The Kia Soluto repeats at #1 in Ecuador

It’s another weak month for new vehicle sales in Ecuador, off -8.5% year-on-year to 8,337 units. The year-to-date tally is now down -10.2% to 16,577 sales. This is the weakest start of the year since 2017 (11,888). As it was also the case last September, Kia (-5.6%) topples Chevrolet (-23.4%) for the title of most popular carmaker in the country. As a reminder Chevrolet celebrated 30 years at the annual top spot last year. Hyundai (+16.8%) defies the negative context but and ranks #3 ahead of Toyota (-24.2%) and Chery (-4%). GWM (+61.5%) however sports the biggest improvement in the Top 10, with Hino (+35.5%) also very strong. Below, BYD (+103%), Sinotruk (+67.4%) and Dongfeng (+62.8%) stand out.

Over in the models ranking, the Kia Soluto brilliantly repeats at #1, selling double any other model in the country. The Chevrolet Groove advances to 2nd place while the traditional market leader, the Chevrolet D-Max, is relegated to #3 with just 3.3% share vs. 4.9% so far this year. The Kia Sonet stays at #4 while the GWM Poer is up one spot on last month to #5. The GWM Wingle reenters the Top 10 at #9.

Previous month: Ecuador January 2025: Kia Soluto topples Chevrolet D-Max in weak market

Previous post: Ecuador Full Year 2024: Chevrolet celebrates 30 straight years at #1

Full February 2025 Top 20 brands and Top 10 models below.

Ecuador February 2025 – brands:

PosBrandFeb-25%/24Jan2025%/24PosFY241Kia1,34116.1%– 5.6%22,64616.0%– 1.3%122Chevrolet1,14113.7%– 23.4%12,50415.1%– 30.3%213Hyundai5226.3%+ 16.8%31,0506.3%+ 15.5%344Toyota4575.5%– 24.2%49105.5%– 24.0%435Chery3864.6%– 4.0%58295.0%– 9.7%556GWM3784.5%+ 61.5%76954.2%+ 47.9%687Renault3434.1%+ 1.8%86383.8%– 4.6%878Suzuki3384.1%– 17.2%66904.2%– 7.4%769JAC2673.2%– 4.3%104732.9%– 3.1%9910Hino2523.0%+ 35.5%94702.8%+ 29.1%101311Mazda2332.8%– 1.7%114342.6%– 6.3%111412Sinotruk2312.8%+ 67.4%163792.3%+ 46.3%131713Dongfeng2232.7%+ 62.8%143942.4%+ 44.3%121614DFSK1952.3%+ 22.6%193201.9%– 2.1%151015Volkswagen1491.8%– 53.6%123342.0%– 44.8%141116BYD1341.6%+ 103.0%152861.7%+ 150.9%16n/a17Ford1271.5%– 26.2%n/a2101.3%– 40.3%201918Shineray1181.4%– 45.9%182461.5%– 39.3%181519Nissan941.1%– 70.8%132671.6%– 56.1%171220Foton901.1%+ 4.7%202121.3%– 2.8%19n/a

Ecuador February 2025 – models:

PosModelFeb-25%Jan%2025%PosFY241Kia Soluto5847.0%16.7%1,1406.9%122Chevrolet Groove2943.5%33.5%5803.5%333Chevrolet D-Max2743.3%26.5%8074.9%214Kia Sonet2583.1%43.0%5093.1%445GWM Poer2092.5%62.1%3802.3%566Kia Sportage1802.2%81.9%3352.0%777Hyundai Tucson1662.0%52.2%3502.1%6n/a8Kia Seltos1601.9%72.0%3242.0%899GWM Wingle1251.5%n/a1.0%2061.2%n/an/a10Hyundai Grand i101051.3%91.6%2341.4%n/an/an/aJAC HFC 1037971.2%n/a1.0%1821.1%n/an/an/aChevrolet Joy Black941.1%121.2%1961.2%n/a5n/aSuzuki Swift911.1%111.3%1971.2%n/a10n/aToyota Hilux881.1%101.3%1971.2%n/an/an/aChery Arrizo690.8%n/a1.0%1510.9%n/an/a

Source: AEADE