Amazon.com Inc.’s push into video advertising will boost annual revenue by as much as $5 billion, according to a Bank of America analysis, mostly generated by new television-style commercials on Prime Video.

Ads on Amazon’s streaming service will start appearing in North America on Jan. 29 and internationally on Feb 5. To receive ad-free content, North American subscribers will have to pay an additional $3 per month.

Amazon will sell about $3 billion in video ads this year and generate an additional $1.8 billion from Prime subscribers who pay the extra fee to avoid commercials, BofA analyst Justin Post wrote in a note Wednesday. The estimate assumes 70% of Prime subscribers will opt to watch ads rather than pay the fee.

Amazon’s advertising business — mostly search and display ads on its web store — generated $12.1 billion in the quarter ended September 30, about 8.5% of total revenue.

Job openings fell slightly in November

America’s employers posted 8.8 million job openings in November, down slightly from October and the fewest since March 2021. But demand for workers remains strong by historical standards despite higher interest rates.

Wednesday’s report from the Labor Department showed that the number of job vacancies dipped from 8.9 million in October. It also showed that the number of people quitting their jobs — a sign of confidence in the labor market — fell to its lowest level since February 2021. The number of quits is now roughly where it stood before the pandemic erupted nearly four years ago.

In November, job openings dropped by 128,000 in transportation, warehousing and utilities and by 78,000 at hotels and restaurants. The federal government reduced job openings by 58,000. By contrast, openings in construction rose by 43,000 and in retail by 42,000.