The Toyota Roomy sells over 10,000 units in Japan in July.

Now that year-on-year boosts due to year-ago production disruptions are over, the Japanese new vehicle market is in negative for the first time this year at -3.6% to 390,516. The year-to-date tally remains in strong positive territory for now at +8% to 2,532,665. Toyota (-3.8%) sports a strong 32.5% share vs. 30.9% so far this year, and is followed as usual by Suzuki (+1.3%). Honda (-12.3%) reclaims the third spot off Daihatsu (+4.3%) despite a stiff fall. Nissan (-18.9%) is in even poorer shape at #5. Mitsubishi (+11.2%), Mazda (+7.7%) and Isuzu (+2.6%) are solid. There are still no foreigners in the Top 10, with Mercedes (+6.5%) the best at #11 ahead of BMW (-9.1%) at #14, Volkswagen (+71.7%) at #15 and Audi (+43.5%) at #16. Peugeot (+94.5%) and Land Rover (+43.5%) shine below.

Over in the regular cars ranking, we have some new important info: the split between Yaris and Yaris Cross (52%/48%) and Corolla and Corolla Cross (56%/44%). These are for the Full Year 2024 result but still enable a better understanding of the charts. The monthly updates will still feature the combined volume. This month the Yaris/Cross (+19.7%) outsells the Toyota Corolla/Cross (-15.4%) but the true leader is the Toyota Roomy (+1.5%). The Toyota Sienta (-18.8%) and Alphard (-0.3%) complete a Top 5 100% Toyota. The Nissan Note (-13.1%) ranks at #6. The Toyota Raize (+150.5%), Voxy (+14.2%), Noah (+10.2%) and Aqua (+8.5%) impress. When separated, it is estimated that the Yaris would rank at a lowly #7, the Corolla at #9, the Yaris Cross at #11 and the Corolla Cross at #16.

Looking at kei cars, the Honda N-BOX (+1.3%) dominates again ahead of the Suzuki Spacia (+12.1%) overtaking the Daihatsu Move (+122.3%). The Daihatsu Tanto (-38.1%) suffers while the Suzuki Hustler (-3.8%) limits its fall. The Mitsubishi Delica Mini/eK (+16%) and Daihatsu Mira (+20.9%) are the only additional gainers in the remainder of the the Top 20.

Previous post: Japan First Half 2025: Market up 10.2%, Daihatsu (+117%) catches up with Move (+459.9%), Tanto (+135.4%)

Previous month: Japan June 2025: Toyota Raize threatens Yaris/Cross for 1st place

One year ago: Japan July 2024: Sales back in positive, Toyota Land Cruiser in Top 10

Full July 2025 Top 51 All brands, Top 50 regular cars and Top 32 All kei cars below.

Japan July 2025 – brands:

PosBrandJul-25%/24Jun2025%/24PosFY241Toyota127,07332.5%– 3.8%1851,34030.9%+ 10.7%112Suzuki59,97015.4%+ 1.3%2437,31416.1%+ 0.7%223Honda52,44813.4%– 12.3%4372,15513.6%– 7.3%334Daihatsu43,85911.2%+ 4.3%3305,82211.2%+ 87.9%455Nissan34,6318.9%– 18.9%5255,1269.4%– 11.6%546Mazda12,3203.2%+ 7.7%693,8973.5%+ 17.2%667Mitsubishi10,7262.7%+ 11.2%771,8472.6%+ 6.5%778Subaru9,7922.5%– 2.6%865,7732.4%+ 11.4%889Lexus8,1542.1%– 0.3%952,2411.9%– 2.9%9910Isuzu6,2801.6%+ 2.6%1042,7961.6%+ 18.0%101011Mercedes4,3491.1%+ 6.5%1129,3651.1%– 1.4%111112Mitsubishi Fuso2,7530.7%– 2.6%1417,8870.6%– 9.5%151413Hino2,6060.7%– 29.1%1521,4000.8%– 11.6%121214BMW2,4290.6%– 9.1%1220,3870.8%+ 8.6%131315Volkswagen2,1290.5%+ 71.7%1319,7450.8%+ 34.2%141516Audi1,9270.5%+ 43.5%1613,4300.5%– 0.3%161617Mini1,4230.4%+ 2.7%1711,0040.4%+ 39.2%171718UD Trucks8910.2%– 2.9%197,0630.3%+ 31.7%181919Volvo8720.2%– 5.9%186,7910.3%– 10.1%191820Porsche8230.2%+ 9.4%216,3620.2%+ 17.2%202121Jeep7030.2%– 0.7%225,0810.2%– 6.1%222022Peugeot6730.2%+ 94.5%233,9620.1%+ 27.5%232323Land Rover5710.1%+ 43.5%205,1540.2%+ 10.6%212224Fiat3850.1%– 6.3%252,2410.1%– 14.1%242525Renault3110.1%+ 1.0%271,8620.1%– 44.2%262426BYD2270.1%+ 9.7%241,9360.1%+ 50.0%252727Citroen1680.0%– 22.2%261,6520.1%– 4.8%272628Alfa Romeo1420.0%+ 158.2%296360.0%+ 2.6%293129Ferrari1310.0%– 25.1%288430.0%– 5.5%282930Hyundai1300.0%+ 188.9%315680.0%+ 46.4%313331Lamborghini1020.0%+ 20.0%305850.0%+ 30.3%303232Scania490.0%+ 14.0%403210.0%+ 22.5%353833Cadillac470.0%+ 123.8%333300.0%+ 27.4%344034Maserati430.0%– 48.2%324670.0%– 37.1%333035Aston Martin400.0%– 27.3%382560.0%– 18.5%373736Abarth370.0%– 83.3%345510.0%– 48.9%322837Bentley360.0%– 5.3%352700.0%– 19.4%363638DS350.0%+ 34.6%412540.0%– 12.7%393939Rolls-Royce300.0%– 30.2%372560.0%+ 19.1%384240McLaren300.0%– 3.2%421730.0%+ 16.9%434441Alpina280.0%+ 33.3%362350.0%– 4.1%404142Chevrolet240.0%– 40.0%392210.0%– 40.9%413443Ford180.0%– 10.0%431200.0%+ 0.0%454544Dodge150.0%+ 15.4%45710.0%+ 1.4%464645Lotus130.0%– 51.9%441380.0%– 18.8%444346Jaguar110.0%– 57.7%501890.0%– 51.2%423547Morgan30.0%+ 200.0%48100.0%+ 0.0%474848Lancia20.0%n/a –80.0%n/a495049GMC10.0%– 66.7%4680.0%– 38.5%484750MG10.0%+ 0.0%4780.0%+ 300.0%505351Chrysler10.0%n/a4950.0%+ 66.7%5151 –Others 1,0540.3%+ 201.1% –5,7930.2%+ 79.7% –  –

Japan July 2025 – regular cars:

PosModelJul-25/24Jun2025/24PosFY241Toyota Yaris/Cross13,904+ 19.7%1100,846+ 8.1%122Toyota Corolla/Cross12,370– 15.4%387,389– 12.5%213Toyota Roomy10,150+ 1.5%455,039+ 88.1%6124Toyota Sienta9,289– 18.8%566,171– 1.4%335Toyota Alphard8,206– 0.3%952,941+ 16.1%786Nissan Note7,824– 13.1%851,132– 17.3%847Toyota Voxy7,803+ 14.2%647,368+ 13.8%11108Toyota Noah7,768+ 10.2%1048,466+ 15.0%10119Toyota Raize7,135+ 150.5%255,404+ 226.5%52010Toyota Aqua6,831+ 8.5%1248,785+ 43.1%91411Honda Freed6,572– 22.2%755,666+ 18.8%4512Nissan Serena6,401– 15.9%1145,322– 5.1%13713Honda Vezel5,691– 6.8%1637,473– 25.5%14914Honda StepWGN5,487+ 24.3%1334,337– 12.7%161715Toyota Crown5,390+ 10.1%1434,271– 7.3%171516Honda Fit5,186– 14.3%2129,898– 23.0%191617Suzuki Solio4,310– 6.9%1533,431– 0.3%181818Toyota Harrier4,289– 31.4%2034,746– 16.4%151319Toyota Prius4,080– 42.1%1745,588+ 4.0%12620Toyota Land Cruiser W3,967– 45.7%1927,298+ 13.7%201921Subaru Forester3,737+ 70.6%2717,535+ 51.8%252922Toyota Vellfire3,245+ 3.4%2218,970– 6.7%222323Suzuki Swift2,736– 5.9%3116,464– 22.8%262224Subaru Impreza2,653– 23.1%2418,636+ 3.0%232525Toyota RAV42,641– 25.1%2316,164– 18.2%272626Suzuki Jimny Wagon2,551+ 27.6%1822,666+ 44.4%212827Mitsubishi Delica D52,434+ 62.8%2615,597+ 46.5%283328Mazda22,420+ 62.4%3214,792+ 24.2%293129Honda WR-V1,995– 43.0%2518,605+ 32.1%242730Honda ZR-V1,984– 57.5%3313,944– 50.2%312131Mazda CX-51,847+ 1.1%2814,636+ 38.4%303432Honda Civic1,755+ 49.2%3413,274+ 45.1%333633Lexus NX350H1,688+ 6.6%3613,518+ 60.1%323534Lexus LBX1,543– 29.8%3712,446– 4.5%353235Suzuki Fronx1,505new2912,387new36n/a36Nissan X-Trail1,379– 49.1%3012,474– 41.5%342437Daihatsu Rocky1,349+ 90.0%359,552#VALUE!374238Suzuki Xbee1,225+ 36.4%416,691– 11.4%423939Subaru Levorg1,138– 39.0%388,933– 42.7%383040Mazda31,102+ 17.9%397,983+ 15.9%404141Toyota Hiace W1,091+ 27.5%42n/an/an/a4942Mazda CX-301,022– 32.0%408,091+ 1.0%393843Mitsubishi Eclipse Cross878+ 11.1%46n/an/an/a4844Lexus RX500H840+ 49.2%48n/an/an/an/a45Lexus RX350833+ 68.6%n/an/an/an/an/a46Toyota 86823– 37.5%494,860– 8.6%484447Nissan Kicks772– 47.8%446,335– 34.4%453748Mazda CX-60748+ 26.8%436,962+ 69.6%415049Honda Odyssey739– 36.6%n/a5,174– 30.3%474050Mazda CX-80715newn/a6,552new43n/a

Japan July 2025 – kei cars:

PosModelJul-25/24Jun2025/24PosFY241Honda N-BOX16,715+ 1.3%1120,150+ 2.5%112Suzuki Spacia14,661+ 12.1%398,983+ 1.6%223Daihatsu Move11,300+ 122.3%262,164+ 338.8%4114Daihatsu Tanto7,782– 38.1%473,144+ 81.3%335Suzuki Hustler7,215– 3.8%554,412– 3.7%546Suzuki WagonR6,170– 12.9%644,620– 9.9%657Nissan Roox5,860– 21.0%742,759– 0.7%768Mitsubishi Delica Mini/eK5,338+ 16.0%834,288– 4.5%989Suzuki Alto5,031– 9.1%935,420– 16.2%8710Daihatsu Mira4,479+ 20.9%1033,818+ 51.9%101011Nissan Dayz3,446– 3.1%1326,100– 16.6%13912Suzuki Jimny3,299– 10.4%1130,283+ 25.7%121213Daihatsu Taft3,116– 32.9%1230,951+ 129.8%111314Honda N-WGN2,764– 13.4%1417,117– 14.7%141415Suzuki Every Wagon1,783– 11.2%1511,818+ 8.7%151616Mazda Flair Wagon1,215– 1.9%178,800– 5.3%171817Nissan Sakura1,133– 47.8%169,906– 30.5%161518Honda N-ONE964– 38.1%188,162– 23.5%181719Toyota Pixis669– 1.6%195,093+ 57.4%192120Mazda Flair Crossover481– 8.9%233,806– 10.5%201921Nissan Clipper Rio464+ 11.0%203,746+ 4.8%212022Daihatsu Copen341– 25.4%242,397+ 120.1%232523Mazda Flair  273+ 7.9%251,740– 16.1%252424Subaru Stella261new22742new28 –25Subaru Chiffon245– 41.5%212,991+ 86.7%222326Mazda Carol230– 40.6%261,948– 20.9%242227Subaru Pleo187– 32.5%271,454+ 38.0%262728Toyota Copen GR Sport112– 2.6%28655+ 71.5%302929Mitsubishi eK Cross EV102– 43.0%301,019– 29.4%272630Mazda Scrum Wagon94– 26.0%29726– 0.1%292831Mitsubishi Town Box40– 4.8%31353+ 18.5%313032Honda S6601n/a –1+ 0.0%3336

Source: JADA, JMVA, JAIA