Based in Beaufort County, South Carolina, the company works across Hilton Head Island and Bluffton, handling both commercial and residential projects for homeowners and businesses across the Lowcountry.

The company was founded in 2005 by Anthony Genovese and Chad Perrine, who had been flipping properties on evenings and weekends while holding down separate day jobs. Eric Norman joined as a third partner about a year after incorporation, rounding out a leadership team that now brings more than 60 years of combined experience in residential and commercial construction.

Reno Pro Inc’s name is short for Renovation Professionals, a label the founders chose deliberately. It reflects a decision to push back against a common assumption in their industry: that construction work is unskilled labour rather than a trade built on qualifications, planning, and coordination. Roles in engineering, design, and project management within construction, the company points out, demand real training and credentials.

That outlook shapes how the business runs day to day. Reno Pro Inc is licensed, certified, and insured, and its leadership treats communication and punctuality as basic to the job rather than as extras. The company has also built a presence in its community through sponsorships and volunteering, alongside ongoing continuing education for its team.

What stands out about Reno Pro Inc’s growth is its focus on relationships over transactions. The company has said plainly that it measures success by client satisfaction first, profit second. That approach has kept the business rooted in Beaufort County, working with clients who return for more than one project rather than chasing scale for its own sake.

Interview with Reno Pro Inc

Let’s start at the beginning. How did Reno Pro Inc actually get started?

Anthony and Chad were flipping properties on the side while both of us held other jobs. We enjoyed the construction side of it far more than anything else we were doing, so we made the decision to commit to it full time. That’s how Reno Pro Inc came together in 2005. Eric joined us about a year after we incorporated, and the three of us have run the business together since.

Where does the name come from?

It’s short for Renovation Professionals. We wanted a name that said exactly what we do and how we wanted to be seen doing it. There’s a perception in this industry that construction work doesn’t require much skill or education. We wanted our name to push against that from day one.

You work across both commercial and residential projects. Does that split change how you operate?

It changes the pace and the paperwork more than the principles. Commercial work tends to involve more coordination with other trades and stricter timelines. Residential work is more personal, since you’re in someone’s home and their vision for it matters a great deal. But the same standards apply to both: show up when you say you will, communicate clearly, and leave the site clean.

What do you think separates a good renovation company from an average one?

Follow-up and honesty about what’s actually happening on site. It sounds simple, but a lot of companies fall short on exactly that. If we say a wall will be done by Thursday, it should be done by Thursday, or the client should hear from us before Thursday explaining why not. That consistency builds trust faster than anything else we do.

How has the business changed since 2005?

The core hasn’t changed much. We’re still three partners running a company we built ourselves, and we still measure success the same way we did at the start: if the client is happy, we’re happy. What’s changed is scale and experience. Between the three of us, we now have more than 60 years of combined work in this field, and that experience shows up in how we plan projects and anticipate problems before they happen.

You mention continuing education as part of how the business grows. Why does that matter in a trade like construction?

Construction changes. Materials change, codes change, and client expectations change. If you stop learning, you fall behind fast. We treat education as part of the job, not something separate from it. It’s also part of how we think about ourselves day to day: every project is a chance to learn something, and if something goes wrong, the more useful response is to look at what we could have done differently rather than at everyone else involved.

Community work seems important to Reno Pro Inc. How does that fit with running a construction business?

Beaufort County is where we started and where we still do most of our work. Sponsoring local events and volunteering is just part of being from here. It’s not separate from the business; it’s part of how we think about being part of this community long term.

What would you tell someone starting a construction business today the way you did in 2005?

Be honest about what you don’t know yet, and be willing to learn it. We didn’t start out as experts in commercial work or large-scale renovation. We built that knowledge project by project. Punctuality, communication, and cleanliness will carry you a long way while you’re still learning everything else.

Looking ahead, what matters most to Reno Pro Inc as the business continues?

The same thing that’s mattered since the start: happy clients over pure profit. We’re not trying to be the biggest firm in the Lowcountry. We’d rather be the one people trust enough to call again.

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