The Tesla Model 3 reaches its 2nd highest market share at 15.9%

12,966 new cars hit Norwegian roads in September, a sturdy 25.4% year-on-year improvement. Keep in mind the year-ago basis was particularly low as the market dropped -29.4% on the year prior. Year-to-date sales remain in negative at -3.9% to 91,798. For the second month in a row, BEVs reach a record market share in September at 96.4% vs. 87% a year ago thanks to sales up 38.8% to 12,495. The previous record of 94.3% reached last month is eclipsed. Year-to-date BEV sales are up 1.6% to 80,939 and 88.2% share vs. 83.4% over the same period in 2023. PHEVs sink -76.3% to 146 and 1.1% share vs. 6% a year ago, HEVs drop -67.6% to 1.1% vs. 4.3%, petrol sales are at 0.4% share and diesel is at 1%. 4×4 account for 69.6% share vs. 69.1% in 2023 and 68.3% year-to-date.

Tesla (+68.4%) soars to 32.5% share thanks to 4,210 sales, that’s over four times the #2 Volvo (+74.7%) also in outstanding shape. This is Tesla’s highest market share in Norway since March 2023 (40.8%) which is still a record. Volumes remain down -17% year-to-date. Volkswagen (+73.9%) closes out the podium in stellar fashion with Skoda (+6.4%) shy at #4. Two more Top 10 members outpace the market: BMW (+74.2%) and Audi (+68.5%). Mercedes (+14.8%) and Hyundai (+12.8%) are in positive but below the market rate whereas Toyota (-17.9%) and Nissan (-1.9%) frankly underperform. Xpeng (+1572.2%) breaks its ranking record at #11, distancing BYD (+344.6%).

Model-wise, the Tesla Model Y (-14.9%) reaches 16.3% share but declines year-on-year with its YTD tally off -34.7% to 13.9% share. The Tesla Model 3 (+17125%) goes from 12 sales in September 2023 and hits 15.9% share, its 2nd highest below the 20.6% it reached in artificially boosted December 2020. The Volvo EX30 drops to #3 ahead of the Skoda Enyaq (+6.6%). The next five models all clearly beat the market: the BMW i4 (+179.6%) is the most dynamic followed by the VW ID.3 (+117.4%), ID.4 (+88.7%), Nissan Ariya (+45.3%) and Toyota bZ4X (+39.6%). The new Xpeng G6 is up 24 spots on August to a record 13th place.

Previous month: Norway August 2024: BEVs reach record 94.3% share

One year ago: Norway September 2023: Fisker Ocean up to #11

Full September 2024 Top 55 All brands and Top 183 All models below.

Norway September 2024 – brands:

PosBrandSep-24%/23Aug2024%/23PosFY231Tesla4,21032.5%+ 68.4%117,65019.2%– 17.0%112Volvo  9807.6%+ 74.7%28,2659.0%+ 33.7%443Volkswagen9607.4%+ 73.9%39,33610.2%– 21.7%334Skoda  8616.6%+ 6.4%44,2594.6%– 26.9%855Toyota  8576.6%– 17.9%610,61411.6%– 5.3%226BMW7705.9%+ 74.2%54,6055.0%+ 1.5%567Hyundai5023.9%+ 12.8%94,5154.9%+ 24.0%678Nissan4583.5%– 1.9%83,9234.3%+ 5.5%989Mercedes4343.3%+ 14.8%102,2662.5%– 34.0%11910Audi4233.3%+ 68.5%73,7304.1%– 1.2%101011XPeng3012.3%+ 1572.2%141,2321.3%+ 565.9%172212BYD2892.2%+ 344.6%151,6631.8%+ 216.2%131813Ford2672.1%– 52.3%132,1492.3%– 32.3%121114Peugeot2562.0%+ 80.3%111,3571.5%– 36.0%161415Polestar1891.5%– 22.5%201,5721.7%+ 16.4%141616Mazda 1731.3%+ 64.8%121,4631.6%+ 67.4%151717Opel1551.2%– 39.9%176720.7%– 58.4%221518Porsche1551.2%+ 118.3%264580.5%+ 48.2%252519Lexus1331.0%+ 15.7%181,0711.2%+ 24.4%181920Kia1170.9%– 20.9%169891.1%– 50.4%191321Renault680.5%+ 88.9%195420.6%+ 77.1%242622NIO590.5%– 7.8%215960.6%+ 41.9%232323Honda530.4%+ 96.3%236740.7%+ 548.1%213424Mini500.4%+ 28.2%222300.3%– 10.5%302725Subaru320.2%– 5.9%294480.5%+ 82.9%262426Maxus260.2%– 36.6%313000.3%+ 33.9%273027Fiat240.2%– 50.0%331590.2%– 24.6%322828Citroen220.2%– 84.5%242920.3%– 71.1%282029KGM/Ssangyong180.1%+ 1700.0%301220.1%+ 1933.3%345430Jeep160.1%+ 166.7%282390.3%+ 171.6%293331Seres150.1%n/a272240.2%+ 729.6%313832JAC140.1%+ 250.0%341180.1%+ 100.0%353633Suzuki130.1%– 82.2%259111.0%+ 22.9%202134Voyah110.1%n/a351090.1%+ 890.9%364035Hongqi110.1%n/a36480.1%+ 585.7%414836Smart80.1%+ 100.0%42620.1%+ 1450.0%404437Land Rover60.0%– 81.3%32910.1%– 46.5%382938Lotus50.0%+ 150.0%38260.0%+ 116.7%424339Cupra40.0%– 50.0%401340.1%– 41.0%333240Iles Automotive30.0%+ 200.0%4690.0%+ 0.0%474641Bygg Bil30.0%+ 200.0%5440.0%– 55.6%574942Mitsubishi20.0%– 71.4% –850.1%– 8.6%393543Jaguar20.0%– 60.0%41100.0%– 84.4%453944Fisker10.0%– 99.5%371040.1%– 51.4%373145Ferrari10.0%n/a44160.0%+ 60.0%444746Nilsson10.0%n/a –90.0%n/a48 –47Lamborghini10.0%– 50.0%4580.0%– 20.0%495148Lucid10.0%n/a4770.0%+ 600.0%505949Sprintcar10.0%+ 0.0% –50.0%+ 66.7%535350Amatør Bil10.0%+ 0.0%5040.0%– 20.0%555651Man10.0%n/a –30.0%n/a61 –52Morgan10.0%n/a –30.0%– 25.0%636253Chery10.0%n/a –10.0%n/a66 –54Omars10.0%new –10.0%new70 –55MG00.0%– 100.0%394,3524.7%+ 96.6%712

Norway September 2024 – models:

PosModelSep-24%/23Aug2024%/23PosFY231Tesla Model Y2,10716.3%– 14.9%112,79013.9%– 34.7%112Tesla Model 32,06715.9%+ 17125.0%74,7375.2%+ 216.6%4153Volvo EX308036.2%new25,8346.4%new22284Skoda Enyaq7435.7%+ 6.6%32,7593.0%– 36.7%635Toyota bZ4X6595.1%+ 39.6%54,6115.0%+ 32.3%546VW ID.44853.7%+ 88.7%45,1475.6%– 11.7%327Nissan Ariya3853.0%+ 45.3%102,3522.6%+ 24.3%11118VW ID.33242.5%+ 117.4%82,6732.9%+ 2.2%789BMW i42742.1%+ 179.6%91,2901.4%– 14.7%201710Hyundai Kona2652.0%– 1.9%122,6442.9%+ 56.5%8911BMW ix12461.9%+ 54.7%141,3101.4%– 33.7%191312Audi Q4 e-Tron2211.7%+ 33.9%62,6282.9%+ 22.5%91013Xpeng G62041.6%new372750.3%new54 –14Mercedes EQB1811.4%+ 624.0%245790.6%+ 47.7%355015Audi Q6 e-tron1731.3%new163820.4%new47 –16Hyundai Ioniq 51661.3%+ 64.4%191,3471.5%+ 5.6%172017Mazda MX-301651.3%+ 101.2%131,3751.5%+ 127.6%163018Ford Explorer1631.3%+ 5333.3%742210.2%+ 612.9%6714719Mercedes EQA1381.1%+ 12.2%206170.7%– 44.4%302320Porsche Macan1321.0%+ 13100.0% –1340.1%+ 2580.0%8323221VW ID.71261.0%new255970.7%new3310022Volvo EX401040.8%new116010.7%new32 –23BYD Seal990.8%new581740.2%new77 –24BYD Seal U920.7%new351970.2%new72 –25BMW iX2910.7%new285220.6%new39 –26Polestar 3900.7%new751330.1%new84 –27Xpeng G9880.7%+ 633.3%219221.0%+ 7583.3%244528Ford Mustang Mach-E750.6%– 84.8%151,6401.8%– 37.6%13629Skoda Enyaq Coupe740.6%+ 270.0%264650.5%+ 11.0%415430BMW iX730.6%– 1.4%188240.9%+ 193.2%275231Peugeot 2008730.6%+ 204.2%533540.4%– 55.1%483232Toyota Yaris Cross720.6%– 59.3%231,9142.1%+ 17.0%121433Lexus RZ720.6%– 2.7%395640.6%+ 105.1%365134Hyundai Ioniq 6710.5%– 4.1%455240.6%– 22.6%383335Polestar 4710.5%new411120.1%new91 –36Kia EV6670.5%+ 0.0%305790.6%– 47.3%342637Nissan Leaf 630.5%– 67.2%221,4881.6%– 15.3%141238Peugeot 308630.5%+ 1160.0%322740.3%+ 75.6%558239Renault Scenic630.5%new313100.3%new52 –40Lexus UX610.5%+ 454.5%334800.5%+ 84.6%405641BYD Dolphin580.4%new483880.4%new45 –42Opel Astra550.4%+ 450.0%363300.4%+ 352.1%4910243Opel Mokka520.4%– 41.6%491750.2%– 68.8%764144Peugeot 5008520.4%+ 1633.3%126940.1%+ 3.3%10110145Mercedes EQE SUV510.4%– 40.7%573210.3%– 17.5%504646Honda e:NY1500.4%+ 150.0%386040.7%+ 2223.1%3111647Peugeot 3008470.4%+ 4600.0%173850.4%+ 323.1%4611048Toyota RAV4460.4%– 72.3%341,3771.5%– 43.8%15749Toyota Corolla Cross450.3%– 27.4%271,1721.3%+ 39.7%212950BMW iX3440.3%+ 33.3%432630.3%+ 0.8%575751Kia EV9430.3%new502390.3%new6113552Opel Corsa410.3%– 70.1%651350.1%– 84.4%813653Subaru Solterra320.2%– 5.9%724480.5%+ 82.9%434854Mercedes Vito310.2%+ 138.5%463190.3%+ 49.8%516355Skoda Kodiaq300.2%– 34.8%422810.3%– 25.5%534956BYD Tang300.2%– 33.3%644610.5%+ 118.5%424457NIO EL6290.2%new401750.2%new7515558Polestar 2280.2%– 88.5%511,3271.4%– 1.8%181659Volvo XC90280.2%– 6.7%732290.2%– 43.3%654260Ford F-150 Lightning270.2%new591850.2%new7423361Tesla Model X250.2%+ 212.5%90820.1%– 27.4%1109564Mini Countryman250.2%+ 400.0%601200.1%+ 155.3%8912065Fiat 600e220.2%new101620.1%new119 –66Audi Q8 e-Tron210.2%– 68.2%296610.7%– 49.8%281967Peugeot 208190.1%– 79.8%552130.2%– 75.9%633568Mini  190.1%– 44.1%471040.1%– 50.5%946769Toyota Proace Verso180.1%+ 80.0%130810.1%– 58.9%1117570Volvo EC40170.1%new541300.1%new86 –62Maxus Euniq6160.1%– 54.3%1692430.3%+ 51.9%607463Volvo XC60150.1%– 81.5%702440.3%– 62.5%592471Citroen C4X150.1%– 53.1%87600.1%– 61.3%1217772BMW i5150.1%– 31.8%671500.2%+ 581.8%7910973BMW X5150.1%– 25.0%86770.1%– 39.4%1127674KGM Torres EVX150.1%new83930.1%new102 –75Seres 5150.1%n/a612190.2%+ 711.1%6911176Mercedes Sprinter130.1%+ 18.2%62880.1%+ 20.5%1079677NIO ET7130.1%n/a80720.1%+ 1100.0%11418978VW ID.5110.1%– 75.0%682210.2%– 81.1%682579Tesla Model S110.1%+ 175.0%129410.0%– 52.9%12810780Jeep Avenger110.1%+ 450.0%692270.2%+ 467.5%668481Hongqi E-HS9110.1%n/a102480.1%+ 585.7%12520082Toyota Yaris100.1%– 87.3%569431.0%– 3.7%222783NIO ET5100.1%– 33.3%96940.1%– 25.4%1008584JAC E-JS4100.1%+ 150.0%941140.1%+ 93.2%909985Voyah Free100.1%n/a1311060.1%+ 863.6%9213086BYD Atto 390.1%– 47.1%822130.2%+ 2.9%625587Nissan Qashqai90.1%+ 28.6%88530.1%+ 1.9%12211888Xpeng P790.1%+ 80.0%132340.0%– 77.2%1329189Porsche Taycan80.1%– 83.7%97630.1%– 63.8%1187190Maxus Mifa 980.1%n/a103250.0%+ 525.0%14121191Skoda Octavia70.1%– 77.4%526210.7%+ 41.5%294092Skoda Superb70.1%– 53.3%931330.1%– 42.2%856993Porsche Panamera70.1%n/a127170.0%+ 325.0%15420994Toyota Corolla60.0%– 76.0%1173890.4%– 49.3%443895VW Transporter/Caravelle60.0%– 71.4%1062700.3%– 14.3%566496Opel Combo60.0%– 14.3%178150.0%– 62.5%15813397Mini Aceman60.0%new –60.0%new188 –98Smart #360.0%new –170.0%new155 –99Kia Niro50.0%– 89.6%791200.1%– 80.3%8839100VW ID.Buzz50.0%– 87.5%711870.2%– 86.3%7321101Renault Megane50.0%– 83.9%662040.2%– 26.1%7158102Suzuki Swift50.0%– 64.3%78990.1%– 39.3%9778103Porsche 91150.0%+ 0.0%89650.1%– 12.2%117108104Audi A650.0%+ 150.0%91250.0%+ 13.6%140146105Citroen C440.0%– 96.1%442140.2%– 69.9%7037106Volvo V9040.0%– 75.0%85690.1%– 53.4%11673107Mercedes EQS SUV40.0%– 71.4%1221000.1%– 63.9%9659108Cupra Born40.0%– 50.0%1351340.1%– 41.0%8272109Lotus Eletre40.0%+ 100.0%110230.0%+ 91.7%143161110BMW 3 Series40.0%+ 300.0%99310.0%– 61.3%135103111Mazda CX-3040.0%+ 300.0%170210.0%– 8.7%146152112JAC E30X40.0%new –40.0%new205 –113NIO EL840.0%new –120.0%new164 –114Volvo XC4030.0%– 99.1%768600.9%– 77.5%255115Suzuki Across30.0%– 87.5%1161040.1%– 49.3%9553116Mazda CX-6030.0%– 84.2%112400.0%– 73.9%12962117Volvo V6030.0%– 76.9%118420.0%– 58.4%12786118Suzuki Vitara30.0%– 75.0%1281570.2%+ 53.9%7890119NIO EL730.0%– 66.7%92930.1%+ 31.0%103112120Jeep Wrangler30.0%+ 50.0% –40.0%– 75.0%203169121Mercedes eVito Tourer30.0%+ 50.0%123240.0%– 53.8%142123122Audi e-Tron GT30.0%+ 200.0%107200.0%+ 185.7%148201123Iles Automotive Sprinter30.0%+ 200.0%16090.0%+ 0.0%170194124Mercedes V Class30.0%+ 200.0%124140.0%+ 27.3%159185125KGM Korando30.0%new121150.0%new157 –126Volvo C4020.0%– 97.8%1052550.3%– 75.8%5822127Fiat 50020.0%– 95.8%158960.1%– 54.5%9961128Ford Kuga20.0%– 95.8%109620.1%– 86.1%12047129Mercedes GLC20.0%– 91.3%175280.0%– 80.3%13680130Range Rover 20.0%– 91.3%144400.0%– 42.0%13093131BMW X120.0%– 88.9%81720.1%– 32.7%11379132Suzuki SX4 S-Cross20.0%– 88.9%845430.6%+ 137.1%3770133Mercedes EQE20.0%– 85.7%174900.1%– 29.1%10681134Porsche Cayenne Coupe 20.0%– 83.3%115910.1%+ 279.2%104144135BMW X320.0%– 66.7% –100.0%– 79.2%166125136Maxus Euniq520.0%– 66.7%111230.0%– 60.3%144121137Mitsubishi ASX20.0%– 60.0% –850.1%+ 25.0%108114138Smart #120.0%– 50.0%181450.0%+ 1025.0%126164139VW Crafter20.0%– 33.3%119510.1%+ 142.9%124150140Citroen Berlingo20.0%+ 0.0%15560.0%– 68.4%182173141Jeep Compass20.0%+ 0.0%16380.0%– 75.0%178136142Land Rover Defender20.0%+ 0.0% –110.0%– 26.7%165165143Peugeot Rifter20.0%+ 0.0%17950.0%– 72.2%196170144Bygg Bil Factory Five20.0%+ 100.0%15430.0%+ 200.0%209280145Honda CR-V20.0%+ 100.0%13760.0%– 40.0%185168146Mercedes G-Class20.0%n/a14050.0%– 50.0%195193147Mercedes Mayback EQS SUV 20.0%new –20.0%new243 –148Fisker Ocean10.0%– 99.5%1081040.1%– 51.4%9366149Kia Soul10.0%– 93.8%164320.0%– 74.4%13492150Kia Sportage10.0%– 92.3%95190.0%– 80.0%15197151Opel Zafira Life10.0%– 87.5%143170.0%– 52.8%153151152Jaguar i-Pace10.0%– 80.0%16280.0%– 86.2%177115153Range Rover Sport10.0%– 80.0%98330.0%– 54.2%13398154Honda Jazz10.0%– 75.0%77510.1%+ 96.2%123138155BMW XM10.0%– 66.7% –80.0%– 46.7%176171156BYD Han10.0%– 66.7%1002300.3%+ 113.0%6460157Citroen C5 X10.0%– 66.7% –40.0%– 94.5%200113158Porsche Cayenne10.0%– 66.7%114830.1%+ 315.0%109145159BMW 5 Series10.0%– 50.0%12090.0%– 60.9%169159160Mazda210.0%– 50.0%13860.0%– 89.8%186117161Range Rover Velar10.0%– 50.0%18060.0%– 14.3%187182162BMW Z410.0%+ 0.0% –50.0%+ 25.0%191231163Lamborghini Huracan10.0%+ 0.0% –30.0%– 25.0%211236164Sprintcar Sprinter10.0%+ 0.0% –50.0%+ 66.7%199221165VW Caddy10.0%+ 0.0% –70.0%– 82.1%181140166Amator Bill LR Tornado10.0%new –10.0%new274 –167BMW X710.0%n/a –30.0%– 57.1%207207168Bygg Bil Z Cars Min10.0%new –10.0%new275 –169Chery Arrizo 810.0%new –10.0%new276 –170Ferrari Purosangue10.0%new15740.0%new201301171Jaguar F-Pace10.0%n/a16120.0%+ 100.0%231218172Lotus Emeya10.0%new –20.0%new232 –173Lucid Air10.0%n/a16670.0%+ 600.0%180243174Man TGE10.0%n/a –30.0%n/a213 –175Mercedes EQT10.0%new –10.0%new277 –176Mercedes Maybach GLS10.0%new –20.0%new235290177Morgan Plus 410.0%n/a –20.0%– 33.3%237250178Nilsson XC90 Ambulanse10.0%n/a –90.0%n/a173 –179Nissan Primastar10.0%n/a113100.0%+ 400.0%167273180Omars 3FN Hilux10.0%new –10.0%new278 –181Toyota Supra10.0%n/a18220.0%+ 0.0%241265182Volvo EX9010.0%new –10.0%new279 –183Voyah Dream10.0%new14630.0%new217 –

Source: OFV AS