The Dolphin, #3 in February, helps BYD reach a record 14.2% share.

It’s an exceptional month for Thai new light vehicle sales, with January volumes up 41.9% year-on-year to 90,283. Brand leader Toyota (+0.5%) doesn’t benefit from the market’s euphoria and sees its share thaw to 26.1% vs. 33.6% last month and 38% over the Full Year 2025. There are two main performers this month: BYD surges 193.7% to land in 2nd place overall with 12,791 sales and 14.2% share, smashing its previous records of 6,370 units and 11.9% share established in June 2025. Honda (+9.5%) significantly trails the market at #3 with 9.1% share, while just 2 units below is Jaecoo (+3171.6%) celebrating one year in market with a splendid 4th place. This is however below its December scores of #2 and 9.9%. TANK (+1083%), GAC Aion (+438.5%), Ora (+276.5%), MG (+161%) and Changan (+110.4%) also impress below. Overall Chinese carmakers see their sales soar 228.2% to 42,251 units, accounting for 46.8% of the Thai market vs. 20.2% a year ago in February 2025.

Model-wise, the Toyota Yaris Ativ (+35.3%) is back to #1 for the third time in the past four months, while the new Jaecoo 5 EV advances one spot to a record 2nd place with 7.5% share. The BYD Dolphin (+307.5%) leaps up seven ranks to #3 with 6.5% of the market vs. 2.2% last month. The Toyota Hilux Revo (-4.6%) and Isuzu D-Max (-25.4%) are both in great difficulty and round out the Top 5. Outstanding performances by the BYD Atto 3 (+1158.6%) at #6 and the MG 4 (+115.6%) at #10.

Previous post: Thailand 2025: Toyota Hilux and Yaris Ativ lead, BYD, Jaecoo up

One year ago: Thailand January 2025: Isuzu D-Max back in charge, BYD Sealion 7 lands at #6

Full January 2026 Top 42 All brands and Top 199 All models below.

Thailand January 2026 – brands:

PosBrandJan-26%/25Dec1Toyota23,54626.1%+ 0.5%12BYD12,79114.2%+ 193.7%53Honda8,1819.1%+ 9.5%44Jaecoo8,1799.1%+ 3171.6%25Isuzu6,8977.6%– 23.1%36MG5,8576.5%+ 161.0%67GAC Aion5,5846.2%+ 438.5%78ChangAn3,8794.3%+ 110.4%109Mitsubishi 2,4992.8%– 22.0%810Ora1,9352.1%+ 276.5%1211Ford1,8322.0%– 18.8%912TANK1,0411.2%+ 1083.0%1113Mazda9091.0%+ 3.6%1514BMW8921.0%– 22.0%1415Nissan7470.8%+ 9.2%1816Mercedes 6810.8%– 28.2%1617Hyundai4750.5%+ 85.5%2418Zeekr4680.5%+ 155.7%1919IM4190.5%new2520Geely4140.5%new2221Xpeng4130.5%+ 235.8%2122Wuling4030.4%+ 859.5%3323Suzuki3610.4%+ 3.4%2024Denza 3360.4%– 56.3%2625Volvo2390.3%– 32.5%2826Omoda2080.2%new1727Haval2040.2%– 27.9%2328Tesla1820.2%+ 167.6%1329Mini1510.2%– 41.7%2930Porsche1080.1%– 22.9%2731Lexus750.1%+ 17.2%3232Neta640.1%– 93.5%3133Audi640.1%+ 3.2%3034Riddara560.1%new3435Subaru540.1%– 11.5%3736Leapmotor530.1%+ 2550.0%3637Kia330.0%– 66.3%3538Peugeot320.0%+ 100.0%3939Land Rover120.0%– 25.0%3840Bentley40.0%– 42.9%4141Maserati40.0%– 33.3% –42Lotus10.0%n/a43

Thailand January 2026 – models:

PosModelJan-26%/25Dec1Toyota Yaris Ativ7,2838.1%+ 35.3%22Jaecoo 5 EV6,8067.5%new33BYD Dolphin5,8926.5%+ 307.5%104Toyota Hilux Revo5,6286.2%– 4.6%15Isuzu D-Max5,3816.0%– 25.4%46BYD Atto 34,0784.5%+ 1158.6%97Toyota Yaris Cross3,9634.4%– 1.0%58Honda City3,3233.7%– 1.8%69Honda HR-V2,8113.1%+ 64.7%710MG 42,4022.7%+ 115.6%1211Changan Deepal S0523392.6%new2212MG S5 EV20822.3%new1513Ora Good Cat1,9042.1%+ 292.6%1914GAC Aion Y Plus 1,7912.0%+ 397.5%5115GAC Aion UT EV1,5191.7%new816Isuzu MU-X1,5161.7%– 13.5%1717Toyota Corolla Cross1,4681.6%– 8.5%1418Toyota Fortuner1,4451.6%– 7.7%1319GAC Aion V12671.4%+ 372.8%3420Honda Civic1,2261.4%+ 2.1%2021Jaecoo 6 EV11601.3%+ 364.0%1822BYD Sealion 71,1511.3%– 34.5%3023Ford Ranger1,1201.2%– 17.9%1624Changan Deepal S071,0631.2%– 12.9%4625Mitsubishi Xforce9101.0%new2626TANK 3009101.0%+ 1113.3%2127Toyota Hiace8390.9%– 5.9%1128Ford Everest7110.8%– 19.9%2529MG EP6570.7%+ 638.2%3130BYD Seal6250.7%+ 66.2%3531Honda CR-V6120.7%– 25.4%3732Mitsubishi Triton5680.6%– 51.7%2333BYD Sealion 6 Dm-i5550.6%new4534GAC Aion Hyptec HT5510.6%+ 35.7%5735Toyota Camry5240.6%– 25.0%2736Toyota Hilux CHAMP5080.6%– 39.1%2437Mazda24980.6%+ 3.5%3938Mitsubishi Xpander4630.5%– 57.9%3639IM 64190.5%new5340Geely EX54140.5%new4141GAC Aion ES4060.4%+ 13433.3%8542Toyota Veloz3780.4%– 19.6%3243Wuling Bingo3770.4%+ 1042.4%9944Toyota Yaris3620.4%– 51.1%3345Denza D93360.4%– 56.3%6046BYD M63220.4%– 28.8%5647Toyota bZ4X3200.4%new –48Nissan Serena2680.3%n/a5049Toyota Alphard2600.3%– 35.8%4050Nissan Kicks2490.3%– 11.7%6651Xpeng G62450.3%+ 99.2%5552Toyota Corolla Altis2420.3%– 60.9%3853Changan Lumin2400.3%– 41.5%4254Suzuki Swift2390.3%+ 70.7%4755Hyundai Ioniq 52360.3%+ 3271.4%13156Zeekr 0092230.2%+ 79.8%4357Zeekr 7X2210.2%new5958BMW 3 Series2180.2%– 32.9%6459Mitsubishi Attrage2150.2%– 37.7%4960Jaecoo 7 SHS2130.2%new7061Omoda C5 EV2080.2%new2862Nissan Almera1970.2%– 40.5%6863Mitsubishi Pajero Sport1830.2%– 24.1%6364Honda Accord1790.2%– 8.7%5265BYD Seal 5 DM-i1680.2%new6266Changan Deepal L071680.2%+ 15.9%12267Xpeng X91680.2%new6168MG ZS1640.2%– 16.8%6769Mitsubishi Mirage1590.2%– 53.2%4870Haval H61530.2%+ 35.4%7271Toyota Innova Crysta1510.2%– 24.5%5472Mazda CX-301490.2%– 8.0%7173Toyota Vellfire1460.2%+ 29.2%7374MG 31360.2%– 37.0%6575BMW X11340.1%– 35.0%7476TANK 5001310.1%+ 907.7%6977Mercedes C-Class Estate1300.1%– 41.4%7678MG 51270.1%– 38.0%5879Mazda CX-31250.1%+ 27.6%7580Tesla Model 31150.1%+ 91.7%4481BMW 5 Series1140.1%– 26.0%7882MG Maxus 71080.1%+ 145.5%9183Hyundai Staria1060.1%– 8.6%8784Mercedes E-Class Cabriolet1040.1%– 45.8%7985BMW X31030.1%+ 186.1%8286Mercedes GLC Coupe970.1%– 38.6%8687Mazda CX-5880.1%+ 100.0%9288BMW 2 Series Gran Coupe800.1%– 12.1%9689Suzuki Celerio760.1%– 47.2%8090Volvo EX30760.1%– 24.0%9591Mercedes EQE740.1%+ 722.2%8492MG Maxus 9680.1%+ 74.4%9493Volvo EX40680.1%– 26.1%10994Tesla Model Y670.1%+ 737.5%2995Mercedes CLS Coupe660.1%– 15.4%8396Neta V640.1%– 88.9%8197BMW iX610.1%+ 662.5%10598Hyundai Santa Fe600.1%+ 566.7%10899MG VS HEV570.1%– 21.9%93100Porsche Cayenne560.1%– 41.1%77101Riddara RD6560.1%new89102Haval Jolion510.1%– 70.0%88103GAC M8 PHEV500.1%new104104Mini Aceman500.1%+ 61.3%98105Mercedes AMG CLE490.1%– 10.9%101106Mercedes GLA490.1%– 49.5%107107Changan Avatr 11470.1%– 30.9%97108BMW X5410.0%– 18.0%106109Mini 5-Door Hatch400.0%– 55.1%116110Leapmotor B10380.0%new121111Lexus LM360.0%+ 24.1%103112Volvo EC40360.0%– 48.6%125113Hyundai Stargazer X340.0%– 41.4%115114Mini 3-Door Hatch340.0%– 61.8%117115Subaru XV340.0%+ 240.0%148116Suzuki Jimny340.0%+ 70.0%111117Audi A5330.0%+ 153.8%100118Volvo XC60320.0%+ 6.7%137119Hyundai Creta310.0%+ 6.9%124120Ora 07310.0%+ 6.9%112121Mazda3300.0%– 37.5%126122Mercedes A-Class300.0%– 43.4%118123MG Extender290.0%– 74.3%90124Mini Countryman270.0%– 46.0%123125Honda e:N1260.0%new128126Wuling Air EV260.0%new132127Mercedes GLE250.0%– 49.0%134128Nissan X-Trail250.0%n/a –129Kia EV5240.0%– 69.6%102130Zeekr X240.0%– 59.3%110131BMW i5230.0%+ 76.9%119132Porsche Panamera220.0%+ 120.0%129133BMW i7210.0%+ 600.0%153134MG HS200.0%– 84.3%113135Subaru Forester200.0%– 56.5%133136BMW iX3190.0%– 59.6%120137BMW X4190.0%– 63.5%139138Mercedes EQS190.0%+ 171.4%147139Lexus NX180.0%+ 125.0%136140Peugeot 3008180.0%+ 350.0% –141Changan Deepal E07170.0%new143142Toyota C-HR170.0%n/a –143Porsche 911160.0%+ 33.3%127144Leapmotor C10150.0%+ 650.0%154145Lexus RX140.0%– 17.6%150146Mercedes V-Class140.0%+ 133.3%138147Peugeot 2008140.0%+ 366.7%156148Mercedes S-Class130.0%+ 85.7%167149BMW X6110.0%– 26.7%130150Suzuki XL7110.0%– 60.7%135151Toyota Gr 86110.0%n/a160152Volvo XC90110.0%– 47.6%141153BMW 7 Series100.0%– 65.5%172154Audi TT90.0%– 18.2%114155BMW 4 Series Convertible90.0%– 70.0%175156BMW 4 Series Coupe90.0%– 70.0%176157Kia Sorento90.0%– 40.0%188158Porsche Taycan90.0%– 47.1%173159BMW X780.0%– 33.3%144160Mazda BT-5080.0%– 55.6%151161Mazda CX-880.0%– 66.7%146162BMW i470.0%– 30.0%158163MG Cyberster70.0%– 74.1%149164Audi Q860.0%+ 20.0%161165Audi Q8 e-tron60.0%n/a162166Lexus LBX60.0%+ 100.0% –167Mercedes G-Class60.0%– 33.3%152168Volvo S9060.0%– 53.8%170169Changan Deepal Hunter K5050.0%new187170LandRover Range Rover50.0%– 50.0%179171Mercedes GLS50.0%+ 66.7%169172Nissan Terra50.0%– 92.6%142173Porsche Macan50.0%– 16.7%140174Audi Q540.0%– 71.4%145175Hyundai Grand Starex40.0%– 87.9%166176Hyundai Ioniq 640.0%+ 0.0%191177Land Rover Defender40.0%+ 0.0%155178Maserati Grecale40.0%+ 100.0% –179Volvo EX9040.0%new181180Volvo S6040.0%– 63.6%168181Audi A430.0%+ 200.0%171182Audi Q330.0%– 50.0%159183BMW XM30.0%– 57.1%190184Mazda MX-530.0%+ 50.0%182185Nissan GT-R30.0%+ 0.0%180186Bentley Bentayga20.0%+ 100.0%192187Bentley Flying Spur20.0%– 60.0% –188BMW Z420.0%– 71.4%177189Honda BR-V20.0%– 86.7% –190Honda WR-V20.0%– 98.6%157191LandRover Range Rover Sport20.0%+ 100.0% –192Volvo V6020.0%– 88.2%174193Ford Mustang10.0%– 50.0%183194Lexus UX10.0%+ 0.0% –195Lotus Emeya10.0%new193196Mitsubishi Outlander10.0%– 50.0% –197Range Rover Velar10.0%+ 0.0%197198Suzuki Ertiga10.0%– 91.7% –199Toyota GR Supra10.0%– 85.7%186

Source: Manufacturers