– 0.2%689Ford2354.0%+ 24.3%72,1794.1%+ 33.8%91210Nissan2103.6%+ 30.4%111,9483.7%– 21.6%101011Audi1823.1%– 2.2%92,1904.1%+ 15.0%81112Polestar1332.3%+ 33.0%151,1072.1%+ 132.1%131613Hyundai1222.1%– 42.7%101,7443.3%– 27.6%12914BYD991.7%+ 125.0%163730.7%– 14.6%232015Dacia871.5%+ 135.1%136241.2%+ 56.0%152116Mazda771.3%+ 40.0%195761.1%– 7.5%171717Suzuki731.2%+ 135.5%214660.9%– 24.7%201818Renault671.1%– 2.9%171,0932.1%+ 105.5%141519MG490.8%+ 716.7%223850.7%+ 795.3%213120Mitsubishi460.8%+ 24.3%145441.0%+ 3.0%181921Lexus450.8%+ 7.1%283310.6%+ 1.8%262322Cupra400.7%+ 60.0%273780.7%+ 40.0%222623Peugeot380.6%– 65.8%236201.2%– 23.6%161324Land Rover380.6%+ 111.1%252790.5%+ 26.2%292725Subaru330.6%+ 10.0%292940.6%– 18.3%272426Mini300.5%+ 233.3%202310.4%+ 122.1%303227Porsche270.5%– 28.9%243330.6%+ 46.1%252528Citroen260.4%– 13.3%265010.9%+ 30.8%192229Opel260.4%– 67.9%183460.7%– 49.0%241430Seat60.1%+ 100.0%302810.5%+ 44.1%2828

Finland September 2025 – models:

PosModelSep-25%/24Aug2025%/24PosFY241Tesla Model Y5138.7%+ 88.6%121,3352.5%– 21.1%532Toyota Yaris3355.7%+ 268.1%61,7963.4%– 10.2%143Toyota Corolla1763.0%+ 104.7%41,4662.8%– 51.0%314Toyota RAV41722.9%+ 30.3%11,4612.8%+ 39.4%4125Skoda Elroq1512.6%new51,0492.0%new11 –6Nissan Qashqai1482.5%+ 85.0%131,2522.4%– 18.1%977VW ID.41252.1%+ 7.8%31,2722.4%+ 24.1%7118Toyota Yaris Cross1162.0%+ 100.0%21,7753.4%– 21.6%229Volvo XC601121.9%– 8.9%91,2982.5%+ 8.9%6810VW ID.71101.9%+ 111.5%111,0372.0%+ 123.5%122211Skoda Enyaq1091.8%– 54.2%101,2532.4%+ 23.3%8912Kia Ceed1051.8%+ 25.0%81,2422.3%+ 12.8%101013Toyota C-HR1041.8%+ 188.9%71,0101.9%– 4.9%131314Kia EV31041.8%new147771.5%new1414615Tesla Model 3951.6%– 44.8%n/a4870.9%– 46.1%291516Volvo EX40781.3%+ 69.6%n/a6401.2%+ 183.2%194217Kia Stonic681.2%+ 15.3%186021.1%+ 4.2%222118Polestar 4631.1%+ 14.5%n/a5651.1%+ 633.8%236719BMW X1591.0%+ 13.5%154860.9%– 19.1%302620Volvo V60581.0%+ 9.4%167041.3%– 27.1%1614n/aVW Golf530.9%+ 89.3%n/a6631.3%+ 10.5%1820n/aKia Niro520.9%+ 23.8%n/a4980.9%– 14.4%2728n/aVW Tiguan510.9%– 59.8%207611.4%+ 33.3%1518n/aSkoda Kodiaq500.8%– 24.2%175371.0%+ 47.5%2530n/aAudi Q4 e-Tron470.8%– 24.2%n/a6081.1%– 14.6%2119n/aSkoda Octavia440.7%+ 33.3%196991.3%– 57.7%176n/aVW T-Cross420.7%+ 110.0%n/a5571.1%+ 50.1%2441n/aSkoda Superb290.5%– 54.7%n/a4970.9%+ 19.2%2831n/aVW Taigo190.3%+ 11.8%n/a6131.2%+ 183.8%2046n/aRenault Clio90.2%– 75.0%n/a5081.0%+ 393.2%2681

Source: AUT