Volvo is making a strong push into the growing luxury EV SUV market with the all-new 2027 EX60, and one of its biggest selling points is pricing. The compact electric SUV enters the segment with a starting price under $60,000, positioning itself below the BMW iX3 while still offering premium features and impressive performance. The entry-level EX60 P6 Plus starts at $59,795 and comes equipped with a rear-wheel-drive single-motor setup producing 369 horsepower. Volvo estimates the P6 will deliver up to 307 miles of driving range, while buyers looking for additional features can step up to the Ultra trim, which starts at $66,395.

For shoppers wanting more performance, Volvo will also launch the EX60 P10. This version upgrades to a dual-motor all-wheel-drive powertrain generating 503 horsepower and increases estimated range slightly to 322 miles. Pricing for the P10 begins at $62,145 for the Plus trim and climbs to $68,745 for the Ultra model. While those numbers make the EX60 competitive from a value standpoint, the BMW iX3 still holds a major advantage in driving range. BMW’s electric SUV starts at $62,850 and delivers an estimated 434 miles on a charge, giving it one of the strongest range figures in the segment.

Volvo is not finished expanding the EX60 lineup, however. A more powerful flagship model called the P12 is scheduled to arrive later and could significantly raise the SUV’s appeal among performance-minded EV buyers. Volvo says the P12 will produce a massive 670 horsepower from its dual-motor setup while offering up to 400 miles of range thanks to a larger battery pack. Official pricing has not yet been announced, but expectations are that the top-tier EX60 will land comfortably above the $70,000 mark. Even so, Volvo appears focused on delivering a luxury electric SUV that balances performance, technology, and affordability in a segment that is becoming increasingly competitive.