Fiat is the most popular carmaker in Uruguay in August for just 5 sales.

The Uruguayan new light vehicle market advances 2.9% year-on-year in August to 5,685 units, leading to a year-to-date volume up 9.1% to 42,466. After BYD spectacularly stormed into the overall brands pole position in July, this month Fiat (+6.5%) claws back on top, but for just 5 sales. BYD (+102.4%) is down to #2 but breaks its share record again at 13.1%. Chevrolet (-20.1%) is battered in third place as are Volkswagen (-12.7%) and Renault (-10.2%). In fact Dongfeng (+1750%!) and Suzuki (+5.3%) are the only two additional gainers in the Top 10, just as Hyundai (-33.4%), Citroen (-23.7%) and Peugeot (-3.9%) all slump. 29 of the 60 brands in activity in August are Chinese, holding a 30.5% share with sales up 81.6% year-on-year and vs. a 17.3% share in August 2024.

Previous month: Uruguay July 2025: BYD storms into pole position

One year ago: Uruguay August 2024: Volkswagen at highest in 3.5 years

Full August 2025 Top 60 All brands ranking below.

Uruguay August 2025 – brands:

PosBrandAug-25%/24Jul2025%/24PosFY241Fiat75013.2%+ 6.5%26,32614.9%+ 25.2%122BYD74513.1%+ 102.4%14,26910.1%+ 98.7%263Chevrolet63411.2%– 20.1%54,1789.9%– 34.5%314Volkswagen5239.2%– 12.7%43,6588.6%+ 20.3%535Renault4407.7%– 10.2%63,8409.1%+ 27.6%446Suzuki3396.0%+ 5.3%32,6056.1%+ 2.7%777Hyundai2614.6%– 33.4%72,8586.7%– 6.7%658Citroen2003.5%– 23.7%91,5563.7%– 22.4%889Peugeot1723.0%– 3.9%101,2422.9%– 34.4%9910Dongfeng1482.6%+ 1750.0%117991.9%+ 1466.7%133011Chery1252.2%+ 20.2%81,2392.9%+ 92.4%101212Jetour1222.1%+ 110.3%155761.4%+ 21.3%141313Mitsubishi1091.9%+ 98.2%362220.5%+ 74.8%283214Toyota1061.9%– 45.6%121,0382.5%– 30.4%121115Nissan1041.8%– 45.3%131,1842.8%– 31.5%111016Geely931.6%+ 55.0%145171.2%+ 49.0%151617Victory781.4%+ 25.8%164991.2%+ 12.1%161518JMC671.2%+ 3250.0%203160.7%+ 953.3%223719Foton530.9%+ 211.8%233240.8%+ 690.2%213320Omoda480.8%– 25.0%174351.0%+ 299.1%182421Honda460.8%– 4.2%244381.0%+ 2.3%171422DFSK410.7%– 10.9%263080.7%– 17.0%241723BMW410.7%+ 0.0%273100.7%– 13.2%231924Ford400.7%– 14.9%193360.8%– 9.7%201825Jeep380.7%– 7.3%222970.7%– 5.4%252026JAC340.6%– 32.0%213790.9%+ 36.8%192127Mercedes270.5%– 25.0%331960.5%– 24.6%292228Ram240.4%+ 71.4%321730.4%+ 50.4%303129Volvo230.4%– 55.8%181540.4%– 36.9%332630Lynk & Co230.4%+ 360.0%41700.2%+ 1300.0%414831GWM200.4%+ 300.0%352600.6%+ 62.5%262732Audi200.4%+ 5.3%371490.4%+ 2.8%342933BAW200.4%n/a281560.4%+ 817.6%323934Deepal190.3%new46520.1%new44 –35Karry180.3%– 45.5%292240.5%– 0.9%272536Changan160.3%– 59.0%251690.4%– 41.3%312337MG120.2%+ 1100.0%301020.2%+ 155.0%373838GAC120.2%new31920.2%new385139Kia100.2%– 44.4%381170.3%– 22.0%352840Subaru100.2%– 23.1% –490.1%– 50.0%453541Mazda90.2%– 60.9%44840.2%– 12.5%393442Bestune90.2%+ 200.0%341110.3%+ 404.5%364543Maxus80.1%– 20.0%39570.1%+ 0.0%423644Geely Riddara70.1%– 12.5%45700.2%+ 133.3%404145LMI50.1%– 16.7%54170.0%– 10.5%564646Dongfeng Forthing50.1%new –170.0%new57 –47Leapmotor40.1%+ 300.0%48270.1%+ 28.6%504448Jaecoo40.1%n/a40450.1%+ 4400.0%465549Mini30.1%+ 200.0%49530.1%+ 23.3%434050Seat30.1%+ 50.0% –170.0%– 46.9%554251Porsche30.1%n/a –30.0%n/a66 –52Xpeng30.1%new52170.0%new54 –53Zeekr20.0%new42290.1%new495054Land Rover20.0%+ 0.0%43200.0%+ 81.8%525255Voltbike20.0%new –160.0%new58 –56Tesla10.0%– 66.7%51120.0%– 57.1%594357Farizon10.0%+ 0.0%55190.0%+ 280.0%535358Iveco10.0%– 50.0%5690.0%+ 80.0%605659Jinpeng10.0%n/a –210.0%+ 425.0%515960Smart10.0%new5380.0%new61 –

Source: Autodata