Maserati is trying to make its electric Grecale Folgore a lot harder to ignore for 2027. The Italian brand has reportedly cut more than $22,000 from the electric SUV’s starting price, bringing the 2027 Grecale Folgore down to $98,995. That is still premium money, but it is a major adjustment from last year’s $121,290 starting point and a clear sign that Maserati knows it needs to sharpen the value equation.

The Grecale Folgore has always been an interesting EV on paper, but it has not exactly become a household name among luxury electric SUV shoppers. Part of that comes down to Maserati’s low overall sales volume, and part of it comes from the tough crowd it competes against. Buyers shopping in this space have plenty of options from Porsche, BMW, Mercedes-Benz, Audi, Genesis, and Tesla, many of which come with stronger EV awareness and broader dealer support.

For 2027, Maserati is doing more than simply lowering the price. The Grecale Folgore also gets a longer estimated driving range, rising from 245 miles to 274 miles. That is a meaningful improvement, especially for shoppers who may have liked the Maserati badge and styling but hesitated over its previous range figure. The update gives the Folgore a better shot at being seen as a usable luxury EV rather than a stylish but compromised outlier.

The refreshed Grecale lineup also benefits from subtle design updates, including revised styling elements and more personalization choices. That matters for Maserati, a brand built as much around emotion and exclusivity as numbers on a spec sheet. The Grecale Folgore still has to sell the idea that it offers something more characterful than the usual luxury EV, and visual distinction remains one of its strongest cards.

Still, the price cut says a lot about the pressure Maserati is under. The brand has reportedly struggled with low global sales, and every Maserati sold in the United States is imported from Italy, adding another layer of complexity in a market where tariffs, incentives, and EV demand are all moving targets. Cutting the Grecale Folgore by more than the price of a new Fiat Topolino is not a small adjustment. It is a serious attempt to bring buyers back into the conversation.

For anyone who recently bought a 2026 Grecale Folgore, this probably stings. For new buyers, though, the 2027 model instantly looks far more compelling. A nearly $100,000 electric Maserati is still not exactly a bargain, but compared with the previous price, the updated Folgore feels much more realistic. It also helps the electric Grecale better align with what shoppers expect in today’s luxury EV market: range, style, performance, and a price that at least feels connected to reality.

Whether this move is enough to meaningfully boost Maserati sales remains to be seen. The Grecale Folgore still lives in a difficult space, and Maserati has work to do in reminding buyers why its trident badge matters in the electric age. But with more range, fresher styling, and a price cut that cannot be ignored, the 2027 Grecale Folgore is finally starting to look like the luxury EV SUV it should have been from the beginning.