The Suzuki Swift is the most popular vehicle in Iceland in February.

New car sales in Iceland rally back up 64.2% year-on-year in February to 652 units, on year-ago results hampered by two measures for EVs: the discontinuation of the VAT discount and the implementation of a kilometre-rate charge. The year-to-date tally is up 45.8% to 1,245. Toyota (+10.6%) advances to pole position with a dominant 16% share with Kia (+150%) retrograding to #2. Suzuki (+6000%) is up 30 spots to #3 with Nissan (+307.7%) also in outstanding shape at #4. Skoda (+190%), Tesla (+70.8%) and Hyundai (+66.7%) also outpace the market in the remainder of the Top 10.

Model-wise, the Suzuki Swift storms into first place with 7.7% share, while the Nissan Qashqai leaps up to #2 with 7.1%. The Toyota RAV4 stays at #3 just as the Tesla Model 3 is up five spots to #4. The new Kia EV3 confirms it is an instant blockbuster here, rounding out the Top 5. The Kia Stonic, Toyota Yaris Cross and Mazda MX-30 also jump from outside the January Top 20 to this month’s Top 10.

Previous month: Iceland January 2025: Kia leads, places Sportage at #1 and EV3 at #4

One year ago: Iceland February 2024: Toyota Prado leads crashing market

Full February 2025 Top 36 All brands and Top 20 models below.

Iceland February 2025 – brands:

PosBrandFeb-25%/23Jan2025%/24PosFY241Toyota10416.0%+ 10.6%217213.8%– 1.7%212Kia7511.5%+ 150.0%119215.4%+ 214.8%123Suzuki619.4%+ 6000.0%33635.1%+ 2000.0%594Nissan538.1%+ 307.7%27574.6%+ 50.0%7125Tesla416.3%+ 70.8%4826.6%+ 127.8%456Volvo304.6%+ 57.9%7524.2%+ 73.3%877Skoda294.4%+ 190.0%8493.9%+ 157.9%968Hyundai253.8%+ 66.7%3927.4%+ 130.0%339Mazda253.8%+ 47.1%15352.8%+ 29.6%111010Mercedes223.4%+ 37.5%5604.8%+ 57.9%61111Dacia192.9%+ 18.8%18272.2%– 60.9%13412Land Rover172.6%– 45.2%6453.6%– 31.8%10813Lexus152.3%+ 400.0%11282.2%+ 366.7%122614Jeep132.0%+ 18.2%17221.8%+ 0.0%162015Audi132.0%+ 160.0%21201.6%+ 5.3%171916Volkswagen121.8%+ 9.1%26171.4%– 46.9%211317Xpeng101.5%new9262.1%new143018Honda101.5%+ 233.3%19181.4%+ 125.0%191419BYD101.5%+ 900.0%24161.3%+ 220.0%222120Porsche91.4%+ 800.0%16191.5%+ 216.7%182721Ford91.4%+ 0.0%22161.3%+ 33.3%231522KG Mobility/Ssangyong91.4%+ 200.0%31121.0%+ 50.0%281823BMW81.2%– 27.3%10221.8%– 15.4%151624Polestar81.2%+ 0.0%23151.2%+ 36.4%242425Peugeot 60.9%+ 50.0%14181.4%+ 260.0%202326Subaru50.8%– 76.2%20131.0%– 53.6%272227Opel30.5%+ 200.0%2960.5%+ 500.0%303328Renault20.3%– 50.0%12151.2%+ 0.0%251729Great Wall Motors20.3%new13141.1%new263730MG10.2%+ 0.0%2560.5%+ 0.0%292831Fiat10.2%n/a3230.2%n/a324632FAW Hongqi10.2%n/a3420.2%+ 100.0%344533Mini10.2%– 50.0%3520.2%+ 0.0%354434Ineos10.2%– 50.0% –10.1%– 80.0%364035Jaguar10.2%+ 0.0% –10.1%– 50.0%374136Mitsubishi10.2%n/a –10.1%n/a3825

Iceland February 2025 – models:

PosModelFeb-25%Jan2025%PosFY241Suzuki Swift507.7%n/a504.0%3212Nissan Qashqai467.1%n/a483.9%4223Toyota RAV4304.6%3554.4%254Tesla Model 3243.7%9393.1%7205Kia EV3213.2%4423.4%5n/a6Kia Stonic213.2%n/a252.0%12147Toyota Yaris Cross203.1%n/a211.7%16268Dacia Duster182.8%21262.1%1019Tesla Model Y162.5%2423.4%6210Skoda Kodiaq152.3%6312.5%81511Mazda MX-30152.3%n/a171.4%19n/a12Kia Sportage142.1%1735.9%1413Toyota Land Cruiser142.1%7302.4%9314Toyota Yaris  142.1%15252.0%131015Hyundai Tucson101.5%12231.8%14816Toyota bZ4X101.5%20191.5%17n/a17Volvo EX40101.5%n/a110.9%27n/a18Land Rover Defender91.4%22171.4%181719Xpeng G681.2%10221.8%15n/a20Suzuki Vitara81.2%n/a90.7%401821Volvo EX3081.2%n/a131.0%2231

Source: Manufacturers