Daihatsu Move sales are down -88% in February.

Japanese new vehicle sales continue to struggle in February at -19.2% year-on-year to 344,816 units, leading to a year-to-date tally off -16% to 679,692. For the month, regular cars are down -16% to 226,769 units and kei cars down -24.8% to 118,047. Volumes continue to be penalised by the safety test falsification scandal at Daihatsu which completely shut down production. As a result Daihatsu sales are down 82% in February to just 2.8% share vs. 12.4% over the Full Year 2023, as models are shipped on existing inventory. Some kei vehicles restarted production in February. Toyota sales are down -34% as it is also affected by a test data rigging scandal at an affiliated diesel engine supplier. Meanwhile Suzuki (+13.7%) is up to 19% share, Honda (+14.5%) up to 16.6% and Nissan (+6.5%) up to 13.8%. Mitsubishi (+35.4%), Mercedes (+14.3%) and Volkswagen (+31.4%) also impress.

In the regular cars ranking, the Toyota Corolla/Cross (+0.7%) repeats at #1 above the Toyota Yaris/Cross (-20.7%). The Nissan Note (-6.5%) is up two spots on January to land on the third step of the podium, distancing the Toyota Prius (+19.6%) still boosted by the new generation. The Honda StepWGN (+104.8%), Honda Vezel (+71.9%), Nissan Serena (+45.3%) and Honda Freed (+1.4%) also defy the negative market in the remainder of the Top 10. Launched in December, the Lexus LBX confirms its is an instant success and progresses a further 16 ranks on last month to #26.

As far as kei cars are concerned, the Top 7 models are unchanged on January. The Honda N-BOX (-15.8%) dominates despite losing ground year-on-year while the Suzuki Spacia (+53.9%) is catching up and ends the month only 1,500 sales below. The Suzuki Hustler (+60.2%), Mitsubishi Delica Mini/eK (+159.2%), Nissan Dayz (+158.5%) and Suzuki Jimmy (+20.4%) also shine. The Daihatsu Tanto (-84.6%), Move (-88%), Taft (-84.7%) and Mira (-67.8%) all freefall.

Previous month: Japan January 2024: Market (-12.4) held back by Daihatsu (-62.6%), Lexus LBX in Top 50

One year ago: Japan February 2023: Toyota, Lexus outstanding in market up 20.3%

Full February 2024 Top 50 All brands, Top 50 regular cars and Top 33 All kei cars below.

Japan February 2024 – brands:

PosBrandFeb-24%/23Jan2024%/23PosFY231Toyota96,50928.0%– 34.0%1201,69229.7%– 25.4%112Suzuki65,42519.0%+ 13.7%2122,13518.0%+ 7.8%223Honda57,13916.6%+ 14.5%3110,54216.3%+ 16.5%344Nissan47,57513.8%+ 6.5%488,61613.0%+ 5.6%455Mazda12,8633.7%– 25.4%623,3403.4%– 29.4%666Mitsubishi11,1763.2%+ 35.4%720,1303.0%+ 23.0%787Daihatsu9,8112.8%– 82.0%530,0544.4%– 72.4%538Lexus7,4292.2%– 22.0%914,6672.2%– 7.2%999Subaru7,2102.1%+ 0.4%815,8512.3%– 2.1%8710Isuzu5,2741.5%– 6.3%109,3791.4%– 3.8%101011Mercedes4,1971.2%+ 14.3%117,5461.1%+ 2.4%111112Hino3,2210.9%– 2.1%125,7680.8%– 2.8%121213Mitsubishi Fuso2,5180.7%– 3.9%134,5330.7%– 1.1%131314Volkswagen2,4550.7%+ 31.4%144,1750.6%+ 14.3%141515Audi2,0050.6%+ 4.2%163,1470.5%– 19.2%161616BMW1,8310.5%– 40.5%153,3680.5%– 27.1%151417Mini1,0730.3%– 4.6%172,1480.3%+ 1.1%171718Volvo9680.3%– 33.8%201,5620.2%– 33.5%191819Porsche8170.2%+ 7.5%181,5790.2%+ 24.9%182320UD Trucks7080.2%– 6.5%211,2210.2%– 14.9%212021Land Rover7000.2%+ 59.1%191,3270.2%+ 40.3%202122Jeep6620.2%– 21.2%231,1050.2%– 31.0%221923Renault6330.2%– 12.7%221,0770.2%– 19.2%232424Peugeot4860.1%– 23.0%247890.1%– 44.3%242225Fiat3040.1%+ 3.1%255580.1%– 10.6%252626Citroen2550.1%– 52.3%274030.1%– 54.7%262527BYD1830.1%+ 226.8%264000.1%+ 330.1%272928Ferrari1310.0%+ 26.0%312050.0%+ 5.7%283129Abarth1160.0%+ 75.8%291990.0%+ 46.3%293030Hyundai1130.0%+ 61.4%331840.0%+ 80.4%313831Maserati960.0%+ 21.5%281890.0%+ 45.4%302732Jaguar690.0%+ 30.2%321430.0%– 2.7%333533Alfa Romeo680.0%– 34.6%301430.0%– 35.6%322834Lamborghini640.0%– 7.2%341090.0%+ 9.0%343635Bentley480.0%+ 41.2%43670.0%+ 0.0%383436Chevrolet450.0%– 23.7%40740.0%– 34.5%363337Alpina430.0%+ 138.9%37740.0%+ 221.7%354138DS390.0%– 65.5%35720.0%– 48.2%373239Cadillac370.0%– 50.0%38670.0%– 46.4%393740Aston Martin250.0%– 10.7%39540.0%– 6.9%413941Rolls-Royce220.0%– 8.3%36550.0%+ 31.0%404342Scania210.0%+ 10.5%41500.0%+ 35.1%424043Lotus200.0%n/a42470.0%+ 840.0%434544Ford130.0%– 60.6%46210.0%– 58.8%454245Dodge110.0%– 62.1%45200.0%– 57.4%464446McLaren90.0%– 10.0%44240.0%– 14.3%444647GMC10.0%n/a4820.0%– 33.3%474748Chrysler10.0%n/a –10.0%n/a495149Pontiac10.0%– 50.0% –10.0%– 50.0%504950Morgan00.0%– 100.0%4720.0%– 75.0%4848 –Others 3960.1%– 50.7% –7390.1%– 13.3% – –

Japan February 2024 – regular models:

PosModelFeb-24/23Jan2024/23PosFY231Toyota Corolla/Cross14,841+ 0.7%127,325– 6.4%122Toyota Yaris/Cross12,495– 20.7%224,551– 19.6%213Nissan Note10,010– 6.5%518,512– 10.1%344Toyota Prius9,190+ 19.6%417,740+ 62.8%565Toyota Sienta8,613– 26.8%318,423– 19.2%436Honda Vezel7,520+ 71.9%614,978+ 105.4%6147Honda Freed7,171+ 1.4%1012,658– 1.7%8108Nissan Serena6,594+ 45.3%813,022+ 61.8%7119Toyota Noah6,027– 29.2%1111,243– 26.9%10710Honda StepWGN5,992+ 104.8%1211,189+ 86.3%111911Toyota Voxy5,864– 31.2%1510,870– 30.3%13812Toyota Harrier5,714– 27.1%911,533– 9.3%91213Honda Fit5,670+ 2.5%1310,717+ 12.5%141514Toyota Crown5,615+ 56.8%1410,657+ 31.9%152015Suzuki Solio5,032+ 2.0%169,530– 1.1%161816Toyota Alphard4,300– 30.8%711,077– 2.5%121717Nissan X-Trail4,224+ 61.5%247,317+ 77.0%192418Toyota Aqua4,014– 51.0%178,015– 47.7%17919Honda ZR-V3,833n/a187,574n/a18n/a20Suzuki Swift3,078+ 34.4%236,242+ 46.9%202521Suzuki Jimny Wagon2,649+ 20.0%284,532– 0.9%262622Subaru Impreza2,448+ 64.5%274,572+ 46.3%252223Toyota RAV42,434– 63.1%264,703– 58.5%242124Subaru Levorg2,178+ 143.6%205,558+ 121.0%213625Toyota Vellfire2,089+ 1413.8%225,325+ 1872.2%22n/a26Lexus LBX1,905new422,754new32n/a27Honda Civic1,765+ 40.1%402,683+ 16.9%344128Nissan Kicks1,648+ 47.1%312,962+ 55.2%293529Subaru Forester1,581– 9.8%322,892– 29.3%303030Mitsubishi Delica D51,552– 1.7%332,855– 9.4%313331Mazda CX-51,535+ 27.0%352,617– 0.8%352832Toyota Land Cruiser W1,505– 72.8%194,900– 48.9%231633Mazda CX-31,418+ 115.8%n/an/an/an/an/a34Mazda CX-301,336– 39.7%412,229– 42.1%393235Mazda MX-5 (Roadster)1,270+ 27.3%362,311+ 39.6%37n/a36Suzuki Xbee1,198– 10.5%342,294– 10.6%384037Honda Odyssey1,184n/a372,202n/a40n/a38Mazda21,116– 31.5%292,734– 24.7%333139Toyota Raize1,092– 79.8%253,404– 65.5%281340Mazda31,051– 23.8%441,851– 30.8%423841Lexus NX350H1,041– 70.8%302,596– 49.9%362342Toyota Roomy1,027– 88.1%214,272– 73.8%27543Toyota JPN Taxi980+ 105.5%381,978+ 143.6%41n/a44Mitsubishi Eclipse Cross779+ 29.0%n/an/an/an/a5045Mitsubishi Outlander734+ 7.3%471,290– 45.5%n/a3946Toyota 86694– 34.7%451,422– 19.2%454647Lexus RX350682+ 23.6%431,498+ 84.5%44n/a48Mazda CX-60677– 84.5%n/an/an/an/a2949Lexus RX500H627– 14.3%481,173+ 3.2%n/a4750Nissan Leaf617– 50.8%n/an/an/an/a4551Toyota Hiace W617– 33.4%391,569– 21.6%4342

Japan February 2024 – kei cars:

PosModelFeb-24/23Jan2024/23PosFY231Honda N-BOX16,542– 15.8%133,988– 13.8%112Suzuki Spacia15,066+ 53.9%226,382+ 32.0%233Suzuki Hustler8,990+ 60.2%317,201+ 34.5%354Nissan Roox7,882– 13.8%414,825– 13.3%475Suzuki WagonR7,603+ 4.2%513,586– 6.0%566Suzuki Alto6,128– 5.4%611,353– 4.8%687Mitsubishi Delica Mini/eK6,009+ 159.2%711,179+ 148.4%7118Nissan Dayz5,637+ 158.5%910,281+ 141.4%8139Suzuki Jimny3,755+ 20.4%136,229+ 6.3%101210Honda N-WGN2,962– 29.4%105,799– 26.5%111411Nissan Sakura2,609– 36.5%144,923– 40.8%121512Daihatsu Tanto1,963– 84.6%86,812– 74.8%9213Honda N-ONE1,691+ 9.0%163,273+ 16.0%151614Daihatsu Mira1,661– 67.8%114,286– 57.4%13915Mazda Flair Wagon1,509+ 31.3%182,823+ 23.2%171816Daihatsu Move1,207– 88.0%123,818– 81.2%14417Suzuki Every Wagon965– 54.9%172,502– 39.2%181718Daihatsu Taft930– 84.7%152,965– 72.7%161019Mazda Flair Crossover705+ 27.0%191,327+ 25.7%192220Nissan NV100 Clipper Rio626+ 17.2%201,180+ 16.0%202321Mazda Carol322– 13.9%22681– 0.7%212422Mitsubishi eK Cross EV315– 70.7%24589– 69.6%242123Mazda Flair  303– 19.4%23626– 15.3%222724Toyota Pixis176– 78.3%21599– 60.5%231925Mazda Scrum Wagon106– 0.9%28203– 16.5%253126Subaru Chiffon49– 86.5%25181– 76.3%262527Subaru Pleo47– 79.9%27147– 64.8%272828Mitsubishi Town Box38– 24.0%3078– 6.0%303229Toyota C+POD27– 10.0%3164+ 33.3%313330Daihatsu Copen15– 96.9%26116– 88.5%282631Toyota Copen GR Sport9– 92.2%2994– 59.7%293032Daihatsu Cast0– 100.0%321– 100.0%322033Honda S6600– 100.0%331– 66.7%3334

Source: JADA, JMVA, JAIA