Toyota Prius sales are up 238.1% year-on-year.

New vehicle sales in Japan climb 10.7% year-on-year in October to 397,672 units, meaning the year-to-date tally is now up 15.1% or over 525,000 sales to 4,005,158. This is the first time since 2019 that the Japanese market crosses the 4 million unit benchmark after 10 months. The Top 2 manufacturers outpace the market: Toyota (+14.5%) reaches 31.9% share while Honda (+36%) is up two spots on September to #2 and 14.5% share vs. 12% year-to-date. Daihatsu (-7.4%) underperforms year-on-year in third place but still manages a strong 13.8% share vs 12.4% so far this year. Suzuki (+0.5%) lurks just 463 sales  below. Nissan (+9.1%) can’t quite match the market growth but remains in 5th place above a disappointing Mazda (-2.8%). Lexus (+140.150, Mitsubishi (+51%), Isuzu (+29.3%) and to a lesser extent Subaru (+12%) all post fantastic gains. Below, notice BYD (+3350%) off a low year-ago base, Citroen (+109.4%), Maserati (+108.9%) and Land Rover (+77.4%).

Toyota monopolises the Top 7 regular cars for the second time in the past 3 months. The Yaris/Cross (+12.6%) dominates again above the Corolla/Cross (+21.2%) while the Roomy (+35.3%) overtakes the Sienta (-0.7%) for third place. The Prius (+238.1%), Noah (+11.9%) and Voxy (+1.5%) follow. The Honda Vezel (+64.9%) is the best of the rest at #8, distancing the Nissan Note (-11.2%) in difficulty. The Nissan Serena (+39.2%) is up strongly to round out the Top 10. Below, the Toyota Harrier (+515.3%), Subaru Impreza (+87.2%) and Honda StepWGN (+76.3%) stand out.

Over in the kei cars ranking, the Honda N-Box (+40.2%) is by far the best-selling vehicle in Japan with almost 23,000 sales. The Top 6 models are in the same order as in the year-to-date charts. The Daihatsu Tanto (+5.4%) and Suzuki Spacia (+3.7%) are soft above the Suzuki Hustler (+36.5%) and Daihatsu Move (-13.6%). The Daihatsu Taft (+65.9%) lodges the largest year-on-year gain in the Top 10, with the Mitsubishi Delica Mini/eK (+122.9%), Honda N-WGN (+61.9%) and Nissan Sakura (+59%) making waves below.

Previous month: Japan September 2023: VW T-Roc up to #3 foreigner, market up 10.7%

One year ago: Japan October 2022: Daihatsu (+87.8%) surges, Toyota Sienta up to #2, market up 28.6%

Full October 2023 Top 50 All brands, Top 50 regular cars and Top 35 All kei cars below.

Japan October 2023 – brands:

PosBrandOct-23%/22Sep2023%/22PosFY221Toyota126,79831.9%+ 14.5%11,335,13933.3%+ 27.8%112Honda57,67014.5%+ 36.0%4482,05712.0%+ 2.6%443Daihatsu54,94813.8%– 7.4%3496,55112.4%+ 6.5%334Suzuki54,48513.7%+ 0.5%2548,42113.7%+ 10.9%225Nissan35,9399.0%+ 9.1%5408,06910.2%+ 7.9%556Mazda14,8613.7%– 2.8%6154,0223.8%+ 12.2%667Subaru10,0352.5%+ 12.0%884,6852.1%+ 1.2%878Mitsubishi9,3022.3%+ 51.0%785,7192.1%+ 11.8%789Lexus7,1791.8%+ 140.1%982,7382.1%+ 132.9%91210Isuzu4,1701.0%+ 29.3%1055,1181.4%+ 60.9%101011Mercedes3,5700.9%+ 0.9%1141,1931.0%+ 3.4%11912Mitsubishi Fuso3,0830.8%+ 38.7%1430,6130.8%+ 41.6%131513BMW2,4360.6%– 17.0%1327,6840.7%+ 10.9%141414Volkswagen2,1940.6%– 5.4%1225,1450.6%– 1.8%151315Hino1,9130.5%– 5.3%1532,2150.8%– 13.0%121116Audi1,4220.4%– 14.9%1619,5030.5%+ 16.0%161617Mini1,2840.3%– 19.9%1714,3980.4%– 8.0%171718UD Trucks7980.2%– 13.4%218,5060.2%+ 9.8%202019Volvo7080.2%– 33.7%1812,0060.3%– 8.8%181820Land Rover6990.2%+ 77.4%227,3400.2%+ 91.8%212621Jeep6000.2%– 16.4%199,6430.2%+ 14.7%191922Renault5560.1%– 8.7%246,2260.2%– 14.6%242123Peugeot4750.1%– 6.7%236,7790.2%+ 2.7%222224Porsche4020.1%+ 29.7%206,6530.2%+ 14.2%232325Fiat3080.1%+ 14.9%263,7850.1%– 22.3%262426Citroen2660.1%+ 109.4%254,4140.1%+ 23.1%252527Maserati1880.0%+ 108.9%271,3470.0%+ 34.8%283028BYD1380.0%+ 3350.0%281,0710.0%+ 4768.2%314829Abarth1330.0%– 16.4%311,1940.0%– 47.3%292730Ferrari1120.0%– 16.4%301,1830.0%– 9.1%302931Hyundai850.0%+ 34.9%403850.0%– 11.3%383732Alfa Romeo610.0%– 47.9%291,4080.0%+ 2.8%272833Chevrolet590.0%– 19.2%326860.0%+ 8.5%333434Bentley570.0%– 25.0%355280.0%– 1.3%353535Jaguar480.0%– 41.5%365810.0%– 29.3%343136DS430.0%– 28.3%348080.0%+ 41.8%323337Alpina430.0%+ 95.5%442620.0%– 2.2%414238Aston Martin400.0%+ 48.1%423630.0%+ 26.5%394039Lotus390.0%+ 1850.0%381470.0%– 14.0%464440Lamborghini340.0%– 35.8%334600.0%– 13.9%373641Cadillac290.0%– 27.5%394780.0%– 32.2%363242Scania260.0%+ 136.4%373150.0%+ 24.0%404143McLaren230.0%+ 228.6%461490.0%+ 29.6%454544Dodge200.0%– 20.0%431970.0%– 49.7%433845Ford170.0%– 34.6%412610.0%– 28.9%423946Rolls-Royce150.0%+ 50.0%451750.0%– 16.3%444347Chrysler30.0%+ 50.0% –90.0%– 57.1%505048Morgan20.0%– 60.0% –210.0%– 8.7%474949Buick10.0%n/a –80.0%+ 0.0%515450Lancia10.0%– 87.5% –60.0%– 57.1%5451 –Others 3540.1%– 41.3% –4,4490.1%+ 3.9% – –

Japan October 2023 – models (regular cars):

PosModelOct-23/22Sep2023/22PosFY221Toyota Yaris/Cross15,917+ 12.6%1163,214+ 25.3%112Toyota Corolla/Cross11,817+ 21.2%2130,146+ 29.6%223Toyota Roomy11,022+ 35.3%480,689– 5.5%744Toyota Sienta10,668– 0.7%3111,748+ 189.0%385Toyota Prius8,767+ 238.1%683,528+ 226.0%6206Toyota Noah8,020+ 11.9%783,968+ 108.9%5117Toyota Voxy7,307+ 1.5%978,849+ 106.1%8138Honda Vezel7,085+ 64.9%1442,863+ 19.6%17149Nissan Note6,753– 11.2%589,648+ 8.1%4310Nissan Serena6,188+ 39.2%862,840+ 38.5%121211Toyota Raize5,754– 33.6%1353,760– 18.6%13512Honda StepWGN5,420+ 76.3%1535,025+ 37.2%201613Toyota Harrier5,390+ 515.3%1664,538+ 116.7%111814Toyota Aqua5,252– 25.0%1068,856+ 36.4%9715Honda Freed5,050– 13.8%1165,035+ 4.5%10616Toyota Alphard5,024+ 7.7%1243,326– 6.0%161017Honda Fit4,726+ 0.8%1748,504+ 7.2%15918Subaru Impreza4,553+ 87.2%2025,895+ 58.7%222619Honda ZR-V3,652new25n/anewn/a –20Toyota Land Cruiser W3,556+ 55.0%1848,926+ 79.6%141721Suzuki Solio3,522– 11.7%1941,156+ 41.5%181522Toyota Crown3,132+ 22.5%2134,581#VALUE!213123Mazda CX-52,669– 13.3%3721,935– 12.3%292124Toyota Vellfire2,360+ 1866.7%24n/an/an/an/a25Mazda CX-302,328+ 106.9%n/a15,250+ 20.7%323426Suzuki Jimny Wagon2,320+ 47.2%2722,444+ 85.5%263027Toyota RAV42,140– 1.8%2236,759+ 53.9%192228Lexus NX350H2,112+ 268.6%2625,843+ 431.2%23n/a29Subaru Forester2,065+ 18.3%2918,785+ 1.7%302430Nissan X-Trail2,027+ 15.1%3022,598+ 73.1%252931Suzuki Swift1,900– 4.0%2822,375+ 13.5%272332Nissan Kicks1,613+ 10.1%3212,799– 16.8%362833Mazda CX-81,532+ 29.8%3913,956+ 32.4%343934Mazda21,509– 28.5%3517,637– 7.6%312535Suzuki Xbee1,396+ 25.2%3811,269+ 23.3%404136Mitsubishi Delica D51,393– 6.8%3115,037+ 22.7%333337Honda Civic1,373+ 125.8%3311,340+ 73.3%394738Daihatsu Rocky1,203– 46.2%3413,682– 17.7%352739Mitsubishi Outlander1,188+ 137.6%3611,252– 26.0%413240Toyota Passo980– 62.4%2325,832+ 1.9%241941Mazda CX-60976– 43.8%4322,305+ 1580.9%28n/a42Daihatsu Thor969– 9.9%419,010+ 10.2%434343Mazda3951– 9.2%4212,186+ 14.2%373644Toyota Hiace W934+ 20.2%449,267+ 37.5%424645Nissan Leaf886+ 113.0%508,147– 20.2%454046Subaru Levorg734– 57.2%4011,386+ 5.4%383547Toyota JPN Taxi682+ 91.6%n/an/an/an/an/a48Mazda CX-3626+ 8.9%45n/an/an/a4849Lexus RX350599+ 0.0%n/an/an/an/an/a50Toyota Camry597+ 24.9%46n/an/an/an/a

Japan October 2023 – models (kei cars):

PosModelOct-23/22Sep2023/22PosFY221Honda N-BOX22,943+ 40.2%1190,608+ 13.5%112Daihatsu Tanto15,795+ 5.4%2131,612+ 63.2%223Suzuki Spacia9,439+ 3.7%399,779+ 23.7%334Suzuki Hustler8,953+ 36.5%467,578+ 17.1%575Daihatsu Move7,888– 13.6%592,277+ 23.9%446Daihatsu Taft6,523+ 65.9%647,475+ 0.2%10107Nissan Roox6,185– 1.3%859,056– 3.1%868Suzuki Alto5,979– 2.0%959,299+ 5.2%789Daihatsu Mira5,859– 18.7%1052,567– 3.7%9910Suzuki WagonR5,640– 26.2%761,673– 8.6%6511Mitsubishi Delica Mini/eK4,545+ 122.9%1131,064+ 34.1%151412Honda N-WGN3,731+ 61.9%1432,036– 7.0%131213Suzuki Jimny3,450+ 7.1%1533,360– 6.7%111314Nissan Sakura2,990+ 59.0%1331,973+ 115.7%141515Honda N-ONE1,716+ 24.7%1616,470+ 1.5%161616Nissan Dayz1,486– 50.7%1232,138– 19.3%121117Suzuki Every Wagon1,251– 21.3%1715,232+ 20.2%171818Mazda Flair Wagon1,237+ 29.3%1810,578+ 35.7%182019Toyota Pixis790– 4.6%199,145– 38.7%191720Mazda Flair Crossover546+ 24.7%205,288+ 17.2%222221Subaru Chiffon482+ 10.6%213,885+ 7.8%262522Nissan NV100 Clipper Rio425+ 9.3%224,591+ 31.3%232423Mazda Carol425+ 58.6%244,250+ 63.0%242924Daihatsu Copen353– 24.4%254,065+ 4.8%252325Mazda Flair  320– 11.8%233,620+ 8.8%272726Subaru Pleo244+ 8.0%271,940– 25.1%283027Mitsubishi eK Cross EV231– 51.9%266,347+ 103.9%212628Toyota Copen GR Sport136+ 13.3%281,345– 17.7%303229Mazda Scrum Wagon94– 31.4%291,035– 6.0%313330Toyota C+POD58– 9.4%32275– 75.6%333431Mitsubishi Town Box50+ 6.4%31451+ 1.3%323532Daihatsu Cast22– 98.4%308,153– 36.0%201933Subaru Stella4– 98.5%331,698– 41.6%292834Honda S6601– 66.7% –5– 99.8%343135Daihatsu Wake0– 100.0% –3– 100.0%3521

Sources: JADA, JMVA, JAIA