The Xpeng G6 is the most popular vehicle in Iceland in August.

The Icelandic new car market drops -10.5% year-on-year in August to 527 units, meaning the year-to-date tally is now down -5.8% to 9,172. This month Toyota (+39.1%) takes the lead of the brands charts with an excellent 18.2% share. The event of the month however is the 2nd place of Xpeng (+210.5%) at a stunning 11.2% share vs. #9 and 3.6% so far this year. Skoda (+46.7%) is up one spot on July to #3 while Volkswagen (+333.3%) shoots up five ranks to #4. Leader last month, BYD (-21.6%) disappoints YoY and falls to #5 and 5.5% share which is still better than its YTD level. MG (+140%) and Mercedes (+21.7%) also shine below while newcomer Leapmotor breaks into the Top 10 for the first time at #10.

Big event in the models pole position: the Xpeng G6 takes the lead for the first time, making it the second month in a row with a Chinese #1 (after the BYD Seal U in July). The Toyota Land Cruiser climbs to 2nd place while the Skoda Elroq rounds out the podium, up 22 spots on last month. Excellent scores also by the BYD Sealion 7 at #4, the VW ID.4 at #5 and the Skoda Enyaq at #6, all models ranking outside the YTD Top 10. There are three recent launches in the Top 25: the MG S6 at #7, the Subaru Uncharted at #23 and the Toyota bZ4X Touring at #24.

Previous month: Iceland July 2026: BYD #1 brand at 12.9% share, places Seal U in pole position

One year ago: Iceland August 2025: Tesla manages 1-2, BYD, Xpeng G6 and Opel Frontera break ranking records

Full August 2026 Top 32 All brands and Top 25 models below.

Iceland August 2026 – brands:

PosBrandAug-26%/25Jul2026%/24PosFY251Toyota9618.2%+ 39.1%21,05811.5%– 9.3%232Xpeng5911.2%+ 210.5%103283.6%+ 80.2%9133Skoda448.3%+ 46.7%44274.7%– 13.6%664Volkswagen397.4%+ 333.3%91832.0%+ 29.8%15125BYD295.5%– 21.6%14144.5%+ 33.5%786Mercedes285.3%+ 21.7%132632.9%+ 9.1%11117MG244.6%+ 140.0%73013.3%+ 393.4%10248Kia224.2%– 15.4%31,20813.2%– 27.4%119Volvo173.2%– 22.7%81932.1%– 11.5%14910Leapmotor152.8%new141661.8%new184511Smart152.8%+ 87.5%62402.6%+ 585.7%132712FAW Hongqi142.7%n/a22870.9%+ 262.5%263213Polestar142.7%+ 55.6%24981.1%– 19.0%252314Audi132.5%– 35.0%171321.4%– 7.0%231515BMW122.3%– 7.7%161761.9%+ 32.3%171816Ford112.1%+ 57.1%19570.6%– 48.2%292117Dethleffs91.7%#DIV/0!27240.3%+ 1100.0%365018Hyundai91.7%– 75.0%116326.9%– 12.6%4519Mazda91.7%+ 125.0%201041.1%– 14.0%242220Subaru91.7%+ 125.0%15870.9%+ 107.1%273021Jeep71.3%+ 75.0%35370.4%– 44.8%312822Lexus71.3%– 61.1%23580.6%– 43.1%282523Tesla61.1%– 92.4%378389.1%+ 1.1%3224Nissan50.9%– 44.4%331441.6%– 31.1%211425Honda30.6%– 40.0%28320.3%– 66.0%342626Land Rover20.4%– 90.9%181822.0%– 46.2%161027Peugeot 20.4%– 87.5%211371.5%+ 3.0%221728Porsche20.4%– 80.0%26260.3%– 44.7%353129Renault20.4%– 66.7%251521.7%+ 6.3%191930Benimar10.2%n/a34340.4%+ 9.7%333331KGM/Ssangyong10.2%– 91.7%121441.6%– 34.2%201632Omoda10.2%new –10.0%new47 –

Iceland August 2026 – models:

PosModelAug-26%Jul2026%PosFY251Xpeng G6478.9%102462.7%5132Toyota Land Cruiser366.8%52112.3%9103Skoda Elroq264.9%251391.5%17194BYD Sealion 7224.2%111551.7%13185VW ID.4224.2%9971.1%25n/a6Skoda Enyaq173.2%n/a500.5%44387MG S6152.8%n/a670.7%36 –8Toyota bZ4X142.7%201501.6%14359Smart #5132.5%42132.3%7n/a10VW ID.3122.3%n/a310.3%663711Hongqi E-HS5112.1%n/a610.7%37n/a12Polestar 2112.1%n/a360.4%563913Mercedes GLC101.9%24450.5%62n/a14Toyota C-HR101.9%n/a1101.2%203415Toyota Corolla101.9%15921.0%272816Dethleffs Just91.7%n/a180.2%95n/a17BMW iX381.5%22901.0%28n/a18Kia EV381.5%141021.1%22719Toyota RAV481.5%n/a450.5%50420Audi Q671.3%n/a320.3%62n/a21Ford Explorer71.3%n/a340.4%584222Mercedes EQA71.3%n/a490.5%45n/a23Subaru Uncharted71.3%19320.3%63 –24Toyota bZ4X Touring71.3%n/a310.3%65 –25Xpeng G971.3%n/a760.8%3359

Source: Manufacturers