Nissan Rogue sales are up 38.6% over Q2.

New light vehicle sales in the U.S. are up 7.9% year-on-year in June to 1.4 million units according to GlobalData. The Seasonally adjusted annualised rate of sales (SAAR) is up from 15.95 million a year ago in June 2025 to 16.6 million, also ahead of May’s 16.21 million. Q2 volumes edge up 0.6% to 4,238,996. According to JD Power and GlobalData average incentives are up 13% year-on-year in June to $3,217. Incentives on non-electric vehicles are up 19% to $2,970 while incentives on EVs are up just 3.1% to $9,824. Hybrids account for 16% of the US market in June, up from 13.7% in June 2025 with EV’s share at 7.4%.

Over the second quarter of the year, General Motors (-4.2%) remains the most successful OEM in the country ahead of Toyota Motor (+1.1%). However this is GM’s third consecutive quarterly decline. Ford Motor (-10.4%) takes a big hit, but the next six manufacturers all beat the market. Notably, Nissan Group (+9.2%) and Stellantis (+5.7%) recover, with the VW Group also up significantly at +9.8%. American Honda (+8.4%) impresses while Hyundai-Kia (+3.5%) is also up.

Toyota (+2.6%) is once again the most popular marque and extends its gap over #2 Ford (-10.1%) to above 65,000 units over Q2. Chevrolet (-3.8%) is also in difficulty in third place. Nissan shoots up 10.2% in Q1 and announced it has posted 16 consecutive months of year-over year retail U.S. sales increases. Honda (+9.4%) also delivers a very solid gain, with Subaru (+6.8%), Hyundai (+4%) and Kia (+2.8%) in shape. Further down, Chrysler (+80%), Volkswagen (+24.9%) and BMW (+13%) stand out.

Model-wise, the Ford F-Series (-11%) hits a wall, as a fire at a key supplier handicapped production. The Chevrolet Silverado (-7.3%) also struggles at #2 but the Honda CR-V (+16%) confirms it is the new SUV champion in the US. Indeed the Toyota RAV4 (-24.2%) continues on its difficult generation changeover and is down to #7 for the quarter. The Ram Pickup (+14.3%) is in great shape as is the Toyota Camry (+18.5%) while the GMC Sierra (+5%) is softer. The Tesla Model Y (+2.7%) falls to #8 ahead of the Honda Civic (+8.1%) and Toyota Tacoma (+5%). Excellent performances below by the Nissan Rogue (+38.6%), Ford Explorer (+13.8%) and Honda Accord (+41.2%).

Previous month: USA May 2026: Mazda (+35%), Honda (+10.5%), Subaru (+10.4%) impress, sedans up

One year ago: USA June/Q2 2025: Ford (+13.6%) overtakes Toyota (+7.1%) as #1 brand in weakening market

Full Q2 2026 Top 15 OEMs, Top 48 All brands and Top 303 All models below.

USA Q2 2026 – OEMs:

PosOEMQ2 2026/251General Motors711,162– 4.2%2Toyota Motor673,970+ 1.1%3Ford Motor Co545,978– 10.4%4Hyundai-Kia489,663+ 3.5%5American Honda420,089+ 8.4%6Stellantis329,284+ 5.7%7Nissan Motor Group/Mitsubishi265,868+ 9.2%8Subaru165,390+ 6.8%9Volkswagen Group144,964+ 9.8%10Tesla115,000– 8.0%11BMW Group110,559+ 11.9%12Mazda107,361+ 7.4%13Mercedes-Benz84,500– 2.9%14Volvo Cars34,228+ 9.0%15JLR24,400– 28.2%

USA Q2 2026 – brands:

PosBrandQ2 2026/251Toyota585,210+ 2.6%2Ford519,589– 10.1%3Chevrolet455,944– 3.8%4Honda382,727+ 9.4%5Hyundai245,180+ 4.0%6Nissan230,443+ 10.2%7Kia223,712+ 2.8%8GMC169,226– 0.3%9Subaru165,390+ 6.8%10Jeep140,699– 5.5%11Ram123,147+ 11.3%12Tesla115,000– 8.0%13Mazda107,361+ 7.4%14BMW102,713+ 13.0%15Volkswagen89,159+ 24.9%16Lexus88,760– 7.5%17Mercedes84,500– 2.9%18Buick50,167– 7.5%19Chrysler41,710+ 80.0%20Audi38,030– 3.1%21Acura37,362– 0.7%22Cadillac35,825– 19.2%23Volvo34,228+ 9.0%24Lincoln26,389– 15.8%25Land Rover23,700– 25.9%26Mitsubishi23,127+ 4.6%27Dodge21,818– 15.3%28Genesis20,771+ 4.6%29Porsche16,495– 16.7%30Infiniti12,298– 0.2%31Rivian10,200+ 2.9%32Mini7,456– 2.1%33Ineos1,500+ 25.0%34Lucid1,500+ 50.0%35Polestar1,100– 42.1%36Maserati1,000– 33.3%37Ferrari880+ 6.0%38Alfa Romeo828– 31.7%39Jaguar700– 64.6%40Bentley650– 6.5%41Lamborghini630– 28.0%42Aston Martin550+ 5.8%43Rolls Royce390+ 18.2%44VinFast300– 55.9%45McLaren290+ 7.4%46Lotus160– 48.4%47Fisker100– 54.5%48Fiat82– 79.2%

USA Q2 2026 – models:

PosModelQ2 2026/251Ford F-Series197,900– 11.0%2Chevrolet Silverado145,011– 7.3%3Honda CR-V126,677+ 16.0%4Ram Pickup109,166+ 14.3%5Toyota Camry100,789+ 18.5%6GMC Sierra95,147+ 5.0%7Toyota RAV494,086– 24.2%8Tesla Model Y77,000+ 2.7%9Honda Civic74,840+ 8.1%10Toyota Tacoma74,585+ 5.0%11Chevrolet Equinox69,637– 8.7%12Toyota Corolla68,829+ 6.6%13Nissan Rogue65,796+ 38.6%14Ford Explorer65,538+ 13.8%15Hyundai Tucson62,186+ 6.6%16Chevrolet Trax60,287– 0.5%17Subaru Forester53,702+ 16.5%18Honda Accord  52,751+ 41.2%19Kia Sportage50,203+ 9.4%20Subaru Crosstrek49,126+ 5.1%21Jeep Grand Cherokee48,255– 5.8%22Ford Maverick47,850– 0.4%23Hyundai Elantra46,776+ 13.3%24Ford Bronco45,739+ 15.9%25Ford Transit44,677+ 7.7%26Chevrolet Traverse43,568+ 19.5%27Jeep Wrangler41,793– 12.3%28Chrysler Pacifica/Voyager41,704+ 81.1%29Toyota Grand Highlander40,914+ 3.1%30Nissan Sentra39,817+ 28.5%31Toyota Tundra39,752+ 0.9%32Toyota 4Runner39,076+ 79.9%33Kia Telluride37,674+ 19.0%34Honda HR-V37,357– 2.1%35Ford Bronco Sport36,466– 6.7%36Kia K436,359– 5.6%37Subaru Outback35,884+ 7.7%38Mazda CX-5035,785+ 51.6%39Hyundai Palisade35,749+ 15.5%40Nissan Pathfinder35,517+ 32.1%41Chevrolet Trailblazer   32,341+ 28.4%42Honda Pilot31,890– 2.0%43Toyota Corolla Cross31,448+ 15.6%44Hyundai Santa Fe30,660– 9.0%45Toyota Sienna30,600+ 4.8%46Lexus RX30,568+ 8.5%47VW Tiguan29,002+ 152.5%48Kia Sorento27,838+ 7.9%49Chevrolet Tahoe27,816– 8.1%50Mazda CX-527,700– 22.7%51Nissan Kicks26,251+ 4.9%52Chevrolet Colorado26,097– 3.2%53Honda Odyssey24,371– 12.7%54Tesla Model 324,000– 38.5%55GMC Yukon/XL23,896– 3.9%56BMW X522,874+ 41.6%57Ford Expedition22,857– 27.0%58Hyundai Sonata22,510+ 31.0%59Nissan Frontier21,690+ 34.6%60VW Atlas21,549+ 18.6%61Kia Carnival21,437+ 15.4%62GMC Terrain20,221+ 23.2%63BMW X319,904+ 11.9%64Kia K519,588+ 4.1%65Nissan Altima19,317– 26.5%66Hyundai Kona18,778– 17.7%67Mercedes GLC18,517+ 13.4%68Jeep Compass18,453– 20.1%69Dodge Durango18,275– 11.7%70Kia Seltos17,805+ 31.3%71Mercedes GLE17,731+ 15.1%72Lexus NX17,544– 13.4%73Buick Envista16,627+ 3.3%74Honda Passport16,315+ 6.1%75Ford Ranger16,294– 9.8%76Toyota Highlander16,276– 9.8%77VW Jetta15,949+ 9.7%78Lexus TX15,623+ 3.4%79Jeep Wagoneer/Grand15,103+ 14.5%80Ford Mustang14,651+ 3.4%81Chevrolet Blazer14,099– 28.3%82Volvo XC9014,025+ 35.1%83Ram ProMaster Van13,981– 7.7%84Mazda CX-3013,718– 1.7%85GMC Acadia13,224– 17.9%86Acura MDX13,173+ 16.4%87Buick Encore GX13,101– 15.9%88Chevrolet Suburban13,014– 20.4%89Chevrolet Express12,930– 14.5%90Volvo XC6012,843+ 39.6%91Cadillac Escalade12,770– 5.4%92Honda Ridgeline12,510– 6.2%93Mazda CX-9012,192– 5.5%94Audi Q512,038+ 30.1%95Ford Escape11,715– 74.1%96Buick Enclave11,504+ 23.5%97GMC Canyon11,272+ 22.0%98Mazda311,143+ 46.7%99Hyundai Ioniq 510,940+ 4.4%100BMW 3 Series10,542+ 56.8%101Lincoln Nautilus10,505+ 6.4%102Subaru Ascent10,443+ 0.4%103Mitsubishi Outlander  10,273+ 11.7%104Nissan Murano10,138+ 6.4%105Toyota Prius9,781– 43.1%106BMW 4 Series9,618– 16.3%107Mercedes Sprinter9,500+ 18.8%108Genesis GV709,365+ 4.5%109Lexus IS9,026+ 77.7%110Jeep Gladiator8,946– 33.0%111Buick Envision8,935– 32.6%112Ford E-Series8,870– 9.4%113Hyundai Venue8,864– 5.7%114Acura ADX8,690+ 93.8%115VW Atlas Cross Sport8,567+ 7.3%116Mitsubishi Outlander Sport8,432+ 69.7%117BMW X18,420+ 31.3%118Toyota Land Cruiser8,329– 30.1%119Acura Integra8,210+ 56.6%120Jeep Cherokee8,112+ 7931.7%121Toyota BZ/bZ4X8,078+ 122.0%122VW Taos7,794– 43.9%123Infiniti QX607,581+ 3.5%124Toyota Sequoia7,557+ 6.2%125Chevrolet Corvette7,182+ 23.8%126Lincoln Aviator7,156– 1.3%127Acura RDX7,104– 20.7%128Ford Mustang Mach-E7,032– 30.9%129Mercedes GLS7,024+ 13.1%130BMW 5 Series6,984+ 17.3%131Range Rover Sport6,800– 18.1%132Genesis GV806,788+ 6.3%133Land Rover Defender6,700– 23.9%134Audi Q36,650– 8.5%135Range Rover  6,600– 25.8%136Mercedes C Class6,581+ 5.9%137BMW X76,548– 12.4%138Lexus GX6,416– 33.5%139Kia Niro6,312– 5.4%140Lincoln Navigator6,072– 17.4%141Tesla Model X6,000+ 100.0%142Toyota Crown Signia5,938+ 35.8%143Cadillac XT55,764– 9.6%144Rivian R1S5,700– 6.6%145Porsche Macan5,473– 22.7%146Volvo XC405,460– 22.3%147Hyundai Santa Cruz5,437– 28.2%148Nissan Armada5,412+ 27.0%149Honda Prologue5,088– 24.7%150Porsche Cayenne4,969– 0.5%151Porsche 9114,652+ 39.4%152Nissan Versa4,649– 59.5%153Audi A54,510+ 8.6%154Subaru Impreza4,470– 36.8%155BMW 2 Series4,463– 14.0%156Mitsubishi Eclipse Cross4,408– 2.8%157Cadillac CT54,311+ 3.0%158Kia EV94,295+ 263.4%159Mercedes CLE4,292– 2.5%160Cadillac Optiq4,236+ 31.4%161Cadillac Lyriq4,208– 16.1%162Audi Q74,129– 15.2%163Audi Q84,059+ 46.9%164Mini Cooper S4,051– 9.2%165Tesla Cybertruck4,000– 33.3%166Tesla Model S4,000+ 100.0%167Toyota C-HR3,735n/a168Mercedes E Class3,717– 10.5%169Mercedes GLA3,701– 25.6%170Mercedes GLB3,695+ 17.9%171Subaru WRX3,606+ 124.8%172BMW X63,567+ 72.3%173GMC Savana3,518– 55.5%174Mazda CX-703,508– 6.1%175Chevrolet Bolt3,433+ 3020.9%176Mini Countryman3,405+ 7.9%177Infiniti QX803,402+ 18.5%178Lexus RZ3,358+ 44.4%179Mazda MX-5 Miata3,315+ 42.5%180Dodge Charger3,205+ 9.5%181VW Golf3,182+ 15.7%182Genesis G703,161+ 14.5%183Mercedes G Class3,110+ 13.3%184Lexus UX3,099+ 25.2%185BMW 7 Series2,921– 7.3%186Hyundai Ioniq 92,868+ 183.1%187Audi A32,862+ 9.2%188Lincoln Corsair2,656– 61.3%189Subaru Uncharted2,488new190BMW X22,479+ 44.0%191Subaru Trailseeker2,433new192Audi A62,415+ 29.0%193Rivian EDV2,380+ 13.3%194Toyota Crown2,211– 21.5%195Mercedes CLA2,163– 1.5%196Subaru Solterra2,096– 37.8%197Kia EV62,020– 5.5%198Cadillac Vistiq2,001+ 14.7%199Toyota GR861,961– 26.0%200GMC Hummer pickup/SUV1,948– 56.8%201Mercedes S Class1,881– 7.2%202Lexus LX1,869– 5.4%203VW ID.41,867– 6.3%204Rivian R1T1,700+ 0.0%205BMW iX1,657– 46.8%206Cadillac CT41,564+ 9.4%207Ineos Grenadier1,500+ 25.0%208Range Rover Velar1,500– 34.8%209Infiniti QX651,256new210VW ID.Buzz1,249+ 121.5%211Toyota Supra1,197+ 47.8%212BMW 8 Series1,103+ 8.5%213BMW Z41,099+ 100.9%214Nissan Leaf1,016– 36.6%215Lucid Gravity1,000new216Honda Prelude928new217Porsche Panamera891– 21.4%218Volvo EX30890– 35.6%219Cadillac XT6888– 81.7%220Lexus ES852– 91.5%221Nissan Z806– 50.7%222Land Rover Discovery800– 27.3%223Genesis G80783– 14.8%224Subaru BRZ749– 13.2%225Audi Q6 e-tron740– 80.1%226Mercedes EQE SUV717– 40.4%227Range Rover Evoque700– 50.0%228Ferrari car650– 12.2%229Maserati Truck650– 27.8%230Polestar 3650– 61.8%231Mercedes AMG GT644– 12.3%232Land Rover Discovery Sport600– 50.0%233Mercedes SL Class572+ 54.2%234Jaguar F-Pace560– 53.3%235Volvo S/60554– 68.6%236Lucid Air500– 50.0%237Porsche Taycan472– 55.6%238Chevrolet BrightDrop 400460– 65.1%239Bentley Car450– 10.0%240Polestar 4450new241Volvo EX90449– 53.8%242Hyundai Ioniq 6412– 86.3%243Lamborghini Urus400– 30.4%244Rivian RCV400+ 3900.0%245BMW XM398– 2.7%246Subaru Legacy393– 92.7%247Aston Martin car390+ 30.0%248Genesis GV60368– 19.8%249Lexus LC365+ 34.7%250Maserati Car350– 41.7%251Audi A8312– 20.8%252Genesis G90306– 16.2%253Alfa Romeo Stelvio305– 30.7%254Dodge Hornet300– 80.5%255McLaren Car290+ 7.4%256Alfa Romeo Giulia267– 21.7%257Alfa Romeo Tonale256– 40.6%258Ferrari Purosangue230+ 155.6%259Lamborghini car230– 23.3%260Rolls Royce Cullinan230+ 9.5%261Mercedes EQS SUV203– 71.4%262Bentley Bentayga200+ 2.6%263Mercedes EQB SUV188– 92.1%264Mercedes EQS185– 64.0%265Kia Soul181– 98.8%266VinFast VF8170– 71.7%267Aston Martin DBX160– 27.3%268Rolls Royce car160+ 33.3%269Lotus car155– 48.3%270Acura TLX150– 92.9%271Audi A7145– 69.3%272BMW X4136– 91.8%273VinFast VF9130+ 62.5%274Audi e-Tron GT107– 52.0%275Fisker Ocean100– 54.5%276Cadillac XT483– 97.9%277Fiat 50081– 76.2%278Mercedes EQE79– 91.2%279Chevrolet Malibu69– 97.9%280Toyota Mirai66+ 371.4%281Audi Q4 e-tron62– 95.0%282Jaguar F-Type50– 54.5%283Jaguar XF50– 66.7%284Infiniti QX5039– 97.4%285Dodge Challenger38– 93.4%286Porsche 718 Boxster38– 98.3%287Lexus RC37– 89.5%288Acura ZDX35– 99.4%289Nissan Ariya34– 99.5%290Jeep Recon27+ 800.0%291Infiniti QX5520– 96.2%292Jaguar E-Pace20– 83.3%293Jaguar i-Pace20– 95.0%294Rivian R220new295Mitsubishi Mirage14– 99.6%296Jeep Renegade10– 95.5%297Volvo S/V907– 98.8%298Chrysler 3006– 95.9%299Lotus Truck5– 50.0%300Lexus LS3– 98.9%301Toyota Venza2– 90.0%302Audi Q8 e-tron1– 99.7%303Fiat 124 Spider1+ 0.0%

Source: Manufacturers