The Explorer helps Ford surge +153.3%

The Norwegian new car market sports a fantastic +25.2% YoY lift in August to 13,915 units, bringing the YTD tally up 25.67% to 98,996. BEV sales are up 28.6% to 13,482 and 96.9% share vs. 94.3% in August 2024 which was a record at the time. This is the second highest BEV share behind the 97.2% reached just last month. They are up 36.6% year-to-date to 93,524 and 94.5% share vs. 86.8% over the same period in 2024. Meanwhile PHEVs are up 31.1% to 211, HEVs down -79.1% to 52, petrol down to 32 and diesel down to 138.

Tesla (+21.3%) is back to the pole position it holds YTD with 21.7% of the market vs. 17.1% so far this year. Volkswagen (+66.7%) is relegated to 2nd place but soars YoY while Skoda (+8.2%) repeats at #3 despite trailing the market. Volvo (-31.4%) and BMW (-1.9%) struggle and round out the Top 5. Ford (+153.3%) and Mercedes (+74.2%) impress just as Hyundai (+26.2%) matches the market and Toyota (-40%) freefalls. BYD (+218.1%) surges year-on-year but slips outside the Top 10 at #11.

Model-wise, the Tesla Model Y (+16.6%) reaches 17.7% share vs. 14.3% year-to-date, wit the VW ID.4 (+12.3%) up onwards spot on July to #2. The Tesla Model 3 (+50.4%) is up 29 ranks on last month to #3 with 4% share vs. 2.7% so far this year. The Skoda Enyaq (-30.4%) is in trouble YoY but still manages a 4th place vs. #7 year-to-date. The VW ID.3 (+40.1%) and ID.7 (+316.2%) follow and both beat the market. The Skoda Elroq is the best-selling recent launch at #7 ahead of the BYD Sealion 7 at #10. The Ford Explorer (+2361.5%) is pushed by the new model to #12. 

Previous month: Norway July 2025: BEVs at record 97.2% share, BYD hits all time high share

One year ago: Norway August 2024: BEVs reach record 94.3% share

Full August 2025 Top 53 All brands and Top 186 All models below.

Norway August 2025 – brands:

PosBrandAug-25%/24Jul2025%/24PosFY241Tesla3,01421.7%+ 21.3%416,89117.1%+ 25.7%112Volkswagen1,78212.8%+ 66.7%113,80213.9%+ 64.8%223Skoda  9687.0%+ 8.2%34,9695.0%+ 46.2%664Volvo  8706.3%– 31.4%27,1277.2%– 2.2%445BMW8255.9%– 1.9%65,9436.0%+ 55.0%556Audi6154.4%+ 2.7%124,1874.2%+ 26.6%787Mercedes5874.2%+ 74.2%93,5313.6%+ 92.7%9118Ford5373.9%+ 153.3%73,5713.6%+ 89.7%8129Hyundai5153.7%+ 26.2%113,3363.4%– 16.9%11710Toyota  4833.5%– 40.0%107,7187.8%– 20.9%3311BYD4583.3%+ 218.1%83,3313.4%+ 142.4%121312Peugeot3652.6%+ 38.3%171,5741.6%+ 43.0%171613Kia3562.6%+ 196.7%142,1562.2%+ 147.2%161914MG3492.5%+ 17350.0%52,8662.9%– 34.1%131015Nissan3432.5%– 21.3%153,4703.5%+ 0.1%10916XPeng2281.6%+ 31.0%132,2182.2%+ 138.2%141517Lexus1741.3%+ 74.0%191,2721.3%+ 35.6%182018Renault1621.2%+ 84.1%187620.8%+ 60.8%232419Honda1591.1%+ 174.1%224970.5%– 20.0%262520Polestar1541.1%+ 79.1%162,1982.2%+ 58.9%151421Opel1320.9%+ 21.1%238930.9%+ 72.7%202222Zeekr1220.9%+ 12100.0%216950.7%+ 13800.0%244423Citroen1210.9%+ 152.1%258320.8%+ 208.1%222724Porsche1090.8%+ 336.0%209651.0%+ 218.5%191825Mini960.7%+ 60.0%248400.8%+ 366.7%212826Seres580.4%+ 141.7% –2010.2%– 3.8%323127Dongfeng440.3%+ 4300.0%293030.3%+ 30200.0%274328Mazda 420.3%– 82.3%266820.7%– 47.1%251729JAC330.2%+ 450.0%351160.1%+ 11.5%363530NIO310.2%– 61.7%282470.2%– 54.0%302331Voyah230.2%+ 360.0%272150.2%+ 119.4%313632Exlantix230.2%new –250.0%new44 –33Hongqi170.1%+ 240.0%302920.3%+ 689.2%283334Jeep170.1%– 5.6%39870.1%– 61.0%383035Deepal160.1%new34230.0%new45 –36Land Rover140.1%+ 55.6%36930.1%+ 9.4%373837Cupra140.1%+ 600.0%44450.0%– 65.4%403738Suzuki100.1%– 63.0%381710.2%– 81.0%332139Smart70.1%+ 600.0% –290.0%– 46.3%434140KGM/Ssangyong60.0%– 50.0%331320.1%+ 26.9%343441Maxus50.0%– 54.5%31840.1%– 69.3%392942Fiat50.0%– 16.7%37420.0%– 68.9%413243Lotus50.0%+ 25.0%46180.0%– 14.3%464244Lucid40.0%+ 300.0%32180.0%+ 200.0%475545Ferrari40.0%+ 300.0%47120.0%– 20.0%494846Bygg Bil30.0%+ 200.0%42100.0%+ 900.0%505447Sprintcar20.0%n/a –310.0%+ 675.0%425348Maserati20.0%+ 100.0%41100.0%– 50.0%524649Iles Automotive20.0%+ 100.0% –60.0%+ 0.0%564950Subaru10.0%– 92.9%431250.1%– 70.0%352651Alfa Romeo10.0%n/a45160.0%+ 433.3%485952Amatør Bil10.0%+ 0.0%5030.0%+ 0.0%575753Man10.0%n/a –20.0%+ 0.0%6356

Norway August 2025 – models:

PosModelAug-25%/24Jun2025%/24PosFY241Tesla Model Y2,45617.7%+ 16.6%114,17714.3%+ 32.7%112VW ID.46564.7%+ 12.3%34,9875.0%+ 7.0%343Tesla Model 35524.0%+ 50.4%322,6722.7%+ 0.1%824Skoda Enyaq5013.6%– 30.4%22,9933.0%+ 48.5%765VW ID.34823.5%+ 40.1%93,6923.7%+ 57.2%586VW ID.74123.0%+ 316.2%63,7823.8%+ 703.0%4147Skoda Elroq4012.9%new131,3441.4%new22 –8Volvo EX303762.7%– 59.7%142,6342.7%– 47.6%939BMW ix13642.6%+ 76.7%151,9942.0%+ 87.4%111510BYD Sealion 73482.5%new42,2452.3%new109611Nissan Ariya3362.4%+ 9.4%123,3963.4%+ 72.6%6712Ford Explorer3202.3%+ 2361.5%101,9742.0%+ 3303.4%122613Audi Q6 e-tron3112.2%+ 113.0%241,7891.8%+ 756.0%142414Toyota bZ4X2932.1%– 44.3%75,3865.4%+ 36.3%2515Mercedes EQB2481.8%+ 143.1%181,2961.3%+ 225.6%232816Volvo EX902291.6%new81,5141.5%new1813417Kia EV32181.6%new191,3761.4%new207818Volvo EX402141.5%– 13.0%51,8631.9%+ 274.8%132319Audi Q4 e-Tron2091.5%– 43.4%201,5701.6%– 34.8%16920VW ID.Buzz2031.5%+ 1253.3%211,1821.2%+ 549.5%257321BMW i41961.4%– 41.3%371,6741.7%+ 64.8%151322MG 41951.4%+ 9650.0%161,5641.6%– 36.2%171123Mercedes EQA1751.3%+ 33.6%239501.0%+ 98.3%293024Xpeng G61681.2%+ 242.9%111,4391.5%+ 1926.8%193725Hyundai Kona1671.2%– 28.9%261,3441.4%– 43.5%211026Honda e:NY11581.1%+ 251.1%294650.5%– 16.1%454127Hyundai Ioniq 51501.1%+ 10.3%281,2331.2%+ 4.4%241728BMW iX1361.0%– 1.4%271,1091.1%+ 47.7%272929Toyota RAV41290.9%+ 138.9%524960.5%– 62.7%431830MG S51280.9%new176750.7%new35 –31Ford Capri1240.9%new257470.8%new3210932Peugeot 30081240.9%– 11.4%633710.4%+ 9.8%555233Peugeot 50081200.9%+ 3900.0%575070.5%+ 1107.1%418234Renault 51180.8%new303980.4%new51 –35Hyundai Inster1000.7%new455030.5%new42 –36Porsche Macan970.7%n/a317870.8%+ 39250.0%303137BMW iX2910.7%+ 19.7%405740.6%+ 33.2%393638Zeekr 7×900.6%new333170.3%new60 –39Lexus UX880.6%+ 57.1%355530.6%+ 32.0%404640Peugeot 2008880.6%+ 203.4%424140.4%+ 47.3%495041Audi A6 (e-Tron)870.6%+ 1142.9%437710.8%+ 3755.0%3114042Lexus RZ860.6%+ 95.5%367190.7%+ 46.1%343343Polestar 4760.5%+ 85.4%349981.0%+ 2334.1%287544Hyundai Ioniq 6740.5%+ 100.0%551880.2%– 58.5%804045Kia EV9740.5%+ 124.2%473140.3%+ 60.2%616446Opel Frontera680.5%new442270.2%new71 –47Polestar 2620.4%+ 93.8%386170.6%– 52.5%362248Kia EV6610.4%– 12.9%394560.5%– 10.9%473949Citroen e-C3590.4%new734890.5%new4416150Xpeng G9590.4%– 51.6%417410.7%– 11.2%332751Seres 5580.4%+ 163.6% –1930.2%– 5.4%796252Mercedes Vito540.4%+ 45.9%693850.4%+ 33.7%535453BYD Seal U470.3%– 6.0%672970.3%+ 182.9%665754Dongfeng Nammi Box440.3%new763000.3%new6415055Mini Aceman430.3%new463730.4%new5413156Skoda Enyaq Coupe410.3%– 57.3%503520.4%– 10.0%564257Mercedes EQE SUV390.3%+ 56.0%564620.5%+ 71.1%464458Mazda MX-30380.3%– 83.5%655960.6%– 50.7%372159BYD Dolphin370.3%+ 2.8%664110.4%+ 24.5%504560Toyota Yaris Cross370.3%– 64.1%481,1331.1%– 38.5%261261Ford Puma330.2%n/a581960.2%+ 476.5%7814464Ford F-150 Lightning310.2%+ 34.8%612410.2%+ 52.5%637265Mini Cooper300.2%– 18.9%751880.2%+ 121.2%818766JAC E-JS4280.2%+ 366.7%147590.1%– 43.3%1089967Citroen e-C4270.2%– 27.0%621980.2%– 5.7%766568Volvo EC40270.2%– 6.9%533250.3%+ 187.6%598169Citroen e-C3 Aircross260.2%new82910.1%new95 –70BMW i5250.2%+ 38.9%603310.3%+ 145.2%578062Hyundai Ioniq 9240.2%new49680.1%new106 –63Peugeot 208240.2%– 11.1%642110.2%+ 8.8%736871Skoda Kodiaq240.2%– 41.5%682600.3%+ 3.6%704972MG ZS230.2%n/a224180.4%– 55.2%483273Mini Countryman230.2%+ 0.0%702790.3%+ 193.7%688874Opel Corsa220.2%+ 4.8%851860.2%+ 97.9%827675VW Crafter210.2%+ 425.0%131690.1%+ 40.8%10512676Exlantix ET200.1%new –210.0%new152 –77Mercedes E Class200.1%n/a95610.1%n/a107 –78Opel Grandland X200.1%n/a792090.2%n/a7423179BYD Seal190.1%– 17.4%942040.2%+ 172.0%756780Mercedes Sprinter190.1%+ 18.8%721710.2%+ 128.0%849381Renault Megane190.1%– 5.0%89690.1%– 65.3%1048582Voyah Courage190.1%new591330.1%new89 –83Renault Scenic180.1%– 73.5%542860.3%+ 15.8%675184Hongqi E-HS7170.1%new781730.2%new83 –85Jeep Avenger170.1%+ 0.0%122850.1%– 60.6%976986Deepal S07160.1%new97230.0%new146 –87Polestar 3160.1%+ 23.1%515830.6%+ 1255.8%386688Zeekr 001160.1%+ 1500.0%711560.2%+ 5100.0%8617689Zeekr X160.1%n/a882220.2%+ 11000.0%7220790Opel Mokka150.1%– 57.1%911080.1%– 12.2%927491Volvo XC60150.1%– 11.8%923280.3%+ 43.2%586092Ford Tourneo Custom130.1%n/a98770.1%n/a9928693NIO EL6130.1%– 69.0%771240.1%– 15.1%916194Ford Mustang Mach-E120.1%– 92.9%802600.3%– 83.4%691695Toyota Yaris120.1%– 53.8%1082990.3%– 68.0%652596Toyota Proace Verso110.1%+ 266.7%991970.2%+ 212.7%7710297Cupra Tavascan100.1%new163300.0%new134 –98Suzuki Swift90.1%– 18.2%123730.1%– 22.3%1029299Volvo XC9090.1%– 35.7%933910.4%+ 94.5%5256100Mercedes CLA80.1%n/a –80.0%n/a187 –101NIO EL880.1%n/a132410.0%+ 412.5%123149102NIO ET580.1%+ 33.3%96520.1%– 38.1%112105103BYD Tang70.1%– 66.7%811380.1%– 68.0%8848104Mercedes EQS SUV70.1%+ 133.3%111190.0%– 80.2%154108105Nissan Qashqai70.1%– 12.5%173470.0%+ 6.8%117128106Renault 470.1%new –70.0%new190 –107Smart #570.1%new –70.0%new191 –108KGM Torres EVX60.0%– 33.3%101490.0%– 37.2%114103109VW ID.560.0%– 66.7%86700.1%– 66.7%10379110BMW X550.0%– 37.5%83550.1%– 11.3%110104111Citroen e-C4X50.0%– 37.5%87380.0%– 15.6%125112112JAC E30X50.0%new119570.1%new109180113Land Rover Defender50.0%n/a127310.0%+ 244.4%131177114Mercedes G-Class50.0%+ 150.0% –370.0%+ 1133.3%127155115Porsche Taycan50.0%– 16.7%90730.1%+ 32.7%101107116Range Rover 50.0%+ 150.0%150230.0%– 39.5%149135117Tesla Model X50.0%– 37.5%126170.0%– 70.2%158120118Audi e-Tron GT40.0%+ 0.0%138130.0%– 23.5%168166119BMW 5 Series40.0%+ 33.3%112420.0%+ 425.0%120162120Cupra Born40.0%+ 100.0% –150.0%– 88.5%16197121Lucid Air40.0%+ 300.0%84180.0%+ 200.0%155202122Maxus Euniq640.0%+ 300.0%102410.0%– 81.9%12271123Opel Zafira Life40.0%+ 100.0%142380.0%+ 137.5%126170124Peugeot Traveller40.0%n/a128470.0%+ 67.9%118139125Porsche Cayenne40.0%+ 0.0%106250.0%– 69.5%142111126Audi Q8 e-Tron30.0%– 95.8% –210.0%– 96.7%15138127Citroen SpaceTourer30.0%+ 50.0% –60.0%+ 0.0%192192128Exlantix ES30.0%new –40.0%new207 –129Fiat 600e30.0%– 40.0%116360.0%– 10.0%128123130Ford Transit Custom30.0%n/a165300.0%n/a135228131Kia Sportage30.0%– 50.0% –100.0%– 44.4%175159132Lotus Eletre30.0%– 25.0%154130.0%– 31.6%170154133Mercedes EQE30.0%+ 200.0%125140.0%– 84.1%165119134Mercedes GLE30.0%+ 50.0% –60.0%– 33.3%197171135MG Cyberster30.0%new104480.0%new116188136Opel Astra30.0%– 94.0%1141020.1%– 62.9%9459137Peugeot 30830.0%– 95.3%121150.0%– 92.9%16270138Voyah Free30.0%+ 0.0%107550.1%– 42.7%11198139Fiat 50020.0%+ 100.0% –60.0%– 93.6%193117140Iles Automotive Sprinter20.0%+ 100.0% –60.0%+ 0.0%194183141Lotus Emeya20.0%n/a –40.0%+ 300.0%209243142Mazda CX-6020.0%– 50.0%124320.0%– 13.5%129133143Mercedes S Class20.0%n/a –30.0%+ 50.0%222234144NIO Firefly20.0%new10580.0%new183 –145Peugeot Rifter20.0%+ 100.0% –80.0%+ 166.7%184191146Porsche Cayenne Coupe 20.0%– 50.0%103240.0%– 73.0%145114147Range Rover Sport20.0%– 66.7% –300.0%– 6.3%136137148Sprintcar Sprinter20.0%n/a –310.0%+ 675.0%132196149VW Caddy20.0%n/a –160.0%+ 166.7%159175150Alfa Romeo Junior10.0%new156150.0%new160 –151Amatør Bil AC Cobra10.0%+ 0.0% –10.0%– 50.0%286257152Audi A310.0%n/a –120.0%+ 50.0%172181153BMW 3 Series10.0%– 80.0%135130.0%– 51.9%169143154BMW X110.0%– 88.9%148170.0%– 75.7%156124155BMW X310.0%n/a –50.0%– 37.5%200185156BMW Z410.0%n/a –40.0%+ 0.0%206205157Bygg Bil 356 Replica10.0%new –10.0%new258 –158Bygg bil Ford GT4010.0%new –20.0%new231 –159Bygg Bil GBS Zero10.0%new –10.0%new259 –160Citroen Berlingo10.0%+ 0.0%16280.0%+ 100.0%179203161Ferrari 296 GTB 10.0%n/a –20.0%– 60.0%234213162Ferrari 296 GTS10.0%n/a –20.0%+ 0.0%235262163Ferrari Roma10.0%n/a16440.0%+ 100.0%208259164Ferrrari SF90 Spider10.0%n/a –20.0%+ 0.0%236263165Ford Transit  10.0%– 50.0% –30.0%– 25.0%218217166Honda Jazz10.0%– 90.9%140290.0%– 42.0%139129167Man TGE10.0%n/a –20.0%+ 0.0%242206168Maserati GranTurismo10.0%n/a16820.0%n/a243302169Maserati Grecale10.0%+ 0.0%16980.0%– 57.9%180167170Maxus Mifa 910.0%– 80.0%110240.0%+ 41.2%144142171Mazda CX-3010.0%+ 0.0%141220.0%+ 29.4%150148172Mazda610.0%n/a13060.0%n/a196 –173Mercedes EQS10.0%– 50.0% –40.0%– 80.0%211158174Mercedes EQV10.0%– 80.0%155140.0%– 46.2%166147175Mercedes GLC10.0%+ 0.0% –30.0%– 88.5%220152176Mercedes V Class10.0%– 66.7%151250.0%+ 127.3%141141177Porsche 91110.0%– 87.5%109450.0%– 25.0%119122178Range Rover Evoque10.0%n/a17530.0%n/a224 –179Range Rover Velar10.0%+ 0.0% –30.0%– 40.0%225200180Skoda Superb10.0%– 85.7% –140.0%– 88.9%16786181Subaru Solterra10.0%– 92.9%1461250.1%– 70.0%9055182Suzuki SX4 S-Cross10.0%– 88.9% –750.1%– 86.1%10047183Tesla Model S10.0%– 66.7%74250.0%– 16.7%143138184Toyota Land Cruiser10.0%n/a120150.0%+ 1400.0%164195185Voyah Dream10.0%– 50.0% –50.0%+ 150.0%204229186Xpeng P710.0%– 66.7%133300.0%+ 20.0%137136

Source: OFV AS