BMW is the most popular carmaker in Luxembourg in July.

4,515 new cars found a buyer in Luxembourg in July, a 5.6% year-on-year improvement. The year-to-date tally is up just 1.4% to 29,777. This month BMW (+32.5%) repeats at #1 and reaches a stunning 13.3% share, its best since December 2023 (14.4%). Volkswagen (+11.6%) beats the market but is stuck in 2nd place, however still leading the way year-to-date. Mercedes (+7.8%) and Skoda (+55.8%) follow while Audi (-14.7%) disappoints and rounds out the Top 5. Dacia (+107.3%) manages the largest gain in the Top 15 and lifts to #7 overall with 3.8% share vs. 2.7% YTD. Renault (+60.3%) and Ford (+33.3%) also impress in the remainder of the Top 10.

Previous month: Luxembourg June 2025: BMW above Volkswagen, Skoda (+52.2%), Mercedes (+38.1%) impress

One year ago: Luxembourg July 2024: MG breaks all records

Full July 2025 Top 51 All brands ranking below.

Luxembourg July 2025 – brands:

PosBrandJul-25%/24Jun2025%/24PosFY241BMW  59913.3%+ 32.5%13,36411.3%– 0.4%222Volkswagen53911.9%+ 11.6%23,55912.0%– 4.7%113Mercedes4159.2%+ 7.8%32,8529.6%+ 26.0%334Skoda3497.7%+ 55.8%41,9856.7%+ 10.1%555Audi  2906.4%– 14.7%52,1587.2%+ 4.9%446Renault2425.4%+ 60.3%61,5175.1%+ 14.0%667Dacia1703.8%+ 107.3%118072.7%+ 18.5%11158Peugeot  1573.5%+ 6.8%91,2394.2%+ 46.1%779Ford  1322.9%+ 33.3%81,0023.4%+ 36.1%91410Volvo1312.9%– 34.8%77592.5%– 29.9%12911Kia1232.7%– 26.8%101,0733.6%+ 9.9%81012Toyota1202.7%+ 60.0%216552.2%– 6.2%151313Opel1102.4%– 10.6%146932.3%+ 32.8%131714Hyundai1012.2%– 31.3%168292.8%– 19.8%101115Mini942.1%+ 70.9%176012.0%+ 51.4%171916Nissan821.8%+ 127.8%224061.4%+ 28.1%222517Citroen681.5%– 32.7%136772.3%+ 28.5%142118Porsche651.4%– 34.3%156522.2%– 23.7%161219Cupra621.4%– 18.4%185751.9%+ 27.5%182020Land Rover621.4%+ 77.1%234171.4%+ 0.5%212321Seat611.4%– 25.6%253651.2%– 33.3%231822Tesla601.3%– 24.1%125061.7%– 52.9%19823Fiat501.1%– 35.1%204791.6%– 34.1%201624Suzuki501.1%+ 92.3%272470.8%– 2.8%252625Mazda491.1%+ 22.5%193621.2%+ 12.1%242426Alfa Romeo481.1%+ 585.7%291860.6%+ 29.2%273127Jeep420.9%+ 110.0%242200.7%+ 77.4%262828MG330.7%– 83.7%331500.5%– 76.0%292229Alpine210.5%+ 320.0%31730.2%+ 121.2%364030Honda160.4%– 11.1%36880.3%– 37.1%323231Lexus150.3%+ 7.1%32770.3%– 8.3%353432Polestar140.3%– 72.0%261750.6%+ 5.4%282733Smart130.3%– 31.6%421000.3%– 6.5%313334BYD110.2%– 59.3%281180.4%– 23.9%303035DFSK70.2%+ 133.3%39860.3%+ 273.9%333936Ferrari70.2%– 56.3%34680.2%+ 7.9%373737Lamborghini70.2%– 41.7%38580.2%+ 23.4%383838Subaru70.2%– 53.3%35490.2%– 45.6%403639DS40.1%– 73.3%30770.3%– 48.0%342940Xpeng40.1%+ 0.0%48510.2%+ 750.0%394441Aston Martin40.1%– 55.6%43270.1%– 15.6%434342Lancia30.1%new40370.1%new414943BAIC30.1%+ 0.0%41320.1%+ 433.3%424544Bentley30.1%+ 0.0%44110.0%– 50.0%464645Chevrolet30.1%+ 200.0%45110.0%+ 83.3%475346Maserati20.0%– 33.3%47190.1%– 40.6%454147Jaguar10.0%– 92.3%37230.1%– 77.7%443548Lotus10.0%– 75.0%46100.0%– 44.4%484249Alpina10.0%+ 0.0%–80.0%+ 14.3%495250SWM10.0%– 80.0%–80.0%+ 0.0%504751Dodge10.0%n/a–30.0%n/a5260–Others621.4%+ 264.7%–2140.7%+ 148.8%– –

Source: LUSTAT