Jeep is bringing back one of its most recognizable heritage names with the 2027 Wrangler Laredo, the ninth installment in the brand’s Twelve 4 Twelve Wrangler series. Inspired by the American Southwest and the border city that gives it its name, the new Wrangler Laredo blends classic Jeep nostalgia with modern off-road hardware. It also stays remarkably close to the Easter Jeep Safari concept that caught the attention of enthusiasts earlier this year, which is always good news when a concept already has the right look.

The Laredo name has real history in the Jeep world. It emerged during the final years of the CJ era in the early 1980s as a more stylish, better-appointed take on Jeep capability, then carried forward when the Wrangler replaced the CJ in 1987. For many Jeep fans, Laredo represented the moment when the brand began leaning more clearly into lifestyle appeal without walking away from rugged 4×4 credibility. That same balance is what Jeep is trying to recapture here.

Visually, the 2027 Wrangler Laredo leans hard into warm earth tones, bronze details, and heritage-inspired graphics. It brings back the coveted tan soft top, while four-door buyers can also choose the Sky One-Touch powertop and both two-door and four-door models can be fitted with a black hardtop. Other standout details include a Gobi-accent grille, Laredo hood decals, classic-style bodyside striping, a rear lasso-style “4WD” decal, bronze tow hooks, and bronze-accented Jeep and Trail Rated badging.

The capability side is not just for show. The Wrangler Laredo is built on the Wrangler Willys foundation and comes standard with the Xtreme 35 Package. That means 35-inch BFGoodrich KO2 tires, bronze beadlock-capable wheels, and a 1-inch lift, giving it the stance and trail usefulness buyers expect from a special Wrangler. An available trailer hitch allows up to 3,500 pounds of towing, making the Laredo more than just a style package for weekend trailheads and road trips.

Inside, Jeep gives the Laredo one of the warmer and more distinctive Wrangler cabins in recent memory. The interior is anchored by Bison Brown Nappa leather seats with front heating and power adjustment, while Mayan Gold stitching adds contrast throughout the cabin. Global Black wraps the instrument panel surround, grab handle, door armrests, and center console, giving the interior a rugged but upscale two-tone appearance. Jeep also adds exclusive Laredo details, including a rear swing gate plaque with the coordinates of Laredo, Texas, a custom center console badge, and a subtle cowboy hat motif in the HVAC pad prints.

Orders for the 2027 Jeep Wrangler Laredo open later this month, with pricing starting at $1,995 over a comparably equipped Wrangler Willys with the Xtreme 35 Tire Package. That positions it as a relatively accessible special edition by modern Wrangler standards, especially considering the standard 35-inch tire package, premium interior touches, and unique heritage styling. For Jeep buyers who want something with real visual personality without sacrificing Trail Rated capability, the Laredo looks like one of the more compelling Twelve 4 Twelve releases yet.