The Smart #5 is up to 6th place in April.

It’s another difficult month for the Icelandic new car market, with sales down -27% year-on-year in May to just 1,547 units. However thanks to a stellar start of the year the year-to-date tally is still up, at +4.1% to 6,060. Kia (-42.6%) reclaims the top spot it holds year-to-date despite completely imploding year-on-year. Toyota (-18.4%) is nudged down to #2 whereas Tesla (+160%) is in formidable shape at #3 with 12.6% share. Suzuki (-16.7%) suffers at #3 ahead of BYD (+74.4%) breaking into the Top 5 for the first time this year at #5. Smart (+1000%!) and Mitsubishi (+54.8%) also impress in the remainder of the Top 10.

Model-wise, the Kia Sportage stays on top with an excellent 11% share, distancing the Telsa Model Y up 17 spots on April to #2. The Suzuki Vitara closes out the podium ahead of the Mitsubishi Outlander and Toyota Yaris. Notice also the Smart #5 ranking 6th, its first Icelandic Top 10 finish, the KGM Korando at #9, the BMW iX3 at #10 and the Leapmotor C10 at #19.

Previous month: Iceland April 2026: Mitsubishi, Renault, Peugeot shine in market off -28.6%

One year ago: Iceland May 2025: Dacia Bigster surges to #2

Full May 2026 Top 40 All brands and Top 20 models below.

Iceland May 2026 – brands:

PosBrandMay-26%/25Apr2026%/24PosFY251Kia24315.7%– 42.6%289714.8%– 18.4%112Toyota22614.6%– 18.4%164210.6%– 12.3%233Tesla19512.6%+ 160.0%135979.9%+ 26.2%324Suzuki1157.4%– 16.7%32684.4%– 15.5%675BYD684.4%+ 74.4%92143.5%+ 103.8%886Mitsubishi654.2%+ 54.8%42243.7%+ 339.2%7207Smart553.6%+ 1000.0%141141.9%+ 850.0%16278KGM/Ssangyong493.2%– 26.9%27681.1%– 26.1%23169Hyundai452.9%– 80.1%105489.0%+ 15.1%4510BMW422.7%+ 2.4%25961.6%+ 7.9%191811Mercedes392.5%+ 18.2%71632.7%+ 0.6%111112MG382.5%+ 850.0%282003.3%+ 1150.0%92413Skoda372.4%– 64.4%51712.8%– 45.9%10614Volvo301.9%+ 3.4%16991.6%– 29.3%18915Peugeot 291.9%+ 61.1%81011.7%+ 53.0%171716Audi271.7%+ 80.0%18681.1%– 9.3%221517Volkswagen271.7%+ 0.0%22791.3%+ 0.0%211218Xpeng261.7%– 7.1%111632.7%+ 56.7%121319Leapmotor251.6%new17941.6%new204520Mazda211.4%– 51.2%20591.0%– 41.6%242221Land Rover181.2%– 73.9%241462.4%– 31.1%131022FAW Hongqi171.1%+ 1600.0%19430.7%+ 104.8%273223Opel140.9%+ 250.0%12450.7%+ 221.4%262924Polestar140.9%+ 180.0%21500.8%+ 66.7%252325Renault140.9%– 22.2%61372.3%+ 163.5%141926Lexus110.7%– 31.3%26360.6%– 40.0%282527Weinsberg110.7%– 45.0%15350.6%+ 75.0%293428Jeep100.6%– 37.5% –260.4%– 42.2%322829Subaru90.6%+ 800.0%34330.5%+ 50.0%303030Ford60.4%– 66.7%29290.5%– 51.7%312131Benimar50.3%– 44.4%23190.3%– 20.8%343332JAC30.2%new33110.2%new365833Dethleffs20.1%n/a –40.1%+ 100.0%395034Honda20.1%– 71.4%30220.4%– 45.0%332635LMC20.1%n/a3940.1%n/a404636Nissan20.1%– 92.6%321262.1%– 19.2%151437Porsche20.1%– 66.7%35160.3%– 51.5%353138Randger20.1%+ 100.0%3740.1%+ 0.0%414339Chevrolet10.1%n/a –20.0%n/a42 –40Dacia00.0%– 100.0%383926.5%– 14.4%54

Iceland May 2026 – models:

PosModelMay-26%Apr2026%PosFY251Kia Sportage17011.0%163510.5%132Tesla Model Y1439.2%194307.1%213Suzuki Vitara845.4%51632.7%8164Mitsubishi Outlander785.0%32434.0%5325Toyota Yaris  613.9%21602.6%9146Smart #5533.4%131021.7%15n/a7Toyota Land Cruiser533.4%n/a891.5%18108Tesla Model 3523.4%n/a1662.7%759KGM Korando483.1%n/a500.8%292310BMW iX3362.3%n/a410.7%45n/a11Toyota Corolla332.1%n/a460.8%422812BYD Dolphin301.9%n/a901.5%174713Skoda Elroq271.7%14681.1%241914Suzuki Swift271.7%6931.5%161715Hyundai Tucson241.6%n/a4036.7%3916MG S6241.6%n/a410.7%46 –17Kia EV3231.5%18520.9%27718Toyota bZ4X221.4%101051.7%143519Leapmotor C10211.4%n/a661.1%25n/a20Kia Stonic201.3%n/a310.5%592021Toyota Yaris Cross201.3%91181.9%1229

Source: Manufacturers