Car connoisseurs, mark your calendars for April 18th-20th because Salon Privé London is roaring back into action. This year, the prestigious Royal Hospital Chelsea prepares to be transformed into a haven for all things automotive. Showcasing a dazzling array of luxury, performance, and classic cars that will leave you breathless. This wonderful event starts today…

A Celebration of Automotive Greatness

David Bagley, Salon Privé’s director, promises an “extraordinary array of automotive icons,” with themed days dedicated to legendary marques. Prepare to witness history unfold as iconic models take centre stage, each day offering a unique spectacle.

Porsche Perfection and Aston Martin’s Valkyrie Vanguard

The festivities kick off today (Thursday, April 18th), with a day dedicated to the legendary Porsche 911 Turbo. Get ready to witness a spectacle unlike any other – a display of 50 Porsche 911 Turbos, including some ultra-rare and limited-edition models. Keep an eye out for the crown jewel – the ultra-rare Porsche 911 964 Turbo S Leichtbau. It’s the first-ever lightweight Turbo by Porsche and one of only 11 in right-hand drive.

Friday, April 19th, shifts the spotlight to Aston Martin. Buckle up for a world record attempt! Witness an exclusive parade featuring 10 jaw-dropping Aston Martin Valkyrie hypercars. This will be a collaboration between Salon Privé and the AMV Owners Club. This record-breaking gathering will also be joined by two Aston Martin One-77s, an Aston Martin Vulcan, and an Aston Martin V12 Speedster. Media, influencers, and even celebrities are invited to a special VIP press call for a closer look at this history-making moment. I’ll be there and posting content to Instagram throughout the day, make sure you are following us here.

McLaren Magic Takes Centre Stage

Friday also welcomes “Magnificent McLarens,” a curated showcase featuring over 30 of the famed British brand’s finest creations. Feast your eyes on a lightweight McLaren Elva, the iconic McLaren 675LT, the bombastic McLaren 720S, and the latest addition to the family – the McLaren Artura Spider. This all-new convertible promises the same thrilling performance with the added exhilaration of open-air driving.

Supercar Saturday Heats Up

Get ready for a sensory overload on Saturday, April 20th. The exclusive SCC private members supercar club joins the party, showcasing 50 incredible machines. Prepare to see heavy hitters like the Porsche 918 Spyder, McLaren Senna, Ferrari F12 TdF, Porsche 718 Cayman GT4 RS, and even a Koenigsegg CCR. This display promises to transform Supercar Saturday into an unforgettable day.

Beyond the Big Names: A Feast for All Tastes

Salon Privé London caters to a diverse automotive palate. World-class manufacturers like Polestar and Koenigsegg will be unveiling their latest offerings. Luxury marques like Aston Martin, Rolls-Royce, and Bentley will showcase their most opulent creations, while British icons like Lotus and MG will be there to remind everyone of Britain’s rich automotive heritage.

More Than Just Cars: A Celebration of Two-Wheeled Excellence

The love affair with all things motorised extends beyond four wheels. Custom motorcycle builders like Thornton Hundred Motorcycles and Krazy Horse will be showcasing their incredible creations, proving that two wheels can be just as awe-inspiring as four. Additionally, the internationally-renowned Auto Vivendi supercar club will be showcasing a mouth-watering display of hypercars like the 1,000hp Ferrari SF90 Stradale.

The Final Lap: An Event Not to Be Missed

Salon Privé London 2024 promises to be an unforgettable automotive extravaganza. Whether you’re a die-hard fan of classic cars, a petrolhead obsessed with the latest hypercars, or simply appreciate the artistry and engineering that goes into creating these magnificent machines, this event has something for you. Buy your tickets here.

So, will you be joining the petrol paradise at Salon Privé London? Which car or motorcycle are you most excited to see? Share your thoughts and dream machines in the comments below.

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