Suzuki stands out in a freefalling market.

New vehicle sales in Ecuador sink another -20.5% year-on-year in November to just 8,121 units. This means the year-to-date tally is now down -19.3% to 99,559 sales. Brand leader Chevrolet (-20.3%) matches the market at #1 but is threatened by Kia (-13.5%), resisting better. Toyota (-40.3%) freefalls but stays at #3 ahead of Hyundai (-21.9%) and Suzuki (+12%), both overtaking Chery (-43.5%). Hino (+46.2%) and GWM (+22.3%) are the only additional gainers in the Top 10, with Renault (-13.6%) and JAC (-18.3%) containing their fall below the market rate.

Previous month: Ecuador October 2024: Market off -20.4%, Chinese up to 34.5% share

Previous year: Ecuador Full Year 2023: Chevrolet D-Max #1 again, Shineray G01 #4

Full November 2024 Top 82 All brands ranking below.

Ecuador November 2024 – brands:

PosBrandNov-24%/23Oct2024%/23PosFY231Chevrolet1,40917.4%– 20.3%118,53918.6%– 14.3%112Kia1,35416.7%– 13.5%215,55115.6%– 24.7%223Toyota5386.6%– 40.3%36,1686.2%– 30.6%334Hyundai3924.8%– 21.9%54,8604.9%– 26.9%445Suzuki3454.2%+ 12.0%63,8593.9%+ 7.6%696Chery3344.1%– 43.5%44,3844.4%– 30.3%557Renault3123.8%– 13.6%83,4023.4%– 26.2%768GWM3073.8%+ 22.3%72,9453.0%– 4.7%8109Hino2503.1%+ 46.2%122,2842.3%– 4.0%131510JAC2272.8%– 18.3%102,6872.7%– 36.3%9711Mazda1992.5%– 0.5%152,2482.3%– 18.9%141412DFSK1692.1%– 39.2%132,4202.4%– 21.3%111213Changan1682.1%+ 48.7%241,3721.4%– 22.3%201914Dongfeng1622.0%– 18.2%111,9972.0%– 7.6%161815Volkswagen1612.0%– 39.0%162,4452.5%– 15.1%101316Sinotruk1602.0%+ 26.0%141,7811.8%+ 40.0%17n/a17Nissan1561.9%– 34.7%172,3812.4%+ 2.9%121618Shineray1441.8%– 39.0%182,1332.1%– 48.3%15819BYD1261.6%+ 186.4%257300.7%+ 247.6%26n/a20Ford1141.4%– 43.6%221,5821.6%– 26.5%191721Jetour1031.3%– 53.4%211,6601.7%– 45.7%181122KYC841.0%– 14.3%91,2651.3%+ 75.7%22n/a23Citroen791.0%– 15.1%201,1411.1%+ 88.9%24n/a24Foton740.9%– 46.0%231,1701.2%– 5.3%23n/a25JMC530.7%– 69.2%191,2881.3%– 7.9%212026Ram520.6%– 29.7%315780.6%– 42.4%29n/a27Mercedes510.6%+ 13.3%294950.5%– 15.7%30n/a28Mitsubishi500.6%– 47.9%276880.7%– 40.9%27n/a29MG450.6%+ 9.8%265920.6%+ 8.8%28n/a30Geely440.5%– 2.2%303880.4%+ 38.1%32n/a31BAIC360.4%– 12.2%373370.3%– 26.6%34n/a32Audi350.4%+ 29.6%412250.2%– 22.1%40n/a33Shacman330.4%+ 37.5%431680.2%+ 68.0%44n/a34Peugeot320.4%– 52.2%288160.8%– 21.2%25n/a35Karry300.4%– 34.8%324060.4%– 29.4%31n/a36Scania300.4%+ 400.0%471070.1%+ 13.8%50n/a37Subaru290.4%n/a382590.3%+ 4216.7%37n/a38Livan280.3%new331370.1%new46 –39ZX Auto230.3%– 39.5%353780.4%– 40.8%33n/a40Maxus190.2%+ 26.7%421890.2%+ 13.2%43n/a41BMW180.2%– 10.0%362570.3%– 10.1%38n/a42FAW Trucks140.2%– 12.5%392730.3%– 19.0%36n/a43Fiat140.2%– 72.5%522540.3%– 43.6%39n/a44Honda140.2%– 6.7%501300.1%– 44.4%47n/a45Fuso120.1%– 55.6%342120.2%– 5.8%42n/a46Jeep100.1%+ 66.7%54970.1%– 60.6%52n/a47Opel90.1%– 40.0%401550.2%– 41.7%45n/a48Bestune90.1%new44910.1%new53 –49UD Trucks80.1%+ 100.0%48690.1%– 24.2%56n/a50SDAC Weichai80.1%new46650.1%new57 –51Porsche70.1%n/a72290.0%+ 0.0%68n/a52Iveco60.1%+ 500.0%682740.3%+ 280.6%35n/a53Skoda60.1%– 60.0%591090.1%– 43.5%49n/a54GAC50.1%– 79.2%452230.2%– 51.7%41n/a55Golden Dragon50.1%– 66.7%561290.1%– 17.3%48n/a56King Long50.1%– 58.3%49900.1%– 6.3%54n/a57International50.1%– 16.7%55620.1%– 13.9%58n/a58Qingling50.1%– 37.5%65390.0%– 18.8%62n/a59Huanghai50.1%+ 400.0%51230.0%+ 21.1%74n/a60Kama50.1%n/a –50.0%– 16.7%97n/a61Land Rover40.0%– 60.0%63740.1%+ 23.3%55n/a62T King40.0%n/a –40.0%– 20.0%101n/a63Leapmotor30.0%– 40.0%53990.1%+ 482.4%51n/a64Kenworth30.0%+ 50.0%80320.0%– 59.5%64n/a65Man30.0%n/a75190.0%+ 1800.0%78n/a66Higer20.0%– 60.0%57560.1%– 12.5%59n/a67DAF20.0%– 33.3%79330.0%+ 57.1%63n/a68VGV20.0%+ 100.0%66270.0%– 6.9%70n/a69Mini20.0%n/a61250.0%– 26.5%71n/a70Keyton20.0%n/a73230.0%– 4.2%73n/a71Beiben20.0%n/a62200.0%+ 11.1%76n/a72Kenbo20.0%n/a83150.0%– 55.9%83n/a73Soueast10.0%– 96.0%78460.0%– 90.3%60n/a74Dayun10.0%n/a69310.0%+ 47.6%65n/a75FAW10.0%n/a70310.0%+ 19.2%66n/a76Skywell10.0%– 66.7%71270.0%– 46.0%69n/a77Mack10.0%– 83.3% –240.0%– 57.9%72n/a78Ventura10.0%n/a76160.0%+ 45.5%80n/a79Forthing10.0%new82160.0%new81 –80Victory10.0%n/a –160.0%– 40.7%82n/a81Dodge10.0%n/a77130.0%+ 62.5%84n/a82CAMC10.0%– 75.0% –130.0%+ 116.7%85n/a

Source: AEADE