The Skoda Elroq is up to #8 in Germany in January.

New car sales in Germany recede by a steep -6.6% year-on-year in January to 193,981. BEV sales are up  a splendid 23.7% year-on-year to 42,692 and 22% share vs. 16.6% a year ago in January 2025.

Market leader Volkswagen (-17.5%) is hit hard but at 19.7% it is above its Full Year 2025 level of 19.6%. The year-ago comparison base was particularly high as it reached its best share in a decade at 22.3%. Skoda (+12.2%) defies the negative market with an impressive double-digit gain leading it to a record 2nd place, also reached in June 2024. Mercedes (-6.5%) is up one spot on last month to #3, distancing BMW (+5.4%) and Audi (-4%). Opel (+27.4%) posts a formidable gain but remains in 6th place above Ford (-11.1%), Hyundai (+0.5%) and Seat (-27.9%). Fiat (+87.2%) surges to #10 vs. #18 last month and #15 over the Full Year 2025. BYD (+1018.7%) outsells Tesla (+1.9%) again at #22 vs. #26.

Model-wise, the VW Golf (-15.1%) sports an easy victory at 3.4% share and despite falling sharply year-on-year. This is because the VW Tiguan (-36.5%), cannibalised by the new Tayron, and T-Roc (-40.3%), impacted by its generation changeover, are both in complete freefall. The Skoda Octavia (-2.1%) takes advantage and climbs to a record third place, also reached in July 2020, January 2024 and July 2024. The Opel Corsa (+50.4%) and Audi A6 (+96.6%) are both in excellent shape and follow, ahead of the Mercedes GLC (-0.1%). Below, the Skoda Elroq (+1014.6%) celebrates one year in market with a first ever Top 10 finish at #8. The VW Tayron (+6984.6%) reaches a new ranking record at #13.

Previous post: Germany Full Year 2025: VW Golf celebrates 45 straight years at #1

One year ago: Germany January 2025: Cupra and VW ID.7 break into Top 10 in negative market

Full January 2026 Top 61 All brands and Top 355 All models below.

Germany January 2026 – brands:

PosBrandJan-26%/25Dec1Volkswagen38,28219.7%– 17.5%12Skoda18,5509.6%+ 12.2%53Mercedes18,4549.5%– 6.5%44BMW17,1058.8%+ 5.4%25Audi14,0547.2%– 4.0%36Opel8,8294.6%+ 27.4%67Ford6,8203.5%– 11.1%98Hyundai6,1413.2%+ 0.5%109Seat5,6892.9%– 27.9%1110Fiat4,4902.3%+ 87.2%1811Peugeot4,4862.3%– 9.5%1912Cupra4,0272.1%– 32.3%1313Volvo3,9672.0%– 26.3%1414Kia3,9162.0%– 21.0%1615Toyota3,5951.9%– 33.8%716Citroen3,5021.8%+ 4.3%2017Renault3,3611.7%– 17.4%1218Dacia3,1411.6%– 45.2%819Porsche2,9421.5%+ 23.3%2620Mazda2,8151.5%+ 22.9%1521Mini2,6451.4%+ 18.1%2122BYD2,6291.4%+ 1018.7%1723Nissan2,0591.1%– 7.2%2524Suzuki1,5090.8%+ 10.0%2725MG Roewe1,4580.8%– 11.4%2226Tesla1,3010.7%+ 1.9%2427Land Rover1,1090.6%– 9.2%2828Mitsubishi9640.5%– 49.9%2329Jeep7820.4%– 21.6%3030Leapmotor6890.4%+ 344.5%2931Polestar5320.3%+ 126.4%3132Smart4660.2%– 4.9%3233Alfa Romeo4390.2%– 23.3%3334Honda4000.2%– 6.5%3435Xpeng3270.2%+ 247.9%3536Lexus2700.1%– 22.4%3837Subaru2060.1%– 26.7%3638KGM1630.1%– 52.1%3739Man1310.1%+ 22.4%4040DS1180.1%– 54.1%3941Ferrari1130.1%– 13.7%4242Alpine1070.1%+ 35.4%4143Lamborghini820.0%– 10.9%4744Iveco620.0%+ 12.7%4645Lynk & Co510.0%+ 1175.0%5046Togg460.0%new4347GWM440.0%– 86.7%5548Bentley410.0%– 32.8%4949Aston Martin350.0%#DIV/0!5350Vinfast340.0%+ 21.4%5251Genesis 300.0%– 42.3%4552Maserati300.0%– 34.8%5753Ineos280.0%+ 33.3%5654Rolls-Royce270.0%+ 3.8%5455Lotus240.0%– 42.9%5156Lucid 110.0%– 42.1%6057Zeekr100.0%new5858Morgan40.0%+ 0.0%6259Cadillac30.0%– 78.6%6160Lada20.0%n/a6561NIO10.0%– 94.4%44 –Others8330.4%– 22.3% –

Germany January 2026 – models:

PosModelJan-26%/25Dec1VW Golf6,5293.4%– 15.1%12VW Tiguan4,2282.2%– 36.5%33Skoda Octavia3,9932.1%– 2.1%104VW T-Roc3,8592.0%– 40.3%45Opel Corsa3,7051.9%+ 50.4%66Audi A63,3631.7%+ 96.6%57Mercedes GLC3,1401.6%– 0.1%118Skoda Elroq3,1211.6%+ 1014.6%189VW Passat3,0681.6%– 18.8%1610BMW X12,8481.5%+ 14.4%211VW Transporter2,8291.5%– 0.8%1212BMW X32,7991.4%+ 43.8%3213VW Tayron2,7631.4%+ 6984.6%2314Mini All2,6451.4%+ 18.1%1715VW ID.72,6321.4%– 16.2%1516Skoda Kodiaq2,5641.3%+ 22.6%2817Mercedes CLA-Klasse2,4181.2%+ 227.6%2218VW ID.32,4051.2%+ 19.4%2119BMW 5er2,3921.2%– 6.5%720VW Polo2,3221.2%– 5.5%2421Seat Leon2,2481.2%– 42.7%1422Skoda Karoq2,1711.1%+ 15.5%4023Audi A32,0281.0%– 12.6%824VW T-Cross1,9291.0%– 17.7%1325BMW 3er1,9061.0%– 6.8%3126Volvo XC601,8420.9%– 33.8%2627Skoda Enyaq1,8410.9%– 39.8%3928Mercedes GLA/EQA1,8160.9%+ 129.9%8629Mercedes C-Klasse 1,8130.9%– 8.4%5530Opel Astra1,7360.9%– 7.4%3031Audi A51,7300.9%+ 22.2%2032Citroen C3/C3 Aircross1,7040.9%+ 148.4%5133Skoda Fabia1,6460.8%– 7.0%4234Fiat Ducato1,6070.8%+ 19.3%7735Opel Grandland X1,5870.8%+ 62.6%3336Mercedes V-Klasse/EQV1,5860.8%– 31.9%4537Mercedes E-Klasse/EQE1,5760.8%– 22.1%3838BMW 2er1,5230.8%+ 27.1%4839Skoda Superb1,5190.8%+ 14.4%7340BMW 1er1,4740.8%+ 0.8%2541BMW 4er1,3910.7%– 3.5%3542VW Caddy1,3870.7%– 27.2%7043Seat Ateca1,3830.7%– 6.0%8044Audi Q51,3790.7%– 25.7%3745Ford Transit Custom1,3790.7%– 33.5%5446Hyundai Tucson1,3720.7%+ 5.3%2747Audi Q61,3580.7%+ 103.6%4748Skoda Kamiq1,3300.7%– 17.9%5249Audi Q31,2170.6%+ 0.2%7150Mazda CX-301,1950.6%+ 57.9%4451Hyundai Kona1,1800.6%+ 58.8%8352Ford Kuga1,1680.6%+ 1.7%7653VW Touran1,1680.6%– 8.5%6854Cupra Formentor1,1460.6%– 56.0%4655BMW X51,1390.6%+ 14.0%6656Tesla Model Y1,1190.6%+ 14.3%6257Seat Ibiza1,1150.6%– 3.6%5958Dacia Sandero1,0950.6%– 53.1%2959Fiat 5001,0940.6%+ 547.3%5360Peugeot 20081,0560.5%+ 23.7%9761Cupra Born1,0540.5%– 44.3%7562Nissan Qashqai1,0490.5%+ 10.9%8763Mercedes GLE1,0390.5%+ 23.8%8864Toyota Yaris/Cross1,0320.5%– 39.4%965Cupra Terramar1,0010.5%+ 59.1%7866Volvo XC409930.5%+ 43.7%8267VW ID.4, ID.59910.5%– 63.0%7968Porsche 9119800.5%+ 14.1%14469Fiat Grande Panda9720.5%new13270Peugeot 2089720.5%– 50.1%10171Peugeot 30089570.5%+ 44.1%9672Mercedes A-Klasse 9520.5%+ 47.6%6973Seat Arona9380.5%– 29.0%6574Ford Puma9360.5%– 34.0%6075VW Taigo9340.5%– 44.9%5076Ford Focus9330.5%– 29.5%10277Kia Ceed/Xceed9320.5%– 32.1%8178Dacia Bigster9120.5%new3479Renault Clio8820.5%– 11.5%4980Porsche Cayenne8810.5%+ 78.3%12881BYD Seal8640.4%+ 1628.0%8982Toyota Corolla/Cross8550.4%+ 60.4%7483Suzuki Swift8450.4%+ 23.4%9384BYD Dolphin Surf8330.4%new10685Cupra Tavascan8260.4%+ 0.1%4186Opel Mokka8190.4%– 38.6%4387Ford Transit Connect7850.4%+ 93.8%14188Mercedes GLB/EQB7830.4%– 21.5%13689Audi Q47740.4%– 22.7%10390Opel Frontera7630.4%+ 25333.3%6191Toyota Aygo X7320.4%– 32.8%1992Hyundai Inster6940.4%+ 70.1%16293Kia Sportage6920.4%– 33.8%10494Audi A16900.4%– 36.5%5895Hyundai i206340.3%+ 6.0%10096Porsche Macan5980.3%+ 15.2%13897Mercedes Sprinter5840.3%+ 5.8%11798Dacia Duster5790.3%– 56.1%5799Kia EV35750.3%+ 49.0%110100Audi Q85720.3%– 30.4%63101Hyundai i105670.3%– 49.2%98102VW ID.Buzz5650.3%+ 44.9%111103Hyundai i305470.3%– 18.0%123104Ford Transit, Tourneo5420.3%+ 25.8%140105MG ZS5420.3%– 15.3%94106Mercedes G-Klasse5330.3%– 34.4%131107Mercedes CLE5190.3%– 23.7%112108Kia Picanto5170.3%– 41.7%113109Fiat 6005080.3%– 10.2%139110Peugeot 50085080.3%+ 105.7%143111Mazda CX-605000.3%+ 104.9%99112Mazda34990.3%+ 84.8%90113BYD Seal U4900.3%+ 775.0%67114Citroen C4/C4 X4870.3%– 3.0%118115Mercedes Citan4870.3%– 17.3%121116Citroen Jumper4740.2%– 7.2%151117Suzuki Vitara4620.2%+ 11.3%130118BMW X24610.2%– 24.1%120119Nissan X-Trail4580.2%+ 6.5%161120Jeep Avenger4540.2%– 7.3%124121Audi Q24460.2%– 48.9%91122Volvo XC904350.2%– 42.4%95123Renault 54340.2%+ 25.1%127124VW Touareg4300.2%– 6.1%137125Citroen Jumpy4290.2%+ 61.9%163126Peugeot 3084270.2%– 40.2%147127MG 34250.2%+ 140.1%84128Hyundai Ioniq54240.2%– 16.2%150129Dacia Jogger4220.2%– 64.9%64130Land Rover Defender4160.2%+ 34.2%149131Renault Austral4140.2%– 26.5%56132Ford Transit Courier3790.2%+ 11.8%166133Ford Explorer3770.2%+ 27.8%72134Citroen C5 X/Aircross3740.2%– 59.2%126135Polestar 43650.2%+ 121.2%122136Skoda Scala3570.2%– 15.6%133137Mercedes B-Klasse3550.2%– 65.3%135138Toyota bZ4X3550.2%– 39.5%187139Mercedes Vito3450.2%– 30.6%114140BMW iX3310.2%+ 105.6%116141Hyundai Bayon3300.2%+ 3.8%159142Leapmotor T033270.2%+ 157.5%134143Renault Symbioz3170.2%+ 50.2%154144MG RX62990.2%+ 176.9%107145Mitsubishi Outlander2960.2%new198146Renault Captur2950.2%– 51.6%92147Kia EV52850.1%new297148Audi Q72780.1%– 54.9%108149Peugeot Expert2760.1%+ 392.9%190150Renault 42740.1%new157151Volvo EX302740.1%– 48.8%155152Nissan Juke2710.1%– 28.9%153153Mercedes S-Klasse/EQS2660.1%+ 3.9%197154Range Rover Evoque2650.1%+ 21.6%169155Kia Stonic2620.1%– 30.5%174156Mitsubishi Grandis2580.1%new277157Porsche Taycan2580.1%+ 23.4%181158Alfa Romeo Junior2570.1%– 19.2%170159Mazda62460.1%+ 296.8%146160Renault Kangoo2390.1%– 16.1%158161BYD Atto 22340.1%+ 2240.0%164162Mitsubishi Eclipse Cross2340.1%+ 160.0%251163Xpeng G62190.1%+ 356.3%172164Smart #52180.1%new148165Ford Capri2160.1%+ 237.5%129166Toyota C-HR2140.1%– 65.6%85167Leapmotor B102080.1%new193168VW Crafter2030.1%– 1.9%142169BMW X71990.1%– 28.7%167170Range Rover Sport1920.1%– 5.9%182171Jeep Compass1900.1%– 42.8%211172Mazda21890.1%– 48.6%152173Opel Zafira Life1860.1%+ 73.8%192174Porsche Panamera1860.1%+ 31.9%225175Kia PV51810.1%new219176Toyota Proace1760.1%– 53.7%191177Smart #11710.1%– 51.8%206178Volvo S/V601710.1%– 50.1%176179BMW X61680.1%– 28.2%184180Nissan Townstar1670.1%– 26.1%178181Tesla Model 31620.1%– 40.4%109182Mitsubishi ASX1570.1%– 25.6%145183Leapmotor C101540.1%+ 450.0%175184BYD Sealion 71510.1%+ 655.0%125185Mercedes GLS1500.1%– 21.5%215186BMW Z41460.1%+ 14.1%204187Kia EV61450.1%– 55.7%179188Volvo EX901390.1%+ 36.3%196189Fiat Tipo1380.1%+ 133.9%262190Polestar 21380.1%+ 115.6%188191Hyundai Ioniq91370.1%new208192Dacia Spring1330.1%– 84.7%119193Peugeot 4081320.1%– 54.9%207194Suzuki S-Cross1240.1%– 23.9%213195Audi A81210.1%– 31.3%222196Mazda CX-801210.1%– 34.2%165197Renault Espace1190.1%– 5.6%186198Honda HR-V1180.1%– 13.9%220199Range Rover Velar1180.1%– 29.3%210200Man TGE1160.1%+ 11.5%203201BMW X41130.1%– 64.2%180202Hyundai Staria1090.1%+ 303.7%201203Renault Rafale1070.1%– 39.9%171204MG S51060.1%new241205Xpeng G91060.1%+ 158.5%194206Honda CR-V1040.1%– 3.7%212207Peugeot Boxer1040.1%– 5.5%223208Fiat Panda1030.1%– 59.8%236209BMW 7er1010.1%– 38.4%160210Jeep Wrangler1010.1%+ 2.0%246211Hyundai Santa Fe980.1%– 66.4%200212Toyota RAV4980.1%– 66.7%115213Kia Sorento920.0%– 41.8%195214Renault Scenic880.0%– 38.5%199215Alfa Romeo Stelvio850.0%– 19.0%214216Renault Trafic840.0%– 27.0%183217DS 7820.0%– 31.7%202218Honda Jazz810.0%– 16.5%232219Subaru Forester780.0%– 27.8%233220Smart #3770.0%– 43.0%205221Subaru Crosstrek770.0%+ 26.2%216222Lexus LBX760.0%– 27.6%249223Volvo S/V90760.0%– 14.6%245224Range Rover  730.0%– 60.8%173225Audi e-Tron GT690.0%– 34.9%240226Alfa Romeo Tonale670.0%+ 21.8%231227Kia EV4670.0%new229228Lexus RX670.0%+ 148.1%272229MG Cyberster660.0%+ 34.7%306230Fiat Ulysse650.0%+ 6400.0%189231Mazda MX-5630.0%+ 12.5%224232Toyota Land Cruiser630.0%– 65.8%243233Iveco Daily590.0%+ 9.3%257234Kia EV9580.0%– 65.5%227235Lamborghini Urus580.0%+ 1.8%263236Toyota Urban Cruiser550.0%new –237Ford Mustang540.0%– 56.1%235238Kia K4540.0%new217239Lexus NX540.0%– 63.8%270240BMW XM530.0%– 29.3%286241Peugeot Rifter530.0%+ 15.2%254242Nissan Micra510.0%new –243Suzuki Swace510.0%+ 121.7%226244Alpine A290480.0%+ 4.3%221245KGM Tivoli480.0%– 50.0%253246Alpine A390470.0%new –247Honda ZR-V440.0%+ 4.8%209248Nissan Primastar440.0%– 38.0%244249Renault Master430.0%+ 13.2%265250Ford Mustang Mach-E400.0%+ 53.8%218251Honda Civic400.0%– 9.1%230252Subaru Outback390.0%– 56.2%252253Hyundai Ioniq6380.0%– 71.2%242254KGM Torres380.0%– 42.4%267255Kia Niro380.0%– 82.8%234256Renault Megane370.0%+ 12.1%258257Togg T10X370.0%new237258Volvo C40360.0%– 58.1%275259Ferrari 12Cilindri350.0%+ 118.8%311260Jeep Renegade350.0%– 50.0%261261Citroen Berlingo340.0%– 92.9%259262KGM Actyon330.0%new268263Lynk & Co 08330.0%new291264Mercedes AMG GT330.0%– 52.2%250265BYD Atto 3310.0%+ 6.9%239266Land Rover Discovery Sport310.0%– 64.8%238267Alfa Romeo Giulia300.0%– 68.1%248268Vinfast VF6300.0%+ 500.0%276269Lexus UX290.0%+ 0.0%284270Polestar 3290.0%+ 383.3%315271Ferrari Purosangue280.0%– 12.5%273272Ineos Grenadier280.0%+ 33.3%278273Mercedes SL280.0%– 15.2%274274Renault Arkana270.0%– 93.4%185275Bentley Continental260.0%– 38.1%279276DS 4260.0%– 77.4%282277Lexus RZ260.0%+ 550.0%334278Maserati Grecale260.0%– 16.1%294279Ferrari Roma240.0%+ 41.2%298280KGM Rexton240.0%– 44.2%260281Lamborghini Coupe range240.0%– 31.4%316282Genesis GV60210.0%+ 90.9%269283KGM Korando200.0%– 85.2%287284MG 4200.0%– 93.8%228285Ferrari 296 GTB190.0%– 54.8%289286Nissan Ariya180.0%– 88.6%266287Mitsubishi Colt170.0%– 98.1%36288Opel Combo170.0%– 83.8%264289Bentley Bentayga150.0%– 21.1%288290GWM Wey 05140.0%– 94.1%293291Land Rover Discovery140.0%– 71.4%285292Opel Movano140.0%– 36.4%304293Suzuki Across140.0%– 67.4%290294Tesla Model S140.0%+ 7.7%307295BYD Dolphin130.0%– 75.9%177296BYD Tang130.0%+ 30.0%313297Lynk & Co 01130.0%+ 225.0%301298GWM Wey 03110.0%– 50.0%321299Porsche Cayman110.0%– 75.6%310300DS No 8100.0%new –301Lexus LM100.0%– 58.3%345302BMW 8er90.0%– 79.1%300303Genesis GV7090.0%– 71.0%271304Man TGM90.0%n/a319305Togg T10F90.0%new299306Honda Prelude80.0%new –307Lexus ES80.0%+ 33.3%283308Lotus Eletre80.0%– 63.6%305309Lotus Emeya80.0%+ 166.7%309310Rolls-Royce Spectre80.0%+ 0.0%332311Toyota Prius80.0%– 63.6%280312Ferrari SF90/Stradale70.0%– 63.2%303313Subaru Impreza70.0%+ 250.0%322314Zeekr 7X70.0%new341315Kia Soul60.0%– 14.3% –316Lucid Air60.0%– 68.4%318317Tesla Model X60.0%– 53.8%308318Honda E:NY150.0%n/a329319Lucid Gravity50.0%new338320Lynk & Co 0250.0%new325321Man TGL50.0%n/a –322Toyota Supra50.0%– 44.4%324323Audi A740.0%– 97.3%281324Maserati GranTurismo40.0%+ 0.0%351325Mercedes Arocs40.0%+ 100.0%339326Subaru Uncharted40.0%new361327Vinfast VF840.0%– 82.6%323328Fiat Doblo30.0%#DIV/0!326329Iveco Stralis30.0%n/a337330Mercedes Atego30.0%+ 200.0%340331Alpine A11020.0%– 92.9%312332Audi A420.0%– 99.6%292333Cadillac Escalade20.0%– 83.3%331334Jeep Grand Cherokee20.0%– 66.7%335335Lada Niva20.0%n/a357336Mercedes Actros20.0%– 33.3% –337Xpeng P720.0%– 60.0%295338Zeekr 00120.0%new327339Cadillac Optiq10.0%new –340Ford Fiesta10.0%n/a –341GWM Ora 0710.0%– 80.0%336342Hyundai Nexo10.0%n/a –343Lotus Emira10.0%– 94.1%320344Man TGS10.0%+ 0.0%353345Mazda CX-510.0%– 99.7%343346Mazda MX-3010.0%– 97.1%302347Mercedes Unimog10.0%n/a –348NIO Firefly10.0%new –349Opel Insignia10.0%n/a –350Opel Vivaro10.0%– 66.7%346351Peugeot 50810.0%– 96.2%317352Subaru Solterra10.0%– 75.0% –353Toyota Mirai10.0%– 50.0% –354Volvo FH10.0%+ 0.0%355355Zeekr X10.0%new328

Source: KBA