Norway February 2025: Nissan Ariya signs first ever win, Tesla down -48.4%

The Nissan Ariya holds 7% of the Norwegian market in February.

New car sales in Norway are up 21.3% year-on-year in February to 8,949 units, confirming the market is back in shape after a couple of particularly weak years. The year-to-date tally is now up 46.3% to 18,292. BEVs gain 27.5% to 8,477 and 94.7% share vs. 90.9% a year ago and 79.8% in February 2023. Hybrids hold 1.7% share vs. 4.2% a year ago, diesel are at 1.6% vs. 2.7%, PHEVs at 1.6% vs. 2% and petrol at 0.4% vs. 1%. The 4×4 share is 66.2% vs. 63.4% last year.

Volkswagen (+122.7%) shoots up to 14.8% share, yet this is lower than the 17.6% it commands YTD (+224.1%). Tesla (-48.4%) is in complete freefall again at 10.2% share vs. 24.1% in February 2024. This cannot be explained by a lack of cars as there are many new, unregistered Teslas in the country. It would appear that Norwegian customers may be reacting to Elon Musk’s politics, although only the Model Y is affected. Toyota (+0.3%) is stable year-on-year, distancing Nissan (+41.1%), Volvo (+33%) and BMW (+48.4%) all in great shape. Audi (+108.9%) and Kia (+221.7%) do even better below while Mercedes (+57.3%) also stand out at #9. Chinese carmakers hold 11.7% of the Norwegian market in February, with BYD (+52.3%) being their best-seller at #13 ahead of Xpeng (+160.3%) at #14.

Over in the models charts. the Nissan Ariya (+204.4%) manages its first ever monthly win at 7% share, eclipsing its previous best of #3 reached just last month. The Tesla Model Y (-65.5%) is distanced and ends the month at #2 with 6.7% share vs. 23.7% a year ago. Leader last month, the Toyota bZ4X (+47.6%) falls to #3 but holds onto the YTD top spot. Volkswagen places three models inside the Top 6 with the ID.4 (+91.8%), ID.7 (+693.9%) and ID.3 (+139.3%) in tow. The Tesla Model 3 (+1252.2%) repeats at #7 while the new Kia EV3 surges 15 spots on January to crack the Top 10 for the first time at #8.

Previous month: Norway January 2025: BEVs at record 95.8% share, Toyota bZ4X in top spot

One year ago: Norway February 2024: Tesla Model Y at 23.7% share, Volvo EX30 up to #4

Full February 2025 Top 50 All brands and Top 177 All models below.

Norway February 2025 – brands:

PosBrandFeb-25%/24Jan2025%/24PosFY241Volkswagen1,32314.8%+ 122.7%13,22217.6%+ 224.1%122Tesla91710.2%– 48.4%31,6068.8%– 44.4%313Toyota  7488.4%+ 0.3%22,10211.5%+ 97.6%234Nissan6327.1%+ 41.1%51,1866.5%+ 31.3%495Volvo  6206.9%+ 33.0%61,1086.1%+ 44.3%646BMW5035.6%+ 48.4%41,1346.2%+ 113.6%557Audi4455.0%+ 108.9%88604.7%+ 80.3%788Kia3864.3%+ 221.7%126113.3%+ 205.5%10199Mercedes3654.1%+ 57.3%78364.6%+ 130.9%81110Hyundai3533.9%– 8.3%116103.3%– 22.1%11711Skoda  3513.9%+ 45.0%106453.5%+ 59.3%9612Peugeot2442.7%+ 98.4%134652.5%+ 110.4%131613BYD2362.6%+ 52.3%164142.3%+ 37.1%141314XPeng2032.3%+ 160.3%153892.1%+ 188.1%151515Ford1922.1%+ 24.7%95392.9%+ 77.9%121216Mazda 1802.0%+ 66.7%183081.7%+ 61.3%171717Polestar1721.9%+ 68.6%143612.0%+ 102.8%161418MG1671.9%– 50.7%172991.6%– 49.8%181019Lexus1331.5%– 9.5%202461.3%+ 23.6%192020Opel1071.2%+ 122.9%192311.3%+ 148.4%202221Mini911.0%+ 1200.0%211841.0%+ 1214.3%212822Porsche881.0%+ 175.0%221761.0%+ 117.3%221823Dongfeng690.8%new25960.5%#DIV/0!234324Citroen550.6%+ 25.0%28740.4%– 2.6%252725Hongqi550.6%+ 2650.0%38580.3%+ 2800.0%293326Zeekr460.5%new27690.4%new274427Renault450.5%+ 104.5%23770.4%+ 79.1%242428Honda430.5%+ 330.0%26690.4%+ 146.4%262529NIO330.4%– 51.5%24610.3%– 49.2%282330Subaru280.3%– 73.3%30420.2%– 63.2%302631JAC210.2%+ 16.7%34290.2%– 3.3%323532Suzuki180.2%– 69.0%29360.2%– 49.3%312133Jeep160.2%– 59.0%31290.2%– 60.8%333034Seres150.2%– 11.8% –150.1%– 44.4%363135KGM/Ssangyong60.1%+ 20.0%32170.1%+ 70.0%343436Cupra60.1%+ 50.0%37100.1%+ 100.0%383737Voyah60.1%– 71.4%4380.0%– 61.9%403638Land Rover50.1%– 44.4%33150.1%+ 7.1%353839Maxus50.1%– 90.4%35110.1%– 88.0%372940Smart40.0%– 20.0%3690.0%– 30.8%394141Fiat40.0%– 77.8% –40.0%– 85.7%413242Lamborghini30.0%+ 200.0% –30.0%+ 200.0%445043Lotus20.0%+ 100.0%4240.0%– 20.0%424244Alfa Romeo20.0%n/a –20.0%+ 100.0%455945Maserati10.0%n/a4420.0%#DIV/0!484646Sprintcar10.0%n/a4620.0%#DIV/0!495347Aston Martin10.0%n/a –10.0%#DIV/0!506048Bentley10.0%+ 0.0% –10.0%+ 0.0%516149Dacia10.0%– 66.7% –10.0%– 75.0%525850DS10.0%n/a –10.0%– 50.0%5365

Norway February 2025 – models:

PosModelFeb-25%/24Jan2025%/24PosFY241Nissan Ariya6277.0%+ 204.4%31,1716.4%+ 201.0%372Tesla Model Y6046.7%– 65.5%69655.3%– 64.4%413Toyota bZ4X5746.4%+ 47.6%11,7629.6%+ 236.3%154VW ID.45125.7%+ 91.8%21,3427.3%+ 207.8%245VW ID.73894.3%+ 693.9%58794.8%+ 729.2%5146VW ID.33353.7%+ 139.3%48724.8%+ 235.4%687Tesla Model 33113.5%+ 1252.2%76353.5%+ 282.5%728Kia EV32873.2%new233912.1%new12789Volvo EX302612.9%+ 11.1%104742.6%+ 43.6%8310Audi Q4 e-Tron2012.2%+ 36.7%133762.1%+ 27.0%13911Audi Q6 e-tron2012.2%new114102.2%new92412Skoda Enyaq1912.1%+ 32.6%123972.2%+ 61.4%11613Hyundai Kona1721.9%– 22.5%163001.6%– 40.5%161014Mazda MX-301691.9%+ 69.0%172921.6%+ 61.3%172115BMW ix11601.8%+ 107.8%153221.8%+ 170.6%151516BMW i41571.8%+ 55.4%84002.2%+ 183.7%101317MG 41561.7%– 25.7%192751.5%– 25.1%181118Volvo EX401541.7%new222671.5%new192319Xpeng G61411.6%new202581.4%new213720Peugeot 50081231.4%+ 6050.0%321941.1%+ 1193.3%248221Hyundai Ioniq 51071.2%– 2.7%182301.3%+ 47.4%221722Ford Explorer1061.2%n/a93271.8%+ 16250.0%142623BYD Sealion 7981.1%new501350.7%new339624Volvo EX90941.1%new391470.8%new3013425Mercedes EQB931.0%+ 244.4%142611.4%+ 552.5%202826Polestar 4931.0%new281751.0%new267527Mercedes EQA861.0%+ 56.4%212011.1%+ 145.1%233028Skoda Enyaq Coupe840.9%+ 162.5%311590.9%+ 133.8%294229Lexus RZ830.9%– 10.8%241831.0%+ 44.1%253330Toyota Yaris Cross810.9%– 19.8%341390.8%+ 0.7%321231Mercedes EQE SUV770.9%+ 79.1%261620.9%+ 165.6%274432Porsche Macan770.9%n/a271610.9%n/a283133Dongfeng Nammi Box690.8%new59960.5%new4415034Hyundai Inster680.8%new101720.4%new54 –35BMW iX640.7%– 24.7%371180.6%– 21.9%352936VW ID.Buzz610.7%+ 134.6%64850.5%+ 73.5%467337Xpeng G9570.6%– 26.0%331200.7%– 7.7%342738BMW iX2550.6%+ 89.7%421050.6%+ 250.0%383639Kia EV6540.6%– 28.9%251400.8%+ 15.7%313940Peugeot 2008530.6%+ 35.9%47980.5%+ 10.1%435041Mercedes Vito520.6%– 3.7%381050.6%+ 23.5%395442Lexus UX500.6%– 5.7%77630.3%– 11.3%604643BYD Dolphin490.5%+ 1533.3%361040.6%+ 477.8%404544Mini Aceman480.5%new41990.5%new4213145Kia EV9450.5%+ 309.1%52780.4%+ 178.6%476446Polestar 3440.5%new351000.5%new416647Skoda Elroq430.5%new –430.2%new70 –48Volvo XC90430.5%+ 975.0%67640.3%+ 966.7%585649Renault Scenic400.4%new57680.4%new565150Audi A6380.4%n/a61640.3%+ 6300.0%5714051Volvo XC60380.4%+ 1166.7%51730.4%+ 942.9%526052Hongqi E-HS7370.4%new –370.2%new73 –53Toyota Corolla Cross360.4%– 41.9%71520.3%– 32.5%662054BYD Seal U350.4%new49720.4%new535755Mini Countryman350.4%+ 1066.7%65590.3%+ 883.3%618856Polestar 2350.4%– 65.7%40860.5%– 51.7%452257BYD Seal340.4%new55630.3%new596758Peugeot 3008340.4%n/a301110.6%n/a365259Citroen C3320.4%n/a85400.2%n/a7116160Honda e:NY1320.4%+ 357.1%60580.3%+ 241.2%644161Opel Grandland X310.3%n/a48760.4%n/a5023164Opel Corsa290.3%n/a43780.4%n/a487665Skoda Kodiaq290.3%+ 0.0%78410.2%+ 7.9%634966Volvo EC40290.3%new44780.4%new498167BMW i5280.3%+ 600.0%291070.6%+ 970.0%378068BMW iX3280.3%+ 100.0%56560.3%+ 55.6%655869Subaru Solterra280.3%– 73.3%74420.2%– 63.2%625570Zeekr X270.3%new93330.2%new7720762Ford Capri260.3%new46740.4%new5110963Mercedes Sprinter230.3%+ 53.3%58500.3%+ 108.3%689371Ford F-150 Lightning220.2%+ 2100.0%66450.2%+ 4400.0%697272Opel Mokka220.2%+ 57.1%108250.1%+ 47.1%847473Citroen C4200.2%– 31.0%94250.1%– 45.7%836574Ford Mustang Mach-E200.2%– 86.7%45680.4%– 76.7%551675Peugeot 208190.2%– 61.2%68390.2%– 39.1%726876Toyota Proace Verso190.2%– 17.4%53510.3%+ 45.7%6710277Zeekr 001190.2%new63360.2%new7417678BYD Tang180.2%– 70.0%70350.2%– 71.5%754879Toyota RAV4180.2%– 64.7%73320.2%– 51.5%781880JAC E30X170.2%new158180.1%new8918081VW Crafter170.2%+ 240.0%144180.1%+ 125.0%9012682Hongqi HS7160.2%new –160.1%new93 –83Jeep Avenger160.2%– 56.8%76290.2%– 59.7%806984NIO EL6160.2%– 20.0%80260.1%– 10.3%826185Mercedes eVito Tourer150.2%+ 1400.0%131170.1%+ 750.0%9114686Seres 5150.2%– 11.8% –150.1%– 44.4%946287Suzuki Swift150.2%+ 25.0%81250.1%+ 38.9%859288Toyota Yaris130.1%– 66.7%62300.2%– 51.6%792589Honda Jazz110.1%n/a –110.1%+ 1000.0%10012990Ford Tourneo Custom100.1%n/a –100.1%n/a10228691Opel Zafira Life100.1%+ 900.0%79210.1%+ 950.0%8817092Opel Astra90.1%– 71.0%72240.1%– 66.2%865993Peugeot Traveller90.1%+ 200.0%88170.1%+ 466.7%9213994Mini  80.1%+ 100.0%69260.1%+ 225.0%818795VW ID.580.1%– 88.1%75220.1%– 69.9%877996Mazda CX-3070.1%+ 600.0%13090.0%+ 350.0%10714897BMW 5 Series60.1%+ 500.0%11590.0%+ 800.0%10616298Hyundai Ioniq 660.1%– 88.7%11880.0%– 93.5%1124099Mercedes V Class60.1%+ 500.0%102100.1%+ 900.0%104141100MG ZS60.1%– 93.7%10590.0%– 94.1%10832101NIO ET560.1%– 53.8%84140.1%– 41.7%95105102NIO ET760.1%+ 500.0%12680.0%+ 166.7%113115103Opel Combo60.1%+ 200.0%15070.0%+ 133.3%116174104Cupra Tavascan50.1%new13270.0%new114 –105Mercedes G-Class50.1%n/a86130.1%n/a96155106Porsche Cayenne Coupe 50.1%– 64.3% –50.0%– 87.8%125114107Toyota Corolla50.1%– 92.1%54340.2%– 51.4%7653108Voyah Free50.1%– 76.2%10390.0%– 57.1%10998109Fiat 600e40.0%new –40.0%new131123110Ford Kuga40.0%+ 100.0%14750.0%+ 25.0%121125111Ford Transit Custom40.0%n/a92100.1%n/a103228112JAC E-JS440.0%– 77.8%89110.1%– 63.3%10199113NIO EL840.0%new87120.1%new99149114Nissan Qashqai40.0%– 60.0%90100.1%– 23.1%105128115Peugeot 30840.0%– 85.7% –40.0%– 91.3%13470116BMW X130.0%– 81.3%9580.0%– 63.6%111124117KGM Korando30.0%new13450.0%new123168118KGM Torres EVX30.0%new82120.1%new97103119Lamborghini Urus30.0%+ 200.0% –30.0%+ 200.0%142204120Maxus Euniq630.0%– 93.9%9770.0%– 92.0%11571121MG Cyberster30.0%new83120.1%new98188122Skoda Octavia30.0%– 89.7%14140.0%– 90.0%13543123Xpeng P730.0%+ 200.0%9190.0%+ 125.0%110136124Alfa Romeo Junior20.0%new –20.0%new170 –125Audi e-Tron GT20.0%+ 100.0%14230.0%– 25.0%137166126Audi Q8 e-Tron20.0%– 96.7%10450.0%– 97.1%12038127BYD Atto 320.0%– 94.1%11940.0%– 93.2%13084128Citroen SpaceTourer20.0%+ 0.0%14630.0%– 25.0%139192129Hongqi E-HS920.0%+ 0.0%11650.0%+ 150.0%12289130Land Rover Defender20.0%+ 100.0%10060.0%+ 200.0%117177131Lotus Eletre20.0%+ 100.0%12240.0%– 20.0%132154132Mazda CX-6020.0%– 60.0%16230.0%– 40.0%143133133Mercedes Maybach GLS20.0%+ 100.0% –20.0%+ 100.0%162221134MG HS20.0%n/a16530.0%n/a146 –135Peugeot Rifter20.0%n/a –20.0%+ 0.0%163191136Porsche 91120.0%– 33.3% –20.0%– 60.0%164122137Porsche Cayenne20.0%– 84.6%14030.0%– 90.6%147111138Porsche Taycan20.0%+ 100.0%11150.0%+ 150.0%126107139Range Rover Sport20.0%– 33.3%11250.0%+ 25.0%127137140Renault 520.0%new –20.0%new171 –141Renault Megane20.0%– 90.9%9860.0%– 85.7%11885142Smart #120.0%– 50.0%9960.0%– 50.0%119132143Smart #320.0%+ 100.0%16730.0%+ 200.0%148151144Suzuki Vitara20.0%– 80.0%11350.0%– 54.5%12890145Tesla Model S20.0%– 33.3%14330.0%– 50.0%150138146Toyota GR Yaris20.0%new –20.0%new172 –147Xpeng G320.0%n/a –20.0%+ 100.0%169247148Aston Martin DB1210.0%new –10.0%new173293149Audi Q810.0%n/a –10.0%/a176248150Bentley Continental10.0%n/a –10.0%n/a177258151BMW 4 Series10.0%+ 0.0%15420.0%+ 100.0%154210152BMW X510.0%– 66.7%10940.0%– 20.0%129104153Citroen C4X10.0%– 88.9%12030.0%– 85.0%138112154Cupra Born10.0%– 75.0%12830.0%– 40.0%14097155Dacia Duster10.0%– 66.7% –10.0%– 75.0%184211156DS 7 Crossback10.0%n/a –10.0%n/a201 –157Maserati Grecale10.0%n/a16020.0%n/a159167158Maxus Deliver 910.0%– 50.0% –10.0%– 50.0%186193159Maxus Mifa 910.0%n/a16120.0%n/a160142160Mazda CX-8010.0%new13630.0%new144223161Mazda210.0%+ 0.0% –10.0%+ 0.0%188198162Mercedes EQE10.0%– 87.5% –10.0%– 93.8%190119163Mercedes EQV10.0%– 80.0%10740.0%– 55.6%133147164Mercedes GLC10.0%– 50.0% –10.0%– 50.0%192152165Mercedes GLE10.0%n/a –10.0%+ 0.0%193171166Mercedes GLS10.0%n/a16420.0%n/a161201167Mercedes T-Class10.0%n/a –10.0%n/a194290168NIO EL710.0%– 88.9% –10.0%– 90.9%195118169Nissan Leaf 10.0%– 99.6%9650.0%– 99.0%12419170Range Rover 10.0%– 80.0% –10.0%– 87.5%197135171Renault Trafic10.0%n/a –10.0%+ 0.0%198157172Skoda Superb10.0%– 87.5% –10.0%– 92.3%19986173Sprintcar Sprinter10.0%n/a16820.0%n/a165196174Suzuki Across10.0%– 85.7%12730.0%– 66.7%149106175Volvo V6010.0%– 66.7%12430.0%– 57.1%152130176Voyah Joy10.0%new –10.0%new202 –177VW Caddy10.0%+ 0.0%11740.0%+ 300.0%136175

Source: OFV AS

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