VinFast has unveiled its latest electric vehicle (EV) innovation, the VF Wild EV truck concept, at CES 2024, joining the competitive electric pickup segment that includes notable models like the Ford F-150 Lightning, Tesla Cybertruck, and Rivian R1T. The VF Wild is presented as a glimpse into a potential future production model.

Drawing inspiration from “the flowing motion of a superhero’s cape in the wind,” VinFast has crafted the VF Wild’s design to be aerodynamically efficient, incorporating side-mounted cameras to enhance exterior aerodynamics. The electric truck features a five-foot-long cargo bed with a power-folding mid-gate, extending the cargo space into the cabin, similar to the Silverado EV. With the rear seats folded down, the VF Wild can accommodate loads up to eight feet long. The interior is designed with a panoramic glass roof for an expansive feel.

While specific details about payload, maximum towing capacity, electric powertrain, and battery pack remain undisclosed, the VF Wild concept measures 209 inches in length and 79 inches in width, placing it within the midsize truck category. In comparison, the Ford Ranger is slightly longer at 210.6 inches and a bit narrower at 75.5 inches, while the Toyota Tacoma surpasses in both dimensions at 213 inches by 76.9 inches.

Tran Mai Hoa, Deputy CEO of Sales and Marketing at VinFast, expressed the significance of the VF Wild in the company’s portfolio, stating, “This is not just a new product in our offering – it showcases our aspiration to venture into the fast-paced and thriving electric pickup truck market.” However, details regarding the production timeline for the VF Wild’s market release remain undisclosed.

The question arises whether VinFast plans to introduce the VF Wild in the American market. If approved for the U.S., the production might take place at VinFast’s $4 billion factory under construction in Chatham County, North Carolina. This strategic move could help the Vietnamese automaker bypass a 25 percent tariff on imported light trucks, potentially enabling the VF Wild to compete favorably in pricing with other midsize trucks in the market. The company, however, has not provided clarity on its plans for the American market at this time.