The Toyota Alphard is up to #5 in the regular car ranking.

The Japanese new car market reverses -5.2% year-on-year in November to 389,529 units, leading to a year-to-date tally off -7.3% to 4,091,708. Toyota (-6.6%) falls slightly faster than its home market but reaches a solid 31.9% share vs. 30.8% so far this year. Strikingly, the Top 12 are in the same order as in October. Suzuki (+9.5%) shines at #2 with Isuzu (+42%), Hino (+34.8%), Mitsubishi (+23.7%) and Mercedes (+5.2%) also up. Nissan (-1.5%) and Mazda (-3.2%) manage to contain their fall below the market rate, but it’s not the case for Daihatsu (-26.2%), Subaru (-9.7%), Lexus (-7.9%) and Honda (-7.5%). Further down, Lamborghini (+52.5%), BMW (+41.4%), UD Trucks (+38.6%) and Ferrari (+20.9%) stand out.

Looking at the regular models ranking, Toyota monopolises the Top 5 and places 11 models in the Top 14. The Yaris/Cross (+11.3%) threepeats at #1, distancing the Toyota Corolla/Cross (+21.6%), the latter remaining at #1 year-to-date. The Prius (+16.4%) is also in great shape, but the Sienta (-20.8%) suffers. The Land Cruiser W (+82.4%) and Alphard (+74.1%) manage the largest year-on-year gains in the Top 10, with the Honda Freed (+35.1%), Nissan Note (+17.8%), Toyota Aqua (+4.2%) and Nissan Serena (+0.2%) also in positive. Among recent launches, the Honda WR-V is down one spot on last month to #21, the Mazda CX-80 is up 7 to #28, the Lexus LBX up four to #34 and the Suzuki Fronx down 6 to #35.

As for kei cars, the Honda N-BOX (-14.5%) easily keeps the lead despite a heavy year-on-year loss, but isn’t the best-selling vehicle in the country this month. The Suzuki Spacia (+26.9%) surges ahead at #2, followed by a weak Daihatsu Tanto (-27.7%). The Daihatsu Move (+7.1%) is solid but the Suzuki Hustler (-15.9%) isn’t.

Previous month: Japan October 2024: Toyota Raize up 81.7%, Suzuki Fronx lands

One year ago: Japan November 2023: Lexus, Honda Vezel stand out, market up 9%

Full November 2024 Top 51 All brands, Top 50 regular cars and Top 30 All kei cars below.

Japan November 2024 – brands:

PosBrandNov-24%/23Oct2024%/23PosFY231Toyota124,10931.9%– 6.6%11,259,35730.8%– 14.2%112Suzuki60,63415.6%+ 9.5%2669,21516.4%+ 10.8%223Honda53,92113.8%– 7.5%3622,58915.2%+ 15.2%344Daihatsu40,62310.4%– 26.2%4333,5948.2%– 39.5%535Nissan38,1479.8%– 1.5%5444,07310.9%– 0.6%456Mazda12,8223.3%– 3.2%6131,2243.2%– 21.5%667Mitsubishi11,4762.9%+ 23.7%7109,5132.7%+ 15.3%788Subaru9,4362.4%– 9.7%896,0402.3%+ 0.9%879Lexus6,3421.6%– 7.9%981,8052.0%– 8.7%9910Isuzu6,1381.6%+ 42.0%1061,2341.5%+ 3.0%101011Mercedes4,6211.2%+ 5.2%1147,9651.2%+ 5.2%111112Hino3,5540.9%+ 34.8%1238,5920.9%+ 10.7%121213BMW3,2330.8%+ 41.4%1431,2690.8%+ 4.3%131414Mitsubishi Fuso2,9700.8%– 1.7%1331,1540.8%– 7.4%141315Volkswagen1,9670.5%– 33.4%1620,5580.5%– 26.8%151516Mini1,6610.4%+ 6.3%1514,5070.4%– 9.1%171717Audi1,1410.3%– 44.4%1719,2240.5%– 10.8%161618UD Trucks1,0620.3%+ 38.6%189,3500.2%+ 0.8%192019Volvo8570.2%+ 1.4%1911,4790.3%– 10.7%181820Jeep8020.2%– 14.6%208,6730.2%– 18.0%211921Porsche6790.2%– 4.8%218,7130.2%+ 18.3%202322Peugeot4820.1%– 32.0%234,7930.1%– 36.0%232223Land Rover4090.1%– 45.8%227,0070.2%– 13.4%222124Citroen3400.1%– 12.1%262,6890.1%– 44.0%262525Fiat3250.1%– 31.3%244,1540.1%– 2.4%252626Renault2120.1%– 54.7%254,4120.1%– 34.1%242427Ferrari1330.0%+ 20.9%291,3340.0%+ 3.2%293128Abarth1200.0%+ 0.8%281,6980.0%+ 29.3%283029BYD1190.0%– 28.3%272,1340.1%+ 72.5%272930Lamborghini930.0%+ 52.5%307460.0%+ 43.2%323631Maserati600.0%– 66.3%341,0250.0%– 32.8%302732Alfa Romeo490.0%– 62.0%358610.0%– 44.0%312833Bentley440.0%– 43.6%365000.0%– 17.5%363434Cadillac400.0%– 2.4%434010.0%– 22.7%403735Scania380.0%– 15.6%324310.0%+ 19.7%384036Chevrolet360.0%– 12.2%375380.0%– 26.0%343337Aston Martin360.0%– 25.0%314810.0%+ 17.0%373938Hyundai350.0%– 5.4%385610.0%+ 32.9%333839Lotus350.0%+ 9.4%333170.0%+ 77.1%434540Alpina340.0%+ 78.9%453520.0%+ 25.3%414141McLaren300.0%+ 87.5%422540.0%+ 53.9%444642Rolls-Royce280.0%+ 3.7%393340.0%+ 65.3%424343DS260.0%– 65.3%404210.0%– 52.3%393244Jaguar200.0%– 56.5%415200.0%– 17.1%353545Ford190.0%– 5.0%441950.0%– 30.6%454246Dodge160.0%+ 23.1%461170.0%– 44.3%464447Lancia30.0%n/a48110.0%+ 83.3%495248Chrysler20.0%+ 100.0%  –50.0%– 50.0%525149Pontiac10.0%n/a47110.0%– 21.4%504950Unimog10.0%+ 0.0%  –40.0%– 50.0%545351RUF10.0%n/a  –10.0%+ 0.0%5859  –Others 5470.1%+ 44.3%  –5,1910.1%+ 7.5%  – –

Japan November 2024 – regular cars:

PosModelNov-24/23Oct2024/23PosFY231Toyota Yaris/Cross18,808+ 11.3%1150,918– 16.2%212Toyota Corolla/Cross16,193+ 21.6%2154,244+ 7.5%123Toyota Prius9,774+ 16.4%576,627– 16.6%664Toyota Sienta8,871– 20.8%6104,182– 15.3%335Toyota Alphard8,866+ 74.1%1071,793+ 48.3%8176Nissan Note8,090+ 17.8%895,290– 1.3%447Honda Freed7,896+ 35.1%778,791+ 11.2%5108Nissan Serena6,837+ 0.2%1375,333+ 8.1%7119Toyota Aqua6,803+ 4.2%1158,530– 22.4%14910Toyota Land Cruiser W6,370+ 82.4%1646,964– 10.4%191611Toyota Noah5,982– 12.1%965,711– 27.6%10712Toyota Voxy5,838– 7.9%1265,430– 23.2%11813Toyota Crown5,770+ 27.4%1458,500+ 49.6%152014Toyota Raize5,315– 15.5%446,874– 21.9%201315Honda Vezel4,858– 48.3%1570,519+ 34.9%91416Toyota Harrier4,593– 23.7%1760,926– 13.6%131217Toyota Roomy4,530– 59.5%365,210– 29.0%12518Honda Fit4,291+ 0.9%1858,256+ 10.4%161519Suzuki Solio4,235+ 7.7%1949,739+ 10.3%181820Honda StepWGN3,792– 21.4%2352,414+ 31.5%171921Honda WR-V3,525new2027,436new27 –22Toyota Vellfire3,103+ 26.4%2131,151n/a22n/a23Subaru Impreza2,786– 43.0%2428,912– 6.1%262224Subaru Forester2,545+ 51.2%2821,029+ 2.7%303025Honda ZR-V2,397– 41.8%2539,476+ 119.2%21n/a26Suzuki Swift2,351+ 66.1%2730,908+ 29.9%232527Suzuki Jimny Wagon2,347+ 9.4%3223,679– 3.7%282628Mazda CX-802,232new355,109newn/a –29Lexus NX350H2,110+ 6.9%3616,067– 42.2%352330Nissan X-Trail2,093– 14.2%2630,117+ 20.3%242431Mitsubishi Delica D52,022+ 88.1%3118,190+ 12.9%333332Mitsubishi Outlander1,872+ 48.9%n/an/an/an/a3933Mazda21,788+ 20.6%3019,871+ 3.9%323134Lexus LBX1,779new3820,031new31n/a35Suzuki Fronx1,712new293,849newn/a –36Mazda CX-51,647– 18.0%3718,022– 24.7%342837Subaru Levorg1,317+ 36.3%3921,901+ 77.3%293638Daihatsu Rocky1,189+ 21.5%34n/an/an/a3739Suzuki Xbee1,163– 6.2%4211,714– 6.4%394040Mazda31,110– 8.7%3310,594– 21.0%413841Toyota RAV41,032– 55.7%2230,036– 23.2%252142Mazda CX-301,032– 23.0%4112,874– 24.2%383243Honda Civic918– 27.1%4014,142+ 12.2%364144Nissan Kicks915– 42.6%4413,607– 5.5%373545Toyota JPN Taxi882+ 1.8%466,760#VALUE!44n/a46Honda Odyssey818n/a4711,237n/a40n/a47Mazda CX-3772+ 64.6%43n/an/an/an/a48Lexus LM500H736newn/an/anewn/an/a49Mitsubishi Eclipse Cross658+ 27.8%n/a6,384– 6.1%455050Subaru Legacy627– 24.3%n/an/an/an/an/a

Japan November 2024 – kei cars:

PosModelNov-24/23Oct2024/23PosFY231Honda N-BOX18,028– 14.5%1191,423– 9.6%112Suzuki Spacia14,472+ 26.9%2153,136+ 37.7%233Daihatsu Tanto11,561– 27.7%384,141– 43.0%424Daihatsu Move7,812+ 7.1%835,445– 64.4%1245Suzuki Hustler7,346– 15.9%485,998+ 12.7%356Nissan Roox5,491+ 0.0%965,675+ 1.7%677Suzuki WagonR5,362– 7.2%673,733+ 9.3%568Suzuki Alto5,220+ 10.3%763,588– 0.7%789Mitsubishi Delica Mini/eK4,830– 2.0%1055,634+ 54.6%81110Daihatsu Mira4,713– 21.7%1139,226– 33.0%10911Suzuki Jimny3,580– 4.1%1237,909+ 2.2%111212Nissan Dayz3,554– 1.9%1347,169+ 31.9%91313Daihatsu Taft3,352– 49.5%534,012– 37.1%131014Honda N-WGN3,087– 6.0%1431,350– 11.2%141415Nissan Sakura1,731– 36.5%1721,445– 38.2%151516Suzuki Every Wagon1,652+ 29.2%1517,538+ 6.2%161717Honda N-ONE1,454– 14.2%1616,584– 8.7%171618Mazda Flair Wagon1,252+ 60.9%1814,421+ 27.0%181819Subaru Chiffon663+ 65.3%223,575– 16.6%232520Mazda Flair Crossover526– 10.4%206,533+ 11.2%192221Nissan NV100 Clipper Rio484– 5.7%195,703+ 11.7%202322Toyota Pixis480– 37.7%235,565– 43.9%211923Subaru Pleo352+ 45.5%282,027– 7.1%272824Mazda Carol340– 10.3%243,760– 18.8%222425Mazda Flair  229– 37.1%253,139– 21.2%242726Mitsubishi eK Cross EV223– 31.2%272,287– 65.7%262127Daihatsu Copen173– 46.6%212,574– 41.4%252628Mazda Scrum Wagon99+ 45.6%291,093– 0.9%283129Toyota Copen GR Sport66– 55.4%26900– 39.7%293030Mitsubishi Town Box31– 31.1%30428– 13.7%303231Toyota C+POD14– 71.4%31239– 26.2%3133

Sources: JADA, JMVA, JAIA