Local producer Neta is the #10 brand in Thailand in September.

43,568 new light vehicles hit Thai roads in September. Toyota tightens its grip on the market further with 42.8% share vs. 41.7% last month. It is followed by Honda at 13.1% and Isuzu at 12.1%, a bit better than the 11.4% it held in August but still a far cry from the 19.6% of the Full Year 2023. Mitsubishi and Ford both overtake BYD which is down from 7.1% last month to just 3.1%. MG, BMW and Mazda are below with Chinese fare Neta shooting up 7 spots to crack the Top 10 at #10. Note Neta is a local producer as its first overseas factory is in Thailand. Zeekr lands at #29 and Xpeng at #37.

The Toyota Hilux keeps the lead of the models charts with 13.3% share, well ahead of its archenemy the Isuzu D-Max at 9.6%. The Top 5 is unchanged on August with the Toyota Yaris Ativ, Yaris Cross and Honda City in tow. The Honda HR-V, Toyota Corolla Cross and Ford Ranger all advance one spot on last month, taking advantage of the BYD Dolphin’s freefall from #6 to #25. The Mitsubishi Xpander and Isuzu MU-X crack the Top 10, while the Neta V is up 13 ranks to #15.

Previous month: Thailand August 2024: Toyota up to 41.7% share, BYD up to #4

Previous year: Thailand Full Year 2023: Isuzu D-Max keeps lead, BYD up to #6

Full September 2024 Top 37 All brands and Top 180 All models below.

Thailand September 2024 – brands:

PosBrandSep-24%Aug1Toyota18,62642.8%12Honda5,69113.1%23Isuzu5,25712.1%34Mitsubishi 2,5215.8%55Ford1,9734.5%66BYD1,3483.1%47MG1,2102.8%78BMW9552.2%89Mazda7491.7%910Neta7241.7%1711Mercedes 7011.6%1012Nissan4521.0%1113Tesla4261.0%1414Suzuki4010.9%1315GAC3910.9%1516ChangAn3610.8%1217Volvo3150.7%1818Hyundai2590.6%1619Haval2060.5%1920Kia1820.4%2621Ora1600.4%2022Porsche1560.4%2123Mini1160.3%2224Lexus930.2%2325Wuling720.2%2826Audi600.1%2727Subaru520.1%2428TANK430.1%2529Zeekr220.1% –30Peugeot150.0%2931Land Rover130.0%3132Bentley70.0%3233Maserati50.0%3334Volkswagen20.0%3435VOLT20.0%3036Chevrolet10.0%3637Xpeng10.0% –

Thailand September 2024 – models:

PosModelSep-24%Aug1Toyota Hilux5,79713.3%12Isuzu D-Max4,1929.6%23Toyota Yaris Ativ3,8618.9%34Toyota Yaris Cross2,5925.9%45Honda City2,4015.5%56Honda HR-V1,7163.9%77Toyota Corolla Cross1,2602.9%88Ford Ranger1,2562.9%99Mitsubishi Xpander1,1592.7%1410Isuzu MU-X1,0652.4%1111Toyota Fortuner9992.3%1312Toyota Hilux CHAMP9172.1%1213BYD Atto 38752.0%1014Toyota Hiace8361.9%1615Neta V7241.7%2816Honda CR-V7181.6%1717Ford Everest7161.6%1818Toyota Corolla Altis7111.6%1519Mitsubishi Triton6211.4%2120Toyota Yaris5611.3%2021Honda Civic4861.1%1922Toyota Veloz3650.8%2323Mazda23570.8%2224Toyota Alphard3520.8%2425BYD Dolphin3480.8%626MG 43300.8%2627Tesla Model 33230.7%2928Mitsubishi Attrage2960.7%2729GAC Aion Y Plus 2860.7%3030Changan Deepal S072770.6%2531Mitsubishi Mirage2640.6%3132Honda Accord2430.6%4033MG 52420.6%3534BMW 3 Series2220.5%3435Nissan Almera2130.5%3236Nissan Kicks1970.5%3337Toyota Innova Crysta1910.4%3638Mitsubishi Pajero Sport1790.4%3739MG ZS1760.4%4540Suzuki Swift1760.4%4241Mercedes C-Class Estate1720.4%4642MG Extender1620.4%5043Kia EV51550.4%9844BMW 5 Series1510.3%3945Mercedes E-Class Cabriolet1510.3%4846Mercedes GLC Coupe1430.3%5447Mazda CX-301420.3%4348BMW X11410.3%4749Suzuki Celerio1370.3%3850Haval Jolion1310.3%4451BYD Seal1250.3%5552Ora Good Cat1250.3%5153MG EP1240.3%5954Honda WR-V1140.3%5855Toyota Camry1060.2%4156GAC Aion ES1050.2%5757Tesla Model Y1030.2%4958Hyundai Staria970.2%6159Volvo EX30890.2%6260MG VS HEV860.2%6761Porsche Cayenne790.2%6362Volvo EC40780.2%7063Volvo EX40760.2%7264Haval H6750.2%6065Hyundai Stargazer X750.2%5366Toyota Vellfire750.2%6867BMW 2 Series Gran Coupe710.2%6968Hyundai Grand Starex710.2%5669Mercedes CLS Coupe680.2%6670Mercedes GLA670.2%6571BMW X3640.1%6472Mazda3640.1%7373Changan Deepal L07600.1%5274Wuling Bingo560.1%14475Mazda CX-3540.1%7676Mini Countryman540.1%7177MG HS530.1%7478BMW iX3520.1%7579Lexus LM500.1%8480BMW X5490.1%8181Mazda CX-5450.1%10082Mazda BT-50440.1%8383Mazda CX-8400.1%8584Nissan Terra390.1%8685Volvo XC60360.1%8786Ora 07350.1%8087Mercedes GLE340.1%9088Subaru Forester330.1%7889Mercedes A-Class310.1%9190MG Maxus 9310.1%7991Mini 3-Door Hatch310.1%9392Mini 5-Door Hatch310.1%9493Suzuki XL7310.1%8294BMW 4 Series Coupe300.1%9695BMW 4 Series Convertible300.1% –96TANK 300280.1%7797BMW X4270.1%10298Porsche 911270.1%10199Changan Lumin240.1%89100Suzuki Jimny230.1%109101Audi TT220.1%122102Suzuki Ciaz220.1%88103Zeekr X220.1% –104BMW 6 Series Gran Turismo210.0%97105Porsche Taycan210.0%108106Audi A5180.0%104107BMW X6170.0%114108BMW X7170.0%107109Porsche Macan170.0%118110Kia Sorento160.0%95111Lexus RX160.0%117112Wuling Mini EV160.0%110113Subaru XV150.0%103114TANK 500150.0%113115Hyundai Creta140.0%92116Honda BR-V130.0%111117BMW iX120.0%99118Mercedes G-Class120.0%132119Porsche Panamera120.0%115120Suzuki Ertiga120.0%121121BMW Z4110.0%128122Kia EV9110.0%129123Volvo S60110.0%135124BMW i5100.0%138125Mercedes S-Class100.0%105126Volvo XC90100.0%119127BMW 7 Series90.0%106128BMW XM90.0%120129Volvo V6090.0%116130Lexus NX80.0%112131Peugeot 200880.0%134132BMW i470.0%137133Lexus LBX70.0%160134Audi Q360.0%147135BMW i760.0%125136Peugeot 300860.0%124137Volvo S9060.0%126138Audi Q550.0%127139Lexus ES50.0%130140Maserati Grecale50.0%175141Mercedes EQS50.0%149142Audi Q840.0%136143Bentley Flying Spur40.0%154144Land Rover Defender40.0%173145Lexus RZ40.0%131146Mercedes V-Class40.0%123147Range Rover40.0%150148Range Rover Sport40.0%164149Bentley Bentayga30.0%153150Mazda MX-530.0%178151Nissan GT-R30.0%155152Audi A420.0%146153BMW iX220.0%139154Mercedes EQE20.0%179155Mercedes GLS20.0%141156Mitsubishi Outlander20.0%133157Subaru BRZ20.0%151158Toyota C-HR20.0%183159VW ID.BUZZ20.0%157160Audi e-tron GT10.0%152161Audi Q710.0%170162Chevrolet Colorado10.0%171163Ford Mustang10.0%140164Hyundai Santa Fe10.0%159165Lexus UX10.0%174166Peugeot 500810.0%181167Ranger Rover Evoque10.0%165168Subaru Outback10.0%182169Subaru WRX10.0%156170Toyota GR Supra10.0%166171VOLT City EV For-Four10.0%142172VOLT City EV For-Two10.0%143173BMW 1 Series10.0% –174Lexus IS10.0% –175Lexus LS10.0% –176Xpeng G610.0% –177BMW X210.0% –178BMW i810.0% –179Hyundai Ioniq 510.0% –180Audi RS7 Sportback10.0% –

Source: Manufacturers