Daihatsu Move sales soar 145% YoY in August.

The Japanese new vehicle market has now completely caught up on year-ago disruptions and endures a second straight month of YoY decline in August at -8.3% to 301,221 sales. The year-to-date tally remains in positive at +6.2% to 3,037,194. Toyota (-12.5%) falls faster than its home market and slides below the 30% share mark. Suzuki (+0.7%) resists and manages the only YoY growth among the 7 best-selling brands. Nissan (-22.2%) is hit the hardest with Mitsubishi (-10.5%) and Honda (-10.1%) also losing share but Daihatsu (-2.6%) and Mazda (-0.4%) gaining some. Isuzu (+6.4%) and Subaru (+0.6%) are solid below. Mercedes (-20.2%) remains the best-selling foreign carmaker above BMW (-7%), Volkswagen (+46.5%) and Mini (+27.7%), the latter two lodging stellar progressions.

In the regular car ranking, the Toyota Yaris/Cross (-0.9%) stays in first place above the Corolla/Cross (-18.5%). But when applying the estimated Yaris/Yaris Cross and Corolla/Corolla Cross splits, the Corolla would rank #9, the Yaris #11, the Yaris Cross #13 and the Corolla Cross #17. This leaves the Toyota Raize (+37.1%) as the true best-seller ahead of the Toyota Roomy (-17.5%) and Sienta (-33.9%). The Honda Freed (-18.5%) is the most popular non-Toyota this month, ahead of the Nissan Note (-28.2%) and Serena (-22.5%). Notice also the Mitsubishi Delica D5 (+54.4%) and Honda StepWGN (+43.5%) lodging stellar results. The Suzuki Fronx is the best-selling recent launch at #26, it is also the only one in the Top 50.

Looking at kei cars, the Honda N-BOX (+3.4%), Suzuki Spacia (+2.8%) and Daihatsu Move (+145%) are all above 10,000 sales, making them the best-sellers in the overall market. The Daihatsu Tanto (-29.9%) and Suzuki Hustler (-11.7%) suffer and round out the Top 5, with the Suzuki Jimny (+23.4%) and Daihatsu Mira (+17.5%) faring very well.

Previous month: Japan July 2025: Sales drop, Toyota Roomy true leader in regular cars charts

One year ago: Japan August 2024: Honda (+13.1%), Subaru (+18.8%), Mitsubishi (+22.1%) defy negative market

Full August 2025 Top 47 All brands, Top 50 regular cars and Top 34 All kei cars below.

Japan August 2025 – brands:

PosBrandAug-25%/24Jul2025%/24PosFY241Toyota90,07629.9%– 12.5%1941,41631.0%+ 8.0%112Suzuki49,14816.3%+ 0.7%2486,46116.0%+ 0.7%223Honda41,22213.7%– 10.1%3413,37613.6%– 7.6%334Daihatsu35,88811.9%– 2.6%4341,70911.3%+ 71.2%455Nissan25,3528.4%– 22.2%5280,4779.2%– 12.7%546Mazda9,9283.3%– 0.4%6103,8253.4%+ 15.3%667Mitsubishi8,0952.7%– 10.5%779,9422.6%+ 4.5%778Subaru7,7922.6%+ 0.6%873,5652.4%+ 10.1%889Lexus6,1822.1%– 4.9%958,4231.9%– 3.1%9910Isuzu5,8882.0%+ 6.4%1048,6841.6%+ 16.5%101011Mercedes3,4801.2%– 20.2%1132,8451.1%– 3.8%111112Mitsubishi Fuso2,4740.8%– 2.1%1220,3610.7%– 8.7%151413BMW2,4730.8%– 7.0%1422,8600.8%+ 6.7%131314Hino2,2780.8%– 30.3%1323,6780.8%– 13.8%121215Volkswagen1,5880.5%+ 46.5%1521,3330.7%+ 35.1%141516Mini1,4010.5%+ 27.7%1712,4050.4%+ 37.8%171717Audi1,3790.5%– 2.1%1614,8090.5%– 0.5%161618UD Trucks8710.3%+ 0.9%187,9340.3%+ 27.5%181919Volvo8320.3%+ 0.2%197,6230.3%– 9.1%191820Jeep6130.2%+ 0.5%215,6940.2%– 5.5%212021Porsche6090.2%+ 19.4%206,9710.2%+ 17.4%202122Peugeot5020.2%+ 43.4%224,4640.1%+ 29.1%232323Land Rover4970.2%– 31.8%235,6510.2%+ 4.9%222224Fiat2960.1%+ 2.8%242,5370.1%– 12.5%242525BYD2390.1%– 20.3%262,1750.1%+ 36.7%252726Alfa Romeo1620.1%+ 211.5%287980.0%+ 18.8%293127Renault1490.0%– 35.2%252,0110.1%– 43.6%262428Citroen1380.0%– 18.3%271,7900.1%– 6.0%272629Ferrari1140.0%+ 62.9%299570.0%– 0.5%282930Hyundai800.0%+ 73.9%306480.0%+ 49.3%313331Lamborghini790.0%+ 163.3%316640.0%+ 38.6%303232Scania740.0%+ 105.6%323950.0%+ 32.6%343833Maserati450.0%– 30.8%345120.0%– 36.6%333034Aston Martin390.0%+ 18.2%352950.0%– 15.0%373735Abarth340.0%– 79.1%365850.0%– 52.9%322836Cadillac270.0%+ 42.1%333570.0%+ 28.4%354037Bentley270.0%– 32.5%372970.0%– 20.8%363638Chevrolet240.0%+ 20.0%422450.0%– 37.8%413439Alpina220.0%+ 0.0%412570.0%– 3.7%404140Rolls-Royce210.0%– 30.0%392770.0%+ 13.1%384241Ford170.0%– 5.6%431370.0%– 0.7%454542DS160.0%– 48.4%382700.0%– 16.1%393943McLaren140.0%– 30.0%401870.0%+ 11.3%434444Dodge90.0%– 40.0%44800.0%– 5.9%464645Lotus60.0%– 81.3%451440.0%– 28.7%444346Lancia30.0%+ 300.0%48110.0%+ 120.0%475047Chrysler10.0%n/a5160.0%+ 100.0%515148Jaguar00.0%– 100.0%461890.0%– 55.1%4235 –Others 1,0170.3%+ 104.6% –6,8100.2%+ 83.0% –  –

Japan August 2025 – regular cars:

PosModelAug-25/24Jul2025/24PosFY241Toyota Yaris/Cross8,818– 0.9%1109,664+ 7.3%122Toyota Corolla/Cross8,589– 18.5%295,978– 13.0%213Toyota Raize7,487+ 37.1%962,891+ 180.4%4204Toyota Roomy6,644– 17.5%361,683+ 65.3%5125Toyota Sienta5,964– 33.9%472,135– 5.2%336Honda Freed5,697– 18.5%1161,363+ 13.9%657Toyota Alphard5,665– 2.5%558,606+ 14.0%788Toyota Voxy5,122+ 6.9%752,490+ 13.1%11109Toyota Noah5,057+ 15.4%853,523+ 15.0%91110Nissan Note4,947– 28.2%656,079– 18.4%8411Nissan Serena4,731– 22.5%1250,053– 7.1%12712Honda Vezel4,527+ 13.7%1342,000– 22.6%14913Toyota Aqua4,337– 14.3%1053,122+ 35.7%101414Toyota Crown4,072+ 1.6%1538,343– 6.4%151515Suzuki Solio3,989+ 14.3%1737,420+ 1.1%181816Honda StepWGN3,964+ 43.5%1438,301– 9.0%161717Toyota Harrier3,242– 30.6%1837,988– 17.8%171318Toyota Land Cruiser W2,911– 44.5%2030,209+ 3.2%201919Honda Fit2,903– 30.0%1632,801– 23.6%191620Toyota Prius2,897– 51.0%1948,485– 2.5%13621Subaru Forester2,632+ 22.0%2120,167+ 47.1%242922Mitsubishi Delica D52,222+ 54.4%2717,819+ 47.4%273323Toyota Vellfire2,177– 8.8%2221,147– 6.9%222324Suzuki Swift2,111+ 0.1%2318,575– 20.7%262225Subaru Impreza1,811– 10.5%2420,447+ 1.6%232526Mazda21,719– 1.9%2816,511+ 20.9%293127Mazda CX-51,534– 10.3%3116,170+ 31.6%303428Lexus NX350H1,424– 5.6%3314,942+ 50.2%323529Suzuki Fronx1,321new3513,708new35n/a30Toyota RAV41,314– 51.2%2517,478– 22.2%282631Lexus LBX1,309– 16.5%3413,755– 5.8%343232Honda WR-V1,263– 48.6%2919,868+ 20.1%252733Honda ZR-V1,195– 63.5%3015,139– 51.6%312134Subaru Levorg1,091– 23.2%3910,024– 41.1%383035Suzuki Xbee1,086+ 23.5%387,777– 7.7%413936Daihatsu Rocky1,023– 8.1%3710,575#VALUE!374237Nissan X-Trail1,005– 43.0%3613,479– 41.6%362438Suzuki Jimny Wagon886– 42.0%2623,552+ 36.7%212839Mazda3854+ 107.3%408,837+ 21.0%404140Mazda CX-30826– 29.6%428,917– 2.9%393841Honda Civic821+ 4.1%3214,095+ 41.8%333642Toyota Hiace W820+ 30.4%41n/an/an/a4943Lexus RX350656+ 57.7%45n/an/an/an/a44Mazda CX-60628+ 42.7%487,590+ 67.0%425045Mazda CX-3613+ 61.7%n/an/an/an/a4746Nissan Kicks593– 21.7%476,928– 33.5%443747Mazda MX-5 (Roadster)585– 48.1%n/a6,971– 2.5%434348Mitsubishi Eclipse Cross583+ 5.2%43n/an/an/a4849Daihatsu Thor559– 21.3%n/an/an/an/an/a50Mitsubishi Outlander534+ 19.2%n/a5,174n/an/a45

Japan August 2025 – kei cars:

PosModelAug-25/24Jul2025/24PosFY241Honda N-BOX14,936+ 3.4%1135,085+ 2.6%112Suzuki Spacia11,478+ 2.8%2110,461+ 1.7%223Daihatsu Move10,847+ 145.0%373,010+ 292.7%4114Daihatsu Tanto6,957– 29.9%480,101+ 59.3%335Suzuki Hustler5,633– 11.7%560,045– 4.5%546Suzuki Alto4,701– 0.9%940,121– 14.7%877Suzuki WagonR4,454– 20.6%649,074– 11.0%658Nissan Roox3,872– 19.1%746,631– 2.5%769Mitsubishi Delica Mini/eK3,616– 16.5%837,904– 5.8%9810Suzuki Jimny3,586+ 23.4%1233,868+ 25.4%111211Daihatsu Mira3,564+ 17.5%1037,382+ 47.8%101012Nissan Dayz3,358– 10.0%1129,458– 15.9%13913Daihatsu Taft2,670– 38.9%1333,621+ 88.5%121314Honda N-WGN2,316– 6.0%1419,433– 13.7%141415Suzuki Every Wagon1,617+ 2.9%1513,435+ 7.9%151616Mazda Flair Wagon936– 11.4%169,736– 5.9%171817Nissan Sakura860– 43.8%1710,766– 31.8%161518Honda N-ONE798– 39.0%188,960– 25.2%181719Toyota Pixis761+ 27.3%195,854+ 52.7%192120Mazda Carol393+ 50.0%262,341– 14.1%242221Nissan Clipper Rio340– 3.7%214,086+ 4.0%212022Mazda Flair Crossover335– 35.6%204,141– 13.2%201923Subaru Stella321new241,063new28 –24Daihatsu Copen233– 33.6%222,630+ 82.6%232525Mazda Flair  210– 6.7%231,950– 15.2%252426Subaru Chiffon202– 37.8%253,193+ 65.7%222327Subaru Pleo192– 15.4%271,646+ 28.5%262728Mitsubishi eK Cross EV103– 51.4%291,122– 32.2%272629Mazda Scrum Wagon78+ 0.0%30804– 0.1%292830Toyota Copen GR Sport68– 39.8%28723+ 46.1%302931Mitsubishi Town Box35+ 16.7%31388+ 18.3%313032Toyota C+POD2+ 100.0%337– 96.7%323133Honda S6600n/a321+ 0.0%333634Subaru R10n/a –1n/a34 –

Sources: JADA, JMVA, JAIA