The Mitsubishi Xpander tops the Vietnamese charts for the first time.

Discover over 20 years of Vietnam Historical Data here.

The Vietnamese new vehicle market is in freefall in 2023 at -23.7% to 388,531 sales, keeping in mind 2022 was a record year at 509,141 units. This year Hyundai (-17.3%) improves its market share to 17.4% and leaps two spots to #1. Toyota (-37%) sees its share diminish from 17.9% to 14.8% while Thaco-Kia (-31.2%) goes from 16.3% to 14.7%. Ford (+32.9%) is the only island of growth in the Top 12 and surges three ranks to #4. Mazda (-1.2%) resists very well at #4 with 9.2% of the market vs. 7.1% in 2022. VinFast (-6.3%) stays at #8 but did not report sales from October onwards.

Model-wise, we have a big change on top with the Mitsubishi Xpander (-10.2%) taking charge with a dominant 5.1% share. This is only the third non-Toyota model to rank as annual #1 in the past 20 years alongside the Kia Morning in 2011 and the VinFast Fadil in 2021. The Hyundai Accent (-22.9%) remains in 2nd place while the Mazda CX-5 (+32.3%) is up five spots to land on the third step of the podium and was #1 from August to November. The Ford Ranger (-2.2%) also advances in the ranking, to #4, whereas the Toyota Vios (-42.5%), #1 last year and for 7 consecutive years until 2020, implodes to #5. Outstanding performance for the Kia Sonet (+20.3%) up 10 ranks to #6, as for the Ford Everest (+42.7%) up 12 to #9.

Previous year: Vietnam 2022: Toyota Vios reclaims lead in record market (+24.1%)

Two years ago: Vietnam 2021: VinFast Fadil ends 9 years of Toyota dominance in market up 2.5%

Full December 2023 Top 18 All manufacturers and Top 70 All models below.

Full Year 2023 Top 18 All manufacturers and Top 74 All models vs. Full Year 2022 figures below.

Note 1: Brands ranking include medium and heavy commercial vehicles, models ranking does not. Some brands such as Peugeot, Lexus, BMW and Mini don’t share their model detail.

Note 2: VinFast stopped reporting sales in October.

Vietnam December 2023 – manufacturers:

PosBrandDec-23%/22Nov1Hyundai10,84423.0%+ 13.6%12Toyota9,05019.2%– 6.0%23Thaco-Kia6,11012.9%+ 53.9%34Ford4,85410.3%+ 0.9%45Mazda4,3369.2%+ 73.4%56Mitsubishi4,2749.1%+ 39.9%77Honda4,0598.6%+ 74.8%68Suzuki1,1152.4%– 31.0%99Isuzu9482.0%+ 10.9%810Peugeot5531.2%+ 22.9%1011Hino3670.8%– 28.7%1112BMW+Mini2370.5%– 1.7%1213Lexus2350.5%+ 186.6%1314Hyundai Trucks1480.3%+ 25.4%1415Samco310.1%– 50.0%1516VEAM170.0%+ 21.4%1617Daewoo Bus160.0%– 76.8%1718VinFastn/an/an/an/a

Vietnam December 2023 – models:

PosModelDec-23%/22Nov1Toyota Vios3,0226.4%+ 9.3%32Mitsubishi Xpander2,8096.0%+ 51.3%43Hyundai Accent2,7525.8%– 6.0%24Mazda CX-52,0504.3%+ 186.7%15Hyundai Creta1,9534.1%+ 4.0%66Ford Ranger1,9124.1%– 21.1%57Toyota Veloz1,6703.5%+ 36.0%98Toyota Yaris Cross1,5583.3%new109Honda City1,5033.2%+ 26.7%1510Ford Everest1,4843.1%+ 38.3%1411Kia Sonet1,3542.9%+ 173.0%712Kia Seltos1,2752.7%+ 182.1%1313Ford Territory1,1482.4%+ 14.6%1114Hyundai Tucson1,1472.4%+ 58.4%815Hyundai Grand i101,1352.4%– 4.3%1616Honda CR-V1,0092.1%– 1.8%2017Mazda39232.0%+ 91.5%1718Hyundai Santa Fe8901.9%– 6.3%1219Hyundai Custin8091.7%new2120Honda BR-V7061.5%new1921Toyota Avanza7011.5%+ 103.8%2222Honda HR-V6921.5%+ 1312.2%2323Kia Carnival5741.2%+ 378.3%1824Mitsubishi Attrage5551.2%+ 8.6%2425Mazda25241.1%+ 8.0%3126Kia Carens4410.9%– 19.8%2927Toyota Corolla Cross4230.9%– 82.9%2528Suzuki Carry4140.9%+ 25.1%3329Hyundai Stargazer4070.9%– 32.1%2630Mitsubishi Outlander4010.8%– 2.0%2831Hyundai Elantra3770.8%– 39.4%3032Kia K33690.8%– 48.4%2733Mazda CX-83470.7%+ 34.0%3434Mitsubishi Triton3320.7%+ 59.6%3835Toyota Raize3120.7%– 68.5%4336Suzuki Ertiga2920.6%+ 183.5%4537Toyota Wigo2910.6%n/a3538Ford Transit2810.6%+ 60.6%3739Kia Sportage2620.6%+ 17.0%3940Hyundai Palisade2580.5%new5241Toyota Camry2450.5%– 57.4%4442Mazda CX-32400.5%– 2.8%5343Toyota Innova Cross2240.5%new4044Toyota Fortuner2090.4%– 55.0%3245Suzuki XL71950.4%– 53.3%4146Toyota Innova1820.4%– 49.4%4747Hyundai Venue1800.4%new –48Mitsubishi Pajero Sport1770.4%+ 145.8%5649Kia Sorento1480.3%+ 33.3%4850Honda Civic1420.3%+ 153.6%4951Suzuki Carry Pro1310.3%new6152Kia K51150.2%+ 109.1%5053Toyota Corolla1140.2%– 67.9%5554Mazda CX-301020.2%– 44.3%3655Kia Morning1000.2%– 16.7%4256Kia Soluto1000.2%– 2.0%5157Mazda6880.2%+ 1.1%5458Mazda BT-50620.1%+ 47.6%5759Suzuki Swift570.1%– 32.9%6360Toyota Land Cruiser560.1%+ 409.1%5961Isuzu D-Max470.1%+ 80.8%6262Isuzu MU-X420.1%+ 27.3%6463Ford Explorer290.1%– 78.8%4664Suzuki Super Carry Pro250.1%– 96.3%5865Toyota Alphard210.0%+ 133.3%6066Toyota Prado100.0%+ 150.0%6567Honda Accord70.0%+ 133.3%6668Toyota Hilux70.0%n/a6769Toyota Yaris50.0%– 87.2%6870Suzuki Ciaz10.0%– 75.0%69

Vietnam Full Year 2023 – manufacturers:

PosBrand2023%/222022%Pos1Hyundai67,45017.4%– 17.3%81,58216.0%32Toyota57,41414.8%– 37.0%91,11517.9%13Thaco-Kia56,93814.7%– 31.2%82,77516.3%24Ford38,3249.9%+ 32.9%28,8475.7%75Mazda35,6329.2%– 1.2%36,0527.1%56Mitsubishi30,8948.0%– 22.5%39,8617.8%47Honda23,8026.1%– 22.3%30,6456.0%68VinFast21,4805.5%– 6.3%22,9244.5%89Suzuki13,3173.4%– 17.8%16,2093.2%910Isuzu8,6712.2%– 21.9%11,1082.2%1011Peugeot3,0380.8%– 70.1%10,1752.0%1112Hino2,5550.7%– 54.5%5,6131.1%1213BMW+Mini2,1100.5%+ 62.6%1,2980.3%1514Lexus1,7930.5%+ 18.7%1,5100.3%1415Hyundai Trucks1,2340.3%– 37.2%1,9650.4%1316Samco2390.1%– 17.3%2890.1%1717VEAM2160.1%– 56.0%4910.1%1618Daewoo Bus2020.1%+ 83.6%1100.0%18

Vietnam Full Year 2023 – models:

PosModel2023%/222022%Pos1Mitsubishi Xpander19,7405.1%– 10.2%21,9834.3%32Hyundai Accent17,4524.5%– 22.9%22,6454.4%23Mazda CX-516,8084.3%+ 32.3%12,7002.5%84Ford Ranger16,0854.1%– 2.2%16,4473.2%55Toyota Vios13,5213.5%– 42.5%23,5294.6%16Kia Sonet11,3662.9%+ 20.3%9,4461.9%167Hyundai Creta10,7192.8%– 11.4%12,0962.4%108Toyota Corolla Cross10,4852.7%– 51.2%21,4734.2%49Ford Everest9,9602.6%+ 42.7%6,9791.4%2110Honda City9,8942.5%– 32.7%14,6962.9%611Kia Seltos9,6632.5%– 22.1%12,3982.4%912Toyota Veloz9,3182.4%– 33.9%14,1042.8%713Ford Territory8,0962.1%+ 297.3%2,0380.4%4114Hyundai Grand i107,9442.0%– 26.1%10,7522.1%1215Mazda36,7181.7%– 31.5%9,8121.9%1416Hyundai Santa Fe6,4181.7%– 39.5%10,6032.1%1317VinFast VF e346,2531.6%n/an/an/an/a18Hyundai Tucson6,1641.6%– 26.9%8,4381.7%1819Honda CR-V5,7581.5%– 39.9%9,5781.9%1520Suzuki Super Carry Pro5,5601.4%+ 49.4%3,7220.7%3421Kia Carnival5,4011.4%– 42.0%9,3201.8%1722Mitsubishi Attrage5,0501.3%– 30.0%7,2141.4%2023VinFast VF 84,9981.3%n/an/an/an/a24Toyota Raize4,5461.2%– 34.1%6,9001.4%2225Mazda24,0191.0%+ 2.9%3,9040.8%3026Ford Transit3,8631.0%+ 59.4%2,4230.5%3927Hyundai Stargazer3,8571.0%+ 244.1%1,1210.2%5028Honda HR-V3,8041.0%+ 68.6%2,2560.4%4029Toyota Avanza3,7831.0%+ 5.3%3,5920.7%3530Kia Carens3,7661.0%+ 247.1%1,0850.2%5131Toyota Fortuner3,4920.9%– 54.4%7,6531.5%1932Suzuki Carry3,4820.9%– 20.7%4,3910.9%2733Kia K33,2050.8%– 71.9%11,4042.2%1134Toyota Yaris Cross3,0650.8%new00.0% –35Honda BR-V3,0470.8%new00.0% –36Mazda CX-83,0240.8%– 21.2%3,8370.8%3237Hyundai Elantra2,8740.7%– 1.6%2,9210.6%3838Mitsubishi Triton2,5720.7%– 46.3%4,7890.9%2439Suzuki XL72,5260.7%– 61.3%6,5261.3%2340Mitsubishi Outlander2,4990.6%– 47.1%4,7250.9%2541Toyota Camry2,4290.6%– 45.7%4,4710.9%2642Kia Sportage2,3470.6%– 26.5%3,1950.6%3743VinFast VF 5 Plus1,9770.5%new00.0% –44Toyota Innova1,9090.5%– 41.7%3,2720.6%3645Toyota Wigo1,7480.4%+ 258.2%4880.1%5846Hyundai Custin1,6620.4%new00.0% –47Mazda CX-301,6230.4%– 10.5%1,8130.4%4548Mazda CX-31,5340.4%– 20.8%1,9380.4%4349Kia Morning1,4670.4%– 63.1%3,9790.8%2950Kia Sorento1,4590.4%– 66.7%4,3790.9%2851VinFast VF 91,4520.4%new00.0%  –52Toyota Corolla1,4300.4%– 62.9%3,8560.8%3153Honda Civic1,2410.3%– 35.5%1,9250.4%4454Suzuki Ertiga1,1040.3%+ 25.6%8790.2%5255Mazda61,0940.3%– 15.1%1,2890.3%4756Kia Soluto1,0550.3%– 72.3%3,8130.7%3357Kia K51,0440.3%– 38.9%1,7100.3%4658Mitsubishi Pajero Sport1,0330.3%– 10.2%1,1500.2%4959Mazda BT-508120.2%+ 7.0%7590.1%5460Toyota Land Cruiser5540.1%+ 138.8%2320.0%6361Toyota Innova Cross5290.1%new00.0% –62Isuzu D-Max5190.1%– 31.4%7570.1%5563Hyundai Palisade4130.1%new00.0% –64Suzuki Swift4010.1%– 36.9%6360.1%5665Ford Explorer3200.1%– 62.3%8490.2%5366Isuzu MU-X2360.1%– 47.8%4520.1%6067Suzuki Carry Pro2100.1%new00.0% –68Toyota Prado2020.1%– 39.0%3310.1%6169Hyundai Venue1800.0%new00.0% –70Toyota Alphard1350.0%+ 90.1%710.0%6571Toyota Hilux1340.0%+ 1118.2%110.0%6972Toyota Yaris1340.0%– 78.7%6280.1%5773Honda Accord580.0%– 75.5%2370.0%6274Suzuki Ciaz370.0%– 32.7%550.0%66

Source: VAMA