Ireland March 2024: Nissan (+35.6%), BMW (+29.6%) shine in negative market

The Nissan Juke ranks #3 in March in Ireland.

The Irish market falls a steep -15.5% year-on-year in March to 14,936 units, in what is shaping up to be a poor month across Europe. As a reminder though, March 2023: was up a smashing 36.8% on the year prior. The Q1 volume remains in positive at +8% to 62,807 sales. Toyota (-0.2%) is stable and returns to the pole position it holds year-to-date with a strong 15.7% share. Skoda (-20.3%) is bumped down to #2 at 10.5% share, close to its Q1 level of 10.9%. Nissan (+35.6%) climbs up five spots on February to #3, distancing a freefalling Volkswagen (-43.5%) and Kia (-8.7%). BMW (+29.6%) is the second and only remaining Top 10 brand in positive. Tesla is down -37.6% to #11 and BYD down one rank to #22.

The Skoda Octavia (+74.3%) repeats at #1 with 5.6% share and ranks #2 year-to-date at 3.9%. The Toyota Yaris (+72.9%) is up 21 spots on last month to land in 2nd place above the Nissan Juke (+256.3%) surging to #3 vs. #14 in February. The Nissan Qashqai (-16.7%) and Kia Sportage (-16.3%) both fall faster than the market as does the Toyota Corolla (-43.8%) below. In contrast the Toyota RAV4 (+60.4%), Yaris Cross (+19.1%) and Hyundai Tucson (+13.1%) all manage significant year-on-year lifts, the latter staying #1 year-to-date. The best-selling recent launch is the BYD Seal at #60.

Previous month: Ireland February 2024: Skoda and Octavia tower above competition

One year ago: Ireland March 2023: Nissan Qashqai snaps first #1 spot in 4.5 years, market up 36.8%

Full March 2024 Top 37 All brands and Top 230 All models below.

Ireland March 2024 – brands:

PosBrandMar-24%/23Feb2024%/23PosFY231Toyota2,34515.7%– 0.2%29,62015.3%+ 13.1%112Skoda1,56510.5%– 20.3%16,82310.9%+ 29.8%243Nissan1,3559.1%+ 35.6%83,6405.8%+ 59.4%6114Volkswagen1,3198.8%– 43.5%35,9599.5%– 5.2%325Kia1,1707.8%– 8.7%54,4647.1%+ 7.6%556BMW7885.3%+ 29.6%102,2523.6%– 0.4%1087Hyundai7735.2%– 11.0%45,8169.3%– 2.8%438Audi5994.0%– 27.9%62,7184.3%+ 5.0%779Ford5233.5%– 51.8%142,2593.6%– 31.2%9610Peugeot4282.9%– 19.5%92,5464.1%+ 15.4%81011Tesla4222.8%– 37.6%168351.3%+ 23.2%171312Mercedes4012.7%– 3.8%131,6422.6%+ 7.2%131413Seat3952.6%– 7.3%121,4812.4%+ 3.6%151614Renault3802.5%– 37.8%72,0363.2%+ 8.3%111215Dacia3052.0%– 36.7%111,8422.9%– 26.2%12916Opel2932.0%– 18.6%171,4812.4%+ 10.5%141517Suzuki2821.9%– 4.4%151,1531.8%+ 16.5%161818Volvo2601.7%– 27.8%188161.3%– 15.8%181719Mazda2581.7%– 3.0%227571.2%+ 3.4%202220Cupra1751.2%+ 10.8%197601.2%+ 26.0%192021Citroen1741.2%+ 29.9%256141.0%+ 12.2%222122BYD1501.0%new217281.2%new212723Lexus1190.8%+ 63.0%264080.6%+ 50.0%252524Land Rover1130.8%+ 105.5%235420.9%+ 90.2%242325MG1040.7%– 5.5%206021.0%+ 142.7%231926Mini540.4%– 34.9%272030.3%– 39.2%272427Porsche480.3%+ 108.7%281700.3%– 25.1%282828Fiat330.2%– 29.8%242380.4%+ 20.8%262629DS250.2%– 30.6%31790.1%– 37.8%293130Polestar210.1%– 70.4%29740.1%– 50.3%302931Honda200.1%– 37.5%32640.1%– 44.3%323032Jeep130.1%– 27.8%30680.1%+ 74.4%313333Alfa Romeo90.1%+ 80.0%37350.1%+ 20.7%333434GWM Ora80.1%+ 300.0%34260.0%+ 100.0%353735Jaguar40.0%– 75.0%33310.0%– 36.7%343236SsangYong40.0%– 90.5%36180.0%– 62.5%363537Subaru10.0%– 83.3%3990.0%– 50.0%3736

Ireland March 2024 – models:

PosModelMar-24%/23Feb2024%/23PosFY231Skoda Octavia8335.6%+ 74.3%12,4763.9%+ 112.7%292Toyota Yaris6954.7%+ 72.9%231,4552.3%– 7.5%963Nissan Juke6204.2%+ 256.3%141,4652.3%+ 330.9%8484Nissan Qashqai6154.1%– 16.7%91,4992.4%+ 12.7%785Kia Sportage4563.1%– 16.3%22,1273.4%+ 15.1%326Toyota Yaris Cross3992.7%+ 19.1%171,8262.9%+ 5.1%547VW Tiguan3642.4%– 4.0%71,0421.7%+ 17.2%14148Hyundai Tucson3282.2%+ 13.1%32,8174.5%+ 6.1%119Toyota Corolla3262.2%– 43.8%131,5702.5%– 2.4%6310Toyota RAV43242.2%+ 60.4%51,9233.1%+ 76.6%41211Toyota C-HR2431.6%– 54.2%161,2191.9%– 29.4%11712BMW 5-Series2291.5%+ 77.5%314980.8%+ 6.6%365513Hyundai Kona2171.5%+ 1.4%391,2071.9%+ 29.2%121014Skoda Karoq2161.4%– 4.8%88481.4%+ 22.2%172915Tesla Model 32141.4%+ 13.8%154650.7%+ 144.7%373216Tesla Model Y2081.4%– 57.4%543700.6%– 24.2%511117VW Golf1971.3%– 29.9%61,2252.0%+ 149.0%102118Kia Niro1941.3%+ 0.5%265760.9%– 14.9%312219Ford Focus1901.3%– 43.3%336671.1%– 22.2%251920Ford Puma1651.1%– 32.7%298521.4%+ 2.4%161821VW ID.31601.1%– 33.3%754160.7%+ 10.6%445022Suzuki Vitara1581.1%+ 35.0%354510.7%+ 6.1%404523Toyota Corolla Cross1581.1%+ 2157.1%101,0061.6%+ 1496.8%152624Kia Picanto1571.1%+ 112.2%972670.4%+ 35.5%687225VW Arteon1491.0%+ 136.5%386021.0%+ 74.5%275326Ford Kuga1431.0%– 46.6%346561.0%– 15.8%262027VW T-Roc1431.0%+ 34.9%207941.3%– 8.2%191328Kia Ceed1410.9%+ 35.6%285050.8%+ 31.2%354429Renault Arkana1370.9%– 42.4%127751.2%+ 7.5%212430Mazda21330.9%+ 150.9%1052280.4%+ 86.9%7711731Dacia Sandero1280.9%+ 6300.0%258321.3%+ 5.6%181532Skoda Enyaq1250.8%– 50.0%823650.6%– 24.0%522733Audi Q31250.8%– 4.6%275630.9%+ 40.8%335434Dacia Duster1230.8%– 61.0%197521.2%– 29.1%221735Toyota Aygo/X1200.8%– 18.4%892470.4%– 30.8%727436Skoda Kodiaq1180.8%– 72.7%41,1991.9%+ 19.5%131637Seat Ibiza1180.8%+ 181.0%693130.5%+ 46.9%569838VW Polo1140.8%– 35.6%186891.1%+ 29.0%242539Volvo XC601130.8%– 31.1%792350.4%– 49.8%753840Seat Arona1070.7%– 5.3%245350.9%– 15.2%343441Peugeot 50081020.7%+ 2.0%535690.9%+ 47.4%325242Cupra Formentor1020.7%+ 88.9%463580.6%+ 34.1%535943Skoda Superb1010.7%– 56.5%225981.0%– 24.1%282344BMW X11010.7%+ 114.9%612790.4%+ 55.0%629945Audi A31000.7%– 21.9%374240.7%+ 25.1%435646Peugeot 3008960.6%– 7.7%367061.1%+ 7.3%233347Mercedes E Class960.6%+ 209.7%722430.4%+ 42.9%7312048Skoda Fabia920.6%+ 58.6%594500.7%+ 51.5%416849Seat Tarraco910.6%– 15.0%623050.5%+ 46.6%587350Audi Q4900.6%– 28.0%482670.4%– 10.4%676551Opel Mokka890.6%– 39.0%444580.7%– 35.7%383752Kia Stonic890.6%– 36.0%493770.6%+ 34.2%476653Opel Corsa890.6%+ 147.2%564090.7%+ 205.2%455854Renault Captur840.6%– 7.7%304270.7%+ 29.0%424755BMW X3840.6%– 2.3%1011940.3%+ 79.6%898756VW T-Cross800.5%– 53.2%1082730.4%– 57.3%644157Hyundai i20790.5%– 58.9%117791.2%+ 27.5%203558Renault Clio770.5%– 51.6%633020.5%– 44.4%593959Audi A4770.5%– 35.3%503710.6%– 10.6%504660BYD Seal770.5%new583750.6%new4824361Audi A6750.5%– 42.7%513740.6%– 3.4%496062MG4710.5%+ 51.1%414030.6%+ 170.5%463163Kia EV6700.5%– 31.4%942700.4%– 33.2%654064BMW 3-Series700.5%+ 52.2%663180.5%+ 30.9%557965BMW IX1680.5%n/a882050.3%+ 20400.0%8313966Peugeot 2008660.4%– 62.5%325950.9%+ 57.0%293067Peugeot 208650.4%+ 38.3%472420.4%– 38.6%746468Suzuki SX4 S-Cross630.4%– 11.3%552980.5%+ 53.6%607769VW ID.4620.4%– 90.7%1364570.7%– 68.7%39570Opel Crossland X610.4%+ 74.3%961830.3%+ 88.7%959071Skoda Kamiq570.4%– 72.2%215920.9%+ 1.2%304272Dacia Jogger540.4%– 67.3%522580.4%– 60.1%703673Mercedes GLC540.4%+ 20.0%702330.4%+ 37.9%769374Volvo XC90530.4%+ 10.4%682070.3%+ 1.5%828075Hyundai Bayon520.3%+ 73.3%452540.4%+ 27.6%719576Peugeot 408510.3%– 26.1%832650.4%+ 32.5%698577Renault Austral510.3%new403530.6%new5411278Lexus LBX500.3%new231510.1%new151 –79Toyota bZ4X490.3%– 60.2%781590.3%– 38.1%1006280Mercedes CLA490.3%– 29.0%842010.3%– 6.1%857881Mercedes GLA470.3%– 43.4%762240.4%– 28.9%798382Range Rover Sport470.3%+ 213.3%742790.4%+ 310.3%6313183BYD Atto 3450.3%new1162000.3%new867584Volvo EX30440.3%new1191150.2%new119 –85Citroen C5 Aircross430.3%– 36.8%1061510.2%– 35.2%1027686Nissan Ariya420.3%– 8.7%1171400.2%+ 10.2%11015587Mazda CX-5420.3%+ 5.0%911860.3%+ 5.1%9310088BMW i4420.3%+ 23.5%1131110.2%– 65.2%1207189Nissan X-Trail420.3%+ 147.1%873120.5%+ 352.2%579190BMW X5410.3%– 50.6%1501400.2%– 22.2%1095791Hyundai Ioniq 5410.3%+ 36.7%862690.4%– 72.6%662892Seat Ateca400.3%– 75.5%672210.4%– 40.4%815193Lexus NX390.3%+ 8.3%811800.3%+ 33.3%9611994Porsche Cayenne390.3%+ 254.5%103980.2%+ 18.1%12312995Mazda CX-30360.2%– 60.4%1101280.2%– 37.3%11510296Nissan Leaf360.2%– 37.9%1282240.4%– 26.8%808497Kia EV9350.2%new1251480.2%new10522998Seat Leon340.2%+ 3300.0%99790.1%+ 1028.6%13417899Volvo XC40330.2%– 70.8%651880.3%– 8.7%9270100Cupra Born330.2%– 52.9%801500.2%– 40.9%10363101Mercedes GLE330.2%– 15.4%1121320.2%+ 63.0%112124102BMW iX3330.2%– 5.7%151640.1%– 60.0%140109103BMW 1-Series330.2%+ 73.7%981260.2%+ 113.6%117146104Citroen C4320.2%+ 300.0%1181430.2%+ 155.4%107118105Opel Astra300.2%– 47.4%772270.4%+ 12.4%78104106Suzuki Swift300.2%– 36.2%432020.3%+ 23.2%8497107Citroen Berlingo300.2%+ 400.0%124810.1%+ 523.1%132137108Suzuki Ignis290.2%– 35.6%641840.3%+ 8.9%9492109Kia Sorento280.2%– 24.3%1301940.3%+ 23.6%9043110BYD Dolphin280.2%new1041530.2%new101198111Audi Q2270.2%– 15.6%921400.2%+ 42.9%108114112Mercedes EQE SUV270.2%new207650.1%new139217113Audi A5250.2%– 30.6%951390.2%– 3.5%111103114Cupra Leon250.2%– 26.5%731980.3%+ 141.5%87105115Hyundai i10250.2%+ 8.7%901750.3%– 47.0%9761116Mercedes CLE Coupe250.2%new126770.1%new136 –117Renault Megane240.2%– 78.6%601610.3%– 27.8%9969118Skoda Scala230.2%– 71.6%422950.5%+ 20.4%6181119Opel Grandland X230.2%– 71.3%1151980.3%+ 8.2%88106120Mini Hatch230.2%– 56.6%129840.1%– 56.5%12988121Peugeot 308230.2%+ 53.3%127830.1%– 38.5%130121122Polestar 2210.1%– 70.4%120740.1%– 50.3%137108123Mazda CX-60210.1%– 46.2%1141030.2%– 11.2%121122124Citroen C3210.1%– 30.0%165640.1%– 45.8%141123125Mazda3210.1%– 27.6%141890.1%+ 30.9%126147126Range Rover 210.1%+ 40.0%140540.1%+ 0.0%149142127Land Rover Defender210.1%+ 950.0%135850.1%+ 962.5%128149128Audi A1200.1%– 50.0%109930.1%– 33.1%125116129DS 7200.1%+ 33.3%147540.1%+ 12.5%148159130Lexus ES200.1%+ 42.9%132770.1%– 9.4%135135131Toyota Camry190.1%– 9.5%1311030.2%+ 35.5%122127132BMW 2-Series180.1%– 59.1%1021310.2%– 37.0%11382133Mercedes GLB180.1%– 25.0%155590.1%– 40.4%144111134Hyundai Ioniq 6170.1%– 51.4%1591440.2%+ 311.4%10696135Fiat 500170.1%– 32.0%145670.1%– 48.9%13894136Peugeot Rifter170.1%+ 183.3%168350.1%+ 84.2%167154137MG ZS170.1%+ 1600.0%1001160.2%+ 625.0%118113138Audi Q8 E-Tron170.1%new143610.1%new143158139Citroen E-C4 X170.1%new208380.1%new161210140Audi Q5160.1%– 61.9%851690.3%– 11.5%9889141BMW 4-Series150.1%– 63.4%161390.1%– 78.5%160115142Cupra Ateca150.1%new148540.1%new147226143Hyundai i30140.1%– 66.7%1331490.2%– 3.2%104110144Mercedes EQE140.1%– 53.3%711270.2%+ 28.3%116136145VW Taigo130.1%– 88.4%931890.3%– 42.7%9167146Fiat Panda130.1%– 35.0%571300.2%+ 550.0%114138147Mini Countryman130.1%– 18.8%162340.1%– 57.0%170133148VW Touareg130.1%+ 225.0%163410.1%+ 310.0%158196149MG5120.1%– 58.6%154490.1%+ 63.3%153126150BMW iX120.1%– 42.9%166350.1%– 59.8%165145151Citroen C3 Aircross120.1%+ 20.0%153560.1%+ 7.7%146157152BMW X7110.1%+ 57.1% –130.0%– 7.1%200187153Volvo C40100.1%– 68.8%138580.1%– 30.1%145144154Mercedes C Class100.1%– 52.4%137530.1%– 51.8%150125155Mercedes EQB100.1%– 33.3%139820.1%+ 54.7%131148156Mini Convertible100.1%– 16.7%122500.1%+ 13.6%152152156BMW 7 Series100.1%+ 11.1%156300.0%+ 42.9%172175157Audi e-Tron GT100.1%+ 11.1%216200.0%– 68.3%183156158BMW X2100.1%+ 900.0%183150.0%+ 114.3%195223159Lexus RX90.1%– 57.1%121800.1%+ 100.0%133143160Citroen C5 X90.1%+ 80.0%157370.1%+ 19.4%163164161Land Rover Discovery Sport90.1%+ 125.0%123630.1%+ 65.8%142166162Range Rover Evoque90.1%+ 350.0%142400.1%– 36.5%159150163VW ID.Buzz90.1%new192130.0%new206 –164Porsche Taycan80.1%+ 166.7%214450.1%– 54.5%156128165Mini Clubman80.1%+ 300.0%134350.1%+ 94.4%166182166Toyota Prius80.1%n/a146940.1%n/a124140167GWM Ora 0380.1%new164260.0%new177194168Peugeot 50870.0%– 50.0%194440.1%+ 33.3%156172169Honda Civic70.0%– 41.7%158300.0%+ 11.1%173167170Ford Tourneo70.0%– 12.5%167130.0%– 48.0%202186171VW T770.0%+ 0.0%176130.0%+ 30.0%207192172Volvo V6070.0%+ 133.3%206130.0%+ 116.7%205209173BMW i570.0%new178360.1%new164206174Renault Kangoo70.0%n/a210180.0%n/a187 –175Audi Q860.0%– 50.0%160280.0%+ 27.3%175176176Range Rover Velar60.0%– 50.0%202160.0%– 66.0%194169177Honda E60.0%– 14.3% –70.0%– 22.2%220218178Ford Ecosport60.0%n/a179220.0%n/a180260179Citroen C4 X60.0%new180120.0%new208 –180VW Up!50.0%– 76.2%107890.1%+ 206.9%127141181Audi Q750.0%– 73.7%156320.1%– 27.3%171163182Jeep Renegade50.0%– 28.6%190160.0%+ 33.3%193214183Mercedes S Class50.0%+ 0.0%170300.0%+ 66.7%174185184Seat Altea50.0%n/a144280.0%n/a176233185Ford Fiesta40.0%– 97.4%213230.0%– 96.3%17949186MG HS40.0%– 87.9%169340.1%– 35.8%169151187Mercedes A Class40.0%– 76.5%174190.0%– 73.2%186153188Mercedes EQA40.0%– 63.6%152450.1%+ 40.6%155161189Jeep Compass40.0%– 63.6%171140.0%– 48.1%199179190Honda Jazz40.0%– 33.3%215190.0%– 60.4%185156191Alfa Romeo Stelvio40.0%– 20.0%22780.0%– 38.5%217235192BMW X440.0%+ 100.0%204100.0%– 28.6%215211193Jeep Avenger40.0%new177380.1%new162225194Toyota Highlander40.0%n/a185180.0%+ 63.6%189200195Alfa Romeo Giulia40.0%n/a224100.0%– 37.5%213219196Ssangyong Korando30.0%– 92.9%187120.0%– 73.9%210173197DS 430.0%– 80.0%193160.0%– 75.0%192160198Mazda MX-530.0%– 62.5%205120.0%– 29.4%209181199Honda CR-V30.0%– 57.1% –30.0%– 90.3%238177200Audi A730.0%n/a181200.0%+ 185.7%182204201Suzuki Swace20.0%– 86.7%195180.0%– 52.6%188168202Jaguar i-Pace20.0%– 85.7%175130.0%– 64.9%203170203Citroen Spacetourer20.0%– 66.7% –110.0%– 38.9%211193204Audi A820.0%– 60.0%19960.0%– 40.0%223216205Mazda MX-3020.0%– 50.0% –110.0%– 31.3%212202206DS 320.0%– 33.3%22170.0%– 41.7%219208207Fiat 500X20.0%+ 100.0%111340.1%+ 161.5%168207208Citroen Dispatch20.0%+ 100.0% –150.0%+ 650.0%196 –209Ford Mustang Mach-E20.0%new189130.0%new201165210Mercedes GLS20.0%n/a –50.0%+ 0.0%228234211VW ID.510.0%– 98.5%201440.1%– 76.1%157107212Ford Transit Custom10.0%– 98.0% –10.0%– 98.7%253162213VW Caddy10.0%– 97.6%149240.0%– 80.3%178132214Ford Galaxy10.0%– 87.5% –20.0%– 92.3%242188215Mercedes AMG GT10.0%– 66.7%19770.0%– 12.5%221215216Lexus UX10.0%– 50.0%184200.0%+ 66.7%184171217Jaguar F-Pace10.0%– 50.0%186140.0%+ 27.3%198212218Audi e-Tron10.0%– 50.0%182100.0%– 64.3%214190219VW ID.710.0%new198480.1%new154 –220Alfa Romeo Tonale10.0%new226170.0%new190184221Mercedes V Class10.0%n/a188170.0%+ 750.0%191221222Mercedes EQS SUV10.0%new209130.0%new204199223Peugeot Partner10.0%n/a19170.0%n/a222 –224Fiat 500C10.0%n/a –40.0%n/a232 –225Ssangyong Rexton10.0%n/a –30.0%n/a235262226Jaguar E-Pace10.0%n/a –20.0%n/a244250227Porsche Cayman10.0%n/a23020.0%+ 0.0%245232228Subaru Outback10.0%n/a –10.0%+ 0.0%254256229Opel Vivaro10.0%n/a –10.0%n/a255 –

Source: SIMI

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