Dacia holds 8.6% of the Italian market in January, a new record.

The Italian new car market starts the year in negative in January at -5.9% to 133,692 units. UNRAE now predicts a total 2025 volume at 1,550,000 units, down -0.6% on 2024 and -19% on pre-pandemic 2019. Sales of electrified vehicles remain weak: BEVs fall from 5.5% share in December to 5% and PHEVs are at 3.6% vs. 3.4% in December. As a result ECVs are stuck at 8.6%, one of the lowest shares in Europe. Private sales are off -3.8% to 84,778 and 63% share vs. 61.1% a year ago, self registrations edge down -1.7%, long term leases drop -13.6% to 26,501, short term rentals sink -23.4% to 4,504 and company sales fall -6.4% to 7,531.

The brands ranking is back to some kind of normality. After being outsold for 5 consecutive months,   Fiat (+0.1%) is back up to #1 with 11.9% share, its highest since February 2024, after falling to a lowest ever 5.9% and #5 in December. This is spurred by a resurgence of the Panda which accounts for 84% of the brand’s sales for the month but according to our info (which we are getting confirmed) still without the addition of the new Grande Panda, on sale in March. Meanwhile, in 2nd place Dacia (+11.1%) shatters its share record at 8.6%, vs. a previous best of 7.8% last July. Toyota (+0.1%) is stable a #3 ahead of Volkswagen (-9.3%) and Peugeot (-12.4%) both struggling year-on-year. Audi (+5%), BMW (+2.1%) and Renault all beat the market with positive results. Below, MG (+45.6%), Mercedes (+41.6%) and Alfa Romeo (+17.7%) stand out.  

Ove in the models ranking, as mentioned above the Fiat Panda (+19.6%) rallies back up to 10% share vs. just 4.2% in December. The Dacia Sandero (-15.7%) stays in 2nd place but falls heavily, it is followed by the Jeep Avenger (+6.7%) and Citroen C3 (-2.8%) exchanging their ranking vs. December. The Dacia Duster (+44.7%) breaks its share record a 3.3%, eclipsing the 3.2% it hit back in August 2019. The Peugeot 208 (+21.8%) and Toyota Yaris (+76.3%) also post fantastic gains below. Notice also the Fiat 600 up 24 spots on last month to #21, the Alfa Romeo Junior up six to a record #26 and the MG 3 breaking into the Top 30 for the first time at #30.

Previous month: Italy Full Year 2024: Fiat outsold for 5 consecutive months

One year ago: Italy January 2024: Dacia hits record 2nd place, Jeep Avenger at #4

Full January 2025 Top 51 All brands and Top 50 models below.

Italy January 2025 – brands:

PosBrandJan-25%/23DecFY241Fiat15,90111.9%+ 0.1%512Dacia11,4658.6%+ 11.1%443Toyota10,1007.6%+ 0.1%224Volkswagen8,5146.4%– 9.3%135Peugeot7,2405.4%– 12.4%766Audi6,8395.1%+ 5.0%13107BMW6,3694.8%+ 2.1%878Renault6,1154.6%+ 4.6%359Jeep5,8924.4%– 19.1%10910Citroen5,5414.1%– 15.1%111111Ford5,2073.9%– 16.1%9812Mercedes4,2283.2%+ 41.6%61213MG4,1313.1%+ 45.6%121614Kia3,9563.0%+ 6.3%161415Hyundai3,7582.8%– 7.0%151316Opel3,3262.5%– 31.5%181517Nissan3,1372.3%– 21.0%191918Skoda3,0272.3%+ 5.2%141719Suzuki2,7422.1%– 18.7%171820Alfa Romeo2,2761.7%+ 17.7%202121DR Motor1,3591.0%– 44.3%242322Cupra1,1280.8%+ 10.5%212423Volvo1,1030.8%– 33.6%222224Mazda9610.7%– 42.9%252625Mini9430.7%– 25.9%262726Lancia8900.7%– 77.2%292027BYD8270.6%+ 1659.6%303728Seat6870.5%– 34.6%282829Honda6620.5%+ 0.9%353130EVO6570.5%+ 37.4%273231Land Rover6450.5%– 40.7%362932Porsche5920.4%– 22.3%313033Omoda+Jaecoo5460.4%+ 2630.0%323834Lexus5220.4%+ 28.3%343335Tesla4080.3%+ 1.0%232536DS3310.2%– 35.7%333437Mitsubishi2150.2%+ 106.7%373538EMC1640.1%+ 34.4%424139Maserati1540.1%– 33.6%403940Subaru1110.1%– 16.5%414041Sportequipe1020.1%– 2.9%394342Smart970.1%– 62.3%383643Ferrari810.1%+ 17.4%464544Lynk & Co610.0%+ 5.2%504245Lamborghini590.0%+ 63.9%494646Jaguar360.0%– 73.9%434447SsangYong310.0%– 22.5%474748Lotus270.0%+ 0.0%444849Polestar260.0%+ 1200.0%454950Mahindra260.0%– 27.8%485051Aston Martin170.0%+ 41.7%5151  –Others4630.3%+ 51.3%  –  –

Italy January 2025 – models:

PosModelJan-25%/24DecFY241Fiat Panda13,33310.0%+ 19.6%112Dacia Sandero5,5774.2%– 15.7%223Jeep Avenger4,6853.5%+ 6.7%434Citroen C34,5653.4%– 2.8%345Dacia Duster4,3633.3%+ 44.7%12126Peugeot 2083,7272.8%+ 21.8%577Toyota Yaris2,9352.2%+ 76.3%1088Renault Captur2,5751.9%+ 3.7%8109Toyota Yaris Cross2,5731.9%– 32.1%9510MG ZS2,4381.8%+ 5.0%71411Opel Corsa2,3401.8%+ 2.9%151512VW T-Cross2,2651.7%+ 123.2%131613Ford Puma2,2021.6%– 22.3%161314Renault Clio2,1711.6%– 7.8%6615VW Tiguan1,8141.4%+ 68.3%142116Peugeot 20081,7701.3%– 46.2%221717Toyota Aygo X1,7581.3%+ 41.5%211918Toyota C-HR1,7461.3%+ 37.0%182519VW T-Roc1,7331.3%– 46.8%111120BMW X11,6531.2%– 0.4%262021Fiat 6001,6491.2%n/a45n/a22Audi Q31,6101.2%+ 22.6%n/a2323Kia Sportage1,5371.1%– 17.1%201824Kia Picanto1,4711.1%+ 96.9%483425Nissan Juke1,4181.1%+ 1.0%233526Alfa Romeo Junior1,4021.0%new32n/a27Audi A31,3711.0%– 3.7%n/a3728Nissan Qashqai1,3391.0%– 36.5%242229Hyundai Tucson1,2590.9%+ 57.4%373630MG 31,1570.9%newn/an/a31VW Golf1,1400.9%+ 80.7%173132Mercedes GLA1,1340.8%+ 13.2%192933Hyundai i101,1220.8%– 12.9%272634Peugeot 30081,0580.8%+ 15.5%433935Skoda Kamiq1,0220.8%n/an/a4936Suzuki Vitara9850.7%– 8.9%354137Audi A19650.7%+ 171.8%n/an/a38Dacia Spring9610.7%+ 449.1%n/an/a39Ford Kuga9290.7%– 26.4%403340BMW X39190.7%– 18.7%n/an/a41Lancia Ypsilon8900.7%– 77.2%n/a942DR 5.08460.6%– 1.5%344843Ford Tourneo Courier8220.6%+ 518.0%41n/a44Ford Focus8120.6%– 17.5%473845Audi Q57900.6%– 6.5%n/an/a46BMW Serie 17640.6%– 18.4%46n/a47Skoda Fabia7510.6%+ 50.2%254548Suzuki Swift6970.5%+ 7.1%294349Mercedes GLC6960.5%+ 168.7%n/an/a50Hyundai i206380.5%– 30.2%n/a42

Source: UNRAE