Jeep has never been shy about leaning into its American roots, and its latest World Cup campaign might be one of the brand’s most playful promotions yet. With the 2026 World Cup underway and the U.S. men’s national team stepping onto the global stage, Jeep is adding some patriotic humor to the tournament by offering up to 100 free Wrangler SUVs. The catch is not just small print. It is practically the whole punchline.

To qualify, you must legally be named George Washington. Yes, really. Jeep says the offer is open to the first 100 eligible U.S. residents with the legal first name “George” and legal last name “Washington” who register for the promotion. It is the kind of marketing idea that feels almost too silly to be real, but it fits Jeep’s image perfectly. Few vehicles carry the same red, white, and blue outdoorsy attitude as the Wrangler, so tying it to America’s founding father and a summer of soccer makes for an amusing bit of brand theater.

There is another major condition, and it is even tougher than finding 100 living George Washingtons ready to claim a new Wrangler. Jeep will only hand over the SUVs if the U.S. men’s national team wins the World Cup. That makes this less of a typical giveaway and more of a wildly optimistic celebration of national pride. The USMNT has plenty of talent and a passionate fan base, but lifting the trophy would be a historic achievement that would send American soccer into another universe.

Registration runs through July 19 at 3:00 p.m. ET, with eligibility limited to U.S. residents age 18 or older who meet the name requirement. For everyone else, the campaign is still a clever reminder of how Jeep continues to blend humor, heritage, and adventure into its advertising. Whether or not a single Wrangler gets awarded, the promotion has already done its job by getting people talking. And somewhere out there, a real George Washington may suddenly be the most important Jeep fan in America.