The Toyota Corolla Cross holds a record 14.1% of the Taiwanese market in July.

The least we can say for July new car sales in Taiwan is that they are disappointing. At 35,483 units, they are off -22.3 on July 2024. As a result the YTD tally is now off -15.7% to 234,450. Market leader Toyota (-17.8%) improves its share to 31.6% vs. 30.9% so far this year, while Lexus (-28%) is back up three spots on June to the #2 rank it holds year-to-date. CMC (+15.7%) is the only gainer in the Top 8 at #3, distancing Honda (-25.8%), Mercedes (-37.4%), Hyundai (-19.4%) and BMW (-33.9%). Mazda (-9.1%) contains its loss somewhat while Tesla (+106.7%) defies the surrounding gloom and posts a stellar surge.

The Toyota Corolla Cross (+14%) goes against the grain to reach 14.1% share, a new record for the nameplate eclipsing its previous best of 13.4% reached in November 2020. Far below is the Toyota Town Ace (-25.8%) which exchanges positions with the new CMC J Space, The Toyota Yaris Cross (-5.4%) is up two spots on last month to #4 while the Tesla Model Y surges 203.4% year-on-year and rounds out the Top 5. The Honda HR-V points its bonnet inside the Top 10 at #8. The Lexus UX (+36.2%) and Mazda CX-30 (+22.8%) also post excellent scores further down.

Previous month: Taiwan June 2025: Peugeot 408 spectacularly storms into Top 10

One year ago: Taiwan July 2024: Toyota Corolla Cross ultra dominant, YTD figures tilt into positive

Full July 2025 Top 10 brands and Top 50 models below.

Taiwan July 2025 – brands:

PosBrandJul-25%/24Jun2025%/24PosFY241Toyota11,22431.6%– 17.8%172,36930.9%– 1.0%112Lexus2,3926.7%– 28.0%517,8147.6%– 3.6%223CMC2,1546.1%+ 15.7%215,2986.5%+ 25.3%374Honda1,9605.5%– 25.8%711,5514.9%– 28.8%535Mercedes1,7564.9%– 37.4%314,7386.3%– 12.3%446Hyundai1,5494.4%– 19.4%410,8774.6%– 24.3%657BMW1,4494.1%– 33.9%810,3984.4%– 14.0%768Mazda1,3453.8%– 9.1%127,3843.1%– 11.9%10129Tesla1,3333.8%+ 106.7%66,0222.6%– 29.4%131110Nissan1,2543.5%– 33.7%97,5283.2%– 37.1%98n/aMitsubishi1,1413.2%– 34.7%107,7223.3%– 20.1%89n/aKia9282.6%– 6.8%146,3052.7%+ 31.4%12n/a

Taiwan July 2025 – models:

PosModelJul-25%/24Jun2025%/24PosFY241Toyota Corolla Cross5,01014.1%+ 14.0%125,54810.9%+ 38.4%112Toyota Town Ace1,6404.6%– 25.8%310,1324.3%– 21.5%423CMC J Space1,4874.2%new210,8884.6%new3504Toyota Yaris Cross1,4434.1%– 5.4%69,0583.9%– 8.1%545Tesla Model Y1,2533.5%+ 203.4%44,2571.8%– 14.1%10106Toyota RAV41,0583.0%– 50.1%511,0844.7%– 7.8%237Lexus NX8772.5%– 43.6%96,8352.9%– 16.5%668Honda HR-V8332.3%n/a113,3721.4%+ 2.5%14189Toyota Corolla Altis7752.2%– 34.1%75,2472.2%– 25.4%7710Honda CR-V7282.1%– 63.6%85,1522.2%– 44.4%8511Mitsubishi Delica6551.8%– 22.3%124,1171.8%– 14.7%111312Lexus UX5271.5%+ 36.2%332,8591.2%+ 13.4%173113CMC Zinger5221.5%– 27.3%173,6311.5%– 26.2%121414Mercedes GLC Class4781.3%– 48.3%164,7022.0%– 9.8%91215Lexus RX4711.3%– 33.3%143,6051.5%– 1.3%132116Mazda CX-54691.3%– 19.7%152,5451.1%– 8.0%212217Ford Focus4231.2%– 43.3%182,9701.3%– 33.5%161618Toyota Vios4091.2%– 16.7%282,5931.1%– 17.8%202419Nissan Kicks3971.1%– 34.3%132,8561.2%– 22.9%181920Hyundai Tucson3891.1%– 39.3%222,8361.2%– 47.5%191121Hyundai Porter3791.1%n/a232,3941.0%n/a233322Mazda CX-303451.0%+ 22.8%381,6130.7%+ 19.1%364223Nissan X-Trail3360.9%– 50.4%212,1060.9%– 48.6%261724Honda Fit3320.9%– 35.3%352,5031.1%– 17.3%222025Ford Kuga3270.9%– 26.8%193,0101.3%+ 22.2%152326VW Tiguan2980.8%– 12.6%34n/an/an/an/a3627Mercedes GLA Class2950.8%– 8.4%n/a9510.4%– 38.7%50n/a28Suzuki Swift2790.8%n/a311,7620.8%n/a334029Kia Sportage2760.8%– 36.6%301,8440.8%– 37.6%282630Hyundai Mufasa2670.8%new248990.4%newn/a –31Nissan Sentra2600.7%– 39.8%371,8100.8%– 32.8%303032Peugeot 4082550.7%new101,0950.5%new47 –33Hyundai Venue2400.7%– 39.4%321,8040.8%– 11.0%313234Lexus LM2310.7%#DIV/0!n/a1,6810.7%+ 129.0%34n/a35Mazda32280.6%– 31.9%441,6460.7%– 7.1%353736Luxgen n72240.6%– 77.8%272,1540.9%– 54.2%251537Kia Carnival2150.6%+ 74.8%n/a1,2900.6%+ 39.9%42n/a38Mercedes E Class2140.6%– 37.1%421,4410.6%+ 1.9%383939MG HS2110.6%– 71.6%291,8010.8%– 80.0%32940BMW 1 Series2110.6%+ 108.9%n/a1,0250.4%#VALUE!48n/a41Toyota Sienta1970.6%– 41.9%n/a1,1020.5%– 8.2%453842Mazda CX-601770.5%+ 15.7%n/a5180.2%– 64.6%n/a4543Suzuki Jimny1720.5%+ 8.9%40n/an/an/an/an/a44Fuso Canter1630.5%n/a451,3300.6%n/a41n/a45Hyundai Custin1620.5%– 64.6%361,8200.8%– 47.8%292846BMW X31600.5%n/a20n/an/an/an/an/a47Mitsubishi Colt Plus1600.5%– 51.2%411,2630.5%– 6.4%434348CMC Veryca1450.4%– 87.3%n/a7790.3%– 89.3%n/a849Toyota Camry1440.4%– 67.3%471,9570.8%+ 24.8%273450Lexus ES1440.4%– 52.2%n/a1,0970.5%– 25.7%4647

Source: u-car.com.tw