The Opel Frontera slides into the Icelandic Top 20 in August.

New car sales in Iceland advance 26.9% year-on-year in August to 589 units, keeping in mind August 2024 was off -60.2% on the year prior. The year-to-date volume is now up 27.3% to 9,738. Tesla (+83.7%) retakes control of the brands charts for the first time since last March with 13.4% share vs. 8.5% year-to-date where it now ranks #3. Toyota (-20.7%) goes against the market with a drastic loss but stays #2. BYD (+208.3%) triples its sales year-on-year to ascends to its first ever Icelandic podium finish at #3. Hyundai (+63.6%) is up two spots on last month to #4 and Skoda (+11.1%) up three to #5. Still the faraway leader through August, Kia (-39.5%) falls to #6 for the month. Suzuki (+1900%), Land Rover (+37.5%) and Mercedes (+35.3%) also beat the market in the remainder of the Top 10.

Looking at models, Tesla returns to its old habits and manages a 1-2 with the Model Y (9.8% share) and Model 3 (3.6%) in the lead. The Suzuki Swift is up to #3, distancing the BYD Sealion 7 and Xpeng G6, the latter signing its first Top 5 finish at #5 (in fact equal #4). The Toyota Land Cruiser is back up 12 spots to #8 and the Volvo EX30 up 7 to #9 just as the BYD Seal U climbs to #10. The Opel Frontera breaks into the Top 20 for the first time at #17.

Previous month: Iceland July 2025: Sales rally up 56.8%, BYD breaks records, places Sealion 7 at #3

One year ago: Iceland August 2024: Sales off -60.2%, Honda, BMW excel, Tesla down -84.9%

Full August 2025 Top 37 All brands and Top 20 models below.

Iceland August 2025 – brands:

PosBrandAug-25%/24Jul2025%/24PosFY241Tesla7913.4%+ 83.7%48298.5%+ 180.1%352Toyota6911.7%– 20.7%21,16612.0%+ 15.6%213BYD376.3%+ 208.3%53103.2%+ 324.7%9214Hyundai366.1%+ 63.6%67237.4%– 25.4%535Skoda305.1%+ 11.1%84945.1%+ 22.3%666Kia264.4%– 39.5%11,66417.1%+ 46.7%127Mercedes233.9%+ 35.3%152412.5%+ 15.3%10118Land Rover223.7%+ 37.5%93383.5%+ 17.0%889Volvo223.7%– 35.3%112182.2%– 14.2%12710Suzuki203.4%+ 1900.0%74895.0%+ 52.8%7911Audi203.4%+ 150.0%201421.5%+ 173.1%161912Xpeng193.2%n/a141821.9%+ 4450.0%143013Lexus183.1%+ 80.0%231021.0%+ 104.0%242614Peugeot 162.7%+ 77.8%121331.4%+ 114.5%192315BMW132.2%– 35.0%221331.4%+ 16.7%201616KG Mobility/Ssangyong122.0%+ 500.0%132192.2%+ 106.6%111817Dacia111.9%+ 175.0%37707.9%+ 3.2%4418Mitsubishi111.9%n/a211391.4%+ 101.4%182519Opel111.9%+ 266.7%27430.4%+ 79.2%293320MG101.7%+ 900.0%17610.6%+ 154.2%272821Porsche101.7%+ 233.3% –470.5%+ 80.8%282722Nissan91.5%+ 12.5%162092.1%+ 0.5%131223Volkswagen91.5%– 52.6%191411.4%– 19.0%171324Polestar91.5%+ 125.0% –1211.2%+ 175.0%222425Smart81.4%n/a25350.4%– 14.6%312926Ford71.2%+ 0.0%281101.1%+ 27.9%231527Renault61.0%+ 20.0%101431.5%+ 44.4%151728Honda50.8%– 77.3%18941.0%+ 3.3%251429Mazda40.7%– 60.0%261211.2%– 53.6%211030Jeep40.7%– 60.0%29670.7%– 26.4%262031Subaru40.7%+ 100.0%24420.4%– 48.8%302232Great Wall Motors30.5%+ 200.0% –170.2%+ 325.0%353733LMC20.3%n/a –40.0%n/a46 –34Mini10.2%n/a34150.2%+ 114.3%364435Capron10.2%– 80.0%36130.1%– 63.9%383136Ineos10.2%n/a3560.1%– 45.5%414037Alfa Romeo10.2%+ 0.0% –20.0%– 33.3%5149

Iceland August 2025 – models:

PosModelAug-25%Jul2025%PosFY241Tesla Model Y589.8%26536.7%122Tesla Model 3213.6%151751.8%14203Suzuki Swift203.4%62062.1%12214BYD Sealion 7193.2%31161.2%22n/a5Xpeng G6193.2%111561.6%18n/a6Toyota RAV4172.9%83713.8%457Skoda Kodiaq162.7%92282.3%10158Toyota Land Cruiser142.4%211621.7%1739Volvo EX30122.0%16800.8%343110BYD Seal U111.9%n/a870.9%305211Land Rover Defender111.9%72152.2%111712Toyota C-HR111.9%n/a870.9%293013Toyota Yaris  111.9%231731.8%161014Hyundai Kona101.7%30730.7%354315Hyundai Tucson101.7%132612.7%6816KGM Korando101.7%n/a1271.3%204417Opel Frontera101.7%n/a300.3%68 –18Polestar 391.5%n/a240.2%80n/a19Kia Sorento81.4%102542.6%8920Lexus NX81.4%n/a290.3%70n/a21Peugeot 300881.4%n/a510.5%43n/a

Source: Manufacturers