The Leapmotor B03X lands directly at #11 for its first month of sales in Iceland.

The Icelandic new car market skids -12.5% year-on-year in September to just 935 units, meaning the year-to-date tally is now off -14.7% to 10,107. As usual in end of quarter months, Tesla (-57%) ranks first but this time despite a daunting year-on-year loss to 16.5% share (it held 33.5% a year ago). The American brand ranks #3 year-to-date vs. #2 over the Full Year 2025. Toyota (+54.7%) drops to #2 while Kia (+50%) is up five spots on last month to #3, retaining the YTD top spot. Outstanding performance by newcomer Leapmotor up to a record 4th place with 7.7% share. Smart (+450%), Xpeng (+142.1%), BYD (+48.1%) and Mercedes (+17.9%) all defy the negative market with stunning YoY upticks.

Model-wise, the Tesla Model Y is a distant leader at 15% share. It distances the Toyota Land Cruiser repeating at #2 and the Smart #5 up to a record third place for its 5th straight Top 10 finish. Leader last month, the Xpeng G6 is down to a still very satisfying 4th position while the Kia EV5 lodges its first Top 20 finish directly into #5. Leapmotor places the C10 at #6, the new B03X directly at #11 for its first month of sales and the B05 at #17 for its first Top 20 finish. Other great performers include the Mercedes GLC at #10, the Nissan Leaf at #14 and the Mercedes GLB at #18.

Previous month: Iceland August 2026: Xpeng G6 overall best-seller

One year ago: Iceland September 2025: Tesla at 33.5% share, MG 5 up to third place

Full September 2026 Top 33 All brands and Top 20 models below.

Iceland September 2026 – brands:

PosBrandSep-26%/25Aug2026%/24PosFY251Tesla15416.5%– 57.0%239929.8%– 16.4%322Toyota13314.2%+ 54.7%11,19111.8%– 4.9%233Kia10811.6%+ 50.0%81,31613.0%– 24.2%114Leapmotor727.7%new102382.4%new14455Mercedes464.9%+ 17.9%63093.1%+ 10.4%11116Xpeng464.9%+ 142.1%23743.7%+ 86.1%8137Smart444.7%+ 450.0%112842.8%+ 560.5%12278BYD404.3%+ 48.1%54544.5%+ 34.7%689Hyundai343.6%– 8.1%186666.6%– 12.4%4510Audi283.0%+ 27.3%141601.6%– 2.4%201511BMW262.8%– 18.8%152022.0%+ 22.4%161812Volvo232.5%– 14.8%92162.1%– 11.8%15913MG222.4%– 73.5%73233.2%+ 124.3%102414Nissan202.1%+ 42.9%241641.6%– 26.5%191415Skoda192.0%– 56.8%34464.4%– 17.1%7616Mazda181.9%+ 125.0%191221.2%– 5.4%242217FAW Hongqi171.8%n/a121041.0%+ 333.3%263218Volkswagen171.8%+ 0.0%42002.0%+ 26.6%171219Subaru161.7%+ 6.7%201031.0%+ 80.7%273020Polestar121.3%+ 140.0%131101.1%– 12.7%252321Land Rover91.0%– 30.8%261911.9%– 45.6%181022Jeep70.7%– 41.7%21440.4%– 44.3%312823Ford40.4%– 76.5%16610.6%– 52.0%282124Mitsubishi40.4%– 63.6% –2592.6%+ 72.7%132025Lexus30.3%– 62.5%22610.6%– 44.5%292526Suzuki30.3%– 25.0% –3433.4%– 30.4%9727Honda20.2%– 71.4%25340.3%– 66.3%342628Porsche20.2%– 66.7%28280.3%– 47.2%353129Renault20.2%– 81.8%291541.5%+ 0.0%211930Dacia10.1%– 90.9% –4914.9%– 37.1%5431Fiat10.1%– 50.0% –10.0%– 90.0%444132JAC10.1%n/a –160.2%n/a375833Peugeot 10.1%– 91.7%271381.4%– 4.8%2317

Iceland September 2026 – models:

PosModelSep-26%Aug2026%PosFY251Tesla Model Y14015.0%n/a7597.5%212Toyota Land Cruiser606.4%22822.8%6103Smart #5404.3%92552.5%7n/a4Xpeng G6394.2%12912.9%5135Kia EV5363.9%n/a610.6%44 –6Leapmotor C10283.0%n/a1441.4%18n/a7Kia EV6272.9%n/a600.6%46408Toyota RAV4262.8%19760.8%3949Kia EV3252.7%181331.3%19710Mercedes GLC222.4%13710.7%40n/a11Leapmotor B03X212.2%n/a210.2%94 –12BYD Sealion 7151.6%41731.7%111813BYD Atto 3 Evo141.5%n/a490.5%51 –14Nissan Leaf141.5%n/a210.2%95n/a15Tesla Model 3141.5%n/a2292.3%8516Toyota bZ4X Touring141.5%24490.5%52 –17Leapmotor B05131.4%n/a280.3%78  –18Mercedes GLB131.4%n/a250.2%87n/a19Skoda Elroq131.4%31631.6%141920Audi Q4 e-Tron111.2%n/a760.8%382421BMW iX3111.2%171051.0%28n/a22MG S6111.2%7850.8%31 –23Volvo EX40111.2%n/a620.6%4243

Source: Manufacturers